Kneipp works. Naturally. Company and Brand Profile

Transcription

1 Kneipp works. Naturally. Company and Brand Profile

2 Nature has provided us generously with everything we need to remain in good health!

3 Index Company and Brand Profile The History of Kneipp... 4 The Company Today...7 Pioneer in Water Therapy and Efficacy Cosmetics...9 Nature s Expert Kneipp Skin Competence Team Outstanding Quality Certified Product Quality The Path to Sustainability Kneipp Product Assortment Product Assortment Bath Additives Body Wash Almond Blossom Range Foot Care Hand Cream Certified Natural Cosmetics Why choose Kneipp?

4 The History of Kneipp After curing himself of tuberculosis Sebastian Kneipp became famous for his water treatments Sebastian Kneipp is born in Stephansried, a small village in the Allgäu, a region of Germany. He falls sick with severe tuberculosis and treats himself with immersion baths in the ice-cold Danube River, water experiments and applications followed. He becomes a confessor in Bad Wörishofen and a significant period in his life follows. He improves methods to create a successful preventive and curative concept by treating the sick with extensive water applications. Kneipp publishes his book called Meine Wasserkur ( My Water Cure ) which becomes a best-seller in Germany and other countries, thus patients start to visit Bad Wörishofen. Beside Emporer Wilhelm II and Bismarck, Sebastian Kneipp is the most famous person in the German Empire. 4 4 Kur- und Tourismusbetrieb Bad Wörishofen

5 Kneipp Philosophy Sebastian Kneipp developed a life philosophy consisting of 5 pillars, which has increasing relevance for us today. Water Water is the core of the famous Kneipp-Kur and stimulates the circulation. Physical exercise Improves the general sense of wellbeing and strengthens the body s natural immune defenses. Plants Kneipp has always set great store by high concentrations of natural plant extracts in its formulas and products. Nutrition A consciously varied and balanced diet is the foundation of a healthy and active life. Balance Balance is the basis for a healthy and active life. Each of the four elements contributes uniquely to health and enjoyment. The interaction of all four elements keeps the body and spirit in equilibrium. We base our product development on Kneipp s holistic philosophy 5

6 The Company History In 1891 Sebastian Kneipp allows his friend Leonhard Oberhäußer to sell products under his name Kneipp meets the Würzburg pharmacist Leonhard Oberhäußer. He grants Oberhäußer the exclusive rights to develop, produce and sell pharmaceutical, cosmetic as well as dietary products under the name and with the image of Father Sebastian Kneipp. Leonhard Oberhäußer begins to establish the products and brand outside the region. Kneipp starts its international business and subsidiaries are established step-by-step in the Netherlands, Switzerland and Japan. Kneipp becomes a 100 % subsidiary of Paul Hartmann AG. Kneipp gains a benefit for its expertise in face and body care through the aquisition of Pierre Cattier SAS. 6 6 Kur- und Tourismusbetrieb Bad Wörishofen

7 The Company Today The company is located in Ochsenfurt-Hohestadt and is a 100 % subsidiary of Paul Hartmann AG. Kneipp Location in Germany Headquarters and production plant: Ochsenfurt-Hohestadt (near Würzburg) Approximately 300 employees in Germany and 400 worldwide Turnover 2012: 100 Million We Guarantee Quality Made in Germany PAUL HARTMANN AG Kneipp is a subsidiary of PAUL HARTMANN AG Specialization: medicinal products for hospitals and pharmacies Approximately 10,000 employees worldwide Turnover 2012: 1.8 Billion 7 7

8 Kneipp Mission Statement Kneipp works. Naturally. Unique Concepts Kneipp offers the consumer uniquely effective, innovative and natural concepts for health and well-being based on the holistic philosophy of Sebastian Kneipp. Company Responsibility Aware of our responsibility and in conformity with this philosophy, we at Kneipp operate with an enduring development as our goal; economically, ecologically and socially. Kneipp Positioning Within the bath additive category, Kneipp is market-leader in Germany*. The expansion of this market position and strong growth in the segment effective bodycare and natural skincare, take top priority. Kneipp continues to remain active in its traditional business segments food supplements and plant-based pharmaceuticals. Thus, Kneipp makes an active contribution to health protection. *only with the brand Kneipp ; not transferable 8

9 Pioneer in Water Therapy and Efficacy Cosmetics Kneipp combines naturalness with efficacy, quality and sustainability. Nature Quality Efficacy Kneipp works. Naturally. Sust ain a bility 9

10 Nature s Expert The Nature s Expert seal confirms quality and efficacy for all Kneipp products. Kneipp uses the best of nature and the best of science! Optimum combination of nature and convenience Scientifically proven cosmetics based on natural active ingredients In-house expertise under continuous development strictest quality norms for active ingredients and finished goods Kneipp follows strict internal guidelines: No preservatives (e.g. parabens) No paraffin, silicone and mineral oils Plant-derived active ingredients Skin tolerance confirmed by dermatologists Developed and tested by experienced scientists and dermatologists Eco-friendly and resource-protecting company philosophy Part of the Kneipp assortment is also certified natural cosmetics with the NATRUE seal. 10

11 Kneipp Skin Competence Team In cooperation with renowned scientists the Skin Competence Team carries out interdisciplinary basic research. Kneipp created a Skin Competence Team to offer consumers the best products Internationally accepted opinion leaders work with Kneipp to develop optimum formulas Interdisciplinary Basic Research immediate implementation in daily practice Topics are skin barrier research allergological research fragrance and psyche botanical medicine fragrance research In cooperation with University of Osnabrück University of Cologne Immanuel Hospital, Berlin Institute of Applied Psychophysiology GmbH University of Bochum PAUL HARTMANN AG Kneipp Research & Development 11

12 Outstanding Quality Kneipp has combined tradition and development since 1891 and ensures quality through a variety of measures. Own Research and Development Controlled contract cultivation of medicinal plants State-of-the-art manufacturing Complex analysis Nature s Expert Quality confirmed by GMP-Certificate (Good Manufacturing Practice) Authorizes Kneipp to manufacture pharmaceuticals DIN-ISO Certificate Confirms that Kneipp manufactures according to environmental management standards 12 NATRUE The NATRUE seal is an international quality seal which easily identifies high-quality natural skincare Green Brand The seal is awarded to those brands that have environmentally-friendly production methods

13 Certified Product Quality Kneipp products are simply the best in quality and regularly receive various awards. Kneipp Organic (Bio) Body Oil Öko-Test 04/2013: Kneipp Body Wash Pomegranate & Cassis Öko-Test 04/2013: Kneipp Anti Callus Salve Calendula Rosemary Öko-Test 06/2011: Kneipp Almond Blossom Face Cream Öko-Test-Jahrbuch 2004: Stiftung Warentest 05/2013: Kneipp Almond Blossom Body Lotion Öko-Test-Jahrbuch 2004: Kneipp Almond Blossom Body Wash Öko-Test-Jahrbuch 2005: very good very good good good very good good good Öko-Test is a German consumer magazine focussing on ecological topics Stiftung Warentest is a German consumer organisation 13 Medienfabrik Gütersloh

14 The Path to Sustainability Environmental protection, sustainability and fair trade are integral components of our corporate philosophy. 14 The Definition of Sustainability Meeting current needs without compromising the ability of future generations to meet their own Encompasses economic, environmental, and social dimensions Kneipp Sustainability Measures Reduction in CO 2 emissions: A maximum level of in-house production minimizes transport distances Carbon-offset measures: Switch from oil-fired heating to natural gas-fired condensing boiler technology; Savings of 20 % in 2011 Energy conservation: Daylight is used efficiently with windows on three sides of the room and a large skylight; triple-glazed windows ensure minimum heat loss Only renewable energy: In October 2010 Kneipp converted to 100 % hydroelectric energy Contracts for fair generation of raw materials: Sourcing our traditionally farmed shea butter from Burkina Faso provides farmers with a stable source of income

15 Product Assortment Kneipp offers a great variety of body care, face care and bath products. Kneipp Bath Additives Kneipp Bath Oils Kneipp Foam Baths Kneipp Bath Crystals Kneipp Body Wash Kneipp Aroma Body Wash Kneipp Cream Body Wash Kneipp Almond Blossom Range Kneipp Foot Care Kneipp Hand Cream Kneipp Certified Natural Cosmetics in the category No. 1 in Germany* Bath Additives *Source: Nielsen/Badezusätze/LEH+Drogeriemärkte Deutschland/12-Monatswert Oktober 2013/Umsatz 15

16 Bath Oils Kneipp Bath Oils are characterized by the high amount of aroma-intensive natural essential oils. Highly concentrated bath treatments With aroma-intensive, natural essential oils Promote the healthful benefits of nature Combination of aroma and colour therapy With different impacts according to product 100 ml 10 baths Joint and Muscle Arnica Stress Free Mandarin Orange Pure Bliss Red Poppy Hemp Enjoy Life May Chang Lemon* Balancing Lavender Cold and Sinus Relief Eucalyptus 16 *A study confirms a significant positive improvement in mood after soaking in Kneipp Enjoy Life Bath

17 Cream Baths and Foam Baths Kneipp Cream and Foam Baths contain natural ingredients and have a long-lasting foam. Kneipp Cream Baths Long-lasting creamy foam Combination of plant care formula and nurturing oil Plant milk perfumes naturally, nurtures the skin and makes creamy foam Kneipp Foam Baths Long-lasting foam Combination of aroma and colour therapy With different impacts according to product 400 ml 8 baths CREAM BATH Soft Skin Nurturing Almond Milk Almond Oil FOAM BATH Enjoy Life Litsea Cubeba Mint FOAM BATH Pure Bliss Red Poppy Hemp CREAM BATH Sensual Temptation Fig Milk Argan Oil FOAM BATH Good Mood Passion Fruit Grapefruit FOAM BATH Mind Comforting Cacao 17

18 Bath Crystals Kneipp offers a wide range of Bath Salts with pure and natural thermal spring salt. With pure and natural thermal spring salt Easily soluble in water With different impacts according to product 500 g 8 10 baths MINERAL BATH SALT Joint and Muscle Arnica MINERAL BATH SALT Pure Bliss Red Poppy Hemp MINERAL BATH SALT Balancing Lavender MINERAL BATH SALT Cold and Sinus Relief Eucalyptus 18

19 Saline Luisenhall Natural thermal spring salt from Luisenhall is free of chemical additives and environmental pollutants. Unique high content of pure and natural thermal spring salt Our salt is sourced from Europe s last remaining salt works, Saline Luisenhall, mined by using traditional pan boiling methods which reveal unique salt crystals free of chemical additives and environmental pollutants. These salt crystals are evaporated from the pure waters of a 20 millionyear-old underground salt water lake. The salt s unique crystal form is easily soluble and naturally absorbs the essential oils in its pores, until released into a warm, steamy bath. 19

20 Body Wash The Kneipp Body Wash Assortment offers a great variety of products with natural ingredients. Kneipp Aroma Care Body Wash With natural nurturing oils Natural plant formula protects the skin from dehydration Aroma therapy Kneipp Cream Body Wash 24 h moisture Extra creamy consistency owing to plant care formula With plant milk 200 ml AROMA CARE BODY WASH Pure Bliss Red Poppy Hemp AROMA CARE BODY WASH Cheerful Mind Passion Fruit Grapefruit AROMA CARE BODY WASH Enjoy Life Litsea Cubeba Lemon* CREAM BODY WASH Almond Blosom AROMA CARE BODY WASH Stress Free Orange Blossom Mandarin AROMA CARE BODY WASH Balancing Lavender AROMA CARE BODY WASH Mind Comforting Cacao CREAM BODY WASH Fig Milk Argan Oil 20 *A study confirms a significant positive improvement in mood after soaking in Kneipp Enjoy Life Bath

21 Almond Blossom Range Kneipp Almond Blossom Range has been especially developed for dry and sensitive skin. Special care for dry and sensitive skin Complete range for all needs of dry and sensitive skin Developed in cooperation with dermatologists Reduction in feelings of skin tension Prevention of skin irritations Natural balance of the skin is restored BODY LOTION 200 ml BODY OIL 100 ml MASSAGE OIL 100 ml BODY WASH 200 ml BODY BUTTER 150 ml FACE CREAM Day and Night 50 ml HAND CREAM 50 ml 21

22 Foot Care Kneipp Foot Care Products contain natural Calendula extract and essential oil of Rosemary. Developed in cooperation with podiatrists Suitable for diabetics Natural Calendula extract helps soothe feet, while reconditioning very rough, dry skin Natural essential oil of Rosemary revitalizes tired and burning feet; its aroma has an energizing effect FOOT BATH CRYSTALS Calendula Rosemary FOOT REPAIR Calendula Rosemary ANTI CALLUS SALVE Calendula Rosemary Treatment Tip Prepare and cleanse your feet with a foot bath of Foot Bath Crystals for about minutes. Afterwards apply a thin layer of Foot Repair using slight pressure and regular, circular motions. To treat rough, chapped and callused skin apply Anti Callus Salve to the affected areas several times a day and massage in lightly. 22

23 Hand Cream Kneipp Hand Creams contain valuable natural ingredients. With natural active ingredients With different impacts according to product HAND CREAM Almond Blossom 50 ml HAND CREAM Evening Primrose 50 ml HAND CREAM Wildrose 20 ml and 75 ml HAND CREAM Grapefruit 20 ml and 75 ml HAND CREAM Aloe Vera 20 ml and 75 ml 23

24 Certified Natural Cosmetics: Bath Additives Kneipp combines expertise, efficacy and naturalness and offers different Bath Products certified by NATRUE. Natural cosmetics certified by NATRUE With natural active ingredients Unique combination of ingredients and fragrance With different impacts according to product 100 ml 10 baths BATH OIL Lemongrass and Olive BATH SALT Lemongrass and Olive 60 g (1 bath) BATH OIL Jasmine and Argan Oil BATH OIL Pomegranate and Cassis 24

25 Certified Natural Cosmetics: Body Care Kneipp certified Body Care Products are characterized by a unique combination of ingredients and fragrances. Natural cosmetics certified by NATRUE With natural active ingredients Unique combination of ingredients and fragrance With different impacts according to product 200 ml BODY WASH Lemongrass and Olive BODY WASH Jasmine and Argan Oil BODY WASH Pomegranate and Cassis BODY LOTION Lemongrass and Olive BODY LOTION Jasmine and Argan Oil BODY LOTION Pomegranate and Cassis Bio BODY OIL 100 ml The organic body oil helps to improve the skin s appearance and elasticity. Its multifunctional purpose improves skin conditions, such as scars, stretch marks (e.g. pregnancy stretch marks), mature, aging skin and dry patches. Emollient natural oils of Grapefruit and Safflower richly moisturize and firm the skin. 25

26 Natural Cosmetics: Regeneration Face Care Kneipp certified natural Face Care Range activates and aids regeneration of the skin. Natural cosmetics certified by NATRUE Regeneration by Power of Nature Unique principle of impact With natural active ingredients 24 h Face Cream 50 ml Intensive Serum 30 ml Enzyme Peeling Powder 18 g Eye Cream 15 ml Cleansing Milk 200 ml Face Tonic 200 ml Effective Mask 2 x 5 ml Décolleté Serum 50 ml Hand Cream 50 ml 26

27 Why choose Kneipp? Kneipp offers effective products with natural ingredients without using preservatives, paraffin, silicone and mineral oils. Benefit from our expertise: Kneipp is the expert for all bath additives Kneipp is the expert in natural ingredients Kneipp is the expert in fragrances Kneipp is the expert in efficacy No preservatives (e.g. parabens) No paraffin, silicone and mineral oils Plant-derived active ingredients Skin tolerance confirmed by dermatologists Developed and tested by experienced scientists and dermatologists Eco-friendly and resource-protecting company philosophy Kneipp is a member of the German Federal Association of People for Animal Rights Combination of nature + science = efficacy based on natural ingredients Kneipp works. Naturally. 27

28 Kneipp GmbH Winterhäuser Straße 85 D Würzburg +49. (0) Visitor address: Johannes-Gutenberg-Straße 8 D Ochsenfurt