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1 Catering to the city s brightest luminaries, from top Ceos to sports stars, Men s Book AtlAntA is the professional male s authority to getting the most out of life and atlanta. as part of the award-winning Modern luxury network of regional publications, Men s Book AtlAntA is able to deliver cutting-edge fashion spreads, international travel features and revealing celebrity profiles, ensuring its content consistently engages the cultured reader. Plus, thanks to a renowned team on the ground with its pulse on the market, interactive digital brand extensions and unrivaled events, Men s Book AtlAntA excels in capturing the metropolitan lifestyle, making it a valuable partner for companies wishing to reach the city s most influential and affluent consumers. ALso FRom the PuBLisheRs of MEN S BOOK ATLANTA the atlantan Modern luxury brides atlanta JeZebel Charity & social datebook 3280 PeaChtree road ne suite 2300 atlanta, ga

2 who is reading MEN S BOOK atlanta? Appealing to the Most Active Luxury Consumer the basics Male...82% Average Age College Grads...71% Post-Graduate Degree...27% engagement Readers per copy Average time spent with issue minutes Keeps copy months Has read last 4 of 4 issues...62% affluence Average household income...$374,300 Average investment portfolio...$1,334,100 Net worth between $1MM and $10MM...68% Home value between $750K and $5MM...62% Own vacation/weekend/secondary real estate...52% Spending Habits As the result of reading a Modern Luxury title Visited/contacted an advertiser...74% Purchased an item seen on our pages...41% targeting atlanta s most influential consumers Wealthiest Neighborhoods Alpharetta, Ansley, Brookhaven, Buckhead, Chastain, Duluth, Dunwoody, Lenox Park, Marietta, Midtown, Morningside, Mt. Paran, North Atlanta, Roswell, Sandy Springs, Virginia Highlands, Vinings Top Executives Porsche Corporate, Coca Cola, Newell Rubbermaid, AT&T, Equifax, Chase, SunTrust Bank, Home Depot, AGL Resources, RaceTrac Petroleum, Chick-Fil-A, Georgia Pacific Luxury Goods Consumers Neiman Marcus, Saks Fifth Avenue, Bloomingdale s, H. Stockton, Mayor s Jewelers, Guffy s, Solomon Brothers, Butler Tire, Brown s Jewelers, Classic Cadillac, Jim Ellis Porsche, Jim Ellis Audi, Hennessey Rolls-Royce, Capital City Country Club, Cherokee County Club, Range Rover of Buckhead The Golf Club of Georgia, and more than 200 other retailers SOURCE: 2011 GfK MRI The atlantan Reader Profile Study, Audience 45+ and Audience HHI $150K+. AAM Audited. Luxury Hotels Intercontinental, Four Seasons, The St. Regis, Mandarin Oriental Atlanta, W Hotels of Atlanta

3 distribution reaching the most affluent Male readers in atlanta and beyond 25,000 circulation From Fortune 500 companies to sports franchises, from luxury auto to fine retailers, Men s Book Atlanta reaches the elusive male consumer that lives a dynamic life and can afford to buy and will actively seek out the very best. 260,000 readership 50% Direct Residential Mail Directly mailed to homes in the wealthiest neighborhoods in and around the city 40% controlled commercial Proprietary racks at Phipps Plaza and Lenox Square plus the finest men s salons, private golf clubs, medical and professional offices, luxury auto dealers and the top men s retail locations. 5% Men s Events Copies gifted at the most important, must-attend events throughout the year 5% Select Newsstand Prominently displayed and sold at more than 300 select newsstand locations, major airports and high-end bookstores. Digital Distribution Tablet devices and smartphones are reinventing how our readers consume content. Accordingly, men s book atlanta is available in both app and digital edition formats. SOURCE: 2011 GfK MRI The atlantan Reader Profile Study, Audience M45+. AAM Audited.

4 production schedule spring 2014 luxury auto enthusiasts & spring fashion AD CLose: FeB 3 materials Due: FeB 3 on sale: mar 6 summer 2014 sports and outdoors AD CLose: APR 1 materials Due: APR 1 on sale: may 15 fall 2014 fall fashion AD CLose: JuL 1 materials Due: JuL 1 on sale: AuG 21 winter 2014 health & fitness and Men s gift guide AD CLose: oct 1 materials Due: oct 1 on sale: nov 20 editorial platform editorial calendar in-the-know ultimate Access to A luxury lifestyle Men s Book AtlAntA is the only magazine for atlanta s discerning man. with every article, our discriminating editorial team leads our readers through the best of what the city has to offer. our award-winning content presents compelling local coverage, including: Luxury auto trends and reviews Sporting life in Atlanta The best in menswear Extensive luxury watch and accessories coverage Reviews of the newest gadgets and tech toys Prestige real estate and top design Travel destinations nonpareil Local arts, entertainment, and nightlife scenes Atlanta history The latest in health & fitness news Cutting-edge dining and entertainment coverage life in atlanta from current must-haves and noteworthy books to local intel and power player profiles, life in atlanta gives our readers insight into the latest trends and the stylemakers behind them. parting shots discover the boldface names behind the velvet ropes and inside the hottest galas, benefits and openings. gain access into your city s best and most exclusive events in these star-studded pages. the last word get the unique points of view of the city s most intriguing personalities the it guys who are cutting edge of atlanta style. the last word profiles the men everyone is or will be talking about.

5 marketing A 360-degree platform for branding impact full-service custom publishing Custom print and digital ad design services Custom print and digital advertorial layout design, photography and creation Print and digital high impact unit concept and creation Photography for special events and advertorials digital advertising online advertising on Modernluxury.CoM and through custom designed microsites and videos digital editions with interactive links and enhanced advertising options marketing via weekly e-newsletter or dedicated s deployed to our curated subscriber list Mobile apps with customized in-app interactivity social media campaigns reaching our dedicated facebook fans and twitter followers events & promotion event creation exclusively tailored events for highly targeted local influencers by our in-house marketing team signature events presented throughout the year, designed to generate sales, build brand awareness and create strategic alliances among leading upscale brands event sponsorships that leverage our high-profile local and national partnerships. Men s Book AtlAntA offers advertisers affiliations with complementary organizations and generates additional brand exposure to a broader, more involved audience.

6 January Men of Power & influence Mixer Mix and mingle with the Men of Power & influence from the december 2013 issue of Men s Book AtlAntA. april Men s Book issue release Party: auto Come celebrate the release of Men s Book s spring luxury auto enthusiasts issue. events signature AffAirs With Access to AtlAntA s elite social circles april Men of style Men s Book AtlAntA and the AtlAntAn celebrates its Men of style with a first glimpse of the latest trends in Men s fashion and honoring atlanta s top style makers. June Men s Book issue release Party: sports Men s Book AtlAntA will host a networking event that will let everyone mingle and talk about what is happening in atlanta. we ll also debut our summer issue, dedicated to atlanta s athletic game changers. september Men s Book issue release Party: fashion atlanta s Men of style are in the spotlight as we celebrate the release of Men s Book s fashionable fall issue. december Men s Book issue release Party: health & fitness gear up for a healthy new year and get a first glimpse of Men s Book s fitness-focused winter issue.

7 advertisers MEN S BOOK ATLANTA s distinguished brand partners abbott & abbott anheuser busch artistic remodeling atlanta botanical garden atlanta braves, the atlanta Classic Cars atlanta decorative arts Center atlanta Motorsports Park atlanta tennis Championships avenue Catering Concept bacardi usa beauty bar of buckhead blue ties bonneau ansley braun & ree buckhead life restaurant group Campbell family Medicine Castle Painting Center for developing Mastery, inc. Centraarchy restaurant group Chastain horse Park Classic Cadillac Concours d elegance - hilton head Cumulus (Cswg) dickason law firm difrancesco Plastic surgery dirty beauty dr. John Connors, Md earl small s harley davidson east west Jewelers farmlinks golf fernbank Museum ferrari/maserati of atlanta forbes travel guide frontgate georgia dental implant Center granite garage floors hawkins dui law firm hong Kong tailors innovations furniture and lighting Jet linx atlanta Jim ellis audi Marietta Jim ellis Maserati Jim ellis Porsche Kellie griffin interiors legacy glenn Partnership love on top Matchmaking March of dimes McMenamy law Mel boteri Melvin goldstein P.C. Miller brothers Mockingbird industries, inc. Modern luxury special sections Mojo vinyl Motorcars of georgia Muffley & associates Myles alexander Clothiers national Parking noland one on one Matchmaking onward reserve outdoor Makeover Peach dish Pga tour - Championship ramos law firm richemont (Montblanc) robert vitorre fine Clothing rohan law PC ross-simons ruth s Chris steakhouse saks fifth avenue shafa llc - tantra restaurant share our strength atl shinola shops around lenox, llc signature Plastic surgery steve west Custom homes t. duffy interiors the leaf Cigar lounge the Private Client law group the romance Md tourneau traci rhoads interiors transition Chiropractic trewin homes vapor solutions velocity Motorsports verde home and design whiskies of the world willis & walker wilson lewis xclusive barber & stylist

8 the modern luxury network national Reach, community Expertise Modern Luxury is the preeminent luxury lifestyle publisher in the US with 45 titles spanning the top markets in America. Whether it s a revealing celebrity profile, a special feature on the chicest trends in design, cutting-edge fashion spreads or an in-depth review of city hot spots, Modern Luxury excels in capturing the urbane metropolitan lifestyle. Modern Luxury benefits from the management services of Cumulus Media. As the nation s second-largest broadcaster, Cumulus Media operates more than 500 radio stations in 120 US cities, reaching 200 million listeners each week.

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