WEBSITE ADVERTISING MEDIA KIT Website Advertising Rates. Website Ad Specs. Website Materials and Orders

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1 WEBSITE ADVERTISING NationalHogFarmer.com offers you high traffic, attention-grabbing banner options with targeted and cost-effective promotional tools to strengthen your marketing campaign and build your brand. Balance your print advertising program with online elements for a truly powerful integrated marketing program. Leaderboard Banner (78 x 90) Website Advertising Rates Positioning options: All ads are run of site unless otherwise scheduled. Boom Box (300 x 50) Ad Size Rates (Net) # Leaderboard Banner 78 x 90 $4 CPM File size limit: 35K # Boom Box 300 x 50 $4 CPM File size limit: 35K #3 Button Ad 300 x 00 or 80 x 50 $6 CPM File size limit: 0K Website Ad Specs File types accepted: JPG, GIF, animated GIF, Flash 3 Boom Box (300 x 50) (saved in Flash 8), 3rd party tags. Linking URL(s). Special Flash notes: If you are using flash, your scripts must be set up exactly (case-sensitive). Please submit non-rich media files (i.e., JPG, GIF, Button Ad (80 x 50) 3 Button Ad (300 x 00) or animated GIF) to use as backups for those users who do not have flash-enabled browsers. Website Materials and Orders Orders and materials are due one week prior to launch date. Send signed orders and materials to: Please orders and materials to your sales person.

2 MOBILE ADVERTISING m.nationalhogfarmer.com offers you high traffic, attention-grabbing banner options to strengthen your marketing campaign and build your brand. Balance your print advertising program with online elements for a truly powerful integrated marketing program. Button (30x50) Mobile - Exclusive Sponsorship Rates Leaderboard Banner 78 x 90, Boom Box 300 x 50 and Button Ad 300 x 00 $,500 net per month Minimum consecutive months per schedule. File size limit: 5k. All files must be static or animated JPG, GIF or PNG. Mobile Ad Specs Ads and content automatically readjust to or 3 column formats on tablets ad smartphones. Mobile sites retain category and internal search for reader convenience. Tablet tools allow users to deploy social media and other functionality. Leaderboard Banner (78 x 90) Mobile Materials and Orders Orders and materials are due one week prior to launch date. Send signed orders and materials to: Please orders and materials to your sales person.

3 enewsletter - WEEKLY PREVIEW NATIONAL HOG FARMER Weekly Preview NATIONAL HOG FARMER Weekly Preview delivers market, production and legislative trends and analysis for U.S. and Canadian pork producers and allied industries at the top of each week. Our enewsletter subscribers depend on us to bring this vital pork industry coverage to them. WEEKLY COLUMNS: Market Preview, Legislative Preview MONTHLY COLUMNS: Swine Health Preview; Financial, Preview; Pork Export Preview; Production Preview FREQUENCY: 5x per year, every Monday OPT-IN SUBSCRIBERS:,800 NHF Weekly Preview - Ad Types and Rates Ad Size Rates (Net) # $495 per ad Two ads of this size available per edition Image size: 300 x 50 Up to 50 words of supporting text available. # Bottom Banner with text- Bonus ad that accompanies st Boom Box ad position Image size: 670 x 85 Plus 50 words of supporting text enewsletter Ad and Image Specs File types accepted: JPG, GIF only. Static GIFs only, no rotating or animated files. No rich media. 7 dpi image resolution. Maximum file size: 35k. All ads are subject to rotating positions through the duration of the sponsor s contract enewsletter Orders and Materials Orders and materials due one week prior to edition date. Send orders and materials to: mary.fox@penton.com Bottom Banner Ad (670 x 85) and 50 words of text (300 x 50) and 50 words of text (300 x 50) and 50 words of text All General Rate Policies, Terms and Contract Regulations as published within the NHF Commercial Rate Card apply.

4 enewsletter - WEEKLY WRAP-UP NATIONAL HOG FARMER Weekly Wrap-Up NATIONAL HOG FARMER Weekly Wrap-Up delivers an efficient summary of the top pork industry stories during the week. Includes headlines of the top articles from the week and additional trending content, new product briefing and industry upcoming events calendar. FREQUENCY: 5x per year, every Friday OPT-IN SUBSCRIBERS:,000 NHF Weekly Wrap-Up - Ad Types and Rates Ad Size Rates (Net) # Tower Ad $495 per ad Image size: 60 x 600 Up to 50 words of supporting text available. # Image with Text Ad $330 per ad Image size: 80 x 50 Plus 50 words of supporting text Product Name incredibiliter perspicax umbraculi, iam Pompeiies. Co braculi, iam Pompeii lucide deciperet. numbracraculi, iam Pompeii uli.incredibiliter perspicax umbraculi, iam Pompeiies. Co braculi, iam Pompeii lucide deciperet. numbracraculi, Pompeii lucide deciperet. numbracraculi, Pompeii lucide deciperet. numbracraculi, iam Image with Text Ad 80 x 50 plus 50 words of text Tower Ad (60 x 600) and 50 words of text enewsletter Ad and Image Specs File types accepted: JPG, GIF only. Static GIFs only, no rotating or animated files. No rich media. 7 dpi image resolution. Maximum file size: 35k. enewsletter Orders and Materials Orders and materials due one week prior to edition date. Send orders and materials to: mary.fox@penton.com All General Rate Policies, Terms and Contract Regulations as published within the NHF Commercial Rate Card apply.

5 enewsletter - NUTRIENT MANAGEMENT Nutrient Management enewsletter NATIONAL HOG FARMER Nutrient Management, a monthly enewsletter, targets pork, dairy and feedlot beef producers who continue to search out the latest technology, research and sound agronomic principles that will enhance the value of livestock manure as a valuable crop nutrient resource, while fulfilling their regulatory and stewardship responsibilities. FREQUENCY: Second Thursday of each month OPT-IN SUBSCRIBERS: 6,00 Nutrient Management - Ad Types and Rates Ad Size Rates (Net) # Tower Ad $75 per ad One available per edition Image size: 60 x 600 Up to 50 words of supporting text available. # Image with Text Ad $460 per ad Three available per edition Image size: 80 x 50 Up to 50 words of supporting text available enewsletter Ad and Image Specs File types accepted: JPG, GIF only. Static GIFs only, no rotating or animated files. No rich media. 7 dpi image resolution. Maximum file size: 35k. enewsletter Orders and Materials Orders and materials due one week prior to edition date. Send orders and materials to: mary.fox@penton.com Product Name incredibiliter perspicax umbraculi, iam Pompeiies. Co braculi, iam Pompeii lucide deciperet. numbracraculi, iam Pompeii uli.incredibiliter perspicax umbraculi, iam Pompeiies. Co braculi, iam Pompeii lucide deciperet. numbracraculi, Pompeii lucide deciperet. numbracraculi, Pompeii lucide deciperet. numbracraculi, iam Product Name incredibiliter perspicax umbraculi, iam Pompeiies. Co braculi, iam Pompeii lucide deciperet. numbracraculi, iam Pompeii uli.incredibiliter perspicax umbraculi, iam Pompeiies. Co braculi, iam Pompeii lucide deciperet. numbracraculi, Pompeii lucide deciperet. numbracraculi, Pompeii lucide deciperet. numbracraculi, iam Image with Text Ad 80 x 50 plus 50 words of text Image with Text Ad 80 x 50 plus 50 words of text Tower Ad (60 x 600) All General Rate Policies, Terms and Contract Regulations as published within the NHF Commercial Rate Card apply.

6 DIGITAL PROMOTION- CUSTOM enewsletters Deliver your promotional messages to our developed, demographically profiled producer lists with our custom message or campaign services. Select your target audience by geographic and demographic criteria Performance measurements are available five days following deployment and include results for delivery, opens and clickthrough metrics. File Preparation and Specs Message file format: HTML Maximum message file size: 50k Maximum width: 700 pixels (recommend 600) All images for html messages must be hosted online and a full image source link provided. No JavaScript or Flash coding can be accepted. Animated GIF files are allowable with the understanding that they will not be viewable for all recipients due to their program. Message file provided must include the sponsor s physical address per CAN-SPAM rules. The copy provided should also include an opt-out so recipients can directly opt-out of messages from the 3rd party sponsor s list. A sponsors name will appear first in the From address line followed by the publication s name. All messages must be approved by the Publisher prior to distribution. List requirements: When a supplemental list is provided to include in the distribution of the custom message or campaign (other than a seed list of a few names), an indemnification letter from the Penton Legal Department must be signed before names can be added. This provides assurance that CAN-SPAM procedures are adhered to in client s address collection practices. A suppression file of the client or 3rd party s opt-out database for promotional s should be provided. Provide your list file in.txt,.csv or Excel format. Images should be in GIF or JPEG files. Custom Services rates Pricing is based on list selection and deployment volume. Discounts available for multiple deployments when placed at the same time and on one order. Request counts from your sales representative Deployment List Size Net Price Up to,500 $,980,50 -,000 $,40,00-3,000 $3,300 3,00-4,500 $3,50 4,50-6,000 $3,850 6,00-7,500 $4,80 7,50-9,000 $4,400 9,00 -,000 $4,60,00-3,000 $4,840 3,00-5,000 $5,060 5,00-7,000 $5,80 7,00-9,000 $5,500 9,00 -,000 $5,775,00-5,000 $6,050 5,000-8,000 $6,98 8,00-3,000 $6,600 3,00-34,000 $6,930 34,00-37,000 $7,370 37,00-40,000 $7,700 40,00-45,000 $7,975 45,00-50,000 $8,50 Additional quantity rates on request. Frequency Discounts Deployments Savings 3-5 5% 6-9 8% 0-0% Frequency discount rates apply to multiple deployments. Custom message lists, materials and orders Orders and materials due one week prior to launch date. Schedule earlier to to ensure you receive your requested deployment date. Send orders and materials to: mary.fox@penton.com All General Rate Policies, Terms and Contract Regulations as published within the NHF Commercial Rate Card apply.

7 DIGITAL MARKETING - IndustryVoice Connecting sponsored, native advertising content to the agriculture community. IndustryVoice takes your content to a next level of reader engagement. IndustryVoice is searchable and built on existing Penton Farm Progress websites. IndustryVoice content assets flow through each site s content management system just like other editorial content. Your IndustryVoice content should be newsworthy. Respective editors maintain the right to reject any content deemed in poor taste, combative or overly promotional. Leaderboard Banner 300x50 IndustryVoice content Content assets are clearly identified as IndustryVoice. A sponsored by or brought to you by byline. Robust taxonomy tagging that enables the content to be searchable and appear on relevant category pages and the home page. Search engine optimized. Posted to social media. Featured in newsletter. Three-month priority posting. After three months, your content is available on the website and can be viewed through search. Reporting metrics: Content clicks Time spent All General Rate Policies, Terms and Contract Regulations as published within the NHF Commercial Rate Card apply. IndustryVoice content IS: Original content Educational Informative Insightful Examples Include: White papers Industry overviews Tips and recommendations Predictions about the industry Insights into ongoing R&D Research results 80x50 Button Ad IndustryVoice Rate Per project, 3 month posting $,500 After three months, your content asset remains available and may be reached through search. Ask about additional services to expand your IndustryVoice content marketing campaign. IndustryVoice content IS NOT: Promotional in nature Product announements A press release or repurposed press release* Critical of your competition Examples Include: Press releases* Product announcements Sales brochure copy *Please note: Approved press releases can be posted to our Briefing Room, however, will not be accepted as IndustryVoice content. 300x00 300x00

8 YOUR DIGITAL AG HUB Multi-channel Digital Opportunities for Your Promotional Impact Your Digital Ag Hub Websites for each publication and show - 3 individual content-driven websites Special content packages - Cusom content and modules - IndustryVoice- featured and searchdriven client-supplied native content Microsites enewsletters - Daily and weekly local state/regional - Each national crop and livestock vertical publishes multiple newsletters - Pre-show newsletters Custom targeted messages (eblasts) Online events and webinars - turnkey services to present and develop audiences Mobile messaging Apps hundreds of thousands of downloads! - 7 publication apps - 9 event apps - 4 service apps - many custom apps Need-driven Web content - DatelineDrought.com Custom digital services - Search engine marketing - Social media elistening - eyetraffic And more! InV TM