General Terms and Conditions for Providing Advertising Space on Websites Operated by BURDA Praha spol. s r.o.

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1 General Terms and Conditions for Providing Advertising Space on Websites Operated by BURDA Praha spol. s r.o. Preamble These General Terms and Conditions for Providing Advertising Space on Websites Operated by BURDA Praha spol. s r.o., Company ID No (hereinafter the "General Terms and Conditions") are governed by all contracts regarding provision of advertising space on any of the websites operated by BURDA Praha spol. s r.o. (hereinafter the "Provider"), which on its own behalf enters into contracts on provision of advertising space with parties interested in publishing advertising within the scope of a particular website (hereinafter "Clients"). Websites administered by the Provider for the purposes hereof shall be understood as websites directly operated by the Provider as well as websites on which the Provider is authorised to provide advertising space based on contracts entered into with their operators. These General Terms and Conditions shall become valid and take effect on 1 January The following is the list of websites administered by the Provider as of 1 January 2015: Advertising orders 1.1. After receiving an inquiry for advertising space from the Client in writing or by phone, the Provider shall issue a binding reservation for advertising, meaning a document in which the advertising space requested by the Client will be described (on which websites, how the advertising space should be provided, in what sections of the websites, the ad format, the type of advertising [banners, text advertising, links, etc.], the campaign start schedule and the date of publication), and the price for provision of the advertising

2 space will be specified, and any other potential contractual terms not included in these General Terms and Conditions will be included therein. The reservation signed by an authorised representative of the Provider shall constitute a draft agreement on provision of advertising space in the Reservation described under the conditions stated therein. The Provider shall deliver the reservation to the Client by post, in person, by fax or by using the contact details stated in the binding reservation The Client shall be required to confirm the Reservation by having an authorised representative sign it and to deliver the confirmed Reservation to the Provider no later than five (5) business days from its delivery. Following the lapse of that period, the Provider shall no longer be bound by the Reservation If it is the first order of advertising spaces, which the particular Client is placing with the Provider, the Client shall be required to attach to the confirmed Reservation a copy of a current (not more than three months old) extract from the Commercial Register (or trade licence, if the Client is an individual not registered in the Commercial Register). If an order of advertising realised by an advertising agency is being ordered, it is essential for the agency also to be provided with identification of the client for whom the advertising space is being ordered Upon delivery of the confirmed Reservation to the Provider, the contract on provision of the advertising space described in the Reservation to the Client will be entered into for the purpose of publishing the advertising based on materials supplied by the Client (the "Agreement") The Client is not authorised to withdraw the signed Reservation delivered to the Provider or to cancel it in any manner other than as specified herein in the Reservation Cancellation section The Client is not authorised to make any changes in the Reservation before its confirmation and delivery back to the Provider (the Client is particularly not authorised to make changes to the type and format of the advertising, or changes to the schedule or deadline for ad publishing). Such changes to the Reservation shall have no legal effect in relation to the Provider. Upon timely delivery of such amended confirmed Reservation to the Provider, the Agreement will be considered entered into, but under the conditions specified in the original wording of the Reservation delivered to the Client by the Provider. If changes to the Reservation made by the Client without authorisation relate to significant matters related to the Agreement (particularly the labelling of the website, the ad type and format, the publication deadlines and the prices for providing advertising space), or if the change make the original text of the Reservation illegible or incomprehensible, the Provider reserves the right depending on the circumstances of the case either to demand signing of a new Agreement with new terms or to refuse to publish the advertising. When the new Agreement is entered into, the approach pursuant to the provisions of paragraph et seq hereof shall be followed. The provisions of points 7.2 and 7.3 hereof shall apply reasonably in

3 such case Any arrangements related to provision of advertising space (whether written or verbal) enacted before the establishment hereof, which are not expressly contained in the Reservation or herein, shall not be considered part of the Agreement and shall not be legally binding for the Provider in any way. 2. Reservation Cancellation 2.1. The Client may cancel the Reservation (withdraw from the Agreement) only by issuing a written notice of withdrawal (hereinafter "Cancellation"), which must be delivered to the Provider no later than before the scheduled publication of the advertising on a website administered by the Provider. If multiple advertising spaces have been ordered via a Reservation, it will be possible to cancel the Reservation even only partially Cancellation of the Reservation (withdrawal from the Agreement) later than thirty-five (35) business days before the planned publication of the advertising shall be allowed only if a written cancellation notice is delivered and the termination fee in the price amount specified in the Reservation is paid (including VAT) for all advertising spaces affected by the cancellation, for which the planned publication date of advertising is less than thirty-five (35) business days from the delivery of the cancellation notice to the Provider A confirmed Reservation (Agreement) cannot be amended in any way. Any written request from the Client for "relocating" advertising from one website to another website of the Provider, for changing the size (type) of ordered advertising space or any other change to the Agreement shall be regarded as cancellation of the original Reservation (withdrawal from the original Agreement) by the Client with all of the consequences described herein and be regarded as a new inquiry, to which the Provider will react by issuing a new Reservation. 3. Price, payment terms and invoicing 3.1. The Client is required to pay the Provider the price specified in the confirmed reservation for the provision of the advertising space Unless the Client and the Provider agree otherwise, the price for provision of advertising space specified in the Reservation will correspond to the Provider's price list valid by the date of delivery of the Client's inquiry to the Provider. The Provider's current price list is published on the website The Provider is authorised to change the price list at any time at its own discretion. The Provider shall always publish the new price list at In the event of a conflict between the price specified in the Reservation and the price according to the Provider's price list or with the agreement between the Provider and the Client, the Client shall be required to notify the

4 Provider promptly after the Reservation is delivered. If the conflict between the price specified in the Reservation and the price list and/or based on a consensus is recognised by the Provider, the Provider shall issue a new Reservation, in which the price will be stated correctly. If the Client confirms the Reservation, the Client shall lose entitlement to challenge or complain about the price amount specified in the Reservation and shall be required to pay the price to the Provider The price for provision of the advertising space shall be due within fourteen (14) days from the date of delivery of the invoice by the Provider, unless the Contracting Parties agree otherwise. The price shall always be due by bank transfer or bank deposit to the Provider's bank account specified in the invoice, which serves as a tax document. The Provider shall issue the invoice within fourteen (14) days from the date of publication of the advertising on the Provider's website where the advertising space is located (hereinafter the "taxable supplies date") The Provider may request payment in advance, particularly from a Client who never entered into a contract on provision of advertising space in the past or who has not fulfilled obligations stemming from entered into contracts in a proper and timely manner (particularly if the Client did not pay the agreed price in a proper and timely manner for provision of advertising space). Whenever there is a reference to "payment in advance" in a Reservation or a similar reference, the price for the ordered advertising space shall be entirely due in advance, no later than by the time of publication of the particular advertising (the campaign start) specified in the Reservation. The Provider shall issue and send an advance invoice to the Client. If the price of the advertising is not paid at the latest by the date for publication of the particular advertising (campaign start) specified in the Reservation, the Provider shall not be required to provide the ordered advertising space or to place the Client's advertising on it. The Provider shall issue the invoice via which the advance will be paid always within fourteen (14) days from the taxable supplies date. If the advertising is not published due to reasons on the Client's side, the Provider shall retain the advance. If the advertising is not published due to reasons on the Provider's side, the Provider shall return the advance to the Client If the Client becomes delayed with payment of the price for providing a certain advertising space, the Provider shall not be required to provide to that Client any other advertising spaces or to publish any other advertising of the Client, regardless of whether the contracts on provision of advertising space were entered into before or after the Client became delayed with payment of the price for other advertising space If due to any delays by the Client with payment of the price for the provision of the advertising space the Provider does not provide a particular advertising space and does not publish the Client's advertising on that advertising space, the contract on its provision shall expire and the Provider shall be entitled to compensation for lost profit in the amount of the sum of the prices for non-provided advertising space that the Provider would have

5 provided to the Client If the Client becomes delayed with the payment of the price for provision of the advertising space, the Client shall be required to pay the Provider a contractual penalty of 0.05% of the owed amount for each commenced day of delay. The expiration of the Agreement shall not under any circumstances have an effect on the Client's obligation to pay a contractual penalty If the Provider provides the Client with any discount off of the listed price for provision of the advertising space, information about the discount will be included in the Reservation (the discount will be figured in the Reservation either in percentages based on the listed prices or in a fixed amount). If the Client becomes delayed with the payment of the agreed price for provision of the advertising space off of which the discount was provided and the delay lasts more than 15 days, the Client shall lose entitlement to the discount and shall be required to pay the Provider the listed price in full Together with the proper invoice (does not apply to advance invoices), the Provider shall also send the Client a printout of the advertising space on the website containing the Client's published advertising. 4. Delivery of advertising materials and realisation of advertising 4.1. The Client is required to furnish the Provider with materials for publication of the advertising that will be published on the advertising space, in the form of a data file (hereinafter "advertising materials"), no later than within five (5) business days before the planned publication of the advertising on the Provider's website. The schedule for publication of the advertising is specified in the Reservation The description of the advertising in the Reservation (type of advertising, interactive, non-interactive, etc.) is only for orientation purposes and is not binding in any way for the Provider. The Provider is required to publish the advertising based on the materials provided by the Client (if it does not refuse the publication) and shall not be required under any circumstances to check or ensure compliance of the advertising materials and the advertising with a description in the Reservation based on the published advertising The Client is required to supply the advertising materials in the format and with the parameters specified in the up-to-date technical specifications for advertising materials for the particular website. The up-to-date technical specifications can be found on the website The Provider is entitled to change the specifications for advertising materials at any time (for example, in connection with a change of format of the particular website, a change of technical specifications, etc.). The Provider is required to notify the Client promptly in writing of any changes to the technical specifications of advertising materials for publication of already ordered advertising The technical specifications for advertising materials specified on the

6 website includes specification of the maximum allowed file size of individual data files. If the Client provides files with larger file sizes, the price of the advertising format to which the provided data files relate shall be increased, in the same extent that the file sizes of the submitted files exceed the maximum allowed file sizes (e.g. the price will be increased 1% for a file size exceeding the maximum allowed size by 1%) The data file containing advertising materials must be labelled so that the file name is created (in the following order) with the name of the website on which the advertising will be published, the publication date (or campaign start date) as specified in the Reservation and the Client's identification, and individual details will be separated from each other by an underscore (_) and in the event of internal separation of individual pieces of information by a hyphen (for example: "Marianne.cz_YYYY-MM-DD_XYZ") The Client is required to provide the Provider with exact identification of the URL and its assignment to individual banners and texts. If there is a banner with multiple URLs, the Client shall be required to notify the Provider of the specific allocations to individual parts of the advertising art The Client must furnish the Provider with information about the required rotation of creative art, and if the Client fails to provide such information the rotation will be in equal proportions The Client is required to provide the advertising materials to the Provider either with priority on a data CD delivered to the Provider's registered seat or by sent to the Provider's address or in another manner agreed upon between the parties. The electronic addresses to which advertising materials can be sent are specified in the Reservation. The Provider may change the electronic addresses at any time and is required to notify the Client promptly of each such change It is unacceptable for the Client to supply materials in a package with banners that are not intended for advertising on the Provider's websites or for unordered positions or in the form of a link for downloading the particular material The Provider is not required to return the provided advertising materials to the Client and is not required to archive such materials or printouts The Client is required to provide the advertising materials based on the technical specifications of the ordered format specified in the binding reservation. the technical specifications are available at If the Client does not supply advertising materials corresponding to the technical specifications for advertising materials, the Client shall be required to pay 100% of the contractually agreed amount If the Client asks the Provider for a change to the advertising materials or a change to the target URL for submission of advertising materials in accordance with the previous paragraph hereof, but before the publication of the advertising, the Provider shall be entitled to bill a

7 fee for each such change based on the valid price list In the event of longer-term publication of advertising with the same advertising format (publication for a period lasting longer than 2 weeks), the Client shall be entitled to demand from the Provider a change of the advertising materials or a change of the target URL. The Provider shall carry out each such change once (1x) per calendar month free of charge. For each additional change, the Provider will bill a fee based on the valid price list In the event of repeated delivery of advertising materials pursuant to paragraphs and hereof, the procedure outlined in paragraphs to hereof shall apply reasonably. All materials for a change to an already ordered advertising campaign must be supplied by the Client no later than three (3) business days before the date of the intended change. If the Client fails to do so, the Provider shall not be responsible for ensuring timely implementation of the change to the advertising materials Except in situations when the Subject of the Agreement is provision of a specifically defined advertising position, the Provider shall be entitled to provide the Client with an advertising surface located anywhere on the particular website at the Provider's own discretion. It is entirely up to the Provider whether the provided advertising space will border editorial content or be next to other advertising spaces, and it is entirely up to the Provider which advertising is placed near the Client's advertising. The Client shall not be entitled to present any complaints regarding the placement of its advertising near advertising of a competitor or near any editorial content that the Client would not endorse The Client hereby issues to the Provider, together with the supplying of advertising materials, consent for the spread of the particular advertising messages via websites within the global internet by the Provider, and the Client also confirms that it is an entity authorised to exercise all necessary rights to the advertising messages that will be placed on any of the Provider's websites and in particular that it is authorised to exercise any intellectual property rights to the particular advertising messages and/or to other advertising content and is authorised to use potential trademarks or other content that is protected industrial or intellectual property contained in advertising messages, and the Client hereby confirms that it will not breach any third party's rights The Provider reserves the right to change the advertising formats in which the advertising messages are published. In the event of inclusion of an advertising message in a category, the Provider reserves the right to move advertising messages to more relevant categories, if they are created. The Provider also reserves the right to cancel individual advertising formats. In the event of a Reservation or yet unfinished advertising campaign of the Client for such advertising format in which the advertising messages will be located, the Provider agrees to offer the Client fulfilment in a similar quality level that corresponds to the aim of the Client's advertising campaign, and if the Client does not express consent for such similar fulfilment, the Provider shall

8 promptly refund to the Client the already paid price or part thereof corresponding to the unrealised advertising campaign. 5. Statistics 5.1. A statistic can be generated for each advertising campaign, which is available to the Client free of charge. The Client shall receive the user name and access password by from the Provider upon written request after the advertising campaign is launched. The statistics provide retroactive data. However, for the purpose of potential complaints, the values regarding the numbers of impressions (displays) are solely and exclusively binding. These statistics will be generated at the Client's request The Client hereby declares that it is aware that the Provider is a member of the internet advertising interest group SPIR (Sdružení pro internetovou reklamu, z. p. s. o.; and the Client hereby grants the Provider irrevocable consent to use the data about advertising campaigns for internet research within SPIR.

9 Complaints regarding defects 6.1. The Provider shall not be liable for defects caused by defective advertising materials supplied by the Client If the Provider creates advertising materials for the Client based on an agreement with the Client and based on proposals supplied by the Client, the Provider shall be responsible only for the technical quality of the advertising materials, and the responsibility for the contents of advertising shall rest solely with the Client Improper conduct on the Provider's side shall be understood as nonfunctioning of its services related to the Client's confirmed Reservation, for a period lasting more than 6 hours during a calendar day. This shall not apply to a time interval in which the advertising messages of the Client are automatically displayed by the advertising system based on the ordered volume of advertising In particular, fluctuations in visitation of individual websites of the Provider shall not be considered improper conduct on the Provider's side The Client is required to claim any defects in the published advertising and to exercise its rights stemming from such defects in writing within 10 days after the advertising is published or the defect occurs; otherwise, the Client's rights shall expire. Each complaint must include a description of the cited defect and the reason why the Client believes that the Provider is responsible for it If the published advertisement has defects for which the Provider is responsible, the Client exercises its rights from defects in a proper and timely manner, and these defects cause significant reduction of the informational value of the advertising or provable harm to the Client's reputation, the Client shall be entitled to be provided with substitute advertising, either in the form and extent corresponding to the originally ordered advertising or through other advertising fulfilment corresponding to the agreed price. The substitute advertising will be provided based on a schedule agreed upon between the parties, or as soon as possible. Only if the Client cannot be justifiably required to accept compensation in the form of publication of substitute advertising will the Client be entitled to a reasonable discount from the price for provision of the advertising space. Unless otherwise expressly agreed, the Client shall have no other rights stemming from defects in advertising other than the right to new fulfilment or to a reasonable discount off of the price for provision of advertising space. 7. Client's responsibility for the contents of the advertising 7.1. The Client is responsible for ensuring that the ordered advertising is fully in accordance with valid legislation, good morals, the principles of honest

10 business practices and with the generally respected Code of Conduct for Advertising issued by the Council for Advertising and that the publication of the advertising based on the materials supplied by the Client will not result in a breach of any third parties' rights, particularly copyrights, other intellectual property rights and individuals' entitlement to protection of their reputations against libel The Provider shall be entitled to refuse to publish an advertisement if it is the Provider's understanding that such publication would conflict with point 7.1. Hereof or if such publication of advertising would harm the reputation or interests of the Provider and/or third parties. The Provider shall notify the Client in writing if it refuses to publish an advertisement. If the Client does not supply the Provider in a proper and timely manner with the materials for publication of different advertising, the Agreement shall cease to be valid and effective The Provider shall not under any circumstances be liable for any potential damages arising for the Client due to non-publication of advertising rejected by the Provider The Client agrees to reimburse the Provider for all costs and damages that the Provider incurs as a result of any person or authority demanding from the Provider any entitlements stemming from asserted breaches of legislation by publication of the advertising based on the Client's supplied advertising materials, regardless of whether or not such claims are found to be substantiated. The Client shall in particular reimburse the Provider for the costs for legal representation or examination of claims applied by any person or authority or during the representation of the Provider in all related court or administrative proceedings. 8. Governing law and dispute resolution 8.1. All Agreements entered into based on Reservations, as arranged between the parties hereto, shall always be governed by the laws of the Czech Republic Based on the bilateral arrangement between the parties hereto, the nature of the Agreement and the relationships established by it shall be governed by the laws of the Czech Republic, particularly Act No. 89/2012 Coll., the Civil Code, as amended All disputes arising from the Agreements and Reservations related to the signing and validity of the Agreements will be decided based on the parties' mutual arrangement by relevant courts of the Czech Republic with relevant local jurisdiction. If pursuant to relevant procedural regulations, there is no court in the Czech Republic that would have local jurisdiction to discuss lawsuits against the Client, the parties have agreed that the court with local jurisdiction will be the District Court for Prague 5 in disputes of the first degree which county courts would otherwise have jurisdiction to hear and the Municipal Court in Prague for disputes of the first degree which

11 regional courts would otherwise have jurisdiction to hear. 9. Final Provisions 9.1. The provisions hereof form an integral part of each Agreement entered into between the Provider and the Client via a Reservation. If the Reservation contains express provisions that conflict with these General Terms and Conditions, the express provisions of the Reservation shall have priority These General Terms and Conditions may be amended by the Provider at any time. Amendments hereto shall not apply to any Agreements entered into beforehand. These General Terms and Conditions have been issued in the Czech language. Versions in other languages have only an informative character.

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