ONE-TIME WEB LAUNCH PROMOTION

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1 AOS Web Media Kit MARCH 2016 Get your message in front of Hundreds of Thousands of Orchid Growers Advertise on the NEW American Orchid Society website! SPECIAL ONE-TIME WEB LAUNCH PROMOTION (Offer Ends March 24, 2016)

2 Monthly Web Visitors 90,000+ web visitors per month from Google alone Orchid Growers Searching for Solutions NOW Top search engines including Google send well over 100K visitors to our site each month who are looking for orchid growing tips and related information. This is an audience hungry for orchids, orchid supplies, greenhouses and everything in between. More Monthly Web Stats 350,000+ Page Views 52%+ New Visitors Each Month 63% Desktop 18.5% Mobile 18.2% Tablet Web Visitor and AOS Member Demographics Age Range Education Relationship Home Ownership Household Income Primarily 45 to 65+ years old 60% College 20% Grad School 80% Married 85% Home Owners $50K to $125K Average Household Income Data Source: Facebook match of web visitors and members

3 WEB LAUNCH ADVERTISING PROMOTION Our NEW website is launching on March 31, 2016! (See FAQs at Homepage To celebrate, we re giving you the best deal EVER for getting your ads in front of our audience. Three-Column Layout Two-Column Layout Blog Two-Column Layout Most pages in the site use the Three-Column Layout. Ads are prominently displayed - plus, when you act now, we ll design a professional ad for you!

4 WEBSITE LAUNCH PROMOTION DETAILS This is your BEST opportunity to get your message in front of hundreds of thousands of orchid growers that visit our website every month. Here s why: We are going to DOUBLE your impressions for the first month (Value: $240 to $2,400 depending on impressions ordered) We will create a professional ad for you (Value: $100) Bonus Impressions - Impressions not counted for first five days of launch (Value: $1,000+ to be shared among advertisers) You can lock-in any number of impressions at the promo rate (Value: depends on impressions ordered and renewal options) Place your order today because this offer ends at 4 PM Eastern on March 24, 2016 order online at AD RATES (based on monthly impressions*) 20K to 40K Impressions 50K to 70K Impressions 80K+ Impressions $12 CPM $10 CPM $8 CPM K = 1,000 Impressions (Example: 20K = 20,000 impressions) CPM = Cost Per Thousand impressions (Example: 50,000 impressions would cost $500) If impressions ordered are not exhausted by the end of a month, those remaining will roll over to the following month *When your ad appears on a page, that counts as one (1) impression. FULL PAGE ORCHIDS MAGAZINE AD BONUS Get 50,000 Web Impressions as a bonus when you order a Full Page Ad in Orchids Magazine by March 24, 2016 AD Specifications There are three ad slots on a page. This means that three different ads will appear per page. Sample 300x250 Ad All ads are Run of Site, meaning they will appear throughout the entire site. Ads must be 300 pixels wide by 250 pixels high Resolution is 72dpi (dpi = dots per inch) All ad edges must be colored - no borderless ads No animation PNG, JPG or GIF format only File size must be 40 KB or less OPTIONAL: When you place your order by March 24, 2016, we will create a professional ad for you matching all specs. Most ads would contain a call to action such as Click Here or Learn More or See Catalog

5 WEB ADVERTISING INSERTION ORDER This is your BEST opportunity to get your message in front of hundreds of thousands of orchid growers that visit our website every month. Order Onilne Using our Secure Order Form with Answers to Common Questions at Or placer your order by phone Or fax your order to Or scan and your order to with the subject Web Ad Insertion Order This insertion order is required for placing banner ads on the AOS website. The American Orchid Society reserves the right to reject any advertisement for any reason. Advertisers certify that no wild-collected plants are being advertised for sale and abide by the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES). Use the form below for Fax and orders. Otherwise order online ADVERTISER BILLING AND AD DETAILS Contact / Person Placing Order IMPRESSION AND PAYMENT DETAILS Ad Impressions Per Month: Up to 300K impressions/month/advertiser (minimum of 20K, specify 10K increments) Company Name Phone Billing Address 20K to 40K 50K to 70K 80K+ $12 CPM $10 CPM $8 CPM (CPM=Cost per 1,000 impressions. So 50K/mo. would cost $500/mo.) Street City State Country Zip / Postal Code Yes, I would like you to create a professional ad for me at no additional cost. Please contact me for the ad details when ready. Monthly Total: $ Number of Months: (card will be charged monthly for the number of months specified. Specify Until I Cancel for perpetual renewal. Cancel any time prior to monthly closing date.) CARD TYPE: VISA MC AMEX DISCOVER CARD NUMBER NAME ON CARD EXPIRATION DATE CVV (3 or 4 digit code) I have read and agree to the Web Advertising Terms (shown on the following page) and authorize the American Orchid Society to charge my credit card for the specified amount. Advertiser Signature Date

6 Web Advertising Agreement Web Advertising Rates The Advertiser shall prepay for the advertising space on a per-month basis at the space rates in effect at the Closing Date for the month in which the advertisement is scheduled to appear. Notwithstanding anything to the contrary in this Contract, the AOS reserves the right to increase space rates and charges for special services at any time during the term of this Contract. All terms and conditions contained in the Web Advertising Media Kit, as in effect from time to time, are incorporated herein by reference and made a part hereof. Submission of Copy The Advertiser shall be responsible for the submission of all Web advertising materials to the AOS on or prior to the first of the month. Advertising cannot be cancelled or changed after the Closing Date. The Advertiser is responsible for securing permission to use all trademarks, copyrights, service marks, service names and trade names that appear in the Advertiser s Web advertisement. Cancellation Policy Cancellation by the AOS The AOS reserves the right to edit, reject or cancel the Advertiser s Web advertisement at any time for any reason. In the event the Advertiser s Web advertisement is cancelled by the AOS, the AOS will provide the appropriate refund applicable to paid but unpublished Web advertisements. Cancellation by the Advertiser The Advertiser shall have the right to cancel this Contract upon written notice to the AOS. Conservation Policy The AOS, in congruence with its stated conservation aims and with the full approval of the AOS Trustees, prohibits advertisements for wild-collected orchids and orchid-collecting tours in the pages of Orchids. By submitting Web advertisements for orchid species, vendors are thereby asserting that plants advertised are either artificially propagated (from seed or meristem) or are nurserygrown divisions of legally acquired stock. The AOS reserves the right to screen and reject all Web advertisements that are contrary to the spirit of this conservation policy. Indemnification The Advertiser acknowledges that Web advertising is subject to the AOS s approval and that the AOS has the responsibility and also the right to exercise control over content of its Web site in keeping with its aims to extend knowledge, production, use, perpetuation and appreciation of orchids. Consequently, the AOS reserves the right unilaterally to reject Web advertisements for any reason at any time, and also to cancel Web advertising on its Web site for any reason at any time, and provide the appropriate refund applicable to paid but unpublished Web advertisements. Placement of Web advertisements will be at AOS s discretion, although the Advertiser s preference will be met whenever possible. The AOS does not accept Web advertising that appears to be libel, misleading, deceptive or in conflict with AOS policies. Publication of a Web advertisement does not mean endorsement or approval by the AOS of any product or service advertised, the Advertiser or the claims made. The AOS is not responsible for any claims made in a Web advertisement appearing on its Web site. The Advertiser assumes liability for all Web advertising content, including text presentation and illustrations. The Advertiser shall indemnify and hold the published harmless from claims, actions, suits, proceedings or investigations, including actions for libel, breach of warranty, negligence, product liability, misrepresentation, fraud, violation of privacy, plagiarism, copyright infringement, and any other actions whatsoever that may arise from display of such advertisement. The advertiser shall reimburse the AOS for all losses, damages, deficiencies, costs and expenses (including interest, penalties and reasonable attorneys fees [at trial and on appeal] and disbursements) (collectively, Losses ) incurred by the AOS in settlement of claims or in satisfaction of judgments obtained by reason of display of the Advertiser s advertising copy. Advertiser claims for errors will be decided on a case-by-case basis with discounts offered for the Web advertisement in question or on the Advertiser s next order, in the AOS s sole discretion, provided that the AOS determines that the AOS made the error and that the Advertiser can prove that the error seriously and negatively affected advertising results. Entire Contract This Contract constitutes the entire understanding of the parties and supersedes all prior discussions, negotiations, agreements and understandings, whether oral or written, with respect to its subject matter. This Contract may be modified only by a written instrument executed by all of the parties. Breach of Contract The AOS shall be entitled to collect from Advertiser all Losses incurred by or on behalf of the AOS in any action against Advertiser pursuant to this Contract. Membership in the American Orchid Society is open to all individuals without regard to race, color, ethnicity, national origin, religion, gender,sexual orientation, disability or age. All activites of the American Orchid Society are conducted in accordance with the principles of nondiscriminationand mutual respect. Further, the American Orchid Society does not condone or endorse any conduct that is not in accord with these principles. Copyright 2016 American Orchid Society. All rights reserved.

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