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10 Garment Manufacturing / Sourcing Design & Product Development Brand Management Retailing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13 " BEST PEOPLE IN THE INDUSTRY STRONG BRANDS FURTHER STRENGTHENED BY BRAND DEVELOPMENT EXERCISES TRANSFORMATION FROM SHIRTS BRAND TO LIFESTYLE BRANDS TRANSFORMATION FROM WHOLESALE TO RETAIL ORIENTATION ROBUST SUPPLY CHAIN - MANAGING MULTIPLE PRODUCT CATEGORIES AND MULTIPLE CHANNELS. JUDICIOUS MIX OF OWN AND OUTSOURCED MANUFACTURING STRONG DESIGN AND PRODUCT DEVELOPMENT CAPABILITIES

14 Local / Regional Brands Appeal to the value conscious consumer by offering RTW branded garments at low cost. Bridge gap between cheaper non-branded and more expensive branded products Likely to pose a threat to MG Opportunities Womenswear / Fusion Ethnicwear Kidswear Need to strengthen competencies to capture these segment MADURA GARMENTS Share of private labels going up. National brands to face stiff competition on volumes and margins Dept. stores focus on increasing private label share owing to more attractive margins. This is squeezing share of national brands in the stores Private Labels (department stores, hypermarkets) Increasing share of organised retail, and declining share of MBOs Speciality retail concept attracting the niche consumer base; creating an aura around the brand International Brands Higher competition amongst brands for capturing consumer mind space National Brands Increasing share of EBOs. Focus on establishing an individual identity for the brand, and enabling it to reach out to a specific targeted consumer group Changing Retail Landscape

15 OUTSOURCING Outsourcing of Merchandise Outsourcing of Functional Competencies Outsourcing of Activities

16 Outsourcing of Merchandise would primarily be in the following areas: Outsourcing of Non-core products like Ties, Belts, Watches, Eyewear These products are technologically different from apparel but are critical for the LIFESTYLE imagery of the brand. Technical expertise is critical to the success of these products. However, the products have to be true to the brand promise and brand image. Solution : Outsource Manufacturing of Non-core products while controlling design. Outsourcing of Supplemental Merchandise Lines in Core Products (Eg Ethnic-wear, Swim-wear, Active-wear) Designing of these products are occasion-led / activity-led. Competency required for these products are very different from regular wear apparel. However, the products have to be true to the brand promise and brand image. Solution : Outsource Manufacturing of Non-core products while controlling design.

17 OUTSOURCING MODEL: FOB SOURCING KEY FACTORS FOR SUCCESS: Control on Design by the Brand Understanding of the brand promise and design by the manufacturer. Faster Response Time to be integrated with the main product-lines for integrated look. Information Sharing WELL INTEGRATED SUPPLY CHAIN SPANNING MANUFACTURER AND BRAND!

18 :! ) (( $ % $ $!!*'+ Collaboration Collaboration and and Quick Quick Response Response ( ( QR) QR).)&$%#%,5&),+2$*(1%262*%- (9 %$)9 '&;%$ &),+2$/'&(%$65&)*(1%&'$()# $ * )**'4)&'$()#3 ($.5'&$#%&- '5(,%-5)#-% /%#$&(/%# *'##(#0 #1)&9 '$()#/(-(4(*($6

19 Outsourcing of Functional Competencies would primarily be in the following areas: Brand Management Use of International Experts on Brand Management to : Build and establish processes of Brand Management. Integration of processes from Design to Retail. Audit & Correct Brand Architecture Designing outsource designs for specialist products like sports and leisure jackets from USA. OUTSOURCE A SPECIALIST GOLF APPAREL COLLECTION FROM THE US WEST COAST. Product Development FOR PERFORMANCE APPAREL OUTSOURCE NEW CHEMICAL APPLICATION THROUGH SPECIALIST CHEMICAL COMPANIES Training for retail

20 Product Development MG Brand & Design Sampling in India, Hong Kong & China The Knowledge & Design Vision Global Vendors & Suppliers Store design & look inputs Production in India, HK, China, Europe Designers in Europe Designers / Consultants in America Range Development Fabric Design Brand Development Store Design Merchandising & Retail Design Institute cross Projects Lifestyle Development Graphics & Imagery Feedback loop on merchandise performance Into Stores

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27 Delivered cost Index (Delivery at Hamburg) tariff to Hamburg ocean/land freight to Hamburg land freight Depreciation 4% 3% 4% 2% 5% Interest Overheads Others Staff costs Selling expenses Power and fuel xx% China Sops India xx Indonesia Mexico Delivered Cost index Vietnam Bangladesh Honduras Sri lanka Canada Dom Rep Peru Romania Trims and other material Fabric Source: ILO, Labour study for Textiles-UN, Literature survey

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