2014 record year for visitation 20.2 million. SOURCE: Destination D.C.
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1 welcome GUiDE
2 2014 record year for visitation 20.2 million SOURCE: Destination D.C.
3 welcome GUiDE Winter 2015 WELCOME GUIDE Museums, Restaurants, Nightlife, Arts, Monuments, Shopping, Sports, Events, Itineraries, Travel & More Spring Just 2015 $3.99 WELCOME welcome GUIDE & More Washingtonian's WELCOME GUIDE Washingtonian Media set out to create a comprehensive insider s guide that would offer visitors and those professionals assisting Washington, DC visitors with information they could not get from average tourist publications. Our objective is to offer recommendations, reviews, and itineraries by The Washingtonian s stable of experts. Washingtonian s experienced critics and writers compiled information on the best attractions in the Washington area including museums, restaurants, shops, hotels, itineraries and more in an attractive and upscale publication. The Welcome Guide is published twice a year and the ipad and mobile editions feature photo galleries, maps, and interactive tools. Six hundred retailers, as well as luxury hotels, US House and Senate Office Buildings and visitors centers, distribute 170,000 copies of the Welcome Guide annually. The ipad version of the Welcome Guide has an average of almost 50,000 articles read per issue. Our ipad app sees an average of 8,000 launches each month. Washingtonian is the magazine Washington lives by - and the Welcome Guide is the premier publication that visitors, newcomers, and residents can't live without!
4 Our aim with the welcome guide is to help you get the most out of washington within these pages, whether you re here for a weekend or a long-term resident looking for new things to discover. DINING DINING SIGHTS PHOTOGRAPH BY SCOTT SUCHMAN Braised lamb shank with pine nuts, chickpeas, and pomegranate seeds at Ris. CAPITOL HILL H STREET, NE DOWNTOWN DUPONT CIRCLE ADAMS MORGAN GEORGETOWN PALISADES GLOVER PARK LOGAN CIRCLE U STREET PENN QUARTER TENLEYTOWN CLEVELAND PARK WOODLEY PARK ARLINGTON BETHESDA PHOTOGRAPH BY MATTHEW CAVANAUGH/EPA/CORBIS No trip to Washington is complete without a visit to Lincoln. MAP OF THE NATIONAL MALL SEATS OF POWER CAN'T-MISS MONUMENTS SCIENCE & NATURE HISTORY MUSEUMS TOP 5 MUSEUMS ART MUSEUMS MUSEUM DINING GUIDE WELCOME GUIDE WASHINGTONIAN 25 EXPLORE ARTS ARTS NIGHTLIFE PHOTOGRAPH BY IRENE ABDOU PHOTOGRAPHY The Capitol is a must-see, but check out our itineraries for other highlights. PHOTO OPPORTUNITIES 2 DAYS: A CHECKLIST 6 SUGGESTED ITINERARIES TIPS FROM LOCALS WELCOME GUIDE WASHINGTONIAN 11 PHOTOGRAPH BY JEWEL SAMAD/AFP/GETTY IMAGES The Kennedy Center is one of Washington s grandest arts institutions. CULTURE ON THE CHEAP THEATER MUSIC DANCE COMEDY BOOKS MOVIE THEATERS VENUE LISTINGS WELCOME GUIDE WASHINGTONIAN 45 PHOTOGRAPH BY JEFF ELKINS Mixologist Alex Strange shakes things up at Jack Rose Dining Saloon. BARS CREATIVE COCKTAILS LIVE MUSIC VENUES ROOFTOPS AND PATIOS BREWERIES WELCOME GUIDE WASHINGTONIAN 93
5 The Washington Area s Ultimate Guide to Museums, Restaurants, Nightlife, Arts, Monuments, Shopping, Sports, Events, Itineraries, Travel & More... BE A PART OF SOMETHING BIG For 51 years locals have turned to Washingtonian for reliable expert information on where to live, eat, shop, work, and play in the metropolitan area. Washingtonian Welcome Guide includes new looks at attractions like top museums, best restaurants, bargain and luxe shopping, hotels, and much more. Plus readers favorite categories, such as Cheap Eats, Best Bars, Day Trips, Hidden Gems and neighborhood profiles. Distribution Washingtonian Magazine print subscribers twice annually» Mean Household Income of $260,000» Mean Household Net Worth of $1,870,000» Washingtonian has remained the single most trusted and widely read publication in the nation s capital for 51 years On sale in 600 retail locations in the Greater Washington Metropolitan Area U.S. House and Senate Office Buildings Washington Area Luxe Hotels Premium visitor centers including Dulles International and Reagan National airports Preferred boutique realtor locations PRINT & digital editions 170,000 print copies issued annually ipad and web version feature exclusive content such as photo galleries, maps, and other interactive tools All print ads have a digital counterpart and half page and larger size advertisers receive complimentary hot links to their website The ipad version of the Welcome Guide has an average of almost 50,000 articles read per issue. Our ipad app sees an average of 8,000 launches each month. 4-COLOR net rates Ad Size 1x 2x Full Page* $6,155 $5,465 1/2 $3,530 $3,010 1/4 $1,980 $1,545 *Cover 4 *Cover 2 or 3 Add 15% Add 10% IMPORTANT Dates Spring/Summer Add 15% Add 10% DIGITAL ENHANCEMENT NET RATES Ad Type 1x 2x Basic Link-Enabled Free with all print ads Free with all 1/2 size & up Premium $850 $700 Premium Plus $1,275 $1,050 Custom Priced per your design Fall/Winter Space Close 1/15/16 7/15/16 Material Close 1/29/16 7/29/16 On-sale Date 3/15/16 9/15/16 Each year, the nation's greatest springtime celebration, The National Cherry Blossom Festival, brings over 1.5 million visitors to the Washington, DC area!
6 2015 DINING GUIDE BE A PART OF SOMETHING BIG For 51 years locals have turned to Washingtonian for reliable expert information on where to live, eat, shop, work, and play in the metropolitan area. Washingtonian Welcome Guide's Dining Guide is a great tool our affluent readers refer to when making dining choices. This editorial-style design with formatted 1/3, 2/3 and full page ads makes it easy for our readers to learn about your restaurant, lounge, and bar. Distribution Washingtonian Magazine print subscribers» Mean Household Income of $260,000» Mean Household Net Worth of $1,870,000» Washingtonian has remained the single most trusted and widely read publication in the nation s capital for 51 years On sale in 600 retail locations in the Greater Washington Metropolitan Area U.S. House and Senate Buildings Washington Area Luxe Hotels Premium visitor centers including Dulles International and Reagan National airports Preferred boutique realtor locations DINING GUIDE NET rates Formatted Ad Size 1x 2x Full Page $3,300 $2,985 2/3 2,200 1,990 1/3 1, IMPORTANT Dates Spring/Summer Fall/Winter Space Close 1/15/16 7/15/16 Material Close 1/29/16 7/29/16 On-sale Date 3/15/16 9/15/16 Each year, the nation's greatest springtime celebration, The National Cherry Blossom Festival, brings over 1.5 million visitors to the Washington, DC area! FORMATTED AD SIZES Full page: 300 words, 1-3 images 2/3 page: 200 words, 1-2 images 1/3 page: 85 words, 1 image PRINT & digital editions 170,000 print copies issued annually ed to over 48,000 Washingtonian subscribers ipad and web versions feature exclusive content such as photo galleries, maps, and other interactive tools All print ads have a digital counterpart The ipad version of the Welcome Guide has an average of almost 50,000 articles read per issue. Our ipad app sees an average of 8,000 launches each month.
7 Washingtonian has remained the single most trusted and widely read publication in the nation s capital for 50 years.
8 SUBMISSION GUIDELINES & FILE SPECIFICATIONS WHAT TO SEND PDF/X-1a or native files* that include all graphic support files, linked and updated; and the screen and printer fonts used in the layout file. *Acceptable file formats Adobe InDesign QuarkXpress Adobe Photoshop Unacceptable file formats Microsoft Publisher Microsoft Word Microsoft PowerPoint Adobe Illustrator (type converted to outlines) PRODUCTION NOTES Do not add bleed to fractional ads. Images should have an effective resolution of 300 dpi. 72 dpi images, or images downloaded from a website, are of unacceptable quality for magazine printing. PSD, TIFF and EPS format files are preferable to JPG. CMYK or grayscale files are acceptable. RGB, Lab, Index, or Spot color files are unacceptable. Tints and type in all color ads must be produced in a CMYK equivalent. AD SIZES Welcome Guide Trim Size: 6.75 w x 9.5 h Inches W x H A Full Page Non-Bleed 5 1 /2 x 8 1 /8 Full Page Bleed* 7 x 9 3 /4 Full Spread Bleed* 14 x 9 3 /4 B 1/2 Page (vertical) 2 5 /8 x 8 1 /8 C 1/2 Page (horizontal) 5 1 /2 x 4 D 1/4 Page 2 5 /8 x 4 *Includes 1/8" bleed on all sides. Safety Margin: 1/4" from trim all around. Do not add bleed to fractional ads. HOW TO SEND completed advertising files to readyads@washingtonian.com. FTP: Contact your Washingtonian sales rep for instructions to place your ad on our FTP site. For both FTP and submission, give the advertiser s name to your ad file or folder. Proof must be faxed ( ) or mailed when ad is transmitted digitally to Washingtonian Welcome Guide. Please direct it to the attention of your sales rep. Deliver media: We accept CD-ROM disks. A B C D CONTACTS Production Manager Ms. Cathy Dobos, , cdobos@washingtonian.com
9 DISTRIBUTION POINTS OF INTEREST On Sale at over 600 of these fine retail locations Barnes & Noble CVS Giant Safeway Washingtonian News Wegmans AKA White House Alexandria Visitors Center at Ramsey House Aloft National Harbor Beacon Hotel & Corporate Quarters Capella Washington, DC* Capital Hilton Classic Concierge, custom programs in over 70 locations Coldwell Banker Residential-DC Coldwell Banker Residential-Potomac MD Congressional & Senate Offices DC Chamber Tourist Information Center Donovan House Embassy Suites Washington D.C. - Convention Center The Fairfax at Embassy Row Fairmont Washington D.C. Four Seasons Hotel The George The Georgetown Inn Georgetown University Hotel and Conference Center The Graham Georgetown Grand Hyatt Washington Hamilton Crown Plaza The Hay-Adams* The Henley Park Hotel Helix Hotel Lombardy Hyatt Regency Washington on Capitol Hill JW Marriott Washington, DC Key Bridge Marriott The Liaison Capitol Hill Loews Madison Hotel* Long & Foster - DC Long & Foster - Great Falls Long & Foster - McLean Long & Foster - McLean Macy's Visitor Center Madera Mandarin Oriental Hotel The Mayflower Renaissance McEnearney Associates The Melrose Monaco Monaco Alexandria Morrison-Clark Inn National Cherry Blossom Festival National Press Club Palomar Park Hyatt Renaissance Arlington Capital View Hotel The Ritz-Carlton, Pentagon City The Ritz-Carlton, Tysons Corner The Ritz-Carlton, Washington, DC The Ritz-Carlton Georgetown, Washington, DC Ronald Reagan Building and International Trade Center Ronald Reagan National and Dulles International Airport Rouge Sofitel Washington DC Lafayette Square St. Gregory Luxury Hotel & Suites Trump National Golf Club The St. Regis* State Plaza Hotel Topaz US House & Senate Office Buildings USO Lounge at DCA USO Lounge at IAD W Hotel Washington, DC, Wardman Park Marriott Washington Court Hotel Washington Design Center Washington Fine Properties Washington Hilton The Westin Georgetown The Westin Washington DC City Center The Willard* *Available in room An official sponsor of the National Cherry Blossom Festival with added festival distribution
10 Washingtonian Digital Editions have an average of over 100,000 articles read a month
11 DIGITAL ENHANCEMENTS BASIC and LINK-ENABLED Basic digital ads allow readers to view your ad in HD with remarkable clarity. Link-enabled ads direct readers to your website or send an from within the magazine. PREMIUM Premium enhancements include a variety of interactive features to capture and retain the attention of all readers. Choose from several options such as video, photo galleries, or interstitial ads. PREMIUM-PLUS Premium-Plus enhancements include a variety of highly interactive features including virtual markets, virtual tours and hot spots to showcase your products and drive traffic to your website. CUSTOM Custom enhancements allow an advertiser to create or provide their own custom interactive materials. Completely customized advertisements may be created by our design team, or previously created digital ads may be repurposed for our magazine.
12 DAVID BERNDT o: c:
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