2016 CANADIAN BREWING AWARDS & CONFERENCE SPONSORSHIP & EXHIBITOR OPPORTUNITIES.

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1 SPONSORSHIP & EXHIBITOR OPPORTUNITIES 2016 CANADIAN BREWING AWARDS & CONFERENCE HEIDI WINTER National Director, Sales & Sponsorships tel: KRISTINA SANTONE Director, Event Operations tel: tel: / 110 Progress Rd, Gravenhurst, ON P1P 1X4

2 WELCOME TO VANCOUVER, BC The 14 th annual Canadian Brewing Awards & Canadian Craft Brewers Conference 2016 will be hosted May 26-28, 2016 at the Sheraton Vancouver Airport in Richmond, BC. Our 3-day event features an expansive Trade Expo Floor, relevant and influential speakers, engaging events, educational seminars, and networking opportunities. OVERVIEW Access to Canada s largest gathering of brewing industry professionals and decision makers. The Canadian Brewing Awards are the only truly nationally sanctioned competition inviting breweries of all sizes across Canada to compete in a BJCP-certified blind tasting to determine who brews the best beer in over 40 style categories. Earning a Canadian Brewing Award is a widely recognized symbol of brewing excellence and serves as an important vehicle for educating the Canadian beer-drinking public about the variety and quality of commercially available beers. BECOMING A SPONSOR Your sponsorship dollars fund production, marketing, design, location, judging and promotional costs associated with organizing a national competition and conference of this scale. 2

3 CBA PARTICIPATION & GROWTH The Canadian Brewing Awards has seen exponential growth each year, generating greater participation from Canadian breweries coast to coast ENTRIES ,235 BREWERIES BJCP JUDGES STYLE CATEGORIES % increase in beer entries over 5 years 3

4 PLACEMENT EXAMPLES VENUE PRESENTATION SCREEN & LIVE VIDEO STREAMING & TAPS MEDIA PRODUCED VIDEO AWARDS NIGHT PROGRAM COVER 6FT. VENUE BANNERS 4

5 EVENT PROMOTION & EXPOSURE The Canadian Brewing Awards generates positive coverage in mainstream and online media. Social Media As part of the TAPS Media family, the Canadian Brewing Awards & Canadian Craft Brewers Conference enjoys access to an enhanced social media network combined with TAPS The Beer Magazine including Twitter, Facebook, Instagram, and LinkedIn with YouTube views surpassing 18, K Social Reach Live Webcast The Canadian Brewing Awards is streamed by live video feed to thousands of viewers including prerecorded interviews with sponsors and premium placement of sponsor logos. 5

6 SPONSOR BENEFITS Get Involved For 14 successive years, the Canadian Brewing Awards has grown to become an essential component of the brewing industry in Canada. This growth has been due in part to the increasing number of industry sponsors who have recognized the value of celebrating the achievements of their customers. As we celebrate the 14 th year of the CBAs we invite you to show your support and seize the opportunity to showcase your brand. Branding Achieve targeted exposure to the Canadian brewing industry through diverse media including print, web, social, video and signage. There are sponsorship packages tailored to every budget. Networking Between the opening reception, BBQ and hospitality suite, there are numerous opportunities for networking to bring industry professionals together. 6

7 PLATINUM LEVEL $10,000 (one Platinum Level sponsorship available) This premium level sponsorship package delivers unparalleled exposure for your brand with onsite, multimedia, web and print presence. MEDIA banner ad with hyperlink on CBA website home page banner ad with hyperlink throughout CBA website pages banner ad with hyperlink on website Sponsor Directory interview and branding on CBA video to be broadcast during the gala and viewable online in the archives for the full year premium exposure in all CBA advertising full page ad in the CBA issue of TAPS The Beer Magazine CBA GALA PROGRAM double page spread ad AWARDS PRESENTATION DINNER prominent logo on posters displayed at gala prominent logo on coasters distributed at gala prominent logo placement on signage prominent logo placement on glassware opportunity to include merchandise in VIP/ Media gift bags (subject to TAPS Media recognition from the podium as Platinum Sponsor at the opening ceremony with opportunity to address the attendees 8 complimentary tickets *** FIRST CHOICE OF PREMIUM POSITION ON THE EXHIBIT FLOOR acknowledgement from the president as the Platinum Sponsor a representative of the Platinum sponsor will present the Brewery of the Year award 7

8 GOLD LEVEL $5,000 (five Gold Level sponsorships available) MEDIA logo with hyperlink on CBA website home page logo with hyperlink throughout CBA website page logo with hyperlink on Website Sponsor Directory exposure in all CBA s to brewers/media logo placement on TAPS Media-produced CBA video half page ad in the CBA issue of TAPS The Beer Magazine CBA GALA PROGRAM full page ad acknowledgment as an Official Sponsor AWARDS PRESENTATION DINNER logo on posters displayed at gala logo on coasters distributed at gala logo on all printed materials logo placement on signage opportunity to include merchandise in VIP/ Media gift bags (subject to TAPS Media recognition from the podium as Sponsor at the opening ceremony 6 complimentary tickets *** PREMIUM RESERVED SPOT ON EXHIBIT FLOOR premium gold level logo placement 8

9 SILVER LEVEL $3,500 (seven Silver Level sponsorships available) MEDIA logo with hyperlink on CBA website home page logo with hyperlink throughout CBA website page logo with hyperlink on Website Sponsor Directory logo placement on TAPS Media produced CBA video AWARDS PRESENTATION DINNER logo on posters distributed at gala logo placement on signage opportunity to include merchandise in VIP/ Media gift bags (subject to TAPS Media 4 complimentary tickets *** SPOT ON THE EXHIBIT FLOOR (space is limited to a first come first served basis) exposure in all advertising 1/3 page ad in the CBA issue of TAPS The Beer Magazine CBA GALA PROGRAM half page ad silver level logo placement acknowledgment as an Industry Sponsor 9

10 bronze LEVEL $1,500 MEDIA logo with hyperlink on CBA website home page logo with hyperlink on Website Sponsor Directory CBA GALA PROGRAM ¼ page ad bronze level logo placement listed as a Supporting Sponsor AWARDS PRESENTATION DINNER logo on posters displayed at gala logo placement on signage opportunity to include merchandise in VIP/ Media gift bags (subject to TAPS Media recognition from the podium as Sponsor at the opening ceremony 2 complimentary tickets *** $500 OFF A SPOT ON THE EXHIBIT FLOOR (space is limited to a first come first served basis) 10

11 ADDITIONAL SPONSORSHIP OPPORTUNITIES NECK WALLETS & WRIST BANDS: $3,000 exclusive logo on neck wallets: each attendee will receive a neck wallet upon registration official recognition from podium during seminars recognition in the Thank You presentation recognition on all signage opportunity to distribute sponsor-provided promotional items (subject to TAPS Media your logo on every attendees wrist WATER STATION - TWO DAYS: $1,000 exclusive logo on water station inside presentation hall official recognition from podium during seminars recognition in the Thank You presentation recognition on signage opportunity to distribute sponsor-provided promotional item (subject to TAPS Media CONTINENTAL BREAKFAST ON MAY 27 th & 28 th : $2,000 (4 sponsorships available) logo on all signage company logo on cups and napkins (sponsor provided) company name and logo on tent cards at all food stations and tables official recognition from podium during following seminar recognition in the Thank You presentation recognition on signage 11

12 ADDITIONAL SPONSORSHIP OPPORTUNITIES LUNCH BUFFET ON THE 27 th & 28 th : $3,000 (4 sponsorships available) logo on all signage company logo on cups and napkins (sponsor provided) company name and logo on tent cards at all food stations and tables official recognition from podium during following seminar recognition in the Thank You presentation recognition on signage opportunity to distribute sponsor-provided promotional item (subject to TAPS Media MEET AND GREET MIXER ON MAY 26 th : $2,500 exclusive logo on all signage (along with TAPS Media and CBAs) official recognition from podium during seminars banner placement opportunities recognition in the Thank You presentation recognition on signage opportunity to distribute sponsor-provided promotional item (subject to TAPS Media BUS SPONSORSHIP ON MAY 27 th : $2,000 bus transportation from the hotel to downtown Vancouver PUB-CRAWL ON EVENING OF THE 27 th : $2,500 logo and company name on pub-crawl program logo and company name on tote bag (sponsor provided) recognition in the Thank You presentation recognition on signage 12

13 ADDITIONAL SPONSORSHIP OPPORTUNITIES opportunity to distribute sponsor-provided promotional item (subject to TAPS Media HOSPITALITY SUITE: $1,000 + catering expenses your chance to give back and treat your brewers to some drinks and snacks showcase your products to your target market recognition in CBA program EXHIBITOR BOOTH SPACE: $1,500 ¼ page ad space in CBA program ability to meet with breweries nationwide recognition on signage opportunity to distribute sponsorprovided promotional item (subject to TAPS Media ¼ page ad in the CBA program banner placement opportunities recognition in CBA video logo on CBA web page 1/2 price exhibit floor 13

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