OBJECTIVES MEDIA BUY. The Objectives: WHY WE DO WHAT WE DO. To further the tourism and economic development interests of our partners

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Julie Reed
7 years ago
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1 2015 Media Kit

2 OBJECTIVES MEDIA BUY WHY WE DO WHAT WE DO The Objectives: To further the tourism and economic development interests of our partners Award-winning tactics driving awareness, click thru s, an increased digital footprint and the right referrals from an exact audience Content used as a path to purchase, leveraging social to drive measurable results

3 WHAT WE DO leads through content WHAT WE DO LEADS THRU CONTENT Integrated campaigns delivering niche audiences Lead-Generated Pipelines to winter/event minded travelers

4 TEAM content-powered contributors EXECUTIVE CONTENT PRODUCTION TEAM Lisa Monforton Editor-in-Chief National Post Calgary Herald Jim Barr (aka Doc Pow) CEO Labatt Breweries Downhill Riders Ski & Travel Dennis Vanhorn Digital Strategist Travel Alberta Chris Wheeler (Whistler) CTC VANOC Crai Bower (Seattle) MSN.com Forbes Traveler Nat Geographic Traveler Liz Fleming (Toronto) Canadian Tourism Commission Toronto Star Mark Sissons (Vancouver) The Huffington Post The Vancouver Sun EQ Segmenta2on Savvy + 25 other Seekers Media Correspondents

5 WHY US? Reach your exact audience In the past year 550,000 travelers referenced two sites & a mobile app consuming 1,226,500 pages of content on Alberta & BC s tourism potentials Resulted in over 100,000 referrals sent to partner websites

6 CURRENT STATS demographics

7 CURRENT STATS Visitation Note: as of Nov 1, % increase over last year

8 The Seekers websites are basically the book of law for my fiancé and I. It s basically all we go by when we are travelling somewhere for a getaway. - Tay MacRae via Facebook Audience Who is a Seeker? Middle Age Achievers Fledgling Families Young Metro According to CTC EQ Segmentation: Free spirits and cultural explores Techno savvy, type A, influencers amongst their peers Seeking inspiration, education and ideas on where to spend their travel dollars Average years old

9 HOW DO WE MARKET? Delivering you an EXACT Audience A Seekers Media mid-five figure marketing budget spent annually Strategic Content is King Strong editorial, video & social content results in shares & turns audiences into evangelists (40% repeat audience) A Seekers Media digital media strategist on staff - Snow and FestivalSeekers content marketing Social Media A social media instructor AND social media manager to ensure Seekers Media s social media community only increases and is loyal

10 CAMPAIGN GOALS connect & capture Content marketed by Seekers Media: promotion/production used to generate qualified leads Social media efforts/contesting: relevant content Building your digital footprint & increasing your social media referrals/leads Seekers Media interests to mimic Expedia s Viewfinder: content as a path to purchase promotion directly within content

11 ANALYTICS + ROI big return All campaign items monitored and full analytics report supplied Eight metric points reported robust analytics (Google/HootSuite/MailChimp/Flurry - for mobile) Provide Seekers with unique URLs allows tracking click-thru and view-thru rates Seekers Media campaigns returned good value Average 5:1 on partner ROI, some upwards of 9:1, or more

12 TESTIMONIALS The Seekers websites are basically the book of law for my fiancé and I. It s basically all we go by when we are travelling somewhere for a getaway. - Tay MacRae via Facebook In my dealings with Seekers Media I have found their ability to integrate digital and wireless technologies effectively for innovative advertising campaigns and perhaps most importantly, their commitment to the client to be outstanding. - Kevin Weaver, Economic Development Manager, City of Cranbrook The depth of content within the website, supported by the development and roll out of quality social media content has extended our reach and delivered a greater awareness of Mount Washington and can be quan>fied by the steady increase in direct referrals year on year, securing Seekers Media inclusion in our des>na>on marke>ng strategy and tac>cs. - Sarah Nicholson ED, Tourism Mount Washington

13 JIM BARR media.com phone:

CONTENT MARKETING is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers.

CONTENT MARKETING CONTENT MARKETING is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. 2 CONTENT MARKETING B2B buyers go through