Social Media worksheet
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1 Social Media Strategy, Development and Design Social Media worksheet Prepared by: Ecstatic Designs Inc. weareecstatic.com Clark Drive Vancouver, BC, V5L3J
2 Social Media Worksheet 2 Introduction Ecstatic Design + Communication is an independent strategic design studio with big project experience. Our boutique style agency allows us to work closely with our clients to ensure we design in your brands vision this also means quick turn-around, efficient communication and on budget planning. social media DisCOvery We begin each project by asking questions to better understand your company and goals both long-term and the main goal for the project in discussion. How to use this worksheet: 1. Open this PDF in Adobe Acrobat. 2. Fill in highlighted fields on page. 3. Go to: File > Save as rename file using organization s name and save file. (Example: OrganizationName_SocialMediaWorksheet.pdf). 4. completed form to Ecstatic YOUR NAME / COMPANY / WEBSITE / PHONE / / PREFERRED METHOD OF CONTACT / phone both ecstatic design + communication
3 Social Media Worksheet 3 Initial Survey Part 1. To help us create the best and most effective social media strategy we need to know your goals, needs and expectations. CHECk off all of the reasons you want to use social media Draw traffic to your company website Reach a specific audience Increase sales Increase likes / shares on preferred social platforms Build your list Build excitement prior to scheduled events/promos Promote an event/product launch Educate people on what your company does Keep customers updated on happenings Build a community around an event/topic Reaching new customers/clients Getting feedback from your customers Draw traffic to a particular online resource Tell stories about the work you do Get press coverage Connect with other like-minded organizations Understand what people are saying about you Recruiting staff Keeping up to date with a particular issue(s) Other (please specify): Go through the list and choose your top three goals. Tailor them to be specific about your organization. i.e. "Building excitement prior to the launch of our new company website"
4 Social Media Worksheet 4 Initial survey part What is the nature of your company? What are you known for? i.e. Restaurant, Resort, Arthictecture, Construction, etc. 2. What is your company's mission statement? 3. Do you currently have any social media channels associated with your company? If no, please skip to #5. If yes, please list links to these channels. 4. Do you have a dedicated social media manager/coordinator for the company? If yes, how much time do they currently spend on social media marketing and communications tasks? 5. What assets are available to you? Select all that apply: Experienced writers Experts in the topic area of your compnay Company-related photos Experienced photographers Company-related videos Staff/volunteers with experience creating videos or taking photos
5 Social Media Worksheet 5 Chapter headline 6. List any past social media campaigns, both successes and failures. Please include links, hashtags and any relevant information. 7. What makes your company unique? i.e. what makes your company special? Are you the only company to provide a certain service, the most well-known, the most ecologically sound? 8. Are there any companies that you think use social media well? Why do you like their approach? (List any examples and links to their social media profiles) 9. What kind of support do you require? Ongoing support (monthly for a set duration). This will be a one-time project. 10. Do you have a logo/identity? Yes. Yes, but I'd like to redesign it. No, I need one! 11. Do you currently have a website? Yes, I'm happy with it the way it is. Yes, but I would like to redesign it. No, I would like you to design one. No, I just want to set up social media pages for now.
6 New Client/Social Media Worksheet 6 Part 2. / Con't 12. If you currently have a website, does it have a blog? Yes Yes, but I would like to redesign it. No, I would like you to design one. No, I'm not interested in adding a blog to the site right now. 13. Do you want to manage content yourself? Yes, I just need the social media sites set up. We have someone to manage content. Yes, but only a few sections. No, I would like to provide content and you manage the pages. No, I would like you to provide all content and manage the pages. 14. What is your budget for social media marketing services? A note about your budget: your answer here will help us accurately and honestly respond to your needs. We may be able to suggest ways to extend the reach of your budget without going over-budget. 15. If there is anything else you would like to add, or any questions you might have please specify in a separate document or . You're finished! Please send your completed worksheet to your Ecstatic contact.
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