VANCOUVER FARMERS MARKETS: FEEDING COMMUNITY FOR 20 YEARS

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1 VANCOUVER FARMERS MARKETS: FEEDING COMMUNITY FOR 20 YEARS : 20th ANNIVERSARY SPONSORSHIP OPPORTUNITIES

2 Since 1995, Vancouver Farmers Markets has been operating weekly markets throughout the city, rain or shine. We ve come a long way from our first market day on July 29, 1995, when 500 eager Vancouverites descended upon 8 farmers in the parking lot of Croatian Cultural Centre. Now in our 20th Anniversary Year, VFM provides 9 venues for over 250 farmers, food producers and craft artisans to direct market their goods to 450, 000+ shoppers annually. Last year alone, our markets grossed $8,179,000 and helped keep 16, 250 acres of BC farmland in stewardship. Our Community Vancouver Farmers Markets is a registered non-profit society that encompasses many different stakeholder groups, including our vendors, shoppers, members, volunteers, and community partners. Over the last two decades, we ve become much more than a group of farmers in a parking lot; our markets are thriving community spaces that serve as access points for healthy food, wellness education, neighbourhood arts and culture, and social change. Our Impact 2014 was our best season to date, generating $8.1 million in sales revenue and an impact worth $12 million on the local and regional economies. Here are some other successes we measured last year that we hope to build on in 2015: 20 free food festivals, nutritional tours, and tasting events 170 market tables granted to community groups and non-profits for public outreach 250 farmers, food producers and craft artisans on our vendor roster 1,000 lbs. of fresh produce donated to seniors, schools, and hospice programs 2,100 volunteer hours donated to our market operations and special events 7,800 Farmers Market Nutrition Coupons redeemed for 110 low-income families 16,250 acres of BC farmland kept in stewardship by VFM vendors 28,000 Twitter followers and 9,400 Facebook fans 50,000 lbs. of food scraps diverted through our Drop Spot program 450,000 visitors hosted annually at our markets 900,000 healthy meals enjoyed from food produced by our vendors Another sunny day at the Nat Bailey Winter Market Tomato Fest volunteers at Kits Market

3 Our Markets VFM runs 9 weekly markets throughout the year, including 7 summer and 2 winter locations. Each of our markets are as unique as the neighbourhoods that host them, a reflection of our city s diverse social and cultural fabric. As our market network grows, we re able to provide space for new farmers and artisans and bring local food into more communities across Vancouver Average Shopper Attendance (per market date) Nat Bailey Winter Market 5,000 Trout Lake 4,500 Kitsilano 3,000 West End 3,000 Yaletown 3,000 Main St. Station 2,300 Hastings Park Market 1,500 Kerrisdale Village 1,300 Mt. Pleasant 1,200 Our Shoppers Kerrisdale Village Market Market surveys show that over 80% of VFM shoppers are repeat customers who visit the markets 2-4 times per month to purchase healthy, locally-grown food produced using fair-trade and ethical practices. Some other shopper statistics that have been consistently identified through various market surveys include the following: 65% of shoppers indicated they would pay upwards of 25% 44% of shoppers surveyed are between the ages of more for goods that support local farmers and producers 30% of shoppers reported their individual incomes as 87% of shoppers have post-secondary education $85,000+/year Our Sponsors Like our vendors, our Market Sponsors are locally grown superstars who believe in giving back to their communities through the support of progressive and forward-thinking initiatives. As a sponsor of VFM, you join ranks with innovative businesses committed to growing the local food system and protecting small BC farms. Our valued sponsors help us build markets from scratch, providing key funding that pays for equipment and infrastructure, core operational expenses, educational programming and important community amenities like composting and recycling drop spots. Our sponsors allow us to do more at the markets, activating our sites with value-added services and activities throughout the year, making VFM events some of the best of their kind in North America. 3-time VFM sponsor Enerex Botanicals at Kits Market

4 20th Anniversary Sponsorship Opportunities An organization like Vancouver Farmers Markets doesn t turn 20 every day, and this year we plan to celebrate all the hard work and dedication that countless VFM producers, staff members, volunteers, and community partners have contributed along the way. As a Market Sponsor in 2015, your business also becomes a 20th Anniversary Sponsor! This provides a unique opportunity to join us at the markets during a year of festivities and special events that focus on our achievements, at the same time providing us with much needed support for the next phase of our development - achieving permanency. Despite our many successes, VFM markets still operate on temporary year-to-year permits at sites without vital infrastructure like water, power, and permanent structure. Your sponsorship support will help us strengthen our existing markets as we strive for further recognition as an integral part of Vancouver civic life. Annual Market Sponsor - $20,000 This level of sponsorship gives you maximum exposure and impact at all of our markets and special events, rain or shine, all year long. Yaletown Market Opportunity to appear at the markets Logo placement on our annual poster Logo placement on the home Page of our website Prominently displayed signage with your logo at all of our markets Acknowledgment throughout the year on our social media networks Logo placement throughout the year in our monthly e-newsletter Single Market Sponsor - $3,500 - $5,000 This level of sponsorship allows you to target the neighbourhood market most suited to your business, giving you strategic exposure to new customers and increasing your presence in a specific community. Sponsorship is available for each of our weekly markets, including Hastings Park Winter Market at the PNE, Kerrisdale Village, Kitsilano, Main St. Station, Mt. Pleasant, Nat Bailey Stadium Winter Market, Trout Lake, West End, and Yaletown Farmers Markets. Opportunity to appear at the markets Logo placement on the sponsored market s page of our website Prominently displayed signage with your logo at the market Acknowledgment throughout the year on our social media networks Logo placement throughout the year in Market Share, our monthly e-newsletter

5 One-time Market Sponsor - $250 - $500 A great entry-level sponsorship, single date activations give your business some presence in a market community along with the benefits of brand alignment with VFM. One-time sponsorships are a great way to promote new businesses, products, and initiatives in our host neighbourhoods. Opportunity to appear at the market Logo placement and a dedicated profile on the Sponsor page of our website Acknowledgment on our social media networks on your market date Novus working the crowd at Yaletown Market Market Festival Sponsor - $250 - $500 VFM hosts seasonal food festivals, tasting events and activities throughout the year that enhance the atmosphere of the markets and attract new customers. This level of sponsorship provides tailored exposure at a market festival that has relevance to your business. Logo placement on festival signage, poster, and promotional materials Logo placement and a dedicated profile on the Sponsor page of our website Logo placement and acknowledgment for your festival in Market Share, our monthly e-newsletter Acknowledgment on our social media networks leading up to your festival 2015 Market Festivals February (select dates) - Food Truck Fest at Nat Bailey Winter Market Canning demo at Kerrisdale Corn Fest May 14 - Green & Leafy Festival at Yaletown May 23 - Garden Festival at Trout Lake July 15 - Berry Festival at Main St. Station August 15 - Corn Festival at Kerrisdale Village August 22 - Tomato Festival at Trout Lake August 23 - Tomato Festival at Kitsilano October 4 - Fall Fair at Mt. Pleasant October 10 - Harvest Festival at West End

6 RIPE Dinner Celebration - $500 - $3000 RIPE is VFM s annual dinner fundraiser, a local food feast that features our producers paired with an exciting roster of farm-to-table chefs and restaurants. Our 6th Annual RIPE Dinner Celebration takes place this year on Sunday, October 18th at the Exhibition Hall of Roundhouse Community Centre. A sell-out event, RIPE is a seasonal showcase of BC s best farms, food artisans, wineries, distilleries, and brewers teamed up with Vancouver s top culinary talent. RIPE Sponsorship is available at the following levels: Table, Gold, Silver, and Bronze. In celebration of our 20th Anniversary, we re offering an exclusive RIPE discount to businesses signing on as Annual and Market Sponsors in Choose any level of RIPE Sponsorship and you will receive a 15% discount off the price of this amazing event! Don t see the perfect sponsorship fit for your business? We d love to hear your ideas! Contact Jen Candela, VFM Development Manager, for more info on sponsorship pricing and benefits, customized sponsorship, in-kind donations, and other ways to support Vancouver Farmers Markets: Sponsor Testimonials We ve had the pleasure of working with some amazing BC-based businesses and institutions over the years who are local change-makers and innovators in their own right. Here s what some of them have to say about their experience as Market Sponsors: Farmers market sponsorship provided us a way to talk to our customers/potential customers in a more casual, organic way (no pun intended). The experience and the exposure was invaluable as we did have a lot of people come up to us and express their interest and a lot of our current customers came out and showed us support. They were very happy to see us participate in a locally run event. - Shannon Kim, Marketing Coordinator, Novus I ve really appreciated VFM s willingness to work with us so the sponsorship is mutually beneficially. We get very timely response and helpful suggestions from the VFM staff, in addition to the network of holistic partners, consumers, vendors, etc. We sponsor different causes throughout the year, but VFM s professionalism and personal approach has made this an easy alliance for us. - Sandy Huang, Pinpoint Tactics for Enerex Botanicals The farmers markets are our most valuable events. - Tommy LaFlame, Events Coordinator, Modo

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