SPECIFICATIONS MOBILE ADS

Transcription

1 SPECIFICATIONS MOBILE ADS 19. NOVEMBER 2014

2 TABLE OF CONTENTS Mobile Ads Mobile Banner (Mobile Content Ad) Mobile Interstitial Mobile Pre-Roll Mobile Special Mobile Sponsoring

3 MOBILE BANNER (MOBILE CONTENT AD) Catching the user's eye The Mobile Banner offers especially high-profile placement for mobile internet services. The Mobile Banner is a standard advertising format that is embedded in the content in a highly visible way. It can be booked on a rotating basis or as a heading geared toward specific target groups. The Mobile Banner provides an internal link to your specials on a mobile portal, or an external link to your mobile landing page. High-profile placement in a visible area Ad format that is familiar to and accepted by users Large advertising surface allows for unlimited creativity Ads can be planned and used for multiple offers SPECIFICATIONS Mobile Banner (specifications for the iphone and Android) iphone: 300x50 Android Phone: 1080x180 ipad: 728x90 Android Tablet: 1700x212 Placement options: Can be booked on all IP mobile platforms Advance notice: 3 business days Size in pixel: 300x50, 216x36, 168x28 Maximum capacity: 20KB Format: JPEG, GIF Observe advertising media labelling -w "Extended" Mobile Banner (specifications for the iphone and Android) Size in pixel: 300x75, 216x54, 168x42 Maximum capacity: 20KB Format: JPEG, GIF Observe advertising media labelling -w Tablet Banner (specifications for the ipad) Size in pixel: 728x90 (portrait) Maximum capacity: 40KB Format: JPEG, GIF Observe advertising media labelling -w Size in pixel for NOW apps (RTLNow, VOXNow, RTL2Now) Page 3 7

4 MOBILE INTERSTITIAL The special placement in iphone and ipad-apps The Mobile Interstitial is an especially high-profile placement for our iphone, Android and ipad apps. The Mobile Interstitial is a special ad format that fills the entire screen for 5 seconds when the app starts up. It can be booked on a rotating basis or in apps geared toward specific target groups. The Mobile Interstitial can provide a prominent link to your mobile landing page or your website. Very innovative ad format that is accepted by users because it fills the time needed to load an app Large advertising surface offers unlimited creativity Very high volume of clicks expected For ipads, automatically adapts to the display (vertical or horizontal format) SPECIFICATIONS General information regarding the creation of mobile means of advertising The advertising means must always be marked as such to ensure that it is clear to the user that an advertisement is concerned and not editorial content: Maximum capacity: 200KB Format: JPEG only Mind the advertisement labelling "-w-" Placement options: can be booked for all iphone, Android and ipad apps in the IP portfolio Advance notice: 3 business days -w- in a rectangular, contrasting font colour sans serif font, min. 9 pt. The advertisement labelling is to be undertaken by the advertiser Mobile Interstitial for iphone & Android Phone: Size in pixels: 300x328 Exceptions: - NOW Apps: 320x415 - "Wer wird Millionär Trainingslager" App: 328x300 Maximum capacity: 30KB Format: JPEG, GIF Mind the advertisement labelling "-w-" Mobile Interstitial for ipad & Android Tablet: Size in pixels: 768x960 and 1024x704 Page 4 7

5 MOBILE PRE-ROLL Classic ads in mobile Apps Mobile Pre-Rolls are traditional ad spots or sponsoring openers that can be placed exclusively before video content on the mobile internet. User attention is very strong because the ad is played directly through the mobile phone's video player, immediately before the desired clip. In addition, PreRolls used in the right environments and formats can create valuable contacts. Combining the advertising message with a video contact chosen by the user has a positive effect for the product being advertised. Video Protocol: http Frame rate: 25 fps Media files: The MP4 files should be first in line. Highly innovative High level of awareness Exclusivity provided by isolation of the ad Emotional impact due to moving images SPECIFICATIONS IP Deutschland plays out pre/mid/postrolls exclusively through the VAST 2.0 Standard. Please consider the new regulations regarding the loudness control which have taken effect on September 1st Further informations can be found in the PDF document "Technical requirements for loudness control" located at the "Downloads" section. Technical specifications - delivering the spot - raw format (encoding will be adopted) Format: mov Quicktime Video codecs: Apple ProRes 422, XDCAM HD 422, IMX30/50 or PhotoJpeg (75%) Video sizes: 720x576 (non-quadratic pixel), as well as 1024x576 to 1920x1080 (quadratic pixel) Aspect ratio:16:9 Frame rate: 25 or 30 frames/s Audio specifications: 48 or 44 khz, 16 bit, stereo Audio Please note the loudness recommendation EBU R 128, see above. Codec: AAC (LC) Bit rate mode: constant Audio preferences: 48.0 or 44.1 khz, stereo Content with moving images can be booked for the entire IP mobile portfolio with 5 days' advance notice Technical specifications - delivering the spot as VAST 2.0 Redirect Page 5 7

6 MOBILE SPECIAL A whole page in a campaign look and feel within a mobile portal The Mobile Special is a full page on the mobile portal, using your content and with your own look and feel. We give the Special a high-profile design, according to your individual preferences. Whether it's a photo gallery, text-based information, video content or interactive elements, the Special is perfectly tailored to your brand message. Integrates a direct feedback-channel feature via mobile phone, including content downloads and click-to-call. Extends your online campaign directly to the mobile internet, 1:1. The ideal solution if your landing page has not yet been optimized for mobile use! Information provided upon request. Page 6 7

7 MOBILE SPONSORING Place the advertising message into its editorial context with Mobile Sponsoring Mobile Sponsoring places your advertising message prominently as a permanent presenter, in an editorial context that speaks to your target group. Mobile Sponsoring provides an internal link to your specials on a mobile portal, or an external link to your mobile landing page. High-profile fixed integration in an immediately visible area. Direct relationship between the brand and the content being presented. Creates a high level of credibility by framing the editorial content. Information provided upon request Page 7 7

8 CONTACT IP CENTRAL OFFICE SALES OFFICES INTERNATIONAL MARKETING IP Deutschland GmbH Picassoplatz Köln Phone: Fax: kontakt@ip.de Sales Management North Straßenbahnring Hamburg Phone: Fax: Goldbach Media (Schwitzerland) AG Seestraße Küsnacht, Suisse Phone: Fax: Sales Management West Hammer Straße 19a Düsseldorf Phone: Fax: Sales Management Central Speicherstraße Frankfurt am Main Phone: Fax: Sales Management South Ainmillerstraße 8-8a München Phone: Fax: Changes and printing errors subject to alteration Publishing office: IP Deutschland GmbH A company of the RTL Media Group Germany Company registrar: Cologne district court HRB CEO: Matthias Dang VAT No.: DE Parent Company: RTL Group Deutschland GmbH Tax no.: 214/5823/5011 IP Österreich GmbH Gumpendorfer Straße Wien, Austria Phone: Fax: International Sales IP Network S.A. 45, Boulevard Pierre Frieden 1543 Luxembourg, Luxembourg Phone: Fax: