Media Information for Online Ads: Internet Apps Newsletters

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1 Media Information for Online Ads: Internet Apps Newsletters

2 Advertising options an overview Banner advertising on the Internet CPM in Placement Output medium Page Leader board 180 / 150 Homepage / Site area Desktop / Laptop 4-5 Super banner 85 / 65 / 55 Homepage / Site area / ROS Desktop / Laptop / Tablet / Smartphone 6-7 Expandable super banner 125 / 105 / 95 Homepage / Site area / ROS Desktop / Laptop 8-9 Billboard ad 125 / 105 / 95 Homepage / Site area / ROS Desktop / Laptop / Tablet Medium rectangle 90 / 70 / 50 Homepage / Site area / ROS Desktop / Laptop / Tablet / Smartphone Product group sponsorship 1,000 flat rate Exhibitor and product search Desktop / Laptop / Tablet / Smartphone Splash screen 250 Homepage Desktop / Laptop / Tablet / Smartphone Video ad pre-roll 110 / 75 Homepage / ROS Desktop / Laptop Mobile advertising, native app Price for Android app in Price for ios app in Price for both apps in Page Mobile interstitial ad 13,000 13,000 24, Banner advertising packages 6,000 / 8,000 6,000 / 8,000 10,900 / 14, App-in-app concept Please inquire 23 Ads in visitor newsletter Placement Price per issue and ad in Page Panorama ad 1/2 Beginning, middle or end of newsletter 4,070 / 3, Left or right margin ad Middle or end of newsletter 3,

3 Advertising on the responsive HANNOVER MESSE website 3

4 Leader board The format and placement of these leader boards make them a high-impact advertising medium. Leader boards are posted between the navigation bar and the content; their width is the same as the content. The user can close them manually. Placement Homepage / Leading trade fairs Site areas, e.g. Information for Visitors CPM in (Cost per 1,000 page impressions)

5 Leader board 1280 x 270 px 120 KB FLASH, JPG, PNG, GIF or third-party ad server tag 1024 x 200 px or 1024 x 200 px 80 KB FLASH, JPG, PNG, GIF or HTML5 (please inquire) The Flash file is scaled for responsive design in fluid grid. Frame rate max. 15 fps. avoid recursive loops. Fallback GIFs for Flash export of SWF file recommended, ideally set to Flash 8. Based on problems with the combination Flash 10 / IE 7 with popup blocker activated, we advise against a lower version export. The Flash file is scaled for responsive design in fluid grid. Frame rate max. 15 fps. avoid recursive loops. Fallback GIFs for Flash export of SWF file recommended, ideally set to Flash 8. Based on problems with the combination Flash 10 / IE 7 with popup blocker activated, we advise against a lower version export. 5

6 Super banner Conspicuous advertising banner, placed above the content. Super banners are displayed on all output media. Placement Homepage / Leading trade fairs Site areas, e.g. Information for Visitors CPM in (Cost per 1,000 page impressions) Run of site 55 6

7 Super banner 728 x 90 px 40 KB FLASH, JPG, PNG, GIF or third-party ad server tag 728 x 90 px 1456 x 180 px (Retina resolution) 40 KB/ 80 KB JPG, PNG, GIF or HTML5 (please inquire) 300 x 50 px, 640 x 100 px (Retina resolution) 20 KB JPG, PNG, GIF or HTML5 (please inquire) Frame rate max. 15 fps. avoid recursive loops. Fallback GIFs for Flash export of SWF file recommended, ideally set to Flash 8. Based on problems with the combination Flash 10 / IE 7 with popup blocker activated, we advise against a lower version export. Mobile end devices do not support Adobe Flash. For this reason, use JPG, PNG, GIF or HTML5 (please inquire) Mobile end devices do not support Adobe Flash. For this reason, use JPG, PNG, GIF or HTML5 (please inquire) 7

8 Expandable super banner Expandable super banners are the same as super banners, but change their format to display additional content e.g. your stand location when the page is clicked or during mouseover. Placement Homepage / Leading trade fairs Site areas, e.g. Information for Visitors CPM in (Cost per 1,000 page impressions) Run of site 95 8

9 Expandable super banner 728 x 90 px 728 x 250 px 40 KB FLASH, JPG, PNG, GIF or third-party ad server tag Frame rate max. 15 fps. avoid recursive loops. Fallback GIFs for Flash export of SWF file recommended, ideally set to Flash 8. Based on problems with the combination Flash 10 / IE 7 with popup blocker activated, we advise against a lower version export. SPECIAL FEATURES On click expandable The ad opens when the user clicks the corresponding button. The ad stays open until the user closes it with the Close button. Mouseover expandable The ad opens when the user passes over it with the mouse and closes when the cursor leaves the ad surface. A Close button also allows the user to close the ad by clicking it. Pre-expanding The ad opens once automatically and closes again after 10 seconds. A clearly visible Close button allows the user to close the ad immediately. After this, the ad behaves like a conventional on click expandable ad. CLIPPING To ensure the SWF file is not transparently juxtaposed over the content, you need to clip the DIV container. To do this, use the following commands: - To open the DIV: FScommand ('adexpand') - To close the DIV: FScommand: ('adcollapse') 9

10 Billboard Ad Ads which conspicuously interrupt the content in the content portion of the page. This type of ad is displayed on desktops, laptops and tablet computers. Placement Homepage / Leading trade fairs Site areas, e.g. Information for Visitors CPM in (Cost per 1,000 page impressions) Run of site 95 10

11 Billboard ad 815 x 250 px 80 KB FLASH, JPG, PNG, GIF or third-party ad server tag Frame rate max. 15 fps. avoid recursive loops. Fallback GIFs for Flash export of SWF file recommended, ideally set to Flash 8. Based on problems with the combination Flash 10 / IE 7 with popup blocker activated, we advise against a lower version export. 815 x 250px 80 KB JPG, PNG, GIF or HTML5 (please inquire) Mobile end devices do not support Adobe Flash. For this reason, use JPG, PNG, GIF or HTML5 (please inquire) 490 x 250px (also scaled) 60 KB JPG, PNG, GIF or HTML5 (please inquire) Mobile end devices do not support Adobe Flash. For this reason, use JPG, PNG, GIF or HTML5 (please inquire) 11

12 Medium rectangle Placed in the middle of the content, medium rectangles have an especially strong advertising impact. Medium rectangles are displayed on all output media. Placement Homepage / Leading trade fairs Site areas, e.g. Information for Visitors CPM in (Cost per 1,000 page impressions) Run of site 50 12

13 Medium rectangle 300 x 250 px 40 KB FLASH, JPG, PNG, GIF or third-party ad server tag 300 x 250px 600 x 500 px (Retina resolution) 40 KB/ 80 KB JPG, PNG, GIF or HTML5 (please inquire) 300 x 150 px, 640 x 300 px (Retina resolution) 20 KB JPG, PNG, GIF or HTML5 (please inquire) Frame rate max. 15 fps. avoid recursive loops. Fallback GIFs for Flash export of SWF file recommended, ideally set to Flash 8. Based on problems with the combination Flash 10 / IE 7 with popup blocker activated, we advise against a lower version export. Mobile end devices do not support Adobe Flash. For this reason, use JPG, PNG, GIF or HTML5 (please inquire) Mobile end devices do not support Adobe Flash. For this reason, use JPG, PNG, GIF or HTML5 (please inquire) 13

14 Product group sponsoring The exhibitor and product search feature is a heavily used application. By sponsoring individual product categories (products or services in English and German), you can draw attention to yourself among specific target groups. Example Cost in Exhibitor and product search hit list, 3rd position 1,000 Advantage: This form of advertising also appears in our HANNOVER MESSE native apps! 14

15 Product group sponsoring 728 x 90 px 40 KB FLASH, JPG, PNG, GIF or third-party ad server tag 728 x 90 px 1456 x 180 px (Retina resolution) 40 KB/ 80 KB JPG, PNG, GIF or HTML5 (please inquire) 300 x 50 px, 640 x 100 px (Retina resolution) 20 KB JPG, PNG, GIF or HTML5 (please inquire) Frame rate max. 15 fps. avoid recursive loops. Fallback GIFs for Flash export of SWF file recommended, ideally set to Flash 8. Based on problems with the combination Flash 10 / IE 7 with popup blocker activated, we advise against a lower version export. Mobile end devices do not support Adobe Flash. For this reason, use JPG, PNG, GIF or HTML5 (please inquire) Mobile end devices do not support Adobe Flash. For this reason, use JPG, PNG, GIF or HTML5 (please inquire) 15

16 Splash Screen The splash screen juxtaposes itself over the content and needs to be closed by the user, with a correspondingly high impact. Placement Homepage / Leading trade fairs CPM in (Cost per 1,000 page impressions)

17 Splash Screen Max. size 1024 x 768 px (scaling to full screen possible) 100 KB FLASH, JPG, PNG, GIF or third-party ad server tag - Maximal length of animation: 10 sec. - Clearly visible Close button at upper right - Transparent surfaces must not link to client s website. - The layer must be clearly labeled as advertising, e.g. by displaying the words Ad or Advertising x 768 px Portrait & Landscape 50 KB JPG, PNG, GIF - Video (mp4) - Audio (mp3) HTML5 (please inquire) Mobile end devices do not support Adobe Flash. The tablet splash screen recognizes the position of the display. For this reason we require two separate graphics for the portrait and landscape modes. A Close button is automatically displayed in the upper left-hand corner above the ad. This area should accordingly remain free of any relevant banner components. 320 x 480 px / 640 x 960 px Portrait & landscape 30 KB - PNG, JPEG und GIF - HTML5 and interactive advertising media available please inquire End devices do not support Adobe Flash. The mobile splash screen is a display-filling ad for the smartphone device category. These can be closed by the user or otherwise close themselves automatically after 5-7 seconds. 17

18 Video ad pre-roll The pre-roll is displayed ahead of the video content, with a correspondingly high impact. It is possible to skip the ad insertions. Placement Homepage / Leading trade fairs CPM in (Cost per 1,000 page impressions) 110 Run of Site 75 18

19 Video ad pre-roll Min. resolution 818 x 460 px Aspect ratio: 16:9 or 4:3 Duration: Max. 20 sec. Audio: Sound must be integrated in video. -- AVI, MOV, MP4, MPEG or WMV (no FLV or SWF!) Pre-roll video ads can be delivered in two variations (see variations 1 and 2) Variation 1 Delivery of video ad as raw material, click command or target URL; tracking pixel can be integrated. Variation 2 Delivery of video ad as a 3rd party redirect: In this case, you commission an external provider such as Flashtalking, Mediamind or Eyewonder to encode the video material. In this case we require only the redirect you receive from the provider. The redirect must be a so-called VAST wrapper tag that is compatible with the VAST IAB standard. 19

20 Advertising in native HANNOVER MESSE apps ios and Android 20

21 Advertising in native apps Mobile interstitial ad Exclusive way to advertise, filling the whole page for up to 5 seconds when the app is started. Mobile interstitials can be prominently linked to a mobile landing page or your standard listing. This form of advertising enjoys wide acceptance among users, since it helps bridge the time while they are waiting for the app to load. Mobile interstitial Services mobile interstitial ad Cost per app in ios or Android Placement of your mobile interstitial ad following display of HANNOVER MESSE splash screen while app is still loading. This kind of ad must be designated as advertising. 13,000 per app 24,900 for both apps Banner on iphone / Android 640 px wide x 960 px high, uncompressed PNG Banner on tablet PC 2008 px wide x 1496 px high and 1496 px wide x 2008 px high, uncompressed PNG 21

22 Advertising in native apps Advertising packages for mobile banners The main package consists of a banner in site rotation on virtually every page of the desired app as well as a mobile landing page the premium package includes additional services. Services for advertising package 1 Cost per app in ios / Android Placement of your banner in the desired app in rotation with other banners, plus a link to your standard listing or the creation of a mobile landing page with one image and a max. of 800 characters. 6,000 per app 10,900 for both apps Services for advertising package 2 Cost per app in ios / Android Placement of a banner in rotation with other banners plus the creation of a mobile landing page with a max. of 5 images and a max. of 600 characters per image. Placement of your company logo on the hall floor plan Sponsorship of one product group (see pages 14/15) Banner Image Logo 8,000 per app 14,900 for both apps 640 px wide x 100 px tall, uncompressed PNG 100 x 100 px, uncompressed PNG 250 px wide, uncompressed PNG 22

23 Advertising in native apps App-in-app concept HANNOVER MESSE apps are a guaranteed attention grabber! Place your company-specific content in a unique area of our HANNOVER MESSE apps and benefit from the corresponding traffic and awareness! Implementation: Present your company-specific content in a unique area of our HANNOVER MESSE apps (native apps). Display a map of your stand (static display, with zooming and bookmark option). Advertise your company events at HANNOVER MESSE. Integrate videos etc. as desired. Example showing IBM CeBIT App-in-App 2013 Required data formats and graphics: please inquire Price: please inquire You also need to order a banner to exercise this option! 23

24 Advertising in the HANNOVER MESSE visitor newsletter 24

25 Advertising in the visitor newsletter Facts and figures Facts & figures Number of subscribers About 120,000 Average open rate 22 % Number of editions prior to the show Languages 9 (January until April 2014) English and German (both language versions must be booked together) HANNOVER MESSE website visitors can subscribe to our newsletters right on the HANNOVER MESSE homepage. The content includes HANNOVER MESSE facts and trends, special offers such as travel and accommodation, plus information on exhibitor and product search features and details of key dates and events. Publication schedule (invitation mailing) (invitation mailing)

26 Advertising in the visitor newsletter Advertising options Panorama Ad 1 Cost in Format: 570 x120 px JPG/GIF (static), max. 50 KB 4,070 Panorama Ad 2 Cost in Format: 570 x120px JPG/GIF (static), max. 50 KB 3,740 Left / Right Margin Ad Cost in Picture: 180 x 120px, JPG/GIF (static), max. 15KB Text: Headline max. 60 characters, Copy max 380 characters 3,520 26

27 Contact Deutsche Messe Messegelände Hannover Germany Tel Fax Katja Anssar Tel Fax: Status as of 10/2013, subject to alteration. Add VAT to all prices. 27

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