How To Run A Successful Business

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2 ESTABLISH: 1981 CORE BUSINESS : Designing, producing and selling of Electric Horn and Air Hon CAPITAL STRUCTURE: % 100 Turkish Company EMPLOYEE QUANTITY : 370 ( 220 in Turkey in China ) PRODUCTION CAPACITY: horns / year PRODUCTION QUANTITY : horns / year SEGER A.Ş. PAKMETAL LTD.STI. SEGER DIS TIC. (Gemlik Free Zone) DONGGUAN SEGER AUTO PARTS CO.LTD.STI ( Dongguan China ) SEGER GmbH (warehouse) ( Stuttgart-Almanya )

3 White - Collar 23% Woman 17% Blue-collar 77% Man 83% Technical College 12% University 11% Secondary Education 35% The Average years of seniority 6 The Average of Age 31 Labour turnover rate % 17 High School 42%

4 MANAGEMENT BOARD GENERAL MANAGER TÜLİN TEZER COMPANY SECRETARY AYŞEGÜL ASATEKİN SALES & MARKETING TEAM LD. CÜNEYT COŞKUN PRODUCTION TEAM LD. FATMA ÇELİK QUALITY AND HR TEAM LD. MİNE TUNA PURCHASING TEAM LD. MURAT GÖKÇE FINANCIAL&ADMINISTRATIVE AFFAIRS TEAM LD. ŞULE ARSLAN ENGINEERING TEAM LD. TOLGA KUMRAL INFORMATION TECH. TEAM LD. MUSTAFA LİMAN SALES & MARKETING RESP. (OEM) GÜLHAN ÖZER PRODUCTION PLANNING RESP. MURAT ÇAKIR LEAN PRODUC. RESP. HR RESPONSIBLE RAMAZAN AK EMERGENEY TEAM LEADER PURCHASING RESPONSIBLE SEYHAN MUTLU ACCOUNTING AND FINANCIAL OPERATIONS RESPONSIBLE FATMA ÇELİK PROJECT RESPONSIBLE AHMET EMRE CANBEY IMDS RESPONSIBLE INFOR. TECH. RESPONSIBLE YASİN GÖKCAN SALES & MARKETING RESP. (AFTERMARKET) VEDAT HASAN ERHAN ATLIHAN PRODUCTION PLANNING OFFICER GÖNÜL RIZAOĞLU SAMET KAYA INTEGRATED SYSTEM RESP. SEZİN HALAÇ REACH RESPONSIBLE PURCHASING OFFICER UFUK AKSU ACCOUNTING OFFICER SELEN ŞENKAYA MAINTENANCE SYSTEM RESP. ÖZGÜR GÜNGÖR OEM SALES RESPONSIBLE E.JALE YÖRÜKOĞLU ASSEMBLY AND PREPARATION WORKSHOP RESP. FADIL TERZİ CEVAT ÇALIŞKAN QUALITY DEVELOPMENT RESP. AHMET ÖZTÜRK INDIRECT MATERIAL PURCHASING RESPONSIBLE REMZİ ATASOY ACCOUNTING RESPONSIBLES AYŞE GÜL SEMA ABDİOĞLU DESIGN RESPONSIBLE (METHOD) NACİYE GÜLER SALES OFFICERS O. BARBAROS YILDIZELİ SEMİH VARDAR INTERNAL MARKETING RESP. BÜLENT SEVİM SUPPORT WORKSHOPS PRODUCTION RESP. AHMET KARALAR QUALITY CONT. RESPONSIBLE (INCOMING & PROCESS) MURAT PALANDÖKEN QUALITY CONT. RESPONSIBLE (FINAL & PROCESS) SEYİT VATANSEVER EXTERNAL AFFAIRS RESP. ERHAN ÇİFTÇİ PERSONNEL AND ADM. RESP. CUFERİYE YILMAZ DESIGN RESPONSIBLE (MOULD) ÜMİT ŞAHİN DESIGN RESPONSIBLE (PROCESS) KAAN KALIT PERSONNEL AND ADM. OFFICER KEREM TURAN MOULDING RESPONSIBLE BAYRAM ALA Total Employee : 220 ( Turkey ) ( China ) = shifts R&D RESPONSIBLES İBRAHİM ÖZBAYRAK ERKİN ŞENTÜRK

5 15 pcs. Local Distributers Domestic After Market-Turkiye 10% Export OEM 18% Domestic After Market-China 12% Domestic OEM - China 7% Export to 65 countries Domestic OEM- Turkiye 10% Export After Market 43% 2 registered brand in 35 countries

6 Seger horns are exported to more than 60 countries all over the world Belgium Cyprus England France Azerbaijan Bangladesh Germany Greece Holland Hungary China India Italy Kosovo Malta Portugal Indonesia Iran Argentina Romania Russia Serbia Slovakia Iraq Israel Colombia Slovenia Spain Ukraine Lithuania Jordan Kazakhstan Ecuador Guadeloupe Lebanon Malaysia Mexico Algeria Egypt Pakistan Phlippines Peru Kenya Libya S.Arabia Singapore U.S.A. Mauritius Morocco S.Korea Sri Lanka Uruguay S.Africa Sudan Syria Taiwan Venezuela Tanzania Thailand Turkmenistan U.A.E. Uzbekistan Vietnam Yemen COMPANY PRESENTATION

7 Seger has four assembly lines in two production plants %36 FREE CAPACITY %33 FREE CAPACITY IN % 41 FREE CAPACITY IN SEGER-TR SEGER-CHINA TOTAL CAPACITY PRODUCTION

8 $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ 0 $

9 1% 4% 4% 7% 3% AFTERMARKET RENAULT BOSCH 20% 61% VW CHINA OEMS USA OEMS OTHER OEMS

10 CUSTOMER VEHICLE SEGER HORN TYPE DIMENSIONS MEGANE FLUENCE CLIO CLIO SYMBOL TWINGO LAGUNA KANGOO MASTER LOGAN DUSTER SANDERO CIVIC CRV M CLASS R CLASS SYLPHY 55B MINI DISC TYPE

11 CUSTOMER VEHICLE SEGER HORN TYPE DIMENSIONS FLUENCE (EUROPE MARKET) 60B - TRUMPET TYPE CLIO (EUROPE MARKET) MODUS

12 CUSTOMER VEHICLE Q3 SEGER HORN TYPE 65B - MINI TRUMPET HORIZONTAL TYPE DIMENSIONS PHAETON GOLF CABRIO NEW BEETLE NEW BEETLE 65C - MINI TRUMPET VERTICAL TYPE GOLF CABRIO R

13 CUSTOMER VEHICLE NAME SEGER HORN TYPE DIMENSIONS TRUCK BUS TRACTOR 50F - DISC TYPE TRUCK BUS BUS BUS BUS J9-J10 MIDI BUS BUS HEAVY CONSTRUCTION EQUIPMENTS

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15 QUALITY MANAGEMENT SYSTEM ISO/TS ENVIRONMENTAL MANAGEMENT SYSTEM ISO OCCUPATIONAL HEALT & SAFETY MANGEMENT SYSTEM OHSAS LEAN MANUFACTURING SYSTEM

16 Europe Type Approval Certificate KBA GERMANY( E1-ECE R28 / e1-70/388/eec ) CCC Certificate -CQC( China market) INMETRO Certificate ( Brasil market ) India Type Approval Certificate- ICAT Taiwan Type Approval Certificate-SCC

17 OUR QUALITY POLICY; TO INCREASE CUSTOMER SATISFACTION AND ENSURE CONTINUITY OF SEGER BY CONTINUOUS IMPROVEMENT TEAM STUDYING PREVENTION OF WASTING DECREASING OF VARIABLES

18 Our Laboratory activities; Quality acceptance controls for raw & semi-proctucts from our suppliers Final quality controls for finished products Process controls for inner process Process capability studies MSA ( Measuring System Analyse) Horn performance tests Failure and waranty reject analysis Calibration activities

19 The following Performance Tests carry out in own Quality Laboratories; - - Acoustical Tests - - Conditioning Tests - - Mechanical Shock Tests - - Vibration Tests - - Life Endurance Tests - - Rain Simulation Tests - - Dust Tests - - Low Pressure Compensation Tests - - Heat-Moisture Tests - - Liquid Tightness Tests - - Engine Cleaning Tests - - Splash Water Tests - - Drop Tests - - Salt Spray Tests - - Multi-stage Temperature Tests - - Chemical Tests - - Corroison Tests - - Plug Connection Tests - - Stone Impact Tests - - Magnetism Tests - - And other Fuctionality Tests of Horn

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21 5S APPLICATIONS VALUE STREAM ANALYSIS KAIZEN STUDIES HEIJUNKA-LINE BALANCING KANBAN SUGGESTION SYSTEM FOR EMPLOYEE EQUIPMENT MANAGEMENT SYSTEM OUR GOAL; TO CREAT A PULLING SYSTEM IN OUR PROCESSES TO DECREASE OUR LOSSES TO ENSURE A LEAN PROCESS FLOW TO INCREASE OUR PRODUCTIVITY

22 teamwork employee satisfaction Vision: to be the best & the biggest horn producer all over the world. Continuous Improvement Customer satisfaction %100 Environment awareness

23 Thank you very much