THE TAN YOU HAVE BEEN WAITING FOR

Transcription

1 THE TAN YOU HAVE BEEN WAITING FOR STORY & PRODUCT GUIDE

2 THE TAN YOU H AV E B E E N WAITING FOR......AND I T S N O T J U S T U S W H O THINK SO... 80% - 100% The product was easy and quick to apply, dried quickly and evenly with no streaks. The product felt comfortable and left the skin silky soft. The product faded like a natural suntan. The product had no self tan smell during application or development. p2 p3

3 ABOUT VITA LIBERATA... KEY CUSTOMERS Vita Liberata is at the cutting edge of tanning technology. 80% organic and enriched with moisture - lock complex Pentavitin, all Vita Liberata products deliver beautiful, naturally bronzed skin without the smell, streaks, sticky sensation and snakeskin fade often associated with products in this category. Our self tanning products are used by some of the most discerning consumers in the world because we know formulation, we understand our customer, and we love healthy glowing skin. So excellent is the range that we are listed in the top UK retailers as well as European cosmetics giant Sephora. Our professional range is stocked in some of the top spas in the world, including Four Seasons George V and Cobella in Selfridges. The majority of tanning solutions on the market today are not without their downfalls: often the formulas smell, leave streaks, dry out the skin and leave users looking orange! We wanted to address these issues once and for all to change the public s expectations and presumptions towards self tanning. We wanted to create a tanning experience that was actually pleasant and for once gave natural looking results that were kind to the skin. I ultimately believe there are two essential elements involved in achieving this: revolutionary skin chemistry and a woman s touch! It takes the combination of a great chemist and someone who uses and cares passionately about the end product. AT To see people smile when they use the product is the real reward. I come from a country where people can be very pale indeed and where skies can be dramatic but rather grey. When people use this product they are reminded of that holiday feeling, glowing healthy skin, blue skies and sunshine! Those feelings are not interrupted by nasty smells, sticky skin and streaky results. It s literally what Vita Liberata stands for Free Life! Alyson Hogg CEO p4 p5

4 SPRAY TAN RANGE The Vita Liberata spray tan range is a firm favourite with some of the best salons and spas in the world. making the product pleasant to use for therapist and client alike. length of an appointment can be radically reduced. goes further, lasts longer, and is therefore of superb value. client and therapist comfort that this is the safest and kindest possible product of its kind on the market. that your client will be able to go prior to showering. shade choices, WHY VITA LIBERATA? NOT ONLY BECAUSE IT... Dries on contact. Is incredibly easy to use. Fades perfectly, like a natural tan. Doesn t smell. And looks gorgeous! BUT ALSO... Because our products contain a unique moisture-lock system which draws water to the skin s surface and locks it there for up to 72 hours, making the skin incredibly soft... to have removed all the ingredients on THE TOXIC LIST... This is a list of ingredients which in combination can create formaldehyde on the skin. Top spas like the Four Seasons will not purchase products that contain these ingredients - we supply these top spas so we needed to remove the do! It took a year of formulating, but now we have the only non-toxic tan in the world. p6 p7

5 TINTED TANNING RANGE TINTED WASH OFF GEL TINTED LASTING MOUSSE TINTED LASTING GEL RICH SILKEN CHOCOLATE: FACE Tinted self tan gel light face RICH SILKEN CHOCOLATE: BODY Tinted self tan gel medium body EXTRA RICH SILKEN CHOCOLATE: BODY Tinted self tan gel dark body SHEER SILKEN MOUSSE: BODY Tinted self tan mousse medium body INTENSE SILKEN MOUSSE: BODY Tinted self tan mousse dark body 24CT SILKEN SHIMMER: BODY Tinted wash - off gel medium body p8 p9

6 UNTINTED TANNING RANGE UNTINTED LASTING GEL DEEP SILKEN TOUCH: FACE Untinted self tan gel light face DEEP SILKEN TOUCH: BODY Untinted self tan gel medium body DEEPER DEEP SILKEN TOUCH: BODY Untinted self tan gel dark body GRADUAL TAN WARM SILKEN SUN: BODY Gradual build self tan gel light body p10 p11

7 Phenomenal Self Tan Reinvented With pheno 2 technology The world s first 2-3 week tan!* Long lasting colour and a perfect fade, every time. Using a special combination of natural nourishing extracts and the unique pheno2 technology, Vita Liberata has reinvented self tan. phenomenal contains all the USPs of our other tanning products, but can last up to 4 times longer:* produce a natural fade (eventually!) 2 week vacation and still have colour when you come home? Then choose phenomenal! p12 p13

8 SKIN CARE RANGE PRE- CARE AFTER CARE SKIN PLUMPING PEPTIDE MIST SUPER FINE SKIN POLISH MOISTURE BOOST BODY TREATMENT TANNING MITT AFTER CARE CLASSIC TANNING MITT p14 p15

9 RICH SILKEN LIGHT RICH SILKEN SHEER SILKEN 24CT SILKEN EXTRA RICH SILKEN INTENSE SILKEN YOUR SKIN TONE VERY PALE SKIN SALLOW SKIN DARK SKIN LIGHT MEDIUM SUNKISSED MEDIUM DARK MEDIUM DARK A VERY DARK RESULT