B Design ( Fashion Merchandising and Retail Management)

Transcription

1 Footwear Design and Development Institute ( Fashion Merchandising and Retail Course Description and Module Content

2 4 Years (Fashion Merchandising and Retail Sr no Semester 2 Hours Credit Theory/ Practical 1 Fundamentals of Retail T 2 Elements of Fashion T 3 Fabric & Garment T 4 Business Communication P 5 Organizational Behavior 4 4 T 6 Managerial- Economics 4 4 T 7 Marketing Management 4 2 P Total

3 Module Title: Fundamentals of Retail 2 MODULE CONTENTS Unit 1. The Retail Environment Retail External environment Retail Internal Environment Five forces model SWOT analysis Unit 2. Identifying and Understanding Retail Consumer Factors affecting retail strategies: Consumer Demographic and lifestyles Social factors Consumer needs and desires Shopping attitudes and behavior Consumer decision making process Retailers actions Unit 3: Legal issues in Retail Ethical and legal issues in retailing Retailers social responsibilities Legal frame work in retailing Legal implications of law Employee relations Unit 4: Retail Seasons What is seasonality? Seasonality and seasons Retail seasons Seasons of fashion retail industry Seasons influence on consumer buying decisions Factors affecting seasonality Unit 5: Competitive behavior of retail Institutions Component of retail Strategies Forms of retail competition Retailers classification Unit 6: Formats based on Merchandise selection Merchandise selection as a competitive advantage Specialty store retailing Department store retailing Super specialist Niche specialist 3

4 Category killers Mini department specialist Unit 7: Formats based on Pricing Pricing as a competitive advantage Discount retailing Super Store retailing Off Price retailing Unit 8: Formats based on Operations Operations as a competitive advantage Chain store retailing Contractual retailing Ware house retailing Unit 9: Formats based on Convenience Time /Place convenience as a competitive advantage Formats based on convenience Food related retailing Vendor retailing Direct selling Unit 10: Formats based on Direct marketing Direct marketing as a competitive advantage Formats based on direct marketing Direct mail retailing Mail order retailing Direct response retailing Indicative Reading Robolt, N. J (1997), Concept and Cases in Retail and Merchandise Management. New York, Fairchild Fernie, J (1998), Logistics and Retail Management. London, Kogan Page Tepper, Bette K (1994), Mathematics for Retail Buying.New York, Fairchild Drake, M.F(1992), Retail Fashion Promotion and Advertising. New York, Macmillan Berman, B (1995), Retail Management. New Jersey, Prentice Hall Lucas, G. H. (1996), Retail Management, 3 rd Edition, London, Pitman Publication Gercas, G. H (1997), Retailing, Chennai, All India Publication Module Assessment Internal 50%, through Assignments /projects/ test External 50% through end term exam. 4

5 Module Title: Elements of Fashion- 2 MODULE CONTENTS Unit 1 Specialty design Categories and types in apparel for Women s wear, Men s wear and Kid s wear: o Formals: Suits o Casual wear o Upper wears: Tops/ Dresses o Bottom wear: Skirts/ Pants o Outer wear: Jackets/ Coats o Specialty wear: Uniforms, Maternity wear o Active Sportswear Unit 2 Unit 3 Categorization of fashion products w.r.t PRICING: o Couture line o Designer Signature Line o Bridge Line o Moderates o Budget Line Fashion Resources Fashion Forecasting and its importance Forecasting in Apparel Planning and Scheduling Types of forecasting Stages in the fashion forecasting process Fashion forecasting agencies Unit 4 International Fashion Centers o Paris o London o New York o Japan o Italy o India Collections on the runway Fashion Seasons and Fashion Shows 5

6 Unit 5 Introduction to Prominent Indian and International designers and their brands Unit 6 Design Development Process Presentation design as a creative process. Trend reporting Trend Map Presentation techniques Mood Board, Range Development Fabric board Color Board Indicative Reading Gini. S. Frings: Fashion : From concept to Consumer, Prentice Hall Charlotte Calasibetta; Fairchild s Dictionary of Fashion Fashion Magazines and Journals InFashion: Elaine Stone Module Assessment Internal 50%, through Assignments /projects/ test External 50% through end term exam. 6

7 Module Title: Fabrics and Garment II MODULE CONTENTS Unit 1 Introduction Introduction to apparel industry Basic functioning of Apparel industry Introduction to various departments Unit 2 Design Department/ Sampling department Product Development Pattern Making Grading sizes Marker Planning Role of Fashion Merchandiser Types of Samples Unit 3 Cutting Section Inspection Cycle Stages of Inspection Spreading- Objectives, Methods, Defects Objective of cutting Cutting Methods Bundling Defects of Cutting Unit 4 Sewing Section Objective Seams & its properties Sewing needles Sewing Threads Types of Sewing machines Manufacturing Process Sewing & seaming defects Seams & its typespresentation- Tools used in various dept. Unit 5 Components & trims Sewing threads Labels & motifs Lining & interlinings Laces Zip fastenings Eyelets 7

8 Buttons Elastics Rivets Sewing Needles Project: - Collection of various trims available in the local market Unit 6 Pressing & Packaging Purpose of Pressing Methods Pressing Equipments Quality of pressing Final Inspection of the apparel Packaging Section Practical: - Garment Analysis Unit 7 Quality Management Quality control in textile & clothing industry Functions & its importance Dimensions of Quality Consumer perception for quality Seven tools of quality Standards of Quality control Unit 8 Unit 9 Testing Textiles Precision & Accuracy of testing Testing various components Presentation Indicative Reading Kunz. Grace I., Glock Ruth E., Apparel Manufacturing: Sewn Product Analysis, 4 th Edition, Prentice Hall Cooklin Gerry, Introduction to Clothing Manufacture, 2 nd edition, Wiley-Blackwell Carr, Harold & Latham, Barbara, The Technology of Clothing Manufacture, 2 nd Edition, Blackwell Science, New Delhi. Mehta P.E. Pradip V., Bhardwaj Satish K., Managing Quality in the Apparel Industry, New Age International Publishers Kadolph. Sara J., Quality Assurance for Textiles and Apparel, Fairchild Publications Module Assessment Internal 50%, through Assignments /projects/ test External 50% through end term exam. 8

9 Module Title: Business Communication II MODULE CONTENTS Unit 1 Unit 2 Unit 3 Unit 4 Unit 5 Unit 6 Unit 7 Unit 8 Unit 9 Unit 10 Unit 11 Introduction to the Business Letters Types of Business Letters Types of Business Letters continued Practical exercise on Business letters Recruitment and Employment correspondence Curriculum Vitae Offer of Employment Practice Internal communication Practice Class Report Writing Indicative Reading : * Communication Today, Bovee and Thill * Basic Business Communication, Lesiker * Business Communication, K.K. Sinha * Business Communication, Prof. Rajendra Paul and J.S.Kortahalli Module Assessment Internal 50%, through Assignments /projects/ test External 50% through end term exam 9

10 Module Title: Organization Behaviour MODULE CONTENTS Unit 1 Meaning of Organisation, Why study organisation Behaviour? Introduction to Organisation Behaviour, individual,group and organizational level forces. Caselet for class room discussion Unit 2 Motivation, Meaning and importance. Intrinsic and Extrinsic Motivation Theories of Motivation: Maslow s Hierarchy of Needs. McClelland s, Vroom s, Herzberg s, Alderfer s, Adam s equity theory Ways to motivate employees in retail organizations. Exercise/quiz on motivation Unit 3 Unit 4 Unit 5 Personality: Meaning, Influences on Personality Theories of personality: Somatotypes, Carl Jung s, the big five model, Gordon Allport s trait theory Brief overview of Locus of Control, Machiavellianism, Self Esteem, Risk Taking, Self Monitoring aspects of personality. Quiz on Personality Attitude: Meaning and importance Tri-component model of attitude Job Satisfaction and Commitment, Organisation Loyalty The perceptual Process Principles of perception Halo Effect, Prejudice, Discrimination and Stereotyping Unit 6 Unit 7 Groups: Type of Groups, Difference Between teams and Groups, Group Formation, Groupthink Group level forces Communication process-types of communication Informal Communication, Grapevine Formal Communication 10

11 Unit 8 Power and Politics Meaning and Sources of power Management of Organizational Politics Unit 9 Conflict Why conflict, the stages of conflict, ways to resolve conflict. Unit 10 Leadership Types of leaders How leadership affects behavior. Unit 11 Organisation Structure, Types of Organisation Structure. The structure of a Retail Organisation Unit 12 Organisation Culture, Components of Organisation Culture. Functions of Organisation Culture Case Study Unit 13 Recent Organisation Behaviour issues in Retailing Module Assessment Internal 50%, through Assignments /projects/ test External 50% through end term exam. 11

12 Module Title: Managerial Economics MODULE CONTENTS Unit 1- INTRODUCTION Meaning, Nature and Scope of Business Economics Micro and Macro Basic Economic Problems Market forces in solving economic problems. Circular Flow of Income and Expenditure Unit 2- DEMAND ANALYSIS Concept of Demand Elasticity of Demand and their types. Revenue Concepts - Total Revenue, Marginal Revenue, Average Revenue and their relationship Unit3- SUPPLY ANALYSIS 2 Concept and Law of Supply Factors Affecting Supply Unit 4 THEORY OF PRODUCTION Unit5- COST ANALYSIS Accounting Costs and Economic Costs Short Run Cost Analysis : Fixed, Variable and Total Cost Curves, Average and Marginal Costs Long Run Cost Analysis : Economies and Diseconomies of Scale and Long Run Average and Marginal Cost Curves Unit6- PRICING UNDER VARIOUS MARKET CONDITIONS Perfect Competition - Equilibrium of Firm and Industry under Perfect Competition Monopoly - Price Determination under Monopoly Monopolistic Competition - Price and Output Determination under Monopolistic Competition. Unit 7 Concepts of Macro Economics and National Income Determination Definitions importance, growth, limitations of macro-economics, macro-economic variables 12

13 Circular flow of income in two, three, four sector economy, relation between leak ages and injections in circular flow. National Income: Concepts, definition, methods of measurement, National income in India, problems in measurement of national income & precautions in estimation of national income Unit 8 Concepts of Money market Money Market Functions and forms of money, demand for money-classical, Keynesian and Friedmanian approach, measures of money supply, quantity theory of money, inflation and deflation. Unit 9 Macro Market Analysis Theory of full employment and income: classical, modern (Keynesian) approach, consumption function, relationship between saving and consumption. Investment function concept of marginal efficiency of capital and marginal efficiency of investment. National income determination in two, three and four sector models. Multiplier in two, three and four sectors model. Indicative Reading Petersen H.C. & Lewis W.C. (1994). Managerial Economics. 3 rd Edition. Prentice Hall Perman, R. (1999). Business Economics. Oxford University Press Module Assessment Internal 50%, through Assignments /projects/ test External 50% through end term exam 13

14 Module Title: Marketing Management MODULE CONTENTS Unit 1 Understanding Marketing and Consumers: Definition, Importance, Scope, Various Marketing Concepts, Marketing Mix, Marketing vs Selling, Effect Of Liberalization and Globalization, Creating Customer Value. Analyzing Marketing Environment- Micro, Macro Corporate Strategic Planning: defining role marketing strategies, Marketing planning process. Marketing Information System: Concept and Components. Understanding Consumer Behaviour, Factors Influencing Consumer Buying Behaviour, Business Buying Process, Understanding Business Buyer Behaviour Unit 2 Creating and Managing Product: Market Segmentation & Targeting. Differentiation & Positioning, Competitors Analysis. Product Decisions: Product Mix, Packaging And Labelling Decisions, Branding & Brand Equity, Services Marketing, New Product Development, Consumer Adoption Process, Product Life Cycle and Strategies. Unit 3 Pricing Decisions: Objectives, Factors Affecting Pricing Decisions, Pricing Methods, Price Changes, Pricing Strategies. Unit 4 Delivering and Promoting Product: Supply Chain Decisions: Nature, Types, Channel Design and Channel Management Decisions, Retailing, Wholesaling, Managing Logistics and Supply Chain. Promotion Decisions: Communication Process, Promotion Mix, Advertising, Sales Promotion, Public Relations, Direct Selling and Online Marketing. Personal Selling: Personal Selling Process, Managing the Sales Force, Designing Quota & Territories, Evaluating Performance. Unit 5 Emerging Trends in Marketing: Green Marketing, Event Marketing, Network Marketing, Direct Marketing, Social Marketing, Buzz Marketing/ Viral Marketing, Consumerism, Customer Relationship Management (CRM), Customer Satisfaction, Loyalty, Retention, Global Marketing, Rural Marketing, E-Commerce: Marketing In The Digital Age 14

15 Indicative Reading : Kotler, Philip, Marketing Management, 13 th Edition, Prentice-Hall of India Fundamentals of Marketing Stanton, William J. & Walker, Bruce, - TataMcGrawHill Fashion Marketing Mike Easey ed. Oxford, Blackwell Science Ltd. Magazines Images Retail, Storai, Franchisee, Business India Business Newspapers with supplements like Brand line etc. Module Assessment Internal 50%, through Assignments /projects/ test External 50% through end term exam 15