Margie Shields. Fashion, Marketing and Retailing

Transcription

1 Margie Shields Fashion, Marketing and Retailing

2 Undergraduate Programmes Distinctive Features Areas of Study Career Opportunities Modules Samples of Student Work

3 Graduates differentiated through: Vocational programmes Balance of theory and practice Employability skills development Team working External engagement Live projects International opportunities 3

4 FMR Subject Group 20+ members of staff Wealth of industry experience & contacts Training & consultancy Research Innovative teaching & learning methods Commercial currency and relevance of knowledge 4

5 Undergraduate Programmes BA (Honours) International Fashion Business BA (Honours) International Fashion Branding BA (Honours) International Marketing BA (Honours) International Retail Marketing - Level 3 entry only (Management from 2016)

6 Generic Modules

7 Level 1 Modules Workplace Culture & Behaviour The Business of Social Science Foundations of Marketing Fundamentals in Financial Management Options: Law in Business, International Economic Issues & Challenges, Languages

8 Level 2 Modules EEE2: Society, Employability and Business Essentials of Managing Human Resources Consumer Buying Behaviour Open option (Incl. languages)

9 Level 3 Modules EEE3: The Enterprise Value challenge Business Research Methods and Skills International Marketing Strategy Open option

10 Level 4 Modules Dissertation Changing Perspectives in International Marketing Open option

11 International Fashion Business Specialist Modules Level 1: Principles of Fashion Design Garment Construction Techniques Level 2: Garment Development and Sustainability Level 3: Contemporary Fashion Design Level 4: Fashion Design for Industry CAD Options-Buying and Merchandising, Digital Fashion Branding

12 International Fashion Business Careers: Design, Buying, VM, Journalism, Production, Styling, Forecasting, PR Graduates: Own business, Arcadia Group, Cruise, ASOS, Trespass, Gore, MJM Int. 12

13 International Fashion Branding Specialist Modules Level 1 Contemporary Fashion Branding Level 2 Creative Fashion Brand Development and Promotion Level 3 Digital Fashion Branding, Retail Buying and Visual Merchandising Level 4 International Fashion Brand Management and Communication

14 .International Fashion Branding Careers: Buying, Merchandising, VM, PR, Advertising, Retail, Brand Management, Digital Marketing, Styling, own business. Graduates: Zara, All Saints, ASOS, Remnant Kings, M&Co, TK Maxx, Quiz, Harris Tweed. 14

15 International Retail Marketing Specialist Modules Level 3 Retail Enterprise International Retail Buying and Merchandising Level 4 Retail Brand Strategy Retailing in an International Context

16 International Retail Marketing Careers: Store Management, Buying, Merchandising, Retail Marketing, Sales, Operations, Logistics, e-commerce, HR. Graduates: Harrods, John Lewis, Debenhams, M&S, Dune, Mamas and Papas, Sainsbury s 16

17 International Marketing Specialist Modules Level 1 Foundations of Marketing Level 2 Marketing Design and Creativity Brand Management Level 3 International Marketing Communications Level 4 Global Brand Management International Advertising Strategy

18 International Marketing Careers: Marketing Manager, Digital Marketing, Market Research, Advertising, PR, Events, Marketing Communications Graduates: Saatchi and Saatchi, Coca Cola, RBS, Leith Agency, Ultimo, SMG, Space and People 18

19 External Engagement Live Projects 19

20 Level 1 Stall It event with Oxfam 200 students - Teams of 5 Raised 3,500 Students : I loved working in a team to help a good cause. It was great to work on a live project. Oxfam : Fantastic event and we now have a lot of new ideas to use in our stores. 20

21 Work Placements Level 2 Triple E Society, Employability and Business 21

22 International Fashion Branding Level 2 - Develop fashion lifestyle product and brand with Coolside Level 4 Brand Management project with M&Co - Internationalisation of the brand. Internships, graduate employment, positions in London head office. 22

23 Retail Enterprise Pop up shops on campus trade for 4 weeks Work in teams, management and operational role. Concept design, business plan, secure funding, buy stock/ fixtures/fittings, build shop, merchandise, pricing, sales, marketing, promotion, operations. AGM Profits to 1500 each year. 23

24 Marketing Assignment Level 3 Marketing Client brief, poster event Impact! 24

25 Study Tours London, Paris, Milan, Rome, New York Fashion Districts Flagship stores Behind the scenes tours Meet designers (Fiorucci) Visit colleges/universities Shopping! 25

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