Luxair Luxembourg Airlines Activity 2014 and Plan 2015

Transcription

1 Luxair Luxembourg Airlines Activity 2014 and Plan 2015 Press Conference December 2 nd 2014 Adrien Ney CEO Luxair Group Alberto Kunkel EVP Sales & Marketing Benoit Berger VP Sales and Revenue Management Eric Anselin VP Marketing

2 Luxair Luxembourg Airlines 2014: Record year with more than 1 Million passengers ,000 passengers +14% vs estimate 1,080,000 passengers +19% vs 2013 Objective ,220,000 passengers + 13% vs

3 Luxair Luxembourg Airlines new routes to offer more choice to our customers 3 NEW ROUTES DUBLIN, STOCKHOLM, LISBON DUBLIN: 4 flights / week STOCKHOLM: 4 flights / week LISBON: 4 flights / week 3

4 Luxair Luxembourg Airlines 2014 More frequencies, more flexibility for our customers 3 REINFORCED ROUTES LONDON, COPENHAGUE, PORTO COPENHAGUE: from 1 to 2 flights/day LONDON CITY: from 5 to 6 flights/day PORTO: from 5 to 6 flights/week 4

5 Luxair Luxembourg Airlines 2014 Regular market stimulation and active digital distribution Market stimulation Sales & Marketing Strategy Digital distribution Enrich customer perception 6 Micro sites for SP, POR, UK, GER, FR and IT New mobile website with integrated booking tool Richer online content ( videos, infos, ) 5

6 Luxair Luxembourg Airlines 2014 Proximity and sympathy with customers in the Greater Region Proximity & sympathy Social media & local events Luxair : a leading local brand present in our customers daily life 6

7 How to keep this trend in 2015? 7

8 Luxair Luxembourg Airlines 2015 Ambitious targets: +13% passengers versus 2014 Destinations Stable Dedicated fleet 5 ER4 7 Q400 1 B737 5 ER4 7 Q400 2 B x B737 Capacity 1,606,250 1,779, % Passengers 1,080,000 1,220, % Seat load factor 67,2% 68,5% +1,3% pt 8

9 Luxair Luxembourg Airlines 2015 Network capacity +11% mainly on leisure destinations Rome +19,000 Seats DUB ARN Nice Madrid +17,000 Seats +16,000 Seats Total Airline Capacity 2015 vs % LCY HAM TXL MUC Munich Barcelona Porto Lisbon Hamburg +28,000 Seats +6,800 Seats +1 flight/week 3 weekly morning flights +2 flights/week OPO LIS MAD BCN NCE VCE FCO BRI Stockholm Dublin Venice Bari London-City +2 flights/week +2 flights/week 3 weekly flights during Summer 2 weekly flights during Summer +5 flights/week Berlin Nonstop flight 9

10 Luxair Luxembourg Airlines 2015 Keep aggressive price strategy to grow our customer base 2015: almost 2/3 of our sales at PRIMO fares

11 Luxair Luxembourg Airlines 2015 while maintaining an excellent service for our customers Best value for money Luxair Luxembourg Airlines 2015 Berlin, direct flights only from Luxembourg PRICES ALL INCLUSIVE 20 KG LUGGAGE ONBOARD CATERING AND NEWSPAPERS WEB BOOKING/CHECKIN MILES AND MORE PROGRAM LANDING IN CONVENIENT AIRPORTS MULTIPLE FREQUENCIES ON MAJOR ROUTES BUSINESS CLASS 11

12 Luxair Luxembourg Airlines 2015 Intensify e-services strategy to better serve our clients ANYTIME, ANYWHERE, E-SERVICES FOR ALL OUR CUSTOMERS NEW AMADEUS ALTEA PLATFORM ONLINE SERVICES WITH MORE ADDED VALUE FOR THE CUSTOMER Make online changes to your travel dates by yourself Refund your LuxairFlex or Business tickets online by yourself Add services to the ticket (sport equipment, luggage, pets,..) during or after your online booking process Extend automatic online warning in case of delays or cancellation (mid 15) Choose your seat during your online booking process (end 15) 12

13 Luxair Luxembourg Airlines 2015 Online sales +20%, to exceed 34% of total sales % E2014 B2015 Tickets sold Online *Perimeter of the figures is: LG plated exluding metropolis, free tickets and codeshares 13

14 Luxair Luxembourg Airlines 2015 Mobile Services to stay connected anywhere Mobile website Implementation Q Mobile booking feature integrated in Q estimate : 5,000 passengers 58% are new customers New Mobile applications in 2015 Android and ios applications Responsive design (tablet and mobile) Go live planned for spring 2015 Mobile sales target for 2015: 9,000 passengers (3% of web sales) 14

15 The new summer 2015 flightplan 15

16 Luxair Luxembourg Airlines 2015 Fly Boeing to Madrid, Barcelona, Lisbon Madrid +30% CAPACITY +16,000 SEATS 6 FLIGHTS / WEEK EVERYDAY EXCEPT SATURDAY Barcelona +25% CAPACITY SEATS BOEING DURING HIGH SEASON 6 FLIGHTS / WEEK EVERYDAY EXCEPT SATURDAY Lisbon SAME CAPACITY BUT MORNING FLIGHTS TO EASE CONNECTIONS 3 FLIGHTS / WEEK (1, 3, 5) 16

17 Luxair Luxembourg Airlines 2015 Fly Boeing to Nice, Rome and Munich Nice +29% CAPACITY +17,000 SEATS DAILY FLIGHTS BOEING ON DAY 1,3,5,7 Rome +36% CAPACITY +19,000 SEATS 6 FLIGHTS / WEEK EVERYDAY EXCEPT SATURDAY Munich +21% CAPACITY +28,000 SEATS MORNING FLIGHT OPERATED WITH BOEING 17

18 Luxair Luxembourg Airlines 2015 London, the highest traffic, served 7 times a day London City THE MOST CONVENIENT AIRPORT TO VISIT LONDON LUXAIR #1 DESTINATION +13% CAPACITY WITH A 7th DAILY FLIGHT ON WEEKDAYS MIDDAY FROM MONDAY TO FRIDAY OBJECTIVE FOR 2015: +24,000 PASSENGERS +14% vs 2014 Total: 190,000 PASSENGERS 18

19 Luxair Luxembourg Airlines 2015 Dublin and Stockholm, launched in 2014, now 6 times a week Dublin Q-400 FLIGHTS SINCE 04/2014 FROM 4 TO 6 FLIGHTS/WEEK EVERYDAY EXCEPT SATURDAY Stockholm AFTER A GOOD START IN 2014, FROM 4 TO 6 FLIGHTS/WEEK EVERYDAY EXCEPT SATURDAY OBJECTIVE FOR 2015: +45% vs ,000 PASSENGERS TOTAL 26,500 PASSENGERS OBJECTIVE FOR 2015: +50% vs ,000 PASSENGERS TOTAL 18,000 PASSENGERS 19

20 Luxair Luxembourg Airlines 2015 Venice and Bari flights over the whole summer season Bari 2 FLIGHTS/WEEK WHOLE SUMMER SEASON WEDNESDAY AND SUNDAY OBJECTIVE 2015: +50% vs 2014, +2,000 PASSENGERS TOTAL 6,000 PASSENGERS Venice 3 FLIGHTS/WEEK THE WHOLE SUMMER SEASON MONDAY, WEDNESDAY AND FRIDAY OBJECTIVE 2015: +300% vs 2014, +7,500 PASSENGERS TOTAL 10,000 PASSENGERS 20

21 Luxair Luxembourg Airlines 2015 Hamburg, 2 more flights via Saarbrücken Hamburg 2 ADDITIONAL FLIGHTS MIDDAY MONDAY AND FRIDAY ON TOP OF CURRENT PLAN WITH 2 FLIGHTS / DAY ON WEEK DAYS & 1 FLIGHT / DAY ON WEEKEND OBJECTIVE 2015: +5% vs 2014, +4,000 PASSENGERS TOTAL 72,000 PASSENGERS 21

22 Luxair Luxembourg Airlines 2015 Berlin, now non-stop flights from Luxembourg Berlin NON-STOP FLIGHTS FROM MONDAY TO FRIDAY MORNING FLIGHTS: LEAVING 40 LATER EVENING FLIGHTS: BACK 30 EARLIER OBJECTIVE 2015: +8% vs ,500 PASSENGERS TOTAL 65,000 PASSENGERS 22

23 Luxair Luxembourg Airlines 2014: Record year more than 1 million passengers 2015: Ambitious strategy grow passengers by 13% 23

24 Flight schedules summer

25 Luxair Luxembourg Airlines FLIGHT PLAN SUMMER 2015 : STOCKHOLM & COPENHAGEN 25

26 Luxair Luxembourg Airlines FLIGHT PLAN SUMMER 2015 : LONDON CITY 26

27 Luxair Luxembourg Airlines FLIGHT PLAN SUMMER 2015 : DUBLIN 27

28 Luxair Luxembourg Airlines FLIGHT PLAN SUMMER 2015 : MADRID AND BARCELONA LUXEMBOURG MADRID MADRID NUMERO DE VOL JOURS HORAIRES LG 3837 Lundi- vendredi et dimanche 17:15 19:45 LG 3838 Lundi vendredi, dimanche 20:30 22:50 LUXEMBOURG LUXEMBOURG BARCELONE BARCELONE LUXEMBOURG NUMERO DE VOL JOURS HORAIRES LG 3591 Lundi - samedi 11:35 13:45 LG 3595 Dimanche 12:15-14:25 Lundi vendrdedi et 17:55 19:45 LG 3593 dimanche du 15Jul au 15Sep LG 3592 Lundi Samedi 14:20-16:45 LG 3596 Dimanche 15:00 17:25 Lundi vendredi et 20:30 22:30 LG 3594 dimanche du 15Jul au 15Sep 28

29 Luxair Luxembourg Airlines FLIGHT PLAN SUMMER 2015 : BARI AND VENICE LUXEMOURG BARI BARI - LUXEMBOURG NUMERO DE VOL JOURS HORAIRES LG 6405 Mercredi LG 6401 Dimanche LG 6406 Mercredi 14:05-16:20 LG 6402 Dimanche :15 LUXEMBOURG VENISE VENISE- LUXEMBURG NUMERO DE VOL JOURS HORAIRES LG 6541 Lundi et vendredii 11:05 12:40 LG 6541 Mercredi 12:00 13:35 LG 6542 Lundi, et vendredti 13:25-15:10 29

30 Luxair Luxembourg Airlines FLIGHT PLAN SUMMER 2015 : ROMA NUMERO DE VOL JOURS HORAIRES LUXEMBOURG ROME ROME- LUXEMBOURG LG 6555 Lundi, mercredi, vendredi Dimanche 18:00 19:50 LG 6553 Mardi, jeudi 10:45 12:50 LG 6551 Samedi 07:20-09:25 LG 6556 Lunei, Mercredi, vendredi, dimahche 20:35 22:30 LG 6554 Mardi, jeudi 13:35-15:50 LG 6552 Samedi 10:05 12:20 30

31 Luxair Luxembourg Airlines FLIGHT PLAN SUMMER 2015 : BERLIN LUXEMBOURG BERLIN BERLIN LUXEMBOURG NUMERO DE VOL JOURS HORAIRES LG 9471 Lundi - vendredi 07:05 08:35 LG 9473 Lundi vendredi 18:00-19:30 LG 9475 Samedi 11:05 12:25 LG 9473 Dimanche 18:25 19:55 LG 9472 Lundi vendredi 09:10 10:45 LG 9476 Lundi vendredi 20:05 21:40 LG 9476 Samedi 13:05-14:30 LG 9474 Dimanche 20:30 22:05 31