14.03 Implement time management skills.

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1 This document lists units and competencies addressed by each module. For introduced competencies, the addressed descriptors are also listed. G10: by the end of grade 10 G12: by the end of grade 12 I:Introduced R: Reinforced : roficient Summary Module # Module Name Introduction to the Hospitality Industry Strategic Management, Finance and Entrepreneurship Hospitality Marketing, Sales and Customer Relations Front Office Operations Operations Conference, Event, and Meeting lanning Communications and Human Relations Travel Services # Items Module 1 Introduction to the Hospitality Industry Unit 14 rofessional Development Acquire self-development skills Utilize critical-thinking skills for determining the best options and/or outcomes Implement time management skills Discover the scope of the hospitality and tourism industry Explain reasons that people use hospitality and tourism services Investigate the positive and negative impacts of the hospitality and tourism industry on the local, regional, state, national and international environments Summarize the structure and functions of the hospitality and tourism industry Explain departmental activities in hospitality and tourism by following the path of the customer articipate in career planning Implement job seeking skills to obtain employment Discover professional development opportunities Discuss steps to take when leaving a job. Number of Items in Module 1 = Number of Minutes to Allow = Sunday, November 3, 2013 age 1 of 8

2 Module 2 Strategic Management, Finance and Entrepreneurship Unit 1 Business Law Acquire foundational information about business ethics, laws and regulations Explain the impact of contractual agreements on business Explore the regulatory environment of United States' businesses Select a form of business ownership Explain human resources laws and regulations Comply with laws and regulations. Unit 4 Economics Describe the scope of business Differentiate among economic systems Discuss the impact of government on business activities Determine global trade's impact on business decision-making. Unit 6 Entrepreneurship Examine the scope of entrepreneurship Employ entrepreneurial discovery strategies to generate feasible ideas for business ventures Develop a concept for a new business venture to evaluate its success potential Determine needed resources for a new micro-business venture. Unit 7 Financial Analysis Analyze personal financial needs and goals to determine financial requirements Manage personal finances Explain the use of financial services providers that aid in achieving financial goals Use investment strategies to ensure financial well-being Identify potential business threats and opportunities Investigate risk-management strategies to protect a business Explain accounting procedures needed to track money flow and to determine financial status Discuss the importance of financial resources. Unit 8 Human Resources Management Implement organizational skills to facilitate others' work efforts. Sunday, November 3, 2013 age 2 of 8

3 Unit 9 Information Management Assess the impact of technology on business activities Utilize computer system Use computer applications Utilize communications technology. Unit 16 Strategic Management Recognize management's role to understand its contribution to business success. Unit 33 Management of Lodging roperties Describe the role and responsibilities of lodging managers Describe lodging accounting processes. Module 3 Number of Items in Module 2 = Number of Minutes to Allow = Hospitality Marketing, Sales and Customer Relations Unit 3 Customer Relations Foster positive relationships with customers to enhance company image Respond appropriately to customers to foster positive relationships Reinforce the company's image and service culture to exhibit the company's brand promise Explain management's role in customer relations. Unit 10 Marketing Describe marketing's role and function in hospitality and tourism Explain what motivates customers' decision-making Explain the company's unique selling proposition to recognize what sets the company apart from its competitors Explain the nature of marketing research Evaluate the relationship between business objectives and the expected use of research outcomes Explain data collection methods (e.g., observations, telephone, Internet, discussion groups, interviews, scanners) Generate product/service ideas Employ product/service mix strategies osition products and services to acquire the desired business image osition the company to acquire a desired business image Explain the scope of pricing activities. 39 Sunday, November 3, 2013 age 3 of 8

4 Unit 11 Marketing Communications Describe marketing communications activities Explain marketing communications channels used to communicate promotional messages to targeted audiences Explain public relations activities Explain participation in trade shows and expositions articipate in a company's community outreach Use special events to increase sales Explain how a website can be used to promote a business or product Develop marketing communications activities. Unit 12 Market lanning Explain the use of marketing strategies Explain the concept of market and market identification to identify targeted audiences. Unit 15 Selling Acquire product/service knowledge Explain sales processes used to enhance customer relationships and to increase the likelihood of making sales Sell a good, service or idea to an individual and/or to groups rocess the sales transaction Conduct post-sales follow-up activities. Unit 31 Lodging and Travel Services Marketing Communications lan and produce promotional literature and publications Develop content for a service-based Web site. Unit 32 Lodging Segment/roduct Knowledge Explain the lodging "product." Explain the characteristics of different types of lodging. Number of Items in Module 3 = Number of Minutes to Allow = Sunday, November 3, 2013 age 4 of 8

5 Module 4 Front Office Operations Unit 35 Front Office Operations Analyze sources of reservations Complete a customer reservation Complete steps in the registration cycle Explain how a guest accounting system is used to create accounts Maintain records and accounts Follow cash control procedures Follow procedures for providing services for arriving guests rovide services for guests while they are staying at the property Follow procedures for providing services for departing guests Conduct checkout processes Follow procedures to maintain front office security Explain the purpose of a night audit. Module 5 Number of Items in Module 4 = Number of Minutes to Allow = Operations Unit 13 Operations Follow safety procedures Apply sanitation procedures Develop policies, strategies and procedures needed to protect employee and customer safety Implement security policies and procedures Control the inventory and quality of supplies, materials and products. Unit 36 Food and Beverage Operations in Lodging Explain the functions of the food and beverage department rovide table service Set up meeting and banquet rooms. Unit 37 Housekeeping Operations Management Describe the role of housekeeping operations in lodging Maintain safety and security standards in housekeeping Create standards and procedures for effective housekeeping operations Monitor the use of standards for effective housekeeping operations Conduct a physical inventory. Sunday, November 3, 2013 age 5 of 8

6 Unit 38 Housekeeping repare to clean guest room, according to industry standards Clean bathroom to industry standards Clean public areas to industry standards Complete end-of-shift responsibilities. Unit 39 Laundry Services rocess cleaned laundry Complete fulfillment responsibilities. Unit Lodging Maintenance and Engineering.01 Assess the importance of physical facilities in the guest experience..03 Identify ways of managing waste at lodging facilities. Module 6 Number of Items in Module 5 = Number of Minutes to Allow = Conference, Event, and Meeting lanning Unit 41 Meetings and Events at Hotels Explain types of meetings Determine attendee's needs and interests lan program content for meeting/event Evaluate the role of the résumé and/or the banquet event order (BEO) Describe strategies for managing transportation services Determine requirements for room setups Determine audiovisual requirements Evaluate needs to accommodate registrations Describe shipping and receiving arrangements Monitor meeting or banquet function. Unit 42 Destinations, Meetings and Events Sales and Services Describe items that generate sales and services at events and meetings. Unit 43 Meeting and Event Exhibits, Speakers and Entertainment Describe the value-added attraction that exhibits provide to events. Number of Items in Module 6 = Number of Minutes to Allow = Sunday, November 3, 2013 age 6 of 8

7 Module 7 Communications and Human Relations Unit 2 Communication Skills Interpret nonverbal behaviors Use verbal skills Write business correspondence repare technical written reports Communicate with co-workers and supervisors Communicate with employees to clarify their duties and responsibilities. Unit 5 Emotional Intelligence Foster self-understanding to recognize the impact of personal feelings on others Demonstrate ethics Manage emotional reactions to people and situations Identify with others' feelings, needs, and concerns Use communication skills to foster open, honest communications Apply problem-solving techniques to obtain solutions to issues and questions Manage stressful situations Implement teamwork techniques Employ leadership skills Manage internal and external business relationships to foster positive interactions. Unit 30 Lodging and Travel Services roduct/service Knowledge Describe the scope, trends and issues in the lodging and travel services industry Summarize the major duties and qualifications for positions in the lodging and travel services industry Explain product/service options available to lodging and travel services customers. Number of Items in Module 7 = Number of Minutes to Allow = 34 Sunday, November 3, 2013 age 7 of 8

8 Module 8 Travel Services Unit 44 Travel-Related Services Describe the components of the travel services segment Explain the role of tourist information centers in the travel services segment Summarize activities that appeal to travel services customers Relate the role of group tour operators in the travel services segment Explain the role travel agents and counselors serve in travel services Explain how physical and cultural factors influence the choice of tourism sites Determine the environments of primary tourist destinations Create a customized travel and tourism package for a customer Explain the traveler's buying process Analyze customer satisfaction with travel services. Unit 45 Destination Marketing Explore the nature of destinations Examine the role of destination marketing organizations (DMOs) and convention and visitors bureaus (CVBs). Number of Items in Module 8 = Number of Minutes to Allow = 32 Sunday, November 3, 2013 age 8 of 8

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