NEW & EXCITING COURSES ADDED THIS FALL CAREER & INFORMATIONAL SESSIONS. To register, call: (201) FALL
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2 NEW & EXCITING COURSES ADDED THIS FALL BERGEN GOES GREEN Energy and Sustainability for the Built Environment Page 8 Environmental and Public Health Issues 101 Page 8 Community Forestry Series: Trees 101, Proper Selection & Planting Techniques Page 8 BUSINESS AND INDUSTRY Adv. Communication for Mgrs. Page 13 Enhance Your Home-based Business! Page 14 Certificate in Fraud Awareness Page 14 Mobile Social Media Marketing Page 16 Social Media Change Management Getting People Onboard Page 16 Google AdWords I Page 16 Google AdWords Advanced Page 16 Introduction to Google Analytics Page 16 Social Media Policy Development Risk and Compliance Page 17 Introduction to Weebly Page 17 Engaging Influencers Through Social Media Page 17 COMPUTER TRAINING The New Webmaster Page 23 Advanced HTML5 and CSS3 Page 23 Dreamweaver and PHP: Server Scripting for Modern Websites Page 23 Dreamweaver and PHP: Database Page 23 Javascript and jquery Making Dynamics Web Pages Page 23 Web Design Certificate Program Page 23 Web Development Certificate Program Page 23 Web Design and Development Certificate Page 23 CAREER & INFORMATIONAL SESSIONS The Division of Continuing Education, Corporate and Public Sector Training invites you to attend the following events. Please call our Program Supervisors to reserve your seat. Fashion Design Information Session Saturday, September 20, 2014; 10:00 a.m. at the Technology Building, TEC-119 Program Supervisor, Ria Bloss: (201) (See page 34 for program information) Interior Design Information Session Monday, September 22, 2014; 6:30 p.m. at the Technology Building, TEC-119 Program Supervisor, Ria Bloss: (201) (See page 48 for program information) New Pathways to Teaching in New Jersey (NPTNJ) Information Session Wednesday, November 5, 2014; 6:00 p.m. at the Moses Family Meeting & Training Center, TEC-128 Program Supervisor, Regina Imperato: (201) (See page 65 for program information) FASHION DESIGN The History of Fashion Page 35 Fabrication Page 35 The Role of the Fashion Designer Page 35 Green Fashion Page 35 HEALTH PROFESSIONS Behavioral Health Course Page 40 Telemetry Monitoring Course Page 41 Co-Management of Medically Complex Patients: An Inter-Professional Approach Page 43 Using Antimicrobial Agents in the Management of Periodontal Disease Page 45 INTERIOR DESIGN Revive, Revise, Redesign Page 49 Get Ready to Sell Page 49 LANGUAGES Advanced Communication Program for Mgrs. Page 51 Chinese (Mandarin) for Beginners - Level I & II Page 52 Sign Language V Conversational II Page 53 Sign Language VI Conversational III Page 53 MAKERSPACE Playing with Fire: An Introduction to Arc Welding DEMO Page 55 DIY Deck Building Basics Page 55 PERSONAL DEVELOPMENT The Lost Art of Giftwrapping Page 57 Horticulture for Your Home (HFYH) Page 58 Photography Art & You Page 58 Digital Imagery (PhotoShop) Page 58 Digital Photography Page 58 For your convenience, online registration is available! Please see page 5 for details. A Health Professions grant is available for individuals who meet eligibility requirements to enroll in: Home Health Aide Certification Program Electrocardiography (ECG/EKG) Technician Certification Program Certified Nursing Assistant Training Course CNA Patient Care Technician (PCT) Phlebotomy Technician Certification Program Certificate in Pharmacy Technician After meeting the eligibility requirements, those not selected through the lottery will not be able to participate in HPOG, but will be able to enroll in any other services or programs for which they are eligible. For more information about the programs listed above, please HPOG@Bergen.edu or call (201) This activity/program has been partially funded by the U.S. Department of Health and Human Services' Administration for Children and Families through the Northern New Jersey Health Professions Consortium (Grant Number 90FX0001). This document was supported by Grant Number 90FX0001 from the Administration for Children and Families, U.S. Department of Health & Human Services (HHS). Its contents are solely the responsibility of the authors and do not necessarily represent the official views of HHS. To register, call: (201) FALL
3 TABLE OF CONTENTS Emergency Closings...5 How to Register & General Information The American Experience Alice Paul and the Suffragette Movement...7 Mathew B. Brady and the Civil War...7 The Life and Times of Theodore Roosevelt...7 U.S. Constitution, Fact and Fiction...7 Bergen Goes Green NABCEP Entry Level Exam...8 Energy & Sustainability for the Built Environment...8 Environmental and Public Health Issues Community Forestry Series: Trees 101, Proper Selection & Planting Techniques 8 Ten-hour OSHA Construction Industry Safety Certification...8 The Economics of Recycling...9 Intro to Composting...9 Indoor Air Quality (IAQ)...9 EPA Renovator Certification for Lead-based Paint...9 Smart Home Construction and Sustainability...9 Sustainability Institute Business and Industry Customized Corporate Training...12 Business and Career Tools Improving Your Business Writing - Tips & Techniques...13 Government Contract Workshop...13 Product Development Strategies that Win...13 Business Proposals That Win...13 Negotiating Mutually Successful Outcomes...13 Personal Branding...14 Techniques for Managing Highly Technical Teams Ways to Earn Residual Income...14 Enhance Your Home-based Business...14 Long-Term Care: The Basics...14 Certificate in Fraud Awareness...14 Marketing Certificate in Digital Marketing...14 Getting Started in Marketing...14 Using your Dollars Wisely...14 Guerrilla Marketing Techniques...14 Certificate in Integrated Marketing Communication...15 Certificate in Social Media for Business...15 Online Certificate in Social Media for Business...17 Certificate in Project Management...17 Project Management Certification Exam Preparation...18 Certificate in Entrepreneurship...18 Small Business...19 The New Business Start-Up with Q & A...19 Financing a Small Business...19 Business Formation...19 Building a Consulting Business...19 Small Development Center...19 Computer Training AutoCAD 2015-Level I and II D AutoCAD Revit Architecture Essentials...21 Revit Architecture - Intermediate...21 Cisco CCNA Cisco Part I, II, III, IV...21 Certificate in WordPress WordPress: Build a Website and a Blog...21 Certificate in Interactive Graphic Design Illustrator for Print & Interactivity...22 InDesign for Page Layout & Interactive Design...22 PhotoShop for Print & Interactivity...22 Certificate in Web Design Creating Your Own Web Page...22 Professional XHTML/CSS...22 Dreamweaver...22 PhotoShop...22 Flash...22 Certificate in Web Development The New Webmaster: Step by Step...23 Advanced Dreamweaver: HTML5 & CSS Dreamweaver & PHP: Server Scripting for Modern Websites...23 Dreamweaver & PHP: Databases...23 JavaScript & jquery - Making Dynamic Webpages...23 Certificate in Web Design & Development Web Design Certificate Program...23 Web Development Certificate Program...23 Web Design and Development Certificate...23 Certificate in MS Office + QuickBooks Keyboarding Fundamentals...24 MS in the Workplace, Parts I, II, III...24 Certificate in QuickBooks Pro...24 Certificate in Microsoft in the Workplace... Programs for Beginners Intro to the PC & Windows...24 Folders Management...24 Microsoft Office 2010 Courses Individual Courses Word 2010 Level 1 & Excel 2010 Level 1 & Excel 2010 Charting/Graphs...25 Excel 2010 Database...25 Excel 2010 Pivot Tables...25 Excel 2010 Macros...25 PowerPoint Access Online Ed2go Courses Computer Courses...26 Writing Courses...26 Test Prep Courses...26 Construction Courses Sub-Code Official...28 Construction Official...28 Building Inspector RCS...28 Building Inspector ICS...28 Building Inspector HHS...28 Plumbing Inspector ICS...28 Plumbing Inspector HHS...28 Electrical Inspector ICS...28 Electrical Inspector HHS...28 Fire Protection Inspector ICS...28 Fire Protection Inspector HHS...28 Elevator Inspector HHS...29 Technical Assistant Certification Program...29 Certificate in Green Construction Management Construction Estimating Basics...29 Energy & Sustainability for the Built Environment...29 Strategies for Negotiating Construction Contracts...29 Construction Project Scheduling...30 Basic to Advanced Blueprint Reading hour OSHA Construction Industry Safety Certification...30 Contract Documents & Construction Contract Law...30 Construction Organization & Management...30 Photovoltaic Design & Installation (Solar Panel Array)...30 Environmental Testing...30 Windows and Doors...31 Sustainability Concepts...31 Certificate in Electronic Technology...31 Culinary Arts Certificate in Professional Cooking Professional Food Preparation Techniques...32 Introduction to Baking...32 International Cuisine...32 ServSafe - Cert. Food Protection Mgr. Course...32 Lunch & Learn Parts I & II...33 Employment Opportunity Assistance... Fashion Design Courses Draping...34 Pattern Making...34 Sketching...34 Designing Modern Children s Wear...34 Accessories...34 Beginning to Advanced Sewing...34 Textile Science and Color Specification...35 The World of Fashion...35 The History of Fashion...35 Fabrication...35 The Role of the Fashion Designer...35 Green Fashion...35 Certificate in Green Technologies & Sustainability...36 Health Professions Accelerated Cert Home Health Aide...39 Certified Nursing Assistant Training...39 CNA Recertification Testing...39 Certified Patient Care Technician (CPCT) Prog...40 Electrocardiography (ECG/EKG) Technician Cert Prog...40 To register, call: (201) FALL
4 TABLE OF CONTENTS Phlebotomy Technician Cert Program...40 EKG/Phlebotomy Technician Certification Prog...40 Patient Care Technician-Adv Patient Care Skills...40 Behavioral Health Course...40 Pharmacy Technician Certificate Prog...41 Medical Terminology for Health Professions...41 Drug Dose & Calculations for Health Professions...41 Pharmacy Technician Core Course...41 Central Sterile Supply Technician Certification Course...41 Telemetry Monitoring Course...41 Healthcare Billing & Coding Certification Program Medical Terminology for Health Professions...42 Medical Billing & Insurance...42 ICD-9 and ICD 10 - Level I...42 CPT Coding...42 Hospital Coding Course...42 Software Application Using Medisoft...42 Professional Coding Examination Review...42 Certified Alcohol & Drug Counselor (CADC) Prog BLS for Healthcare Providers...43 BLS for Healthcare Providers Renewal...43 RN Refresher Course: Online...43 Adult IV Therapy & Phlebotomy Skills for Nurses: Online...43 Cardiac Rhythm Interpretation Course...43 Dental Co-Management of Medically Complex Patients: An Inter-Professional Approach...43 Important Components of a Comprehensive Dental Record...44 NY State Infection (OSHA) Control Guidelines: A Course for Healthcare Professionals...44 Meeting the Needs of Disabled Patients...44 Facial Pain Disorders: Diverse Pain Syndromes the Dentist Encounters...44 Getting Aligned with Orthodontics...44 Child Abuse & Neglect: Prevention, Identification, Referral & Treatment...45 Using Antimicrobial Agents in the Management of Periodontal Disease...45 Certificate in Hospitality and Tourism Industry...47 Human Resources Management Development Program...47 Interior Design Courses Color for Interiors...48 Principles of Interior Design...48 Visual Concepts...48 Business Procedures for the Interior Designer...48 History of Decorative Arts...48 Basic Drafting...48 Interior Lighting...49 Interior Materials, Finishes & Sources...49 Revive, Revise, Redesign...49 Architecture - History, Structure, Form & Space...49 AutoCAD-Architectural Get Ready to Sell...49 Kids and Teens Saturday Programs Babysitter Training Course...50 Preparation for SAT s Verbal, Math & Written Essay...50 Languages American Language Courses TOEFL...51 American Accent/Pronunciation of American English...51 Business Communications When English is a Second Language & II...51 Communicating Everyday English...51 American Accent II...51 Advanced Communications for Managers...51 Foreign Language Courses Korean I, II Korean Culture and Economic Development...52 Japanese for Beginners I & II...52 English Pronunciation I for Native Japanese Speakers - All Levels...52 Chinese (Mandarin) I & II...52 German I for Beginners...52 Colloquial Spanish I...52 Spanish for Bus & Personal Improvement II (Spanish V)...52 Habla Español: Conversational (Spanish II)...52 Spanish III...52 Italian I, II, III...53 Sign Language Courses Sign Language I, II, III, IV, V, VI...53 Makerspace Nonprofit Leadership Institute Certificate in Nonprofit Leadership...57 Personal Development Travel Writing in the 21st Century...57 How to Run a Meeting: Parliamentary Procedures...57 The Lost Art of Giftwrapping...57 The Arts Caricatures...57 Introduction to Calligraphy...57 Intermediate Calligraphy...57 Intermediate Watercolor...58 Watercolor for Beginners...58 Horticulture Horticulture for Your Home (HFYH)...58 Pet Care Parenting Your Pet: Basic Pet Care for Every Stage of Life...58 Pet First Aid...58 Security Officers Training Security Officers Registration Act (SORA)...59 Security Officers Recertification...59 Animal Control Officer Training Animal Cruelty Investigator Training (ACO)...59 Animal Cruelty Investigator Training (ACI)...59 Reach for the Sky...59 Pest Control/Applicators Pesticide Safety I and II...60 Cockroaches...60 Rodents...60 Termites...60 Carpenter Ants...60 Bed Bug Basics...60 Property & Facility Management Ed Residential Property Mgt. Certificate Prog. Overview of Residential Property Management...62 Financial Foundations for Residential Property Managers...62 Building Operations & Maintenance...62 Safety, Security, & Risk Mgt Essentials...62 The Complete Community Manager: Putting It All Together...62 Quality Assurance Certificate Program Certified Six Sigma Black Belt...63 Certified Six Sigma Green Belt (CSSGB)...63 Real Estate Courses 75-Hr. Real Estate Salesperson s Lic. Course...64 Ethics...64 Agency...64 Real Estate Statute & Rules...64 Legal Issues, Contracts, Ownership & Attorney Review...64 Teacher Education Programs New Pathways to Teaching in New Jersey (NPTNJ)...65 Introduction to Teaching: 24-hour Pre-Service Program...65 CDA Certificate Program... Early Care & Educ for Director s Academy...66 How to Become a Substitute Teacher...66 Opening a Daycare Center...66 Teacher Ass t Prep Cert Prog - Parts I & II...66 Math Praxis II Prep...66 Elementary Ed Praxis II Prep...66 Fundamentals of Teaching Cert Prog - Parts I & II...66 Overview of Special Education...66 Red Flags: Recognize Wearly Warner Signs...66 Introduction to Applied Behavior Analysis Applied Behavior Analysis: Beyond the Basics...67 Social Thinking...67 Certificate Program for Paraprofessionals: Autism...68 Certificate in Wedding/Event Planning...69 Additional Continuing Education Opportunities The Hispanic Institute...72 BCC Foundation...72 Travel Directions...74 Campus Map...75 To register, call: (201) FALL
5 REGISTRATION FORM DIVISION OF CONTINUING EDUCATION, CORPORATE AND PUBLIC SECTOR TRAINING REGISTRATION FORM (please print and complete all sections). Student ID # Last Name First Name MI Home Address City or Town State Zip Code Home phone w/ area code Work phone w/area code address FEDERAL REPORTING. Both State and Federal Government require that we submit information on our student s characteristics. Your response to this section is voluntary, but will help us to implement our affirmative action policy. Bergen is an equal opportunity institution. This information does not affect admission or placement. Birth date: / / / Sex: Male Female Have you ever taken a Bergen Community College Continuing Education Course? Yes No Are you Hispanic or Latino? Yes No What best describes you: Black or African American American Indian or Alaskan Native Asian White Hawaiian or Pacific Islander How did you hear about the program? Friend / Relative Agency The Record / date Local paper / date Professional publication Flyer / Brochure Bergen catalog Employer Other REFUND POLICY: To receive a full refund, a student must withdraw five business days before the start date of the class. NO REFUNDS WILL BE GIVEN THEREAFTER. ALL REFUND REQUESTS MUST BE IN WRITING. Refunds take 4-6 weeks to process and mail. Office Use Only Received Entered Date Course # Section # Course Title Date(s) Cost VISA/MC/AMEX or Discover# V-Code Total Cost Exp. Date / Signature (as name appears on card) / / Date Please make checks payable to: BERGEN COMMUNITY COLLEGE MAIL REGISTRATION FORM TO: Bergen Community College Division of Continuing Education, Rm. TEC Paramus Road Paramus, New Jersey **Please refer to our General Information section for registration policy** With this application you are registered. Unless notified, please report to your first scheduled class. NO CONFIRMATIONS WILL BE SENT. To register, call: (201) FALL
6 GENERAL INFORMATION DIVISION OF CONTINUING EDUCATION, CORPORATE AND PUBLIC SECTOR TRAINING Where Learning is a Life-long Experience Mission Statement Meet the learning needs of an ever changing community by: Designing innovative and diverse programs Providing qualified instructors with real world experience Creating flexible partnerships Achieving service excellence Christine M. Gillespie, M.S. Ed. Dean, Division of Continuing Education, Corporate and Public Sector Training Paul F. Ragusa, M.A. Ed. Managing Director, Division of Continuing Education, Corporate and Public Sector Training Nancy Owens, MSN, RN, CNE Associate Dean, Health Professions TBA Business Development Manager Ellen Aramini Director of Career Placement Vincent Vicari Regional Director, Bergen SBDC Program Supervisory Staff Ria Bloss, Program Supervisor Roseanne Crisafi, Coordinator of Green Initiatives, LEED-GA Barbara Eisen, Program Supervisor Regina Imperato, Program Supervisor Shirley Pachon, Coordinator, Business Accelerator Andrea Schaffel, Program Supervisor Registration Services and Administrative Support Staff Esmeralda Armendariz, Secretary Susan Sloan, Senior Secretary Louisa Emirzian, Secretary Vivian Tongue, Executive Secretary Jose Guerra, Ass t. Bookkeeper Phone Numbers To contact us or register by phone with MC/VISA/AMEX/DISC To have your company billed Fax your registration (include MC/VISA/AMEX/DISC) Classroom assignment (call the day before) To inquire about Customized Training for your company College Bookstore (located on the first floor of the Pitkin Education Center Building) Emergency Closings In the event that the College will be closed or have a delayed opening, official notification is available from the following sources: Online: or to sign up for notifications Radio: WCBS/880, WOR/710, 1010 WINS, WVNJ/1160 TV: Cablevision/ News 12 NJ Phone: (201) (recorded message) Please note that the College has a no smoking policy; smoking is not permitted anywhere on campus. Bergen Community College facilities are wheelchair accessible. How to Register Registrations are accepted until classes are full. No registrations are accepted without payment. Register as early as possible to guarantee your enrollment. Seats are available on a first come, first served basis. In the event of inclement weather, please check our website at or the following sources listed under Emergency Closings located on the bottom left of this page. All course and event listings are accurate to date of publication. On rare occasion faculty substitutions and other rescheduling may occur. VISIT: We accept VISA, American Express, MasterCard, Discover or checks/money orders made payable to Bergen Community College. To register with cash payments, please come to our office during the hours of 9:00 a.m. - 4:00 p.m., Monday through Friday. We are located in the Technology Education Center, Room 115. If you are paying in cash, you will need to go to the Bursar s office after we process your registration at the Continuing Education Office. We are available to speak with you by phone or in person, about all your Continuing Education questions and needs, Monday through Friday, from 9:00 a.m. - 5:00 p.m. We offer early and late in-person hours during peak times of the year. Please call us for further information at (201) CALL: (201) during business hours. Have your VISA, American Express, MasterCard or Discover information ready. Hearing Impaired: (800) (Voice) or (800) (TDD) FAX: (201) Complete the Registration Form and include VISA, American Express, MasterCard or Discover information. MAIL: Complete the registration form and mail with your check, money order or credit card payment (do not send cash) to: Bergen Community College, Division of Continuing Education, Corporate and Public Sector Training, Room TEC-115, 400 Paramus Road, Paramus, NJ * ONLINE - Great News Web Registration is here! * You can now register for our courses ONLINE. Online registration is available by accessing WebAdvisor. Search for courses from our online catalog by going to enroll, pay and get instant confirmation of your registration 24 hours a day, 7 days a week. International or non-us citizens: Please contact us by telephone, fax or mail to register. To register using WebAdvisor: After reviewing our online catalog and obtaining the course number(s), please go to it will take you to the WebAdvisor page so that you may register online. Click on Continuing Education to the right of the screen. To register and/or search for classes, click on Register and Pay for Classes. Then, enter the course number and click Submit; for example, CC 304. Please note that some courses are not available for WebAdvisor registration. For further information, please call (201) International or non-us citizens: Please contact us by telephone, fax or mail to register. Youth Programs: To register participants in our youth programs, please go to: download the registration form and mail or fax to us. Please Note: Student Age Requirements Unless otherwise noted, courses in The Division of Continuing Education, Corporate and Public Sector Training are intended for adults 18 years and older. Parents of students who are 16 years and older who believe they have reason to appeal this policy, may do so by contacting the Managing Director of The Division of Continuing Education, Corporate and Public Sector Training in writing by mail or fax. Requests for a waiver must be submitted at least three weeks prior to the course start date. Courses offered in The Division of Continuing Education, Corporate and Public Sector Training do not satisfy course requirements for degree credit programs unless duly noted. To register, call: (201) FALL
7 GENERAL INFORMATION Payment Methods We accept VISA, American Express, MasterCard, Discover, personal check or money order payable to Bergen Community College. Cash payments may only be processed before 4:00 p.m., applicable for in-person registration only. For cash payment, come to the offices of Continuing Education located in the Technology Center, Room TEC-115, complete a registration form, allow us to process your registration, and then proceed to the Bursar s office located in the Main Building, Room A-229, with the registration receipt and your cash payment. Please do not send cash in the mail. No News is Good News Once your registration and payment are received, you are automatically enrolled. No confirmation will be sent. Your cancelled check, cash receipt or credit card statement is your receipt. Attend your class as scheduled. You will be notified if a class is cancelled, a schedule is changed or if a class is full and we cannot accept your registration. Returned Checks A charge of $30 for the first week with an additional $30 after the second week will be incurred on checks returned for insufficient funds or stop payment. Cancellations The College reserves the right to cancel a course when registration is less than the minimum required. If the course is cancelled, tuition and fees will be refunded within 4-6 weeks. Students will be notified by phone or . Transfer Policy Students who choose to transfer from an active course must submit their request in writing no later than 4:00 p.m. on the start of the first class. If approved by the Managing Director, students must re-register within six months or forfeit their credit. Students are limited to one transfer per course per semester. Note: Transfer credits are not eligible for a refund. Refund Policy The College reserves the right to change courses, days, times and instructors, and to withdraw courses without notice. Refund requests must be received 5 business days prior to the start date of the course. NO REFUNDS OR CREDITS WILL BE GIVEN THEREAFTER. Please allow 4-6 weeks for processing. All refund requests must be in writing. Note: Transfer credits are not eligible for a refund. Room Locations Please call (201) for your room assignment, if listed as TBA. Our courses may be scheduled at any one of the following locations: Paramus, Hackensack, Lyndhurst, Fort Lee and Mahwah. To locate your classroom and building designations, please see page 75. Announcing Employment Opportunity Assistance: Bergen Community College s Division of Continuing Education, Corporate and Public Sector Training is pleased to announce the opening of a job placement service, for students who complete a minimum 60-hour certificate program through the Division of Continuing Education, Corporate and Public Sector Training. Spearheading this endeavor is Ellen Aramini who brings to the college over twenty years experience in corporate staffing, recruiting and contingency search. Ellen has made successful job placements in a broad range of industries in Northern New Jersey s small, mid-size and fortune 100 companies. She will be interviewing and preparing our Continuing Education students for the job search challenge. Our goal is to link learning and work by identifying the hiring needs of our students and by providing a trained and available workforce. Please feel free to contact Ellen Aramini at earamini@bergen.edu to learn more about how Bergen Community College s Division of Continuing Education, Corporate and Public Sector Training can be of service to you, our student, and to our community businesses. Campus Map/Travel Directions For travel directions see pages 74. For campus map, please see page 75. Required Textbooks Some courses require textbooks and are indicated accordingly. Unless otherwise noted, textbooks may be purchased at the Bookstore located on the first floor of the main building, Paramus campus. Bookstore: (201) Students with Disabilities that require special assistance such as a sign language interpreter must register and inform us three weeks prior to the beginning of a course. (No refunds, as special arrangements will need to be made.) To register, call: (201) FALL
8 THE AMERICAN EXPERIENCE CE 013 Alice Paul and the Suffragette Movement 1 session; $30 001, Sat; October 18, 2014 Hours: 9:30-11:00 a.m. The presentation deals with New Jersey born Alice Paul, a key figure in getting the 19 th Amendment (giving women the right to vote) passed in Paul s Quaker background is explored in an effort to understand her strong advocacy of women s rights. The slide show illustrates postcards and cartoons from the period which gives a humorous (and not so humorous) look at the suffragette movement from 1900 to Also a mention of New Jersey s role in suffrage is noted. For a brief period in the late 18th and early 19th centuries women and free blacks had a right to vote in New Jersey. Instructor: Charles F. McSorley CE 014 Mathew B. Brady and the Civil War 1 session; $30 001, Sat; October 18, 2014 Hours: 11:30 a.m.-1:00 p.m. The presentation is twofold - it deals with the life of Mathew Brady and also with his contributions to American photojournalism. This elusive, intriguing figure was part historian, part hustler and part showman. Did Brady really take all those pictures in the Civil War? Does he deserve all the credit he received for all the great pictures taken in mid-19th century America? The portrait of Abraham Lincoln on the five dollar bill comes from a Brady photograph. The lecture attempts to separate the man from the myth. Brady himself summed up his own high standards - The camera is the eye of history you must never make bad pictures. The second part of this presentation is a slide show set to music and commentary that highlights Brady s work and his Civil war views. This and the momentous events of the Civil war (which incidentally was the bloodiest war in America s history-over 620,000 dead from combat, wounds, disease and starvation). Antietam, Gettysburg, the Wilderness Campaign, Sherman s March through Georgia, the Fall of Richmond, and Lincoln s assassination are all covered. Instructor: Charles F. McSorley CE 012 The Life and Times of Theodore Roosevelt 1 session; $30 001, Sat; October 18, 2014 Hours: 1:30-3:00 p.m. Attend a revealing presentation on the life and times of Theodore Roosevelt. Learn how Roosevelt coped with late 19th century corporate corruption, an energy crisis and contaminated food supply all while guiding the country from a primarily rural landscape to a more complex urban jungle. Interwoven into the presentation are other significant figures such as J.P. Morgan and socialist Eugene V. Debs and how Roosevelt had to work with and around them. At the end of the presentation the floor will be open to questions. Instructor: Charles F. McSorley CE 015 U.S. Constitution, Fact and Fiction 6 sessions; $ , Th; October 9-November 13, 2014 Hours: 6:30-8:30 p.m. The U.S. Constitution is an often misquoted document. Constitutional principles are not well understood by many. The goal of the course is to familiarize attendees with the United States Constitution; what is says, and what it does not say. This course will consist of six sessions, each touching upon a constitutional topic. Each participant is expected to engage in a wide ranging discussion on the particular issue in both its historical context and current day context. Students are also encouraged to read current events and bring topics to class that touch upon the U.S. Constitution in today s society. Topics discussed will include: Why we have the Constitution, Why the U.S. Supreme Court has the authority to say what is and what is not Constitutional, Separation of Church and State, The Constitution as a living document, Separation of Powers and checks and balances, and Abortion Rights. Instructor: Thomas R. Betancourt, Esq. Suggested Reading for this course: The Federalist Papers by Alexander Hamilton, James Madison and John Jay; link to the Library of Congress - The Debates in the Federal Convention of 1787 by James Madison; (2007) Prometheus Books; can also be read on line at Constitutional History of the United States, Volume I and Volume II, by George Ticknor Curtis (1897) Harper & Brothers; reprinted; (1974) Da Capo Press. Thomas Jefferson and the Wall of Separation between Church and State by Daniel L. Dreisbach; (2002) New York University Press. You may purchase a copy of the U.S. Constitution, the Articles of Confederation and the Declaration of Independence, or you can find them online at You can find the Articles of Confederation at To register, call: (201) FALL
9 BERGEN GOES GREEN BERGEN GOES GREEN Bergen Community College recognizes the importance and increased interest in Green technologies and their applications. This semester we are offering courses in hopes of helping our community conserve more energy. The Division of Continuing Education, Corporate and Public Sector Training will offer courses in Solar Powered Paneling for the contractor and in the area of construction we offer Energy and Sustainability in the Built Environment, including the EPA Renovator Certification. For those students seeking employment within the green energy workforce, a student may choose one or all of our courses in our Green Technologies and Sustainability Program. For more information call (201) CD 469 NABCEP Certification Entry Level 10 sessions; 40 hours; $ , Mon; Sept. 22-November 24, 2014 Hours: 6:00-10:00 p.m. This 48-hour course teaches the technology and skills required for the design and installation of the photovoltaic system. It covers in detail all applicable requirements of the latest UCC and NEC codes. This course is approved for 34 continuing education hours by the NJ State Board of Electrical Contractors and prepares you to take the NABCEP examination. Required Text: Must be purchased prior to class. Instructor: Constantinos Papademas, Professional Engineer, Electrical Inspector, Sub-Code Official and is on the NJ Board of Examiners of Electrical Contractors NABCEP exam offered on December 6 at 9:00 a.m. NABCEP Exam offered Saturday, December 6 at 9:00 a.m. CD 116 Energy and Sustainability for the Built Environment 8 sessions; 16 hours; $ , Wed; Sept. 10 November 5, 2014 (no class 9/24) Hours: 6:30-8:30 p.m. Broad overview of fundamental and applied concepts of energy in the overall context of the modern and built environment. Includes mechanical and electrical fundamentals to analyze the built environment, energy flows and balances, demand and supply solutions, tools such as life cycle analysis for assessment/evaluation, and emerging issues in the built environment. Course includes design problems and case studies. A detailed example of Weather Bin Modeling along with a financial analysis will be presented with student participating in making a working energy savings model as a final class project, general approach and weather data will be provided. Instructor: Mr. Klas Haglid, P.E., R.A., NCEES Record Holder CD117 Environmental and Public Health Issues sessions; 20 hrs; $ , Th/Wed; Sept. 17 November 5, 2014 Hours: 6:30-8:30 p.m. This course is designed to provide students with an introduction to and overview of some key areas of environmental health issues. From the perspectives of the population and community, this course will cover factors associated with the development of environmental health problems, and review the policies that have been put in place to manage health risks associated with exposures to environmental hazards. Learn to identify chemical, physical, and microbial agents that originate in the environment and can impact human health.. Instructor: TBA Look for our New Certificate in Environmentally Preferred Purchasing Systems coming this Spring 2015! CD119 Community Forestry Series: Trees 101, Proper Selection & Planting Techniques 1 session; 3 hours; $75 001, Th; October 2, 2014 Hours: 9:00 a.m. -12:00 p.m. This course is designed to provide attendees with an introduction to the selection criteria for tree planting and detail proper planting techniques. With the tree replacement focus going on in so many communities it is critical to select proper species and give them every chance for future success to grow and thrive in our communities. Proper planting techniques and tree care are an essential part of the picture. Attend this course and learn ways to give trees the best opportunity for success. Earn Community Forestry CEU s. Instructor: TBA CD 058 Ten-hour OSHA Construction Industry Safety Certification 2 sessions; 10 hours; $99 001, T/W/Th.; August 19-21, 2014 Hours: 6:00 p.m.-9:30 p.m. 002, Sat.; September 20 & 27, 2014 Hours: 9:00 a.m.-3:30 p.m. This 10-hour course is designed for construction workers as an ideal orientation to those who are new to construction sites, maintenance workers and others, those associated with construction projects and as a reminder those working in a variety of building related industries about the hazards associated with the construction industry. Upon successful course completion a $5.00 fee is due to the instructor to receive the 10-hour Construction Safety OSHA Certification Card. Instructor: TBA To register, call: (201) FALL
10 BERGEN GOES GREEN CD 047 The Economics of Recycling 4 sessions; 8 hours; $99 001, Th; October 10-November 7, 2014 Hours: 6:30-8:30 p.m. Location: Paramus Learn about the economics of recycling and how it makes financial sense as long as your operations are designed in a way to reduce cost or produce income. Understanding and analyzing your program costs and needs and how they may change will enable you to plan for a positive outcome. Learn the language of accounting, economics, finance and marketing. In this class, you ll work break-even levels, full cost accounting, marginal cost analysis, payback pre analyzing waste audits. Practice solving problems and making program decisions. Groups work on real life scenarios using current costs and prices to make program decisions and discover how to work with changing variables to find solutions that maximize returns and minimize costs. Instructor: TBA CD 049 Intro to Composting 1 session; 3 hours; $99 001, Th; October 22, 2014 Hours: 3:00 p.m.-6:00 p.m. 002, Tue; November 18, 2014 Hours: 9:00 a.m.-12:00 p.m. Location: Paramus Learn the science behind composting and how it works. Discover the knowledge and skills required to run a backyard composter. Learn ways to recycle organics and proper ways to use composted material. Many compost producers, both municipal and private, get involved in composting as an effective means of recycling organic residuals, explore compost benefits and markets. Instructor: TBA CD 514 Indoor Air Quality (IAQ) 4 sessions; 10 hours; $ , Mon.; October 6-27, 2014 Hours: 6:30-9:00 p.m. In this overview of Indoor Air Quality learn the facts about indoor elements that can contribute to health effects like allergies, asthma, headaches and more. Identify sources for common contaminants like mold, lead, asbestos, formaldehyde, hazardous chemical and other environmental contaminants. Learn how to reduce the risk of indoor toxins and the methods used to detect them. Student will gain knowledge on Indoor Air Quality issues, preventative and control measures that can be beneficial to improving the indoor environment and how indoor air quality is impacted by modern construction and energy efficiency methods. This course offers 5 HSW AIA and Engineering CEU s * Awaiting verification of CEU s. CD 524 EPA Renovator Certification for Lead-based Paint Location: Paramus To register for this course, you must contact Dates, times and locations are subject to change. Please check the NJ Workforce website. For further questions, please call Roseanne Crisafi at (201) This is a Lead Renovation, Repair, and Painting (RPP) Program. Contractors who perform renovation, repairs, and painting jobs in pre-1978 housing and child-occupied facilities must comply with strict newly implemented U.S. Environmental Protection Agency (EPA) rules. After April 22nd, 2010, federal law requires you to be certified and to use lead-safe work practices. To become certified, renovation contractors must take this 8 hour EPA Accredited course. Upon completing this course, contractors will become an EPA Certified Renovator, which will be valid for five years. EPA materials are an additional ($72.) not included in tuition. Students will also learn how to work safely with lead-based paint, and how to perform lead-safe work practices effectively during renovation, repair and painting projects. The course content includes: Lead Based Paint Health Concerns Regulations Planning the job Lead Dust Containment Cleaning Training Non-Certified renovation workers Recordkeeping. Upon successful completion of this exam, students will earn the fallowing certifications: EPA Model Renovator Initial Certificate NJ DCA Rules & Regulations Certificate Instructor: Roseanne Crisafi, LEED GA, Green Advantage Certified, EPA Certified. COMING THIS SPRING, 2015 CD 477 Smart Home Construction & Sustainability Discover the principles of smart construction and green building attributes. Learn about the difference between sustainable and green. This course will outline some of the ways you can build a safer healthier environment through the use of new materials, sustainable and recycled products. You will learn about energy efficiency, reducing consumption, reclaimed and recycled materials. Planning your project to maximize or minimize natural elements. Discover how to qualify purchases and materials with resources and agencies. Instructor: Roseanne Crisafi, LEED GA, Green Advantage Certified To register, call: (201) FALL
11 BERGEN GOES GREEN The Bergen Community College Division of Continuing Education Sustainability Institute Fall Conference & Events: Please join us in The Moses Training and Conference Center in the Technology Education Center, TEC 128 for out next Conference and the announcement our 3rd. Student Challenge question. Earn professional development hours for attending this conference! Sustainability Institute Conference Wednesday, October 29, 2014 Please visit to confirm topic, date and time Click Sustainability Institute Student Challenge located on the menu to the left of the screen. For additional information on the Conference, Educational Film Festival, or the Student Challenge please contact Roseanne Crisafi at or Tracy Miceli at To register, call: (201) FALL
12 BERGEN COMMUNITY COLLEGE DIVISION OF CONTINUING EDUCATION The Bergen Community College Division of Continuing Education invites all Bergen and Passaic County students to take the d Student Challenge. The Challenge Question: How can you reuse and repurpose cardboard boxes and packing materials to create something new? We Do Not Inherit the Earth from Our Ancestors; We Borrow It from Our Children. Who? Students who reside in Bergen and Passaic counties in grades 1 through 12. Please Print: Student Name Student Grade Level What? Grades 1-4, poster or art project Grades 5-6, model science project scaled plan drawing with a budget Grades 7-12, participate in the hackathon When? Registration Due: Wednesday, February, 2014 Judging and Awards Presentation Grades 1-6, Wednesday, April, 2014 Grades 7-12, Thursday, April 1, 2014 Where? Bergen Community College Technology Education Center, Room 128 Parking Lot B 400 Paramus Road, Paramus, NJ Parent Name Address City State Zip Phone School Name and Address City State Zip Teacher/Parent Contact ( contact required) Check Project Type: Poster Art Project Mode Science project Hackathon Please mail, fax, or your completed registration form to: Bergen Community College Sustainability Institute, TEC Paramus Road, Paramus, NJ Fax: rcrisafi@bergen.edu
13 BUSINESS & INDUSTRY TRAINING FOR BUSINESS AND INDUSTRY Thinking about your company s success? We link training to your business strategy and bring the training to you! We can assess skills and train new employees or upgrade the skills your employees already have. We may also be able to assist you in securing grant funding to underwrite the cost of training. Did you know that your employees are your most important assets? Of course you do! That s why it is so necessary for them to be well armed with the latest in business technology and techniques. You need people with business savvy that can improve your bottom line help give you the competitive edge. We offer specialists in a variety of business and industry sectors to customize training programs offered to meet your specific needs either at your facility or ours. The tools and the consultants needed to assist your employees in helping you keep ahead of the competition, Improve productivity, increase profitability and sharpen technical, problem-solving and communication skills are here at Bergen. We have a full staff of professional consultants to customize and tailor programs specifically for you. Our trainers and consultants are experts in adult learning and have extensive experience in the corporate training environment. We can provide organizational development consulting to ensure that training is strategic and practical. Our customized materials will support your particular objectives and goals. Our integrated approach is designed to analyze your environment, work with you to formulate strategic training goals and provide training to keep your company profitable. BUSINESS & INDUSTRY Access The Global Business Advantage at Bergen Community College PROVIDING A FULL RANGE OF RESOURCES AND SERVICES TO SUPPORT THE NEEDS OF BUSINESS. professional training workforce readiness retail skills development business planning and consulting marketing services conference and meeting facilities CUSTOMIZED CORPORATE TRAINING Offering service-oriented, comprehensive solutions We draw upon the expertise of professional business practitioners and facilitators who specialize in on-the-job training. Using proven training curriculum and techniques, our staff is able to offer flexible, customized solutions at an affordable price. Our services include: Needs Assessment Customized Training Solutions Follow-up Evaluations and Recommendations Assistance with Department of Labor and Workforce Development Grant applications The Division of Continuing Education, Corporate & Public Sector Training has the answers. To address the needs of our clientele, we have developed a spectrum of programs in these key strategic areas. Some of the courses we offer are listed below; however, there are many more available. Specialty areas include, but are not limited to: Leadership Skills Sales Communication Management Six Sigma Computer Skills Performance Management Team Building Customer Service Interpersonal Skills Basic Math and other Math English as a Second Language (ESL) Conflict Resolution Basic Skills Project Management Diversity (Reading, Writing & Grammar) Sexual Harassment Goal Setting Basic Supervision Strategic Planning Presentation Skills Business Writing Time Management Train-the-Trainer Executive Coaching Women in Leadership & Keynote Speakers Certificate in Supply Chain Mgt. Certificate in Professional Sales Lunch and Learn Recent Clients: Burger Maker Lundbeck Research USA, Inc. Stryker Orthopaedics Crestron Mannkind Corporation TEVA Pharmaceuticals, Inc. Estee Lauder Michaels Organization Thermo Fisher Scientific Flomo USA Movado Group Toys R Us Forest Research Institute, Inc. Pitney Bowes Triangle Manufacturing Co., Inc. Genzyme Pfizer, Inc. United Water/Suez Kraft Foods, Inc. Scientific Design Company, Inc. Valley Hospital System Kreisler Manufacturing Corp. SEIU Whole Foods Market Lonza, Inc. SK Life Science The Corporate & Public Sector Training department has a full staff of professionals to customize and tailor programs specifically for you. Our trainers are experts in adult learning and have extensive experience in the corporate training environment. We can provide organizational development consulting to ensure that training is strategic and practical. Since we are a public institution, you may find us to be a cost-effective way to incorporate training into your business strategy. We would welcome the opportunity to discuss this and other venues that may be able to support your training efforts. Contact us now at (201) or cgillespie@bergen.edu for more information. To register, call: (201) FALL
14 BUSINESS & INDUSTRY NJ COMMUNITY COLLEGE CONSORTIUM FOR WORKFORCE & ECONOMIC DEVELOPMENT Would you like to improve the basic skills that entry-level employees bring to their jobs? The New Jersey Business and Industry Association (NJBIA), the New Jersey Department of Labor (LWD) and the New Jersey Community College Workforce Consortium (NJCCWC) has partnered to offer The Basic Skills Workforce Training Program. As a full partner of the NJCCWC, Bergen Community College s Division of Continuing Education, Corporate & Public Sector Training department offers programs to assist employers in upgrading the basic skills of their employees, to improving efficiency and productivity. Programs are offered at one of our campuses or can be conducted at your business location. All consortium courses are offered in conjunction with the New Jersey Department of Labor and are presented at no cost. We look forward to working with you Call today to schedule a meeting or to learn more about our services! Christine Gillespie, Dean, Division of Continuing Education, Corporate & Public Sector Training (201) or cgillespie@bergen.edu For a unique Customized Training Opportunity at the Buehler Challenger & Science Center, please see page 73 of this catalog. BUSINESS AND CAREER TOOLS BI 752 Improve Your Business Writing Skills-Tips and Techniques 5 sessions; $ , Wed; October 1-October 29, 2014 Hours: 6:30-8:30 p.m. Location: Paramus Campus Upon completion of this workshop, attendees will be able to: plan, organize and prepare effective business correspondence, s, memos and reports targeted to internal and external readers; apply grammar, spelling and syntax rules to document preparation to ensure clarity and consistency; address special business communications situations such as praise, instruction, discipline and change. Instructor: Wilma Hurwitz Testimonial: Overall, the writing course was a big plus for us. Richard Snyder, Ph.D. CEO, RS Microwave, Butler NJ (customized writing skills course delivered to technical personnel, Winter-Spring 2011). BI 673 Government Contract Workshop: Contracting Opportunities for Small Business 2.5 hours; $35 001, Tue.; September 23, , Fri.; November 14, , Wed.; December 10, 2014 Hours: 9:30 a.m.-12:00 p.m. Location: Paramus/E- 112 This course is the next step for business owners who want to expand their marketing efforts beyond their current customer base. Defense Procurement Center will help your firm market to government agencies, such as DOD, EPA, DOE, schools, post offices, local municipalities, as well as large businesses such as IBM, Lockheed and the casinos. Learn about tools such as Small Disadvantaged Business/8a, Hubzone, Service Disabled Veteran-Owned Small Business or Minority/Women Certifications that will give your business a marketing edge. You will receive a listing of small business specialist at various agencies and large businesses so you can avoid the cold call since these individuals are tasked to assist you. The Center will bid match you free of charge so that you will discover who is buying your goods or services, and we will assist in the review of bidding opportunities. Free handouts will be provided. Instructor: Dolcey E. Chaplin, Esq. Director of the NJIT Procurement Assistance Center. BI 751 Product Development Strategies That Win 2 sessions; $ , Mon; October 6 & 13, 2014 Hours: 7:00-9:00 p.m. Location: Paramus Campus Development of new products often fails because the developer is not able to match their products with the real needs of the marketplace. This program will provide tools and strategies to make product development more effective by combining good business sense with technology development that results in products that meet customer and developer needs. There is a need to first understand the customer and then provide products that provide superior value. This program will provide a number of best practice strategies that help developers combine good business sense with technology development. Instructor: Robert Goldberg SD 040 Advanced Communication for Managers (covering Public Speaking; Meeting Management; Alternative Action Selection and Team Building) 12 sessions; $ , T/Th; Nov. 1 December 16, 2014 (no class 11/27) Hours: 6:30-8:30 p.m. Location: Paramus The upwardly mobile business manager/executive must have excellent communication skills in order to lead effectively; accomplish his or her personal career goals, and to affect the goals of the organization. As the business manager/executive takes on more organizational responsibility, he or she is expected to have excellent communication and planning skills. These skills include: public speaking prowess, meeting management/ control skills, clear and concise writing skills and strategic planning skills. Instructor: Wilma Hurwitz BI 750 Business Proposals That Win 2 sessions; $ , Mon; November 3 & 10, 2014 Hours: 7:00-9:00 p.m. Location: Paramus Campus Many companies and individuals have the ability to produce great products and services but lack the skills to win competitive proposals. Organizations that are able to develop the strategy and discipline to write winning proposals will be much more successful. A disciplined and logical approach will not only raise the probability of wins but will save countless dollars in producing winning proposals with much less stress on the participants. A process and strategy is needed to make for a winning solution. Instructor: Robert Goldberg BI 753 Negotiating Mutually Successful Outcomes 1 session; $85 001, Tue; October 7, 2014 Hours: 6:00-9:00 p.m. Location: Paramus Campus Most of us negotiate every day, both in business and personal interactions in a variety of ways. Whether negotiating with suppliers, clients, or colleagues, negotiation skills are important in today s complex and often difficult and competitive environment. All of these negotiations involve 2 critical factors: the outcome and the relationship that exists between the negotiators. In an increasingly fast-paced and competitive marketplace, we need to optimize both the outcome and the relationship. This course will help you refine your personal communication skills and implement negotiating strategies and will also help you deal with difficult situations or people. Some people enjoy the process; many don t. The good news is that negotiating is a skill that can be learned, fine-tuned and even mastered. Negotiation isn t about winning or losing. It s about achieving mutually beneficial and acceptable solutions. Instructor: Linda Trignano, Founder of Trignano Consulting, LLC To register, call: (201) FALL
15 BUSINESS & INDUSTRY BI 754 Personal Branding - How to Speak About Yourself So Others Listen 1 session; $85 001, Wed; November 5, 2014 Hours: 6:00-9:00 p.m. Location: Paramus Campus In today s fast-paced business world, speaking so that others listen is a critical step in the success of your career. Everything from your success in selling to your interpersonal day-to-day interactions with your peers, come into play each time you speak. Your personal brand is as unique as you are and having a compelling and exciting way to convey it is an essential tool in today s business world that should be designed to open doors for you. Your personal brand, your elevator speech and how others view you are all important elements in catching the eyes and ears of managers, peers and prospective business associates. In this workshop we ll focus on speaking with clarity to capture the essence of you and your career. When you speak about yourself do others listen? Instructor: Linda Trignano, Founder of Trignano Consulting, LLC BI 762 Techniques for Managing Highly Technical Teams 2 sessions; $ , Tue; December 2 & 9, 2014 Hours: 7:00-9:00 p.m. Location: Paramus Campus This course will offer a number of ideas to consider getting the most out of your highly talented workers in a creative environment. A development team should ideally be stronger than its parts. Unless you learn to get the best out of your creative employees you will not succeed. Often your best people are the hardest to manage. Although many organizations claim to care about innovation, very few are willing to do what it takes to succeed. There are many challenges found in a development environment when balancing innovation versus productivity. Instructor: Robert Goldberg BI Ways to Earn Residual Income 1session; $85 001, Sat; November 7, 2014 Hours: 8:00 11:00 a.m. Location: Paramus Campus Concerned about the economy? Got increasing expenses? Ever run out of money before you run out of month? Residual income could be your answer. Residual income means getting paid over and over again, based on a one-time effort. This course is PACKED with solid, practical information! This is not a financial planning course, not a get out to of debt program and no investments or financial products are sold. It is for you if you want to make some or all of your income more residual. Instructor: James W. Farnham, MBA, MS BI 771 Enhance Your Home-Based Business! 1 session; $85 001, Sat; November 7, 2014 Hours: 12:00 2:00 p.m. Location: Paramus Campus This class is about your personal business activities: tangible things you can do and measurable activities to increase your productivity grow your client base and earn more income. Gain access to 70 different ways to market your products and services. No hype, no fluff just straight-up, practical information on how to get the job done! Jim Farnham, MBA, MS, and his wife have over twenty years experience in the home-based industry. Instructor: James W. Farnham, MBA, MS BI 386 Long-Term Care: The Basics 1 sessions; $85 001, Sat; November 7, 2014 Hours: 3:00 5:00 p.m. Location: Paramus Campus Define exactly what long-term care is, what the different kinds of long-term care are, how it s different than traditional health care and specifically where long-term care is provided. If you re 30 or older, you need to attend this class! Uncover who is likely to need long-term care, discover who is most at risk and detail the special needs and triggers for benefits. Explore how long-term care gets paid for and how to protect your assets. Learn why planning for this type of care is critical, and explore both traditional and non-traditional avenues for treatment. Jim Farnham, MBA, MS, has over 20 years experience in insurance and financial services, and is NYS Partnership for Long-Term Care approved. Instructor: James W. Farnham, MBA, MS CE 336 Certificate in Fraud Awareness 4 sessions; $ , T/Th; October 14,16, 21,23, 2014 Hours: 6:30-8:30 p.m. This course is a must for all professionals. Prevention and detection are a necessity. This program offers substantive knowledge and training and will cover the history of fraud, consumer fraud, business fraud and cyber terrorism. This course covers how extensive and costly this problem is. In addition to detection and prevention for various types of organizations, case studies and quizzes are provided. Instructor: Hilton Kaufman, seasoned business strategist in operations and marketing, with an expertise in fraud prevention and detection. MARKETING BI 742 Certificate in Digital Marketing 4 sessions; $ , Sat; October 4, 11, 18, 25, 2014 Hours: 1:00 4:00 p.m. Location: Paramus Learn how to meet the need of the rapidly changing world of marketing. We cover basic marketing concepts and discuss how small, medium-sized companies and corporations decide where and how to market to their prospects and clients. Marketing and advertising is moving away from a paper based one way communication to a digital conversation. Learn how digital communication can help you to better connect, inform and interact with your customers, clients, constituents and stakeholders. Instructor: Julio Tavarez BI 758 Get Started In Marketing 3 sessions; $ , Tue; Oct. 7, 14, 21; 2014 (no class 10/28) Hours: 6:00 9:00 p.m. Location: Paramus Campus This course is for anyone who wants to learn about marketing. We cover basic marketing concepts and discuss how small, medium-sized companies and corporations decide where and how to market to their prospects and clients. Learn about the creative process, market trends, social media, and low-cost, high-impact marketing techniques being used today. Instructor: Robin Altman, President, The Altman Group, Inc. BI 759 Use Your Marketing Dollars Wisely 3 sessions; $ , Th; Oct. 16, 23, 30, 2014 Hours: 6:00 9:00 p.m. Location: Paramus Campus In marketing, it s not what you spend, but how you spend it. Every year, business owners and companies use their marketing dollars ineffectively. In this course, we will discuss what makes your marketing strategies fail and what makes them successful. You will walk away with fresh ideas and ways to use your precious marketing dollars wisely. Instructor: Robin Altman, President, The Altman Group, Inc. BI 760 Guerrilla Marketing Techniques 2 sessions; $ , Tue; November 4 & 11, 2014 Hours: 6:00 8:00 p.m. Location: Paramus Campus Learn how companies, large and small, use break-through, low-cost marketing techniques to capture the attention of consumers and generate sales. We will review case studies and you will take away ideas of how you can incorporate these techniques at the company you work for or in your business. Instructor: Robin Altman, President of The Altman Group, Inc. To register, call: (201) FALL
16 BUSINESS & INDUSTRY BI 761 Certificate in Integrated Marketing Communications 7 sessions; $ , Tue/Th; Nov. 6, 13, 18, 20, 25, Dec. 2 & 4, 2014 Hours: 6:00 9:00 p.m. Location: Paramus Campus Instructor: Robin Altman, President, The Altman Group, Inc. Session 1:.Introduction to Integrated Marketing Communications Students will learn the fundamentals of integrated marketing communications and why smart marketers are integrating the different types of communications they use. We will discuss the value of consumer insights, how to obtain and use them and the benefits of combining traditional and new media in an integrated plan. Various concepts covered include: the target audience, situational analysis, unique selling proposition, key elements of a brand, the brand promise and positioning. Topics covered include: developing a communications strategy, understanding the importance of consistent messages, and selecting targeted media to engage consumers. Session 2: Traditional Media & Marketing Channels Old School Years ago, getting the word out meant word-of-mouth and advertising. Today traditional media is still used, however, it may share the spotlight or even play second fiddle to digital media. Students will learn about traditional media and its use today. Topics covered include: TV, radio, print, out-of-home, public relations, promotion, direct marketing, cause marketing, word-of-mouth, consumer and trade shows, sponsorships and collateral. We will review how companies determine budgets and analyze the success of traditional media. A creative campaign for AT&T will be presented illustrating the use of integrated marketing communications. Session 3: New Media & Marketing Channels It s A Digital World The digital world of communications has changed today s marketing landscape. Students will learn about: inbound marketing websites, social media, webinars, blogs, video, podcasts, mobile communications, marketing, QR codes, infographics and more. A creative campaign for Ikea will be presented illustrating the use of integrated marketing communications. Session 4: The Integrated Marketing Communications Plan We will discuss how to obtain and use consumer insights and create the brand promise for the plan. Topics covered include: conducting the situational analysis, creating a communications strategy, combining traditional and new media to create a plan with maximum impact. Students will learn how social, digital and interactive media can be used to market a brand. Additional topics include: measurement and analytical tools, social media insight reports and measurement and tracking of the plan to determine success. Students will create an original integrated marketing communications planning calendar with measurement objectives and tracking tools for the company of their choice. Session 5: Visual Design in Communications Students will learn the three major elements of graphic design layout, color and typography. We will discuss the importance of a unified and consistent look & feel for all communications that represent a company. Logo designs will be presented and we will discuss which are the most effective and why. Award-winning visual communications will be presented and discussed. Students will design an original visual communication for a company of their choice. Session 6: Writing for Communications How do you write for social media, ebooks, and other digital channels? We will cover written Communications creating content, determining the benefits and incorporating your unique selling proposition. Students will learn how to construct the brand promise, write concisely and how to capture the attention of their audience. Students will write an original brand promise or written communication for a company of their choice. Session 7: Creative Campaigns Case Studies Students will review several creative campaigns from companies that effectively use integrated marketing communications across various marketing disciplines. We will discuss how to effectively reach your target audience to achieve or exceed objectives. Students will create an original integrated marketing communications creative campaign using several media channels for a company of their choice. Certificate in Social Media for Business Master the fundamentals of adding social media to your business's marketing mix. Using a combination of instruction time and computer lab time, you work with live social networks. Learn how to use social networks, conduct research and communicate with prospects and customers for your business. Upon completion, you will have a thorough background in industry s best practices and practical hands-on experience in setting up the social media presence for your business. Each course builds upon knowledge gained in the other courses of the program, but courses may be taken individually. Throughout this program we endeavor to demonstrate how to work with social media to benefit your business. If you are not currently involved in social media for a business, either choose a company or create a fictitious one. This will serve as a real-world focus for your social media efforts during the courses. Students must complete all 5 courses to earn the certificate. Classes may also be taken individually on a non-certificate basis. Note: Participants must be able to access assorted sites, including Facebook, YouTube, LinkedIn, and Twitter during the program and between course sessions. Participants who cannot access these sites will not be eligible to participate fully in the program. Total Hours: 117 Total Cost: $2,690 Location: Paramus Campus, M/W classes: S-343 and Sat, classes: E-122 Instructor: Becky Livingston BI 721 Introduction to Social Media for Business 3 sessions (9 hours); $ , M/W; Sept. 24, October 6, 8, 2014 Successful social media marketing requires a deep understanding in how consumers and businesses use each of the major social networking platforms. Each platform provides different functionality and limitations. Understanding effective tactics to maximize the potential each platform holds are essential in the effective implementation of your social media marketing strategy. This course looks at the current, most important social media platforms Facebook, Twitter, LinkedIn, YouTube, Google Plus, and Pinterest. It focuses on: Deciding which platforms are most important for your business to focus on depending on your target market; Understanding the basic functionality, restrictions, as well as recommended tactics for each site; and Best practices for maximizing the marketing potential of each platform through examining case studies. BI 722 Developing a Successful Content Marketing Strategy 4 sessions (12 hours); $ , M/W; October 13, 15, 20, 22, 2014 This course examines how to develop and implement a successful content-marketing strategy to engage customers and generate leads and sales through social media channels. Through a combination of readings, case-study discussions, and exercises, we study various paid promotional opportunities and inbound marketing techniques that provide the foundation for social media marketing. During this course, participants will begin developing content for their social media needs, including blogs, images, content collection, and more. This course assumes that participants have a basic familiarity with the key social media sites, including Facebook, Twitter, LinkedIn, and YouTube. BI 723 Social Media Marketing Campaigns 4 sessions (12 hours); $ , M/W; Oct. 27, 29, Nov. 3, This course develops participant s ability to effectively and successfully create and implement a social media marketing campaign, plus, evaluate and measure its success. Intensive skill building will be placed on creating, applying and integrating the appropriate social media tools to meet the marketing objectives of your business. The course focuses on key elements, such as audience, campaign objectives, strategic plan, tactics, tools, and metrics to measure the campaign. Hands-on activities, readings, and case studies will be shared throughout this course to help students gain a foundational understanding of social media marketing. Prerequisite: Students must complete Developing A Successful Content Marketing Strategy (BI 722) and submit a partial social marketing plan for their business prior to the start of class. To register, call: (201) FALL
17 BUSINESS & INDUSTRY BI 724 Social Media Community Management 3 sessions ( 9 hours); $ , M/W; November 10, 12, 17, 2014 The role of a community manager is to help create, nurture and activate online communities by building transparent and meaningful relationships with their members. This course will explore the roles, responsibilities, strategies and tactics community managers will need to create viable, successful and sustainable communities. In this course, students will learn about social media listening platforms, listening reports, influencer outreach campaigns, and community governance policies. Throughout the course, reviews and written analysis of case studies highlighting "do's and don'ts" of social media engagement will be shared. BI 725 Social Media Analytics 4 sessions (12 hours); $ , M/W; Nov. 19, 25, Dec. 2, 2014 Social media presents communicators with an unparalleled ability to measure and track a deluge of data in order to derive insights on the effectiveness of their campaigns. This has made analytics one of the most critical tools in the social media marketer's arsenal. This course will give students a working knowledge of the analytics process and analytics tools along with their application to communications objectives within real-world situations. Best practices, case studies across B2B and B2C brands that have integrated social media into their business plan are discussed. There are team-based exercises to determine the Key Performance Indicators (KPI s) that are right for your business. You ll leave with an understanding of the principles plus the work plan to measure and prove ROI of social media for your brand. This course covers the creation of an overall analytics strategy including valid KPIs (key performance indicators) and the use of analytics tools and review of actual engagement and results reporting. BI 763 Mobile Social Media Marketing 1 session (6 hours); $ , Sat.; September 20, 2014 Hours: 9:00 a.m.-3:00 p.m. More than 1 billion people worldwide are using mobile social media to share their thoughts, opinions, memories, and even purchase behavior. With the rapid increase in mobile use, it can be challenging for business owners to reach their audience. This session focuses strategic marketers tactics to evaluate mobile social marketing opportunities. It also covers how mobile social marketing fit in other social marketing plans, and how brands can tap content, games, and entertainment to spread mobile word of mouth? BI 764 Social Media Change Management Getting People Onboard 1 session (6 hours); $ , Sat.; October 11, 2014 Hours: 9:00 a.m.-3:00 p.m. This module addresses the key challenges of implementing a new social media effort into your business or non-profit. In some cases, the traditional organization and decision makers do not accept social media skills. In this course we will focus on providing the participants with best practices and tools to help them receive less resistance when implementing a social media program in their office. Topics covered with lecture and interactive exercises include: understanding organizations inertia and the levers to overcome; identifying influencers and their motivations and priorities; and defining value proposition and strategic direction of targeted change and how to communicate and engagement. BI 765 Google AdWords I COMING THIS SPRING 2015 Google AdWords is simple to start using, but is extremely challenging to effectively and efficiently manage an advertising campaign without the right training. Managing an AdWords campaign involves constant monitoring, analysis, and refinement to improve campaign performance and get the most ROI. This course is designed for marketing professionals who have basic end-user computing skills who will create and manage ads and campaigns with Google AdWords. Students will be required to fund a $25 advertising campaign on their own charge card, and will have or must create a Gmail account. In this course, you will create a Google AdWords account and run a basic marketing campaign. You will: Create and navigate a Google AdWords account. Create and manage ad campaigns. Work with keywords. Write ads for Google AdWords. Manage bidding and budgets. Launch and manage ads. Create financial and performance reports. BI 766 Google AdWords Advanced COMING THIS SPRING 2015 This advanced Google AdWords course is meant for existing AdWords users who manage multiple AdWord accounts. It provides an in-depth look into managing and organizing your AdWords data. During this eight-hour course, participants are provided with examples and hands-on learning about: Implementing and managing advanced features Analyzing and measuring campaign performance Tracking and optimizing conversions Managing and scaling bidding and budgets Managing clients with My Client Center Attendees are exposed to the AdWords Editor tool, which is an invaluable resource when it comes to managing complex accounts and campaigns. BI 767 Introduction to Google Analytics COMING THIS SPRING 2015 Google Analytics is free to use and easy to set up. It allows your organization to track user actions on your web properties and use Google Analytics' rich reporting and analysis tools to analyze data, measure discrete interactions on your site, and qualify the success of your web initiatives. With Google Analytics, you can define success metrics for your website and measure that performance through data analysis. Google Analytics also lets you monitor your site in real-time, and provide alerts when events occur that are out of the norm. Although it is easy to start using Google Analytics, its robust and complex suite of tools will take time to master. In this course, you will create a Google Analytics account, create multiple web properties to monitor, and tag website pages with Google Analytics tracking code. You will then create multiple views for collecting and analyzing data, and create filters, goals, and funnels for your views. You will then use Google Analytics real-time reports and dashboards to perform quick analysis of your monitored websites. Finally, you will perform more in-depth analysis of website data by using Google Analytics reports This course is designed for web administrators, marketing professionals, sales professionals, and executives with basic computer and Internet skills who wish to perform baseline analysis of website traffic or online advertising campaigns for a variety of reasons, including website performance improvement, increasing customer reach, and increasing sales. In this course, you will implement Google Analytics and perform analysis by using standard reports. In this course, you will: Implement Google Analytics. Manage Google Analytics accounts. Perform analysis with real time reports. Perform analysis with standard reports. Perform in-depth analysis with specific reports. To register, call: (201) FALL
18 BUSINESS & INDUSTRY BI 768 Social Media Policy Development Risk and Compliance 1 session (6 hours); $ , Sat; October 18, 2014 Hours: 9:00 a.m.-3:00 p.m. Social media policies and social media guidelines have become an essential component of social media marketing strategy. In this course, case studies, examples, and tools will be shared to help participants develop a social media policy that comply with the National Labor Relations Act and is effective in their workplace, including: The risks of posting on personal vs. company social networking profiles. Free speech rights and what employers can prohibit employees from saying online. What type of information should be confidential, what s okay to share and how to tell the difference. Your personal privacy rights at work and the rights employers have to monitor how their employees use social media. How not to infringe on the rights of Copyright and Intellectual Property owners. How the FTC Disclosure Guidelines apply to employees who use social media for work. BI 769 Introduction to Weebly COMING THIS SPRING 2015 You may have heard of WordPress and tried to create site yourself. Only to find it s much more complex than it seems. This course introduces those who wish to create simple website to the power of Weebly. Weebly is a simply WYSIWYG editing tool that makes creating a website simple and easy. In addition to hands-on activities, attendees will learn the basic techniques for creating a Weebly site, including: Securing a Domain Name Implementing a Weebly theme Learning the tool s features Creating several pages Uploading images Creating links Writing blog content Course participants should have a basic level of content for his/her site already developed in Word or another editing tool. Also, attendees will be required to fund the website hosting on their own charge card, and must have a valid address. BI 770 Engaging Influencers Through Social Media COMING THIS SPRING 2015 Advanced social media marketing practitioners understand that engaging influencers via social media is a strategic initiative. They also know that influencer engagement is a two-way relationship where both parties need to see the value for it to work. This course provides participants with insights on the practice of influencer discovery, engagement, and measurement, including: Identifying and understanding your influencers based on their reach, resonance, and relevance to your market. Discovering most relevant influencers for your campaign. Following influencers contribution on your issues. Building engagement strategies based on research. Engaging the most relevant influencers and optimizing returns. Building relationships with the right influencers to maximize the impact on your products, brands, and business. Measuring the results of your outreach campaign. Tracking outreach campaign success with data-rich feedback that brands and agencies can both use. CERTIFICATE IN SOCIAL MEDIA FOR BUSINESS ONLINE OL 370 Introduction to Social Media for Business $ , February 3, 2014 Facebook, Twitter, LinkedIn, YouTube, Pinterest, Blogging, and more! It s time for your business to conquer the world of social media. Which social networks are right for your business, which are wrong, and why? Discover how to get started and where to find reliable resources for information and help. Identify how, when and why you should hire someone to help you with your social media efforts and when you should keep it internal. You will examine case studies of social media in many different industries covering both successes and failures. Upon completion of this course, you will recognize the main social networks and how to use them in business, how best to position your business, and what you can expect to achieve with social media. Instructor: Annette D. Rakowski OL 371 Social Networking Strategy for Business $ , March 3, 2014 This course concentrates on the internal issues a company faces when starting in social media. You will learn how to plan a social media marketing program for your business. Topics to be explored include: drafting your organization s social media marketing plan, social media policy, implementing social media s best practices; adding social marketing to your existing marketing strategy; and tactics for connecting with and using influencers in social media to help spread your message. We will explore social media marketing campaigns and determine what works and doesn t work and how to apply it to your business. Upon completion of this course, you will have a social media policy document and a social media marketing plan for your business. Instructor: Annette D. Rakowski OL 372 Implementing Social Media in Business $ , April 7, 2014 Roll up your sleeves and get down to work. You will build social media profiles on two to three of the major social networks like Facebook, Twitter, LinkedIn, Pinterest, and YouTube. You will measure and monitor your social media activity, your progress and effectiveness, and compare yourself to your competition. Learn to calculate your Return On Investment (ROI) in social media, plan social marketing campaigns & programs, and practice using social customer relationship management (CRM) principals. A major portion of this class will be setting up and working live on your own social networks. Upon completion of this course, you will have two to three social network profiles setup and active on the web. Prerequisite: Students must complete Social Networking Strategy for Business and submit an existing social media policy and social marketing plan for their business prior to the start of class. Instructor: Annette D. Rakowski Certificate in Project Management The Certificate in Project Management enables individuals to leverage their knowledge and experience to become effective project managers. This certificate is essential for anyone overseeing projects in today s professional environment. Gain skills to successfully lead and direct projects. A Certificate in Project Management will provide you with a competitive advantage in today s job market. Students will learn to apply strategies to effectively manage multifaceted projects. Students will develop competencies in leading and directing project teams and to facilitate productive relationships between project teams and customers. To earn a certificate, students must complete 7 core courses and demonstrate proficiency in each of the 7 courses core learning objectives. An additional 15 hour elective course, Project Management Certification Exam Preparation (CD 570) will help students prepare for the Project Management Professional (PMP) certification a globally recognized project management credential. Selected core courses and electives are available each semester. Required Text (to be used in all core courses): Project Management: Achieving Competitive Advantage by Jeffrey K. Pinto. Available at the BCC Bookstore. Total 7 Core Courses: 78 Hours Tuition: $3,905 Total 7 Core Courses and 1 Elective: 93 Hours Tuition: $4,720 To register, call: (201) FALL
19 BUSINESS & INDUSTRY CD 563 Introduction to Project Management 9 hours, 3 sessions; $ , T/Th; September 16, 18, 23, 2014 Hours: 7:00 10:00 p.m. Location: Paramus Students will review fundamental management principles, building skills foundational to project management. The course will integrate theories and methodologies of management, using case studies to demonstrate the application of these concepts in project management. This course is a Prerequisite for all of the following Project Management courses unless approved by the Instructor. Instructor: Jack Reilly, PMP CD 571 Project Charter, Scope and Success Criteria 12 hours, 4 sessions; $ , T/Th; Sept. 25, 30, Oct. 2, 7, 2014 Hours: 7:00-10:00 p.m. Location: Paramus This course examines how projects are authorized with a charter, and further defined with a scope statement, success criteria and work breakdown structure. Students will learn how a charter formally authorizes a project, how scope is defined, how success criteria are established and how the project work breakdown structure is developed. Change control will also be discussed. Instructor: Jack Reilly, PMP CD 565 Risk Assessment 12 hours, 4 sessions; $ , Mon; October 6, 13, 20, 27, 2014 Hours: 6:30 9:30 p.m. Location: Paramus This course is designed to equip managers to address change and minimize risk in the face of unpredictable circumstances. Students will learn to identify risk, diagnose the impact of change, and implement appropriate project management strategies. Instructor: JoAnn Mitchell, PMP CD 567 Personnel Management, Team Building and the Project Team 12 hours, 4 sessions; $ , T/Th; October 9, 14, 16, 21, 2014 Hours: 7:00-10:00 p.m. Location: Paramus Learn to develop individual personnel into a cohesive project team through teambuilding exercises. Acquire techniques for identifying and enhancing the individual strengths of personnel, and bring difficult team members to unified focal points. Instructor: Jack Reilly, PMP CD 564 Budgeting and Scheduling 12 hours, 4 sessions; $ , Wed; October 23, 29, 30, November 4, 2014 (no class 10/28) Hours: 7:00-10:00 p.m. Location: Paramus Time and money are the two most essential resources in any project. Learn competitive quality standards of budgeting. Study theories, techniques and tools for successful scheduling while maintaining quality standards. Instructor: Jack Reilly, PMP CD 566 Leadership for the Project Manager 9 hours, 3 sessions; $ , T/Th; November 6, 11, 13, 2014 Hours: 7:00 10:00 p.m. Location: Paramus Leadership is key to successful project management. Examine critical leadership issues, including the difference between leadership and management, and the organizational dynamics affecting project management. Learn to formulate decisionmaking strategies crucial to effective project management. Instructor: Jack Reilly, PMP CD 568 IT/IS Systems Project Management 12 hours, 4 sessions; $ , T/Th; November 18, 20, 25, December 2, 2014 Hours: 7:00-10:00 p.m. Students will learn how to implement project management methodologies within an information technology and information systems setting. Instructor: Jack Reilly, PMP ELECTIVE CD 570 Project Management Certification Exam Preparation 15 hours, 5 sessions; $ , T/Th; December 4, 9, 11, 16, 18, 2014 Hours: 7:00-10:00 p.m. Project managers with a globally-recognized project management credential gain a competitive edge in a challenging workforce. Students are encouraged to visit the Project Management Institute web page for further information on requirements for achieving a Project Management Professional (PMP) certification. Instructor: Jack Reilly, PMP Certificate in Entrepreneurship Maximize sales and profitability. Position your business in a highly competitive market. Guarantee successful returns. Learn the following: Planning skills to begin, expand, or improve your business Management skills to organize business finances, records and tax reporting Tools to evaluate the market for your products and services Marketing strategies that ensure you successfully reach your clients Who should attend? Individuals contemplating starting their own business Small or mid-size business owners Managers seeking to expand a successful business or improve profitability Prospective entrepreneurs (start-ups) Total Hours: 33 Total Tuition: $760 To earn a certificate you must complete the following seven courses: BI 515 Start-up specifics 1 session; $85 001, Mon; October 20, 2014 Location: Paramus Campus This workshop will give you basic knowledge of the laws affecting business. Business owners will learn how to choose the appropriate business structure, assess business risks, provide adequate protection and establish proper record keeping and controls. Instructor: Stephen J. O Connor BI 519 The Business Plan 3 sessions; $ , M/W; October 27-November 3, 2014 Location: Paramus Campus Business plans are a necessary tool for every phase of business operations, from startup to expansion. Using a business plan to chart your course will improve your chances for success. This workshop will give you the basis for a sound business plan. Instructor: Stephen J. O Connor BI 550 Understanding Financial Statements 1 session; $85 001, Wed; November 5, 2014 Location: Paramus Campus Learn to enhance and clarify your bottom line. Topics include: spreadsheets, understanding revenue and expense, structure and relationships, meaningful forecasts and projections, balance sheets, and more. Instructor: Stephen J. O Connor To register, call: (201) FALL
20 BUSINESS & INDUSTRY BI 517 Small Business Record Keeping 2 sessions; $ , M/W; November 10, 12, 2014 Location: Paramus Campus Learn how to do your own bookkeeping and use your records as a management tool. Key topics include: General ledger, balance sheet, understanding inventory control, cash flow management, tax planning, end of month summary procedures, accounts payable, accounts receivable, cash receipts, cash disbursements, profit and loss controls, and more. Instructor: Stephen J. O Connor BI 520 Contracts 1 session; $85 001, Mon; November 17, 2014 Hours: 6:00-9:00 p.m. Location: Paramus Campus This course will provide a basic understanding of contract law, legal ownership of a business, stock and partnership agreements. Instructor: Geraldine Reed Brown BI 521 Small Business Taxes 1 session; $85 001, Mon.; December 1, 2014 Location: Paramus Campus Learn the differences between local, state and federal taxes and what you need to know concerning employment, social security and sales taxes as well as the impact on your business structure. Instructor: Stephen J. O Connor BI 516 Marketing 2 sessions; $ , M/W; December 8, 10, 2014 Location: Paramus Campus Learn how to define the markets where your services or products will be most successful, develop an action plan, and reach your target market. Topics include: identifying and selecting marketing tools and techniques, developing logos, determining an advertising budget, and selecting appropriate printed materials. Instructor: Robin Altman The New Jersey Small Business Development Center The New Jersey Small Business Development Center (SBDC), at the Bergen Community College Ciarco Learning Center in Hackensack, is a private organization of professional management consultants that provide free counseling services to persons who own or operate a small business, or who are considering a small business venture. We are in the knowledge business, tapping best practices and providing technical assistance to existing and start-up businesses in the form of confidential consultations and training workshops. We assist with the formulation of strategies to meet challenges, provide resources to achieve objectives, and act in a mentoring capacity. This support, expertise, and dedication commit us to be your Total Business Resource. For information about workshops or free counseling call (201) or vvicari@bergen.edu. The New Jersey Small Business Development Center (SBDC) Ciarco Learning Center 355 Main Street, Hackensack (201) BI 686 The New Business Start-Up with Q & A (formerly Doing Due Diligence) 1 session; $20 001LC, Th: September 4, LC, Th; October 2, LC, Th; November 6, LC, Th; December 4, 2014 Hours: 9:00 a.m. 12:00 p.m. Location: Hackensack Campus This workshop is designed specifically for the individual thinking of starting a business and to give them the necessary tools to follow a logical approach to assess the viability and profitability of starting a business. They will learn the workings of an economic model, a feasibility and breakeven analysis, along with market research and resources skills. A question and answer period will follow concerning any question pertaining to a new venture. Instructor: Regional Director, NJSBDC at BCC BI 347 Financing a Small Business 1 session; $ LC, Fri; September 19, 2014 Hours: 9:00 a.m. 12:00 p.m. Location: Hackensack Campus This workshop is for the small business owner seeking financing for a start-up or an expansion. Learn how to obtain business loans, identify the appropriate type of loan, construction of credit, present a convincing business plan, bootstrapping or nontraditional financing. Instructor: Regional Director, NJSBDC at BCC BI 740 Business Formation 1 session; $20 001LC, Fri; October 17, 2014 Hours: 9:00 a.m. 12:00 p.m. Location: Hackensack Campus For start-up businesses wanting to know how to choose the right form of business and what is the difference between the various forms and how they will impact your ownership, profits, funding, liability and taxes. Instructor: Regional Director, NJSBDC at BCC BI 312 Building a Consulting Business 1 session; $ LC, Fri; November 14, 2014 Hours: 9:00 a.m. 12:00 p.m. Location: Hackensack Campus For those looking to open a private practice, this course provides instruction in formation issues, liability, determining markets, generating businesses, fee setting, structuring contracts, letters of agreement and marketing tools. Instructor: Regional Director, NJSBDC at BCC The New Jersey Small Business Development Centers (SBDC) network is partially funded by the U.S. Small Business Administration, the New Jersey Commerce and Economic Growth Commission and host institutions. SBA s funding is not an endorsement of any products, opinions, or services. All SBA funded programs are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made, if requested at least two weeks in advance by contacting Vincent Vicari, Regional Director, Bergen SBDC, (201) Two for One Opportunity! Put Yourself in the Driver s Seat on the Road to Success! Course Code: CD 108 CDL/GED Training Program Earn both a Commercial Driver License (CDL) & General Education Diploma (GED) Length: 6 weeks hours (with contextualized learning support) *Cost: $3, Location: Bergen Community College at the Meadowlands Contact: Andrea Schaffel (201) or aschaffel@bergen.edu *You may be eligible for a grant from the Department of Labor & Workforce Development To register, call: (201) FALL
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