The Style Outlets Amsterdam

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2 To see more please download dedicated app: The Style Outlets Amsterdam Avaliable for ios and Android system.

3 shopping with style

4 The Style Outlets The Style Outlets is the second largest outlet centers brand in Europe, comprising 10 centers with a total area of 250,000 sqm and over 1,000 stores of most popular international and local brands. The Style Outlets is a diverse platform which continues to expand by developing new centers in Spain, the Netherlands and Germany. The network provides growth opportunities for a wide range of brands operating in the mid-market, premium and luxury segments. The Style Outlets is a stylish shopping destination which attracts 29 m shoppers every year. The Style Outlets platform is managed by NEINVER Group which has been among the outlet market s key players for 20 years now. It is the sector s leader in Poland and Spain.

5 The Style Outlets 10 existing centers 3 new openings soon Amsterdam Werl Roppenheim Zweibrücken La Coruna Vicolungo Castel Guelfo Vila do Conde Madrid Viladecans Sevilla

6 Village type center, Zweibrücken, Germany Kids zone, Coruňa, Spain Interactive lounge, Viladoconde, Portugal

7 The Style Outlets 10 centers around Europe 3 emerging projects 520 brands One International platform 7% footfall rise in countries of operation 1,000 stores One brand strategy 250,000 sqm GLA 9% sales rise in 2013 One growth partner One management model

8 the stylish place to be

9 Introduction Amsterdam The Style Outlets is one of three new The Style Outlets projects emerging in Europe, and the first one in the Netherlands. Located in Halfweg, halfway between the Dutch capital and Haarlem, close to Amsterdam Airport Schiphol, it is about to become the first outlet center in the Randstad Region. It will be part of a modern post-industrial zone commonly referred to as the Sugar City and considered among fastest-developing areas in the Netherlands. The first stage of Amsterdam The Style Outlets is scheduled for completion in The center will be built and managed by NEINVER one of Europe s leading developers and managers of outlet centers. Based on its vast international experience, the company is going to launch The Style Outlets platform on the Dutch market.

10 Facts and figures sqm GLA sqm restaurants retail units 200 bike parking spaces car parking spaces 2017 opening

11 Amsterdam The city is famous for its cosmopolitan and open character, numberless tourist attractions and a picturesque landscape formed by 150 canals. This is the only European city where bicycles are the main mode of transport there are 811,000 residents and 881,000 bikes. It comes fifth among top choices for business location in Europe, hosting many national and international brands. The Dutch capital is a multicultural center of tradition, business and retail. It is a cosmopolitan hub visited each year by 24 m tourists hailing mostly from the US (California, New York, Florida and Texas) and Europe (London, Paris, Madrid, Barcelona, Lyon and Milan), 53% of whom do shopping here, spending an average of EUR 155 per person daily. Amsterdam is the center of Randstad conurbation which boasts the largest population density and is inhabited by 40% of the country s total population.

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14 The Netherlands The Netherlands is a wealthy land commonly considered as the cradle of contemporary capitalism. It has an area of 41,526 km 2 (0.02% of the Earth s surface). The country is one of the most economically developed in Western Europe. Boasting a GDP of USD bn (1.29% of total global GDP), it ranks 18th among largest national economies. As regards human population density, it comes 24th, with inhabitants per 1 km 2. The Dutch retail market is among the oldest and most mature in Europe. Despite that, retail space saturation seems relatively low. Dutch consumers drive the market by seeking new solutions and modern technologies. They appreciate premium brands and tend to look for discounts/bargains.

15 Location Amsterdam The Style Outlets fills the gap between Amsterdam and Haarlem. It is going to be the first outlet center in the Randstad Region located in Halfweg [halfweg = half way], a town that lies approximately halfway between the Dutch capital and Haarlem, the tulip industry s center that holds a great historical value. Adjacent to N200 road that links Amsterdam and Haarlem; Next to a network of expressways connecting all parts of the country; Close to Amsterdam s ring-road; Next to Halfweg-Zwanenburg railway station two stops away from Amsterdam Central Station (where 80 trains leave towards Halfweg every day); 10 minutes away from Amsterdam Airport Schiphol that handles 52mn passengers each year (incl. flights to Asia and the Americas).

16 5 km Railway station Halfweg-Zwanenburg Route: Amsterdam Central Station Schiphol Airport 8 min to downtown by train 12 min to Schiphol Airport by car Haarlem A9 N200 NORTH - SOUTH AMSTERDAM - HAARLEM A5 A5 EXPRESSWAY N200 A10 AMSTERDAM RING-ROAD Downtown Amsterdam A10 E19 Amsterdam Airport Schiphol

17 Sugar City Halweg-Zwanenburg railway station

18 where tradition meets modernity

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20 1987

21 Sugar City Amsterdam The Style Outlets belongs to the highly modern and well known to local society Sugar City zone - a post-industrial area formerly occupied by a sugar factory ( ), which has recently found itself amongst most appealing investment sites in the western part of the country. The urban renewal project involves a large (118,000 sqm) complex that will retain the historical look and feel, while serving a variety of modern roles: entertainment (incl. a movie theater and an exhibition hall) office (two office buildings shaped like the factory s silos that used to stand here) retail (incl. outlet stores and supermarket)

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23 Catchment area Amsterdam The Style Outlets is emerging in one of Europe s richest and most densely populated metropolitan areas. The mall s catchment area covers four largest and richest Dutch cities (Randstad metropolitan zone): Amsterdam, Rotterdam, the Hague and Utrecht potential shoppers 73 bn EUR purchasing power

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25 Elevation The 180-meter elevation is going to complement the Sugar City style, while at the same time attracting potential customers by being clearly visible from Amsterdam-Haarlem road and the Ringvaart canal. The facade resembles a dynamic mosaic of tenement houses and industrial buildings. It will be made of materials which dominate the Dutch architecture: bricks, wood and glass. The main entrance and a vertical garden are likely to function as the most conspicuous and eye-catching elements.

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27 Architecture Amsterdam The Style Outlets smoothly blends into the style of Sugar City by drawing upon the area s tradition and character. The architectural concept has been inspired by old factory buildings. It perfectly matches the surrounding landscape and the style of Halfweg. Set on piles, the mall virtually emerges out of water, which is a clear reference to traditional Dutch architecture. The smart and stylish concept will be complemented by greenery, including vertical gardens surrounding the buildings elevations.

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29 Layout entrance main square with food court zone food court bus park entrance from the south and main entrance from parking lot food court

30 Cross-section Outlet mall GLA Parking level -1 Parking level -2

31 Access access by car access by foot / bike access by coach / bus access logistics

32 focus on tourists

33 Tourism Activity with a growing potential 7.23 mn global visitors in % growth since London mn 2. Bangkok mn 3. Paris mn 4. Singapore mn 5. Dubai mn 6. New York mn 7. Istabul mn 8. Kuala Lumpur10.81 mn 9. Hong Kong 8.84 mn 10. Seoul 8.63 mn 11. Barcelona 12. Amsterdam 13. Milan 14. Rome 15. Taipei 7.37 mn 7.23 mn 6.82 mn 6.79 mn 6.29 mn

34 Touristic purchasing power Average tourist in Amsterdam spent per capita (2012) of most important originating markets: Americans British Belgium BRIC countries German Spanish Italian French

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36 Amsterdam The Style Outlets Tourism facilities International Fashion Brand and Catering Portfolio targeted at tourists. Strong Dutch architectural and interior design look and feel strengthen by local brands and catering partners Special services in the centre: Welcome desk Kids playgrounds Free Wifi zones Lounges Multilingual signage and screens VAT refund office

37 Tourism key marketing actions Cooperation with the city and region Tourism and Promotional Offices Visibility in all top hotels in Amsterdam and the region (information for concierge, reception desk: invitations, information leaflets) Cooperation (cross-promotions) with top Amsterdam tourist destination Shuttle Bus service Welcome packages and Guest Cards with additional discounts Advertising in tourists dedicated magazines and international tourists touch points (airport, airport shuttle service, Centraal Station, etc..) Digital marketing, multilingual website Tourism Information in the centre V.A.T. refund service desk

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39 Regine Bogner International Leasing Director NEINVER Group Charlotte Diemer International Leasing Director NEINVER Group