Building Your Epicure Business with Social Media. Presented by Jennifer Fong
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1
2 Building Your Epicure Business with Social Media Presented by Jennifer Fong
3 Download Today s Slides
4
5 Today s Topics What Social Media Can Do For Your Business How to Use Social Media Well Social Media for Recruiting Virtual Parties for Booking
6 Why Social Media? Increased Sales Increased Bookings Recruiting Without Borders Better Follow- Up/Customer Service
7 Time Management Decide how long List your tasks Set a timer!
8 Social Media Tools
9 Which Tool Should I Use? Start with Facebook Largest social network Over 1 billion users globally If Facebook were a country it would be the world s 3rd largest Great place to connect with your warm market Share Epicure s Facebook Page content
10 Facebook Profile - PERSONAL
11 Facebook Page - BUSINESS
12 Facebook Group - TEAM
13 Facebook Event
14 Getting Started with Facebook Optimize your Profile Photo (Yours! Not your logo) About List your Business Link to your Consultant Website Review Privacy/Post Settings Clean it up! Remove inappropriate photos Review Pages, Groups, Songs, TV, etc.
15 Social Media for Personal and Business Use Personal Use Friends and family exclusively Private profile Share whatever is accepted within your circle Express your opinions freely Business Use Friends, family, customers, prospects Public profile Share some personal information Share resources your business contacts will value Everything you share reflects on your business, other consultants, and your company
16 Status Updates Share what you re doing Share resources and links Provide content related to product Talk about your business as it relates to YOU Don t ask people to spend money Talk about your interests Comment on what others are doing Be a friendly human being
17 What Should I Post? If your goal is Recruiting Tips for choosing a home based business Advantages of running your own business How to work at home with kids Inspiration/Personal development quotes Enthusiasm about what you ve earned Love for your team!
18 What Should I Post? If your goal is Booking/Sales Celebrate hosts/share how much they received free Hold virtual parties to highlight the fun of an in-person party and demonstrate why it s worth the time Share recipes you d make at a home party Highlight recipes featuring products/point out how product is used in recipe Point out how using Epicure products saves time and money
19 Sample Status Updates (Profile) Appropriate Tips for saving time making dinner (link) Congratulations to Sue on her brand new Epicure business! Congrats to Jane Smith who earned over $100 in Epicure products by partying with her friends last night! I am just LOVING the recipes in Epicure s new Summer Lovin catalogue! The Oh Canada Flank Steak is amazing! (link) Butter Chicken it s what s for dinner thanks to Epicure s Butter Chicken mix! (photo) Inappropriate Check out all these great products! Click here to order. (link) Want to fill your pantry for free? Book a party with me! (link) I have 3 slots left. Who wants to have a party? Message me! If you need extra money, try Epicure. Click here for more info. (link) Epicure is having a sale! Shop Now! (link)
20 Don t Reinvent the Wheel!!
21 Goal: Booking What is it? When should it be held? Where should I hold one? What products should I show? Do I need to host coach? How do I do one successfully? Virtual Parties for Booking
22 Recruiting with Social Media The best place to recruit is the in-home party Be ethusiastic about specials without the ask Reach out privately, at the right time Celebrate company & team success Don t be that consultant Friend your prospects Get permission to Use hashtags Work at Home Forums
23 Recruiting Posts
24 Social Media Etiquette Build relationships first Post appropriately and be nice Don t ask people to spend money through your profile Use your photo and real name Don t overdo the games and apps Avoid self-promotion on Epicure s social media presences
25 More Resources for You This presentation Helpful resources Free articles
26 Thank You! Jennifer Fong Direct Sales & Social Media Consultant and Speaker Blog: Facebook: Twitter:
Making Social Media Work for Your Business. Presented by Jennifer Fong http://jenfongspeaks.com
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