WHAT DO YOU CONSIDER IMPORTANT WHEN CHOOSING A DESTINATION FOR YOUR SUMMER HOLIDAY?

Transcription

1 WHAT DO YOU CONSIDER IMPORTANT WHEN CHOOSING A DESTINATION FOR YOUR SUMMER HOLIDAY? I-Test Top Receiving Countries of Tourists Part 4 of 4 June, 2009

2 General Manager Enric Renau Manager Sílvia Amblàs Project Manager Pere Casamayor Technical Analyst Rachel Nelson Carrer del Clot, 104 planta baixa Barcelona Tel Fax Correu-e:

3 Index itest 1. Top Receiving Countries of Tourists France Greece United States Croatia... 8 Page i

4 1. Top Receiving Countries of Tourists itest 1. Top Receiving Countries of Tourists 1

5 1. Top Receiving Countries of Tourists: France itest 1.1 France Tourists Perception of the Region 7.13% of all of respondents took their most recent holiday in France. Sex of France Tourists (%) 28.8% of those who recently visited France are from the Netherlands. 52.1% of tourists to France are from the Netherlands, Germany or Spain. 43.5% 56.5% Male Female The web users who recently visited France are 56.5% male and 41.7% are between the ages of 46 and 64. Base: 513 Origin of France Tourists (%) Age of France Tourists (%) 28.8% 13.1% 10.2% Base: % 7.1% 2.1% 2.3% 2.5% 3.5% 3.7% 5.4% Norway Sweden Lebanon Romania Austria United Kingdom France Spain Germany Netherlands Other Base: 509 2

6 1. Top Receiving Countries of Tourists: France itest The accessibility by a favourite means of travel and the number of tourist sights are the two highest evaluated aspects of France by recent visitors. Climate/weather is the most important factor for tourists who recently visited France when they choose a holiday destination. The mean evaluation for this factor is 0.4 points lower than its mean importance; this is a significant gap. The factor which receives the lowest mean evaluation is the cost of living in the country. The gap between the mean importance and mean evaluation for this factor is significant. There is a 1.3 point difference. Evaluation of France by Tourists (means) Can be reached by your favourite means of travel Number of tourist attractions Presence of areas of natural beauty General sense of safety Eating and drinking Quality of the road network Presence of adventure and discovery Climate/weather Quality of accommodation Quality of swimming water and beaches Medical facilities Hospitality of inhabitants Public transport in the country of destination Political situation Price of transportation to destination Concern for the environment Nightlife Availability of sports facilities Cost of living in the country Importance by tourists Evaluation by tourists Mean Evaluation of France

7 1. Top Receiving countries of Tourists: Greece itest 1.2 Greece Tourists Perception of the Region 5.9% of respondents recently visited Greece. Sex of Greece Tourists (%) Tourists to Greece come from a large variety of countries. 51.1% of tourists who recently visited Greece are from Austria, Germany, the Netherlands or the United Kingdom. 39.6% Male Female The web users who recently visited Greece are 60.4% male and 43.3% are between the ages of 46 and % Origin of Greece Tourists (%) Base: % 12.8% 10.9% 3.2% 12.3% Base: % Italy 3.7% 4.2% 4.4% Romania Spain Czech Republic Norway 4.4% Slovenia Sweden Finland Greece 4.4% United Kingdom 8.8% 4.9% 5.1% Netherlands Germany Austria Others Age of Greece Tourists (%) Base: 423 4

8 1. Top Receiving countries of Tourists: Greece itest The factor that receives the highest mean evaluation from tourists who recently visited Greece is the climate/weather of the country. This is also the most import factor for tourists when they choose a holiday destination. Tourists also gave high mean evaluations to the quality of swimming water and beaches, the hospitality of inhabitants and the presence of areas of natural beauty. The factor which receives the lowest mean evaluation is the concern for the environment. This factor is given significantly higher mean importance than mean evaluation by recent tourists. Evaluation of Greece by Tourists (means) Climate/weather Quality of swimming water and beaches Medical facilities 8.4 Price level in the country 8.0 Hospitality of inhabitants 8.5 Political situation 7.1 General sense of safety 8.0 Can be reached by your favourite means of travel Quality of accommodation 7.8 Presence of areas of natural beauty 7.2 Price of transportation to destination Number of tourist sights Eating and drinking Presence of adventure and discovery Quality of the road network Nightlife Public transport in the country of destination Availability of sports facilities Concern for the environment Importance by tourists Evaluation by tourists Mean Evaluation of Greece

9 1. Top Receiving Countries of Tourists: United States itest 1.3 United States Tourists Perception of the Region 5.0% of respondents took their last long holiday in the United States. Sex of United States Tourists (%) 17.2% of web users who recently visited the Untied States are from Japan. 47%% of tourists to the United States are from Japan, Germany or the United Kingdom. 41.8% 5% Male Female The web users who recently visited the United States are 5% male and 40.5% are between the ages of 46 and 64. Base: 366 Origin of United States Tourists (%) Age of United States Tourists (%) 16.1% 13.7% 17.2% 9.0% Base: % 2.2% 2.5% 2.5% 3.3% 8.5% 3.6% 4.6% Lebanon India Norway Australia Sweden Austria Spain Netherlands United Kingdom Germany Japan Other Base: 363 6

10 1. Top Receiving Countries of Tourists: United States itest The quality of the road network and the number of tourist sights are the factors with the highest mean evaluation. The same factors are not given the highest mean importance by recent tourists to the United States. The most important factor to these tourists when they choose a holiday destination is a general sense of safety. This factor has a 0.4 point gap between its mean importance and its mean evaluation. The factor which receives the lowest mean evaluation is the concern for the environment. This country aspect received a mean importance which was 0.4 points higher than the mean evaluation. Evaluation of the United States by Tourists (means) Quality of the road network Number of tourist attractions Climate/weather Political situation Can be reached by your favourite means of travel Presence of areas of natural beauty Quality of accommodation General sense of safety Hospitality of inhabitants Eating and drinking Medical facilities Opportunity for adventure and discovery Quality of swimming water and beaches Cost of living in the country Nightlife Price of transportation to destination Public transport in the country of destination Availability of sports facilities Concern for the environment Importance by tourists Evaluation by tourists Mean Evaluation of the United States

11 1. Top Receiving Countries of Tourists: Croatia itest 1.4 Croatia Tourists Perception of the Region 4.9% of respondents took their most recent holiday to Croatia. Sex of Croatia Tourists (%) 16.8% of those who recently visited Croatia are from the Czech Republic. 47.8% of tourists to Croatia are from the Czech Republic, Slovenia or Austria. The web users who recently visited Croatia are 74.6% male and 42.6% are between the ages of 31 and % Base: % Male Female Origin of Croatia Tourists (%) Age of Croatia Tourists (%) 16.8% 15.6% 11.2% 2.5% 3.1% 3.9% 4.5% 12.6% 14.5% 15.4% Romania Spain Bosnia Netherlands Croatia Germany Austria Slovenia Czech Republic Other Base: 350 Base: 358 8

12 1. Top Receiving Countries of Tourists: Croatia itest The climate/weather is the aspect of Croatia which receives the highest mean evaluation. It is also the most important factor for tourists when they choose holiday destination. The accessibility by a favourite means of travel, the quality of swimming water and beaches and the presence of areas of natural beauty also receive high mean evaluations by recent tourists. The factor which receives the lowest mean evaluation is the public transport in the country, but its mean importance is also the lowest and 1.2 points less than the mean evaluation. Evaluation of Croatia by Tourists (means) Climate/weather Can be reached by your favourite means of travel 8.5 Quality of swimming water and beaches 8.7 Presence of areas of natural beauty 8.0 Hospitality of inhabitants 7.7 Eating and drinking General sense of safety 8.5 Number of tourist attractions 7.0 Quality of accommodation Quality of the road network 7.2 Political situation Price of transportation to destination 6.7 Opportunity for adventure and discovery Cost of living in the country Medical facilities Availability of sports facilities Concern for the environment 6.0 Nightlife Public transport in the country of destination Importance by tourists Evaluation by tourists Mean Evaluation of Croatia