AGENDA BEAUTY STORY BUSINESS APPROACH BUSINESS OVERVIEW
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- Jeffery Kennedy
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2 Agenda AGENDA BEAUTY STORY BUSINESS APPROACH BUSINESS OVERVIEW -BEAUTY BUFFET -BEAUTY COTTAGE -BEAUTY MARKET -CONSUMER PRODUCT FINANCIAL SUMMARY BUSINESS UPDATE
3 BEAUTY STORY Founded by Dr.Suwin Kraibhubes M.D. in 1998 at the time Thailand was under financial crisis. key success - Unique concept of multi-brand cosmetic shop in Thailand - Standout shop decoration - Variety & trendy product assortment - Difference from other cosmetic retails - Reasonable price strategy Listed on The Stock Exchange of Thailand since December 2012
4 BUSINESS APPROACH APPROACH Business Strategy To meet various and different need of all target markets. Business Policy To cover all customers needs with a wide price range to fit different lifestyles. To reach broadest base of customers through multiple distribution channels. Our Philosophy
5 BUSINESS OVERVIEW
6 BUSINESS OVERVIEW Brand Business Channel Retail Cosmetic Shop Retail Cosmetic Shop Retail Cosmetic Shop Multi Brands Single Brand Multi Brands ( Private Label ) ( Private Label ) ( Int'l Sourcing and private label ) Brand Concept and brand positioning Cross concept between excitement of cosmetic shop and the fun of buffet restaurant - Easy Access - Wide Variety of Products - All in One - Reasonable Price - Fun and Exciting SKUs Premium natural beauty products with vintage inspired design - Natural Ingredient - Less in preservative - Art&Craft Style decoration - Higher Positioning and higher - price than Beauty Buffet SKUs Mixed concept between the convenience of supermarket and beauty store. - Beauty Specialty Store - Our Largest Format Shop - Average Area 100 Sqm - Almost 100 Suppliers and more than 300 Brands - 4,000-9,000 SKUs Supermarket, Hypermarket, Traditional trade and E-Commerce Single Brand ( Private Label ) High quality skincare products with premium ingredients imported from Korea - Tarket premium mass market - For natural-conscious consumer - Compete with imported brands from Korea,Japan, USA and Europe - 7 SKUs Convenience Store, Traditional trade,e-commerce and catalogue Single Brand ( Private Label ) Japanese style functional skincare and trendy make up - Set as a fighting brand - Lower Price - Smaller Pack Size - Teenager attractive design - 11 SKUs Product Coverage Product Brand Make up Skincare Accessory GINO McCRAY THE BAKERY SCENTIO LANSLEY Make up Skincare Accessory BEAUTY COTTAGE Make up Facial Care Body Hygiene Body Care Hair Care Perfume Deodorant Beauty Drink Food Supplement Beauty Accessory Men's Care General Brand Alternative Brand Exclusive Brand Private Brand Skincare MADE IN NATURE Skincare Make up GIRLY GIRL Young teenager - Working Women College Student- Working Women All ages from All ages Young teenager - Working Women Target Group Shop Size Average 35 sqm Average 35 sqm Average 100 sqm No shop. No shop.
7 BEAUTY BUFFET Shop size : Average 35 sqm. No. of store : 174 Location : Super center The most delicious beauty shop in town Shopping plaza Hyper market Local department stores
8 BEAUTY BUFFET PRIVATE LABEL Brand character Brand positioning Brand target GINO McCRAY - professional makeup THE BAKERY - young & trendy makeup SCENTIO - natural skincare LANSLEY - functional skincare
9 BEAUTY BUFFET BEAUTY BUFFET NEW PRODUCT
10 BEAUTY BUFFET NEW PRODUCT
11 BEAUTY BUFFET BEAUTY BUFFET NEW PRODUCT
12 BEAUTY BUFFET BEAUTY BUFFET NEW PRODUCT
13 BEAUTY COTTAGE Natural Crafted Beauty Shop size : Average 35 sqm. No. of store : 47 Location -Super center -Shopping plaza -Hyper market -Local department stores
14 BEAUTY COTTAGE
15 BEAUTY COTTAGE Beauty Cottage Olive Timeless Wrinkle Free Natural Facial Foam NEW PRODUCT Beauty Cottage Honey &Gold Time Pause Secret Lift
16 BEAUTY COTTAGE NEW PRODUCT
17 BEAUTY COTTAGE NEW PRODUCT
18 BEAUTY MARKET
19 BEAUTY MARKET Shop size : Average 100 sqm. 1 st branch: July 19, nd branch: October 18, rd branch: November 2013 Location - Super center - Shopping plaza - Hyper market - Local department stores 19
20 BEAUTY MARKET ( Seacon Square Srinakarin)
21 BEAUTY MARKET ( Seacon Square Srinakarin)
22 BEAUTY MARKET ( Future Park Rangsit )
23 BEAUTY MARKET ( Future Park Rangsit ) )
24 BEAUTY MARKET CLICK TO OPEN VDO 24
25 CONSUMER PRODUCT MADE IN NATURE Consumer product Premium mass vs imported brand SKU: 7 Ingredient from Korea
26 CONSUMER PRODUCT MADE IN NATURE
27 CONSUMER PRODUCT GIRLY GIRL Consumer product Fighting brand SKU: 11 Formulated from Japan Ingredient from Japan
28 CONSUMER PRODUCT GIRLY GIRL
29 AEC 2013
30 AEC 2013 CAMBODIA
31 AEC 2013 VIETNAM
32 AEC 2013 MYANMAR
33 AEC 2013 LAOS
34 FINANCIAL SUMMARY Revenue & Trend Q3/133 (728) Total revenue target growth F30% for Y2013.
35 FINANCIAL SUMMARY P&L Q3/13 Profit & Loss (MB) 3Q13 3Q12 % YoY 2Q13 % QoQ YTD3Q13 YTD3Q12 % YoY REVENUE % % % NPAT % % % % 19.46% 19.23% 1.21% 22.31% % 21.65% 22.12% -2.12% GP % % % % 70.18% 71.52% -1.88% 71.19% -1.42% 71.21% 71.27% -0.09% SG&A % % % % 46.61% 46.63% -0.04% 43.98% 6.00% 44.84% 42.76% 4.86% EBIT % % % % 24.36% 25.11% -3.00% 27.95% % 27.12% 28.83% -5.91% EBITDA % % % % 27.56% 27.97% -1.48% 30.96% % 30.17% 31.55% -4.38%
36 FINANCIAL SUMMARY Balance sheet Q3/13
37 Million baht FINANCIAL SUMMARY Gross profit & Net profit PTD (Million baht)
38 FINANCIAL SUMMARY Balance Sheet snapshot Aging Description 0-1 years 1-3 years 3-5 years > 5 years Finished goods 99.94% 0.06% - - Packaging 95.35% 4.65% - - Work in process % Supplies 94.64% 5.36% - -
39 FINANCIAL SUMMARY Liquidity Ratio & D/E Financial Ratio Inventory Days (Finish Goods) ROA&ROE Headcount
40 FINANCIAL SUMMARY Sales structure by channel Q3/13 Q3/
41 FINANCIAL SUMMARY Sales Structure by Product Q3/13 30/09/
42 FINANCIAL SUMMARY Sales by Geographic 30/09/
43 FINANCIAL SUMMARY Shops by Geographic
44 FINANCIAL SUMMARY Shop expansion highlights Shops in hand Description Projected number of shops by the end of 2013 Number of shops by the end of 2012 Increase from 2012 BB BC BM Total Number of shops opened from January to now 25 81% 16 84% 2 67% 43 81% Number of shops expected at the end of % 3 16% 1 33% 10 19% Shops in hand % 8 267% = 1 100% %
45 BUSINESS UPDATE MARKETING PLAN
46 BUSINESS UPDATE PROMOTION
47 BUSINESS UPDATE PROMOTION
48 BUSINESS UPDATE ADVERTISING
49 BUSINESS UPDATE ADVERTISING
50 BUSINESS UPDATE PR &TIE IN
51 BUSINESS UPDATE PR &TIE IN
52 BUSINESS UPDATE AWARDS Winner best outstanding Brows and eyes makeup Beauty Buffet GINO McCRAY Heritage Brow & Liner Kit) InStyle BEST BEAUTY BUYS 2013 Beauty Buffet GINO McCRAY MISTIQUE POTION NAIL POLISH 1. Beauty Buffet Lansley Exclusive White Retrieve Cleansing Milk 2. Beauty Cottage Defined by Art Auto Eye Brow & Eye Liner Marie claire BEST BEAUTY 2013 *Best in Deodorant Beauty Cottage Milk&Walnut Dairing Farm Nurturing White Body Mist Best Budget Makeup Awards Beauty Buffet GINO McCRAY MISTIQUE POTION NAIL POLISH No
53 BUSINESS UPDATE SOCIAL MEDIA
54 BUSINESS UPDATE SOCIAL MEDIA
55 BUSINESS UPDATE MICRO AGENCIES SOCIAL MEDIA
56 BUSINESS UPDATE Online marketing
57 BUSINESS UPDATE WORKSHOP
58 BUSINESS UPDATE BEAUTY ACTIVITIES
59 BUSINESS UPDATE CRM & Redemption
60 BUSINESS UPDATE COSMOPROF ASIA HONGKONG
61 BUSINESS UPDATE COSMOPROF ASIA
62 BUSINESS UPDATE GIRL THANK YOU PARTY
63 DISCLAIMER This Presentation (The Presentation ) has been prepared by Beauty Community Public Company (the Company ). The Presentation is private and confidential and is being made available for information purposes only. The presentation does not constitute or form part of any offer or invitation or inducement to sell or issue, or any solicitation of any offer to purchase or subscribe for, any securities of the Company, nor shall it or any part of it or the fact of its distribution form the basis of, or be relied on in connection with, any contract or commitment therefor. The presentation contains statements that constitute forward-looking statements. These statements include descriptions regarding the intent, belief or current expectations of the Company or its directors and officers with respect to the results of operations and financial condition of the Company. Such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and actual results may differ from those in such forward-looking statements as a result of various factors and assumptions which the Company believes to be reasonable in light of its operating experience in recent years. The Company does not undertake to revise any forward-looking statement that may be made from time to time by or on behalf of the Company. No representation, warranty, guarantee or undertaking, express or implied, is or will be made as to, and no reliance should be placed on, the accuracy, completeness or fairness of the information, estimates, projections and opinions contained in this presentation. Readers must make their own assessment of the relevance, accuracy and adequacy of the information contained in this presentation and must make such independent investigation as they may consider necessary or appropriate for such purpose. Any opinions expressed in this presentation are subject to change without notice and past performance is not indicative of future results. Neither the Company nor any of its affiliates shall have any responsibility or liability whatsoever for any loss howsoever arising from this presentation or its contents or otherwise arising in connection therewith. Accordingly, the Presentation may not be copied, reproduced or redistributed to any other person save with the prior written permission of the Company. By accepting the presentation, each recipient accepts and agrees with the Company that it will comply with, and that it will procure that any other person to whom it provides the Presentation complies with, the Terms set out herein and all applicable laws and regulations.
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