Photography by Natalie J Weddings INFORMATION PACK

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1 Photography by Natalie J Weddings INFORMATION PACK Sponsored by As featured in

2 100+ Exhibitors Friday 11 th, Saturday 12 th and Sunday 13 th March 2016 The Old Truman Brewery, Brick Lane, T1 space Sponsored by

3 We are super excited for the 2016 edition of MOST CURIOUS, the wedding show for the style savvy couple. This annual event takes place at the prestigious The Old Truman Brewery, in the heart of London s most fashion froward district Shoreditch, on the coolest street in London, Brick Lane. It is a 100+ exhibitor show, now on its 12th event, so has firmly stamped its name down as a substantial, well established, respected, wide-reaching event with a focus on great design, fashion and innovative ideas in the wedding industry, for the most hipster of UK couples! We were the first to truly embrace the indie designers, making from their kitchens, studios, bedrooms and workshops as well as the big names in the business - as long as there is a directional finger on the pulse and creativity in the heart, you can be in the gang. We have the backing of not only our sponsors You and Your Wedding, Rock n Roll Bride and Belle & Bunty, but a media contact book that contains all the biggest names in the bridal, lifestyle and fashion press. This has seen us score coverage in Stylist, Time Out, Elle Weddings, Conde Nast Brides, The Daily Express, Wedding, Perfect Wedding, Wedding Ideas, Love My Dress, Ballad Of, Mollie Makes, View London, Festival Brides and Want That Wedding to name but a few and the 2015 event was filmed as the setting for the finale of the BBC show HAIR, billed as the capital s funkiest wedding show. MOST CURIOUS founder, Becky Hoh-Hale, has a background in design journalism so getting your brand in front of press, as well as exposed to brides and grooms, is an area of speciality too. We hold a dedicated press and networking event the Friday evening of the opening of the show, as well having a specific PR team member who will offer PR support in the lead up to the event. Mail outs on your brand are sent to our 700 strong media database, all part of the service for our a Most Curious exhibitors. Come on over and join us!

4 CHECK OUT WHAT OUR 2015 EXHIBITORS HAVE TO SAY To date I have been commissioned by five couples to make either one or both of their wedding rings. There was even a client who didn t attend the fair, but came across AMCWF s exhibitor list on line and commissioned a ring from me as well. For a 2.5 day event, these are great numbers for me. Thank you! I think it went tremendously well for us. I was overwhelmed by how busy it was. We ve had loads of booking enquiries through already and I m still over whelmed by all the love we received from the other business at the fair, the visitors and press. Thank you SO much for throwing such an amazing fair, completely inspiring and exciting to really push the boundaries with future stands. Sign me up for the next one please! I am SO over the moon with how everything went last weekend. In fact I m still recovering! I feel like I could sleep for a week! I really, really enjoyed it and was so honoured to be a part of a fair with suppliers of such talent and calibre. You should be so proud to have a fair that is so unique and inspiring.

5 CHECK OUT WHAT OUR 2015 EXHIBITORS HAVE TO SAY Loved the whole vibe, the exhibitors were all amazing and the people who came through the door seemed like the perfect fit; so congratulations! Nice one you lot, it was a great show! (And I hate going to wedding shows!) I just want to say a HUGE THANK YOU for the incredible event! I truly loved every minutes of it! THE BEST WEDDING FAIR IN LONDON, really, really! The show was so OMG A-wesome! Loved it all! Everyone is always so lovely! Totally inspired by all the couples and their wedding plans and all the suppliers!! Thank you to you and all the Most Curious team! You all totally rock! We want to say a huge thank you to you for such an amazing experience exhibiting and playing at the show. We ve had many enquiries already and we can t believe how many lovely people we met over the two days! It was a fabulous event you all should be proud of yourselves for putting it all together.

6

7 FRIDAY 11 TH MARCH 2016 SET UP DAY FOR EXHIBITORS Full details will be in our Exhibitor Guide to follow 6pm to 8.30pm - Open House for press invite only. Exhibitors are welcome to invite their own friends and family for an informal social evening with musical entertainment. All exhibitors are invited to bring along their own styled model to the press evening and over the weekend if they wish. This is open to all exhibitors to showcase their product or service though will be most relevant to bridal wear and accessories. WHY YOU NEED TO BE THERE Exposure to an estimated footfall of at least 1200 visitors, who are the perfect match for your brand A free listing on our website exhibitor directory for at least six months A marketing list of attendees who consent to their details being forwarded for this purpose With guaranteed national press attendance, alongside our media sponsors, You and Your Wedding, Rock n Roll Bride and Belle & Bunty, all looking for editorial content from this year s exhibitors, this is the opportunity to promote your business face to face with fashion, style, design and bridal press. You will also receive PR support in the lead up to the event SATURDAY 12 TH AND SUNDAY 13 TH MARCH AM TO 5.30 PM WEEKENDER WEDDING SHOW Join the gang of 100+ carefully selected wedding businesses for an exclusive style-focused 2 day wedding show and shopping experience in the epi-centre of London s coolest district, the buzzing Brick Lane. As always Most Curious focuses on sourcing innovative and bespoke wedding ideas for the UK s coolest couples. This year we are maxing out on inspiration and our show will feature: A dedicated BridalNEXT! section to showcase the UK s most exciting new wedding businesses, chosen for their innovation and directional approach Original fashion shows with Inspirational styling A trend prediction theme for the styling of the venue, seen in moments throughout the space Seated visitor refreshment area Entertainment VIP visitor packages Premium stands and sponsorship options We are the UK s ONLY truly style-focused wedding show and the largest indie bridal event in the country this is the one they are talking about!

8 PRESS, MARKETING AND ADVERTISING Our shows are attended by stylish couples from around the UK planning a trend-aware and creative wedding. The Most Curious crew has both journalism and styling in its background and has produced a dedicated print and online marketing strategy which is being executed by an experienced and focused PR team to promote our event from launch to opening. Armed with a professional set of exclusive campaign images for this show, the strategy includes: Media partnerships with You and Your Wedding and Rock Roll Bride, who will both be posting online features about the show. Between them our media sponsors have over 187,000 facebook followers and 400,000 unique online visitors each month Print advert in national wedding magazine Support of the venue s PR team Scheduled adverts on the top wedding blogs Listings in wedding directories and event diaries Robust social media promotion, including Facebook, Twitter, Instagram and blog posts Local and national press features and competitions Regular press releases to our extensive wedding, lifestyle and fashion press list, with direct targeting of large readership free press in London e.g. Stylist and Time Out, where we have previously been featured Mail-outs to brides on our mailing list Flyers and posters Local radio promotion

9 HOW TO APPLY Please apply online via our website at: GET INVOLVED/EXHIBIT LONDON 2016 There are 4 stand options BridalNEXT! *criteria apply Classic Premium Sponsorship stands ALL exhibitors will get our marketing list of attendees and 2 pairs of complimentary tickets to give away for the Saturday and Sunday shows. 210 for BridalNEXT! Stand 2ms x 2.5ms 20 stands available We want to keep it real and encourage new wedding businesses so we have a limited number of concessionary stands available for businesses in all wedding categories. These stands will be chosen from applicants by the Most Curious team. ONLY open to businesses launched no earlier than 1 JANUARY Not open to previous BridalNEXT! exhibitors. 330 for Classic Stand - 2ms x 2.5ms 80 stands available Our new generous and spacious single stands will give you heaps of room to showcase your business. 435 for Premium Stand 2ms x 3ms 15 stands available Choose where your stand is located and get a FREE blog post on our website and social media pages. You will also have your business s logo with a click through featured on our sponsorship page under our main sponsors. 895 to be a Most Curious Sponsor 2ms x 4ms 5 stands available This is the mega-choice for maximum exposure! Only 1 stand available for individual wedding categories, e.g. bridal wear, hair and make-up, venue, transport, photography, stationery etc Our sponsor package includes: Top billing on the sponsorship page of our website with your logo, a short biography about your business and a click through to your website Priority choice of stand location Promotion on our social media pages and 2 FREE blog pieces on our website 1 dedicated mail-out about your business to our mailing list of current brides Includes cost of stand Option to showcase your service as part of our event e.g. a stationery company may like to design the program or a make-up artist host our bridal hair and beauty pamper area with full credits on all promotional literature and activity.

10 STAND DETAILS Stands are 2 metres in depth, starting from 2ms x 2.5ms. We encourage you to be creative in your allocated space! We will provide a table and chairs upon request in the booking form. All stands are without partition walls and we cannot guarantee a space against a wall, other than to sponsors and premium exhibitors. GET INVOLVED/ OTHER OPTIONS Approved Directory from 1 October Choose not to exhibit? You can still be in our Approved Most Curious directory for 60 for a 12 month listing, benefitting from all the press and media exposure the show will receive. Flyers - 30 Display up to 500 flyers at the event at a prominent and styled display area Goody bags - 30 Add a promotional item to the goody bags for press and VIP Brides. This must be an item and not a flyer, unless the flyer gives a discount for a wedding service. At least 75 items and up to 400. Fashion Show The Most Curious Fashion shows are all about inspiring couples by showcasing the most unique and beautiful ideas for stylish brides and grooms. If you would like your pieces featured in the fashion shows, which will takes place on both days of the show weekend, the cost for this is 100 per exhibitor for a minimum of 5 pieces to be featured. You will also be credited during the show and on the fashion show literature.

11 EXHIBIT/ENQUIRE/ATTEND Website Facebook facebook.com/a.most.curious.party Instagram mostcuriouswedfair #amcwf Exhibiting enquiries and Production Marketing, PR and Styling

12 PRICE LIST AT A GLANCE EXHIBIT PRICE LIST - AT A GLANCE GET INVOLVED - OTHER OPTIONS STAND SIZE(m) AVAILABILITY ADDITIONAL BENEFITS PRICE bridalnext! 2 x stands Entry into Rock n Roll Bride bridalnext! competition Only open to businesses launched since 1 January 2013 Classic 2 x stands Standard package including directory listing, promotional support, free tickets and marketing list Premium 2 x 3 15 stands Choice of stand location Sponsorship 2 x 4 5 stands 1 per wedding category FREE blog post Social media promotion Business logo and link on sponsorship page Priority choice of stand location TWO FREE blog posts Social media promotion 1 mail-out to mailing list OPTION DESCRIPTION BENEFITS PRICE Approved Most Curious Directory Goody bags Flyers Fashion Show Approved directory for businesses not exhibiting at the show Add a promotional item to the goody bags for brides and press (not flyer) Display your flyers in a prominent and styled display area Take part in our fashion Image and click through link in our Approved Directory for at least 9 months At least 75 and up to 400 per business Up to 500 flyers per business At least 5 pieces per business Credit on show literature Top billing on sponsor page Logo on homepage Option to showcase your service as part of the show

13 12-13 March am pm The Old Truman Brewery 81 Brick Lane London E1 6QL amostcuriousweddingfair.co.uk facebook a.most.curious.party instagram mostcuriouswedfair #amcwf Photography by Natalie J Weddings Dresses Velvet Johnstone and Belle and Bunty Accessories AM Faulkner Millinery Jewellery Eclectic Eccentricity Stationery Oh Squirrel Cutlery Helene Millot Furnishings Crockery Hackney Potter Cake Lily Vanilli Flowers Vervain Media Pack design Amanda Wayne & Aimee Capstick Sponsored by As featured in

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