CREATIVE SERVICES LED CONTENT CREATION GUIDE

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1 CREATIVE SERVICES LED CONTENT CREATION GUIDE Developed For BALTIMORE RAVENS 1

2 CONTENTS & CONTACT INFORMATION TABLE OF CONTENTS Display Overview Ribbon Board Specifications Sending Assets To Creative Services To Produce Content ACCOUNT MANAGER CONTACT Nick Long Direct: ext Cell: Sites for electronic delivery of content are available. Information will be provided from your account manager. Website Toll-free Fax Address nd Ave., PO Box 5135 Brookings, SD USA Copyright 2013 Daktronics Inc. Manuscript and artwork in this proposal is protected by copyright and may not be reproduced in any form without permission of Daktronics Inc. No part of this proposal may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any other information storage and retrieval system, without prior permission in writing from Daktronics Inc. DD Contract #: C

3 DISPLAY OVERVIEW 1172 x x x 72 CAMERA BAYS (Gaps) 13,944 x 72 - TOTAL 13,944 x 72 - TOTAL 3

4 RIBBON BOARD SPECIFICATIONS TWO OUTDOOR RIBBON BOARDS Display Size: 13,944(w) x 72(h) Square Pixels CONTENT SPECIFICATIONS Color Mode RGB Resolution 72 dpi Static File Formats BMP, GIF/GFF, JPG/JPEG, PNG, TGA, TIF Animated File Formats Uncompressed AVIs - Set Max Rate to 25 mbps Pixel Aspect Ratio Square Pixels Frames Per Second 30 (Show Control) 13,

5 SENDING ASSETS TO CREATIVE SERVICES TO PRODUCE CONTENT Daktronics Creative Services is available for all your content needs. Simply follow these guidelines when sending assets to the creative services team. GENERAL GUIDELINES All assets must be received by Creative Services before production can begin. Assets may be submitted through Creative Services ftp site, on data DVDs (not playable DVDs), CDs or via (if under 10MB) to the appropriate Creative Services Account Manager (AM). Passwords for Project Central or the ftp site will be provided by your AM. Submit Corporate Identity Guidelines (containing logo and color usage). Artwork of a lower quality than required by LED display technology adds time to the creation process due to redrawing or recreating. Creative Services can redraw or recreate artwork but for an additional cost to the client. When submitting storyboards or layout designs, make sure to create ideas in the approximate proportion of the display the proposed content will run on. FONTS Format as text (TXT) or rich-text (RTF) files. If a message requires a specific font, the entire font may be submitted in PC format. The message may also be typed in Illustrator, converted to outlines and submitted as an AI or EPS file. LOGOS Logos should be submitted as vector art in Adobe Illustrator (AI) or EPS files whenever possible so that scaling and effects may be applied without any resulting loss of image quality. If necessary, logos may be formatted as highresolution (300 dpi), layered, Photoshop (PSD) files. Reversed logos (those appearing on a black or colored background) are preferred over traditional logos (those appearing on a white background). IMAGES Images should be submitted as vector art in Adobe Illustrator (AI) or EPS files whenever possible or create images as a high-resolution (300 dpi), layered, Photoshop (PSD) files. Any artwork not available in vector graphic format should be of the highest quality and resolution available. Acceptable file formats include: BMP, JPG, PSD, TIF. STILL GRAPHICS Still/static files need to be submitted in the following formats: BMP uncompressed, PSD or JPG at high quality. GRAPHIC ELEMENTS Adobe Illustrator (AI, EPS) in RGB colorspace is preferred Adobe Photoshop (PSD) in RGB colorspace, at least 72 dpi with alpha MOTION/ANIMATED FILES Motion/animated files need to be submitted as an uncompressed files. VIDEO FILES Submit raw or master video footage without graphics or text overlays. Acceptable formats include: BetaSP, DVCPro, DVCAM, HDCAM, DVCPro HD or uncompressed AVI files. Do not submit playable DVDs. VIDEO ELEMENTS Uncompressed AVI (compressor = None) 30 fps, non-interlaced footage is preferred Mini DV or BetaSP only VIDEO ELEMENTS All animations must be created at the full pixel length and supplied at 30 frames per second as uncompressed AVI files Flash Files are not accepted Note: When creating for the South side, please supply at full length of board: 13,944(w) x 72(h) DUE DATES All client supplied artwork must be in the correct formats and received at least two (2) weeks in advance of the air date. PLEASE UPLOAD GRAPHIC ELEMENTS OR FINAL ANIMATIONS TO: ftp.ancsports.biz login: BAL_guest password: gate10 5

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