Join the South East s fastest growing wedding show

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1 ExCeL, London 3 4 October & April Join the South East s fastest growing wedding show

2 Be a Part of it We re committed to delivering the highest quality, regionally-focused wedding shows in the UK, with the best ratio of visitors to exhibitors. The Wedding Fairs ExCeL, London presents you with the opportunity to meet face-to-face with over 15,000 visitors annually, all from your catchment area. Category limits We limit both the total number of exhibitors and the number of exhibitors within each product category at each of our shows, to ensure our exhibitors are not over-saturated with competition and to ensure you get maximum return on investment. Our exhibitors and partners all benefit from this unique event model: - A great platform to meet brand new customers from season to season - The perfect place to sample products to a highly targeted audience - Engage with visitors in a fun and vibrant atmosphere - Gain valuable customer feedback and build awareness of your business ASK US ABOUT MULTI-SHOW INCENTIVES Sponsorship Talk to us about the best way for your brand and products to mix with our visitors. We will always tailor a bespoke sponsorship package to meet your specific objectives. Maximise your exposure through alignment with one of our much-loved features. Champagne Bar, Stages & themed features, Themed Restaurants, Front of House, Catwalk, Tasting Sessions, The VIP Experience, Seating & Rest Areas, Planning Workshops, Product Supply & Product Placement Previous Partners and Sponsors include L Oreal, Laura Mercier, Lancôme, John Lewis, David s Bridal, Moss Bros, Elizabeth Arden, SPJ UK and World Of Wedmin. To find out more contact: It s been such an amazing show for us. We actually had a queue going round the stand it s all about footfall and getting people through the door. I have a target that I set my team and we achieve it here. Charging an entry fee ensures a really good class of visitor and raises the bar. Confetti & Lace Bridal

3 Our Visitors We re passionate about giving our visitors the ultimate day out for wedding inspiration. Excited brides-to-be and their bridal parties come eager to research, source and buy everything they need for their big day. Our ticket pricing structure ensures that you meet with visitors who are serious and ready to buy, whilst our industry-leading line up of show features and entertainment enhances the visitor experience. The Wedding Fair at ExCeL, London 7,050 visitors (3,039 brides) attended the Autumn 2014 launch, with an 85% paid audience. Where Brides Came From Wedding Date 65% of Brides looking for dresses at the fair 36% of Brides looking for a venue at the fair 25% of visitors opting for VIP package 58% with budget of 10,000 25,000 13% with budget over 25,000 85% would recommend our event to a friend London & Greater London 40% 2. Essex 23% 3. Herts & Beds 15% 4. Kent & Surrey 15% 5. Berks & Bucks 4% 6. Middlesex 5% % 1% 21% 75% ExCeL London s most successful wedding show to date September 2014 saw the launch of our new Wedding Fair at ExCeL. With over 7,000 visitors, this was our most successful launch show to date, plus the busiest wedding show the venue has ever hosted. Visitor numbers are set to increase for the 2015 editions, so get in touch with our team today to secure your space. A brilliant show run by a helpful and dynamic team, we met so many lovely couples and had a fantastic return on exhibiting at the fair - we ll be coming back for as long as it s running! Richard Bostock Photography

4 Around the show Each one of Mercury Events Wedding Fairs has a varied number of ways for our visitors to spend their day. Catwalk Shows Stunning 35,000 shows produced by one of the UK s leading choreographers featuring a huge range of wedding dresses, menswear, Mother of the Bride attire, bridesmaid s dresses and accessories. Entertainment Stage Showcasing the best musicians, entertainers and performers to help visitors choose the perfect reception entertainment to suits their tastes. Inspired Bakes: A Wedding Cake Showcase Visitors can view a display of popular current wedding cake themes. Tasting Sessions give the audience an unrivalled chance to discover more about wedding dining options, whilst Wedding Planning Sessions allow them to ease any worries with advice from the experts. Champagne Bar Reflection on the days inspiration over some bubbly. You & Your Wedding Presents, The VIP Ticket Our new VIP ticket package is in partnership with leading national title, You & Your Wedding. VIP ticket holders gain access to an exclusive VIP lounge with a dedicated champagne bar, sommelier sessions, makeup master classes and bridal beauty gifts from our partners. The Essential Bridalwear Collection Bringing together your region s leading bridal boutiques. Visitors can pick their favourites from the Catwalk, with the added bonus of being able to have personal fittings and consultations. I was very impressed with the Wedding Fair at London Excel, mainly the amount of people who attended the show. I had new clients from the moment the doors opened right up until closing time on both days. I honestly could not have asked for anything better! Elizabeth Rita Makeup Artist

5 Marketing Opportunities As an exhibitor you have access to a multi-channel marketing & PR campaign, guaranteed to deliver thousands of brides from across your region. Digital Generated by our active website and social networking platforms, in addition to banner adverts, editorial and campaigns with leading wedding websites and blogs. Broadcasts Monthly broadcasts and e-newsletters sent to targeted segments of our Bridal database. Direct Marketing Targeted mailings including flyers, postcards and discounted ticket offers. Print Advertising Extended across the leading national and regional trade publications, magazines and newspapers. Radio campaign through Heart FM Outdoor & Mall Campaign Public transport advertising across TUBE, DLR and South Eastern rail services, along with a major in-mall advertising campaign within our partner shopping venues. SMS Our SMS reminders and easy ticket-purchase messages reach out to over 30,000 contacts across the UK. With thanks to our key media partners: The show had a real buzz to it and we met with some great couples. We have taken several orders already and are in discussion with others, so we are optimistic we are going to get an excellent return on our investment. Etoile Bakery

6 76% of exhibitors voted us as the Friendliest Show Organisers in the industry! Our Team To be part of our portfolio of unmissable wedding events run by the experienced team at Mercury Events, call us or us today to ask about stand availability and the best options for you to get involved. Laura Harrison Show Manager +44 (0) We had a truly fabulous time at the show and did better than we expected. The footfall was fantastic and the team were extremely supportive. Elizabeth May Cake Company Follow us: Images courtesy of Louise Bjorling Photography, Steve Gerrard Photography, Fusion Ltd and Tom Haliday Wedding Photography.

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