EUROPEAN DIGITAL SIGNAGE MARKETS

Transcription

1 EUROPEAN DIGITAL SIGNAGE MARKETS GfK Monitoring of Energy Efficiency via Standards and Labels Beate Diga and Juergen Boyny (GfK Retail and Technology GmbH), Lucerne,

2 Agenda Introduction of the two different GfK tracking levels POS - and Distributor Panel Digital Signage Methodology, Definition, European Market Assessment GfK POS - and Distributor Panel results for TV and Digital Signage sales related to their cumulative energy balance 2

3 GfK POS and Distributor Panel 3

4 What is GfK Retail and Technology s scope of services? +90 countries Global coverage and local market expertise Volume, value, features, pricing, distribution Point-of-sale data from > 425,000 sample shops worldwide 400+ product groups tracked & features 14.5 million SKUs (articles) in our database, 1.5 Million new SKUs per year Channels (online & offline) Weekly, monthly, quarterly reporting 4

5 GfK POS- and Distributor Panel Sell-In Manufacturer/Vendor Distribution Sell-Through Distribution & Sub-Distribution B2B Point-of-Sales Sell-Out E- Commerce Mass- Merchandiser CE Stores B2C/Consumers Telecom Retailer Office Retailer Computer Retailer Reseller SME Reseller Large Enterprise consumer demand street pricing seasonal effects channels structures assortment structures 5

6 GfK POS Retail Tracking Panel Wholesale Manufacturer Retailers/ Internet/ Operators GfK Retail Tracking Facts monthly / weekly / daily EPOS data collection (sell-out, price, stocks, distribution) by single product (SKU-StockKeepingUnit) for defined product groups Consumer 400+ product groups audited 1,500,000 new SKUs per year 425,000 shops audited worldwide in defined POS channels with representative samples extrapolated to the GfK POS Panel Market 6

7 GfK s top cooperating retailers at POS (examples) Top 50 Cooperating Retailers - Example 425,000 shops worldwide deliver data every month/week to represent a universe of 2.3 million shops North American Retailers only referring to their activities outside North-America 7

8 Across 30 European markets more than 160 distributors cooperating with GfK EU - Public Displays Digital Signage 500 TSD UNITS/ 2014 DE TSD UNITS Hotel TV/

9 Digital Signage Methodology, Definition, European Market Assessment 9

10 Digital Signage one of the most powerful sources for media information Hospitality / Health care Retail Transportation Education Industry Marketing Digital outdoor advertising 10

11 Definition Digital Signage Public Displays, which are special designed for usage in public areas (e.g. Airports, train stations, POS-Applications), in conferences, or for outdoor, broadcast and/or digital signage purposes; also a pure marketing definition/positioning "public display" is possible. based on Industry classification only displays w/o TV (Hotel TV) all inch sizes Distributor Panel sales through information on single article base (SKU s) directly from the corresponding distributors in more than 30 European countries EU 21: Austria, Belgium, DK, Estonia, Finland, France, Germany, UK, Hungary, Italy, Latvia, Lithuania, Netherland, Norway, Poland, Romania, Serbia, Slovakia, Spain, Sweden, Switzerland w/o direct industry sales coverage appr 50-60% Reported Facts e.g. Energy Consumption Market size units, value, price Feature shares e.g. inch size, brightness, energy consumption All energy consumption related market information analyses are based on secondary statistics, namely the industry specifications (provided as selfdeclaration by manufacturers in industry specification sheets) on single model level. 11

12 Digital Signage European market assessment June

13 GfK results for TV (POS) and Digital Signage (Distr) sales related to their cumulative energy balance 13

14 GfK POS Panelmarket sales for TV in EU 21 and the development of average energy consumption 71 kwh/ year 14

15 GfK POS TV sales by inch classes related to the average energy consumption 15

16 In higher inch classes the share of A+ and better devices increases significantly. Absolute consumption as a criteria 16

17 GfK Distributor Panel results for Digital Signage related to their cumulative energy balance An additional detailed brand analysis gives you insights into: special reports, latest news, extraordinary developments regarding the market (e.g. UHD, OLED), special regional or location insights portfolio and assortment structures by brand and benchmarks vs. the general market development brand share by units and value also by features Finally, the report also contains the latest trends and forecasts on future volume and value developments. 17

18 The increasing inch classes above + 50 accounting for more than 50% of the realized turnover in Digital Signage 18

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20 GfK Distributor Panel EU 21 Public Displays Jun 14-Jun15 Monitors >=32 Inch B2B PTV/Flat >=32 Inch Consumer PTV/Flat >=32 Inch B2B , , kwh/y , , , , , , Units (Monitors PUBLIC B2B) , , , , , , , Inch Inch Inch Inch Inch Inch 61+ Inch GfK 2015 Inch Classes

21 EU 21 Public Displays extrapolation of the energy consumption data from 4h/day to 24h/day Monitors >=32 Inch B2B (24/7 Running Time) kwh/y Inch Inch Inch Inch Inch Inch 61+ Inch Inch Classes 21

22 Executive Summary The very successful energy labelling of TV in Europe shows that all display technologies are adaptable for energy labelling. The clear communication of energy standards via labels supports consumers and B2B sales in their purchase decision. Display and TV technologies are growing together, thus it is important to have joined energy labelling across product categories. A dynamic and quicker European market monitoring before and after the setting of minimum performance standards would support the Ecodesign directive significantly. 22

23 Beate Diga GfK Retail and Technology GmbH Nordwestring Nuremberg Germany 23