small screens : big dreams small screens : big dreams

Transcription

1 small screens : big dreams

2 Content Mobile phone coverage What is UMTS? Mobile phones and TV Interactivity Content opportunities

3 Mobile phone users Growing by a day More than 2 Billion users in 2007, representing a handset for every 3 rd person on the planet.

4 Trends 2G to 3G From GSM, via GPRS to UMTS New Handsets New Features

5 From 2G to 3G What is UMTS? Standing for Universal Mobile Telecommunications System More than 140 licenses have been awarded worldwide.

6 New Handsets Are becoming more diverse and sophisticated: color screens in-built cameras PDA functions High speed data access Video players JAVA engines

7 37 Million handsets with inbuilt cameras and multimedia players have been sold in 2003

8 New features Multimedia content Multimedia Messaging Internet/Extranet Access Instant Messaging Rich Voice Location Based Services Games

9 Multimedia Content Graphics Video Clips Music Locator Services

10 Multimedia Messaging A combination of photos, video clips, audio clips, graphics or text can be sent to other devices. Video phone calls

11 Internet Access Mobile access to , web pages or intranet resources

12 Instant Messaging real time text based messaging via the internet. For example via ICQ Can be extended to Rich Voice

13 Location based services Allow users to receive information about close by restaurants, shops, petrol stations Information for tourists - City guides Access to maps

14 Games Java based Action, Strategy, Quiz, Sports

15 Mobile Phones and Television So what if one day mobile phones really compete with PC s and TV sets?

16 Watching television is passive from its origin, so why Interactivity? Action needs to come from both ends Use for the viewer

17 New opportunities for content producers and distributors New innovative products and features Additional revenues Interesting target group for advertising partners

18 Mobile Phones and Television Active Features Votings SMS Chat Interactive advertising Games Passive Features Watch clips and listen to music Download additional information

19 Unbranded Content versus Branded Content

20 Unbranded Content certain content categories always seem to work Erotic Edgy and cute animation Romance and Love Special Events Christmas, Mothers Day

21 Branded Content Edgy Animation Cult and Classic Animation Fan Related Sports

22 Music Videos Interviews News MP3 Downloads

23 Not everything that works on TV, will work on mobile phones Why?

24 Success is a question of: Impact Length Camera Angle and Speed Story Line

25 The secret is Content Enrichment

26 Case study and example small screens : big dreams

27 Petey and Jaydee go Exploring Sold to 35 countries and still growing on offer to channels, mobile operators and content portals as a full package Produced by Momentum Animation Studios Pty. Ltd., Australia Distributed by ohm:tv

28 The TV Series The two 'wicked aliens' use their spaceship to go exploring in various locations in these animated 45-second clips. Follow along as they encounter all the fun bits of human tools and tricks in: Series 1: The Kitchen Series 2: The Toolshed Series 3: The Bathroom Series 4: The Home Office Series 5: Petey Vs. Jaydee Alien Games But it's not always safety first for the little green guys - the electric razor, the coffee percolator, paper shredder and many other items are just way too tempting for Petey and Jaydee! Though for poor Petey it always ends in a green mess...

29 The World of Petey & Jaydee Clips Images Screensaver, MMS JAVA Game

30 The World of Petey & Jaydee Song and Music Video Multi-user TV - Game Merchandising

31 Business Models Minimum Guaranty plus Revenue Share Minimum Guaranty one time flat fee for first 6 months, followed by monthly MG. Flat Fee for Introduction Period, max. one year

32 Introduction to ohm:tv ohm:tv specializes in distinctive services regarding creative and innovative cross media formats creation development realisation distribution For more information please visit

33 BIOGRAPHY HANS SPIELTHENNER MANAGING DIRECTOR, OHM:TV Hans Spielthenner is Managing Director of ohm:tv where he oversees the strategic development of the company, which also incorporates all aspects of international sales and marketing. With offices in Cologne and Vienna ohm:tv provides innovative TV formats, animation, interactive programming and mobile applications to producers, mobile phone operators and programming managers all over the world. Before setting up ohm:tv he has also maintained the position of International Roaming Co-ordinator for Mannesmann Vodafone, Austria and International Sales Executive at peppermint in Munich, Germany. Hans Spielthenner graduated from Innsbruck, Maastricht and Madrid with a degree in International Management, with a strong focus on media management.

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