India Online Advertising Industry Growth and Forecast 2016

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1 Brochure More information from India Online Advertising Industry Growth and Forecast 2016 Description: India offers huge business potential for online advertising industry with rising population, growing income level and changing lifestyle. With increasing number of educated people and migration to urban areas, increase adoption in Internet and online advertising is being witnessed. Despite the growth, many challenges continue to plague the industry such as underdeveloped infrastructure and lack of faith of both advertisers and audiences. Key Highlights in the Report: - The online advertising is developing rapidly in the country but a fall in advertising revenues have been noticed during 2009 due to the global economy slowdown, while overall advertising industry in the country registered 22.00% and 12.04% growth in 2007 & The total advertising spending declined 6.80% from 2008 level due to its dependency over other industries and country's economy. Year 2010 has shown a recovery period and advertising spending increased by 19.27% from 2009 figures (USD ~ billion in 2010 and USD ~ billion in 2009). - In 2010, demand for online advertising grew 34.14% and surpassed growth rate of other advertising formats like TV, print and radio. The factors that helped the industry growth were, increase in internet penetration, e-commerce, social networking and population growth. The online advertising industry grew from USD ~ million in 2006 to USD ~ million in Display advertising has always been the leading category in the online advertising market. In 2010, display advertising accounted for 48.25% of the online advertising; USD ~ million and 22% growth over 2009 was registered by the segment. In India, the online display advertising spent per user was INR ~ in 2009, which is low when compared to other developed countries. Also, in terms of USD ad spent per user declined in 2009 compared to 2008 due to fall in USD currency rate. Contents: 1. The Indian Online Advertising Market - An Overview - Value Chain Analysis - Market Size - Total Advertising Spending - Online Advertising Spending 2. Online Advertising by Category - Display Advertising - Online Text Advertising Market - Online Mobile Advertising - Online ad-spend break up by industry - Display Ad Spend by industry 3. Industry Trends - Importance of On-line Advertising by Demography - Role of FMCG in Online Advertising - Amazon in Indian Market - Advertising Regulation in India - Opportunities for Social media - Online ad networks in India 4. Major Driving Factors - Internet Users and broadband Penetration - Growth Driven by Rising Population - Literacy Rate - Growth of E-commerce - Cost Effectiveness

2 - Increasing User base in Social Networking Sites 5. India Macro Economic Factors - GDP Growth Makes the Market Lucrative - Rising Per capita Income - Inflation - Population 6. Mergers & Acquisitions/Deals 7. Future Outlook of Indian Online Advertising Industry Online Display Advertising 8. Appendix - Forecast Methodology - Data Collection Methods - Approach - Multi Factor Based Sensitivity Model - Targeting Methods - Final Conclusion - Definition - Abbreviations - Disclaimer List of Figures: Figure 1: Online Advertising Value chain Analysis Figure 2: Indian Advertising Expenditures by Media in 2010 (%) Figure 3: India Online Advertising Spending ( ) Figure 4: Online Display Advertising Spending ( ) Figure 5: Online Ad Spend Per User (2008 & 2009) Figure 6: Online Text Advertising Spending ( ) Figure 7: Online Mobile Advertising Spending ( ) Figure 8: Display Advertising break-up by Industry in 2010 Figure 9: Online Display Advertisement Popularity by Demography 2010 Figure 10: India Internet Users and Penetration ( ) Figure 11: Literacy Rate in India Figure 12: E-commerce Market in India ( ) Figure 13: Facebook Users Segmentation by Age Figure 14: India s Gross Domestic Product ( ) Figure 15: India Annual Population ( ) Figure 16: Indian Online Advertising Spending Forecast ( ) Figure 17: Display Advertising Spending Forecast ( ) List of Tables: Table 1: Text Advertising break-up by Industry in 2010 Table 2: Online Ad Networks by Funding Table 3: Leading Online Activities Table 4: India Broadband Penetration ( ) Table 5: Average CPM across Various Media Table 6: India CPI Annual Inflation (%) ( ) Table 7: Mergers and Acquisitions (Jan Mar 2011) Table 8: Cause and Effect Relationship Analysis between Industry Factors and Expected Online Advertising Market Prospects Table 9: Cause and Effect Relationship Analysis between Macro-Economic Factors and Expected Online Advertising Market Prospects Ordering: Order Online - Order by Fax - using the form below

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