K7 s NORDIC FORMAT SCREENINGS

Transcription

1 K7 s NORDIC FORMAT SCREENINGS

2 Welcome Everyone I work for K7 Media, the UK-based consultancy run by Keri Lewis Brown. We advise clients on their international acquisitions and work closely with clients in a number of territories. I m going to show you a selection of clips from new formats that originate from the Scandinavian market and we ll discuss some of the main trends along the way. After this session we will have a panel discussion with some experts from the region who will explain a little more about why the Nordic countries create such strong creative content. During the clips we will notice that the biggest trends coming through are constructed reality, new technology, interactivity and male programming. It feels strange to be beginning a presentation at MIP Formats talking about constructed reality but this genre is massive and is breeding some of the biggest hits at the moment. Titles like MTV s Jersey Shore are already international hits and newer titles such as All3Media s The Only Way is Essex and BBC s Junior Doctors will be talked-about this market. We need to alter our thinking of the format market slightly and look at some of these modern formats as being about craft over construction. A great example of this trend is our first clip which is from Banijay International. This series aired on TV3 in Denmark. 02

3 NIGHTLIFE Denmark Most territories have successes on air that feature the blue flashing light professions, the nice thing about the series we have just seen there is that the genre is extended to include professions that may never have been documented. The next clip I am going to show you would appeal to the same young demographic as Nightlife. Roast the Nation is being sold at this market by the new distributor Nordic World which represents a variety of Nordic Producers and Broadcasters. This clip is an anti travel show from Baluba and is at the pilot stage for Comedy Central in Sweden. 03

4 ROAST THE NATION Sweden The show follows the current micro trend for anti-travel. You may have heard of Mentorn s An Idiot Abroad which has been a hit in the UK and has aired various countries with Karl Pilkington reluctantly leaving his comfort zone and seeing the world. Roast the nation is a good example of a format that could appeal to a male audience. Ideas that sit in the schedule with male-skewing titles like motoring shows or American comedies are widely sort. This next format began on YLE in Finland earlier this year. EDUCATION FOR DUMMIES Finland 04

5 Notice that many factual entertainment shows include some sort of animal slaughter these days, whether teens are going abroad kill their own beef burger or people learning to cook kill their own chicken. (I probably notice this more than others because I am a vegetarian.) This reoccurring theme is a clear ratings winner and the next clip is from a successful cookery show which has aired on DR and is being sold at this market by Banijay International. WHACK 'N MUNCH Denmark After the clip we saw there the pair travel to find a Moufflon to kill and then create a whole meal around the meat using local ingredients. In case anyone is wondering what a Moufflon is - don t worry I didn t either so by the power of mobile technology I looked on the internet earlier and it is a Mountain sheep found mostly in Corsica and Sardinia. The next clip is a new launch from Nordic World at the market. Some of you may recognise the opening credits as the song went viral and the youtube video of the credits had over 3 million views in the first two days it was available. This sort of free publicity must have been a dream come true for TV2 Norway. Let s take a look at Golden Days which began in 2002 and aired for a fourth season in

6 GOLDEN DAYS Norway I mentioned that Golden Days went viral and it appeared on my Facebook page. If I am going to watch a series on television I am now surprised if I can t do something online at the same time. Every woman here has had the experience of seeing someone on television wearing a nice dress and wondering where it is from. The next format we are going to look at goes some way to solve this problem. SHOP AMOK Denmark Our next format Shop Amok, appeals to young people and allows them to interact with what they see on screen. The advertiser funded series features a Vera Moda shop and the inclusion of Vera Moda clothing did not overface or annoy consumers but showed the fashion products off very well. 06

7 The next teen-friendly format I am going to show you is Teenage Boss which is being launched this market and will air later this year on NRK1. The format is being sold by DRG as part of a deal with NRK in Norway and has already been commissioned by DR in Denmark. TEENAGE BOSS Norway Teenage Boss is a brand new format that includes some of the traditional format pillars we have come to expect from life swap formats or makeover shows. Another of these titles with traditional format pillars is The Blind Chef which is a cost-effective title airing with success on Nelonen in Finland. THE BLIND CHEF Finland 07

8 Banijay International is bringing a new makeover series to the market. This series takes a very emotional story and helps the victims to makeover a room in their house. RENOVATION ANGELS Sweden We have now seen nine clips and none of them have been a game show format. Game shows just don t seem to in demand in the Nordic territories. Looking at game shows in the UK market, Keri Lewis Brown from K7 recently wrote an article about how these formats don t appeal to the under-45s. I must admit they certainly aren t something I would ever choose to watch. When we look at other formats from Scandinavia that have travelled, Minute to Win It/Perfect 10 is the one that everyone thinks of. This game show is airing with success in many territories. One of the keys to the programme s success is that it is so easy to play along at home. Another example of this game show technique is Bingo Banko from Babyfoot which was very popular at last year s market. The next clip we are going to look at is another play-along game show idea that has aired for six seasons in Sweden but is relatively new to the international market. 08

9 CRISS CROSS Sweden Criss Cross appeals to the key Family Entertainment audience and could be adjusted to fit various timeslots. Looking at children s game shows we see that this audience also want more than question and answer. The growth of the gaming culture will lead us to see more content like our next clip Blobo. This is one in a series of shows where the producer s IP is in the technology rather than the game play. BLOBO Finland Nothing appeals to as many demographics as comedy. In the youtube generation comedy lends itself to short videos that can be accessed on the move. 09

10 This next format is constructed in a way that can be used to show off your country s emerging comedic talent or showcase established names. COMEDY COMBAT Finland Staying with primetime entertainment, we have to end on the Norwegian hit format BATTLEPOP. The new music competition appeals to a mass audience and began three weeks ago on NRK with high ratings which increased for the second outing. BATTLEPOP Norway 010

11 I hope you have seen something in this presentation that either introduces you to the creativity in the Nordic countries or reminds you of the many possibilities to work with the independent companies in the region. This presentation has only scratched the surface of the content from the Nordic region - go and speak to the companies from the region this week and see what else they have to show you. Have a great day 011