Commercial potential of traditional and specialty food products in Africa

Transcription

1 Commercial potential of traditional and specialty food products in Africa

2 Robert van Otterdijk Food technologist FAO Agro-industry officer 25 years work on agro-industries development in Africa

3 The promotion of traditional food products. Problem of commercialisation of agriculture in a strongly competitive globalized market. Small producers don't stand a chance with products that are produced on a large scale. Specialty foods or drinks, very specific and unique, are an opportunity for alternative agro-industrial development. Small countries and historical local areas can become renown for unique products - the One-Village-One-Product (OVOP) concept. Appeal to people's sense of culture and history - exploiting a unique competitive edge. Many traditional foods are of high nutritional value, and are worthwhile to be saved from extinction.

4 Chikanda in Zambia a meat analogue from the chikanda tuber and groundnuts. Ms Bernhilda Kalinda

5 Wonjo in The Gambia a soft drink form the hibiscus flower. Ms Amie Jallow-Jatta

6 Ntoba Mbodi in Congo-Brazzaville fermented cassava leaves. Ms Emma Kaoudi

7 Ogiri in Nigeria a condiment from fermented pumpkin seeds. Dr. Ayodele Olorunda

8 Palmwine in Ghana fermented juice from the bark of the oilpalm. Pito in Ghana a malted beverage from millet. Mr Michael Boateng

9 Chikanda in Zambia a meat analogue from the chikanda tuber and groundnuts Tuberous orchid plant that belongs to the family Orchidaceae and genera Disa spp. Wild plant that grows in swampy areas of northern Zambia. Rich in carbohydrates, protein, calcium and minerals

10 Chikanda in Zambia a meat analogue from the chikanda tuber and groundnuts Highly informal market. Wild plants of chikanda in dambo areas Tubers harvested by local people Tubers sold to traders Cooked chikanda sold in markets Processing of chikanda at home level Resale of chikanda tubers to final users

11 Intake of Chikanda tubers CCP1 Cleaning Grading Sorting Peeling Washing Drying CCP2 Dry storage at ambient temperature Milling and sieving Intake of raw dried groundnuts CCP1 Milling and sieving Cooking groundnut paste Weighing all ingredients Simmering Baking CCP3 Adding and mixing soda Adding and mixing chikanda meal and groundnut paste Cutting/ slicing Packaging CCP4 Chilled storage

12 STRENGHTS High nutritional value of cooked chikanda Simple process and availibility of equipment locally Easy propagation of chikanda tuber Sizeable tuber harvested in about 3 months Raw material and ingredient available locally Profitability of the process Local knowledge of product quality and process WEAKNESSES New process, no set up factory (lack of expertise) Poor GMP at home scale level No formal trained staff in Chikanda process Lack of knowledge and structured market OPPORTUNITIES Ease of scaling up the process Awareness on the profitability Source of income for rural population Available source of finance for new business Institutions to carry out r&d THREATS Competition from local crops due to high cost of the chikand tuber compare to other cereal and tubers Lack of good market information Poor and inadequate infrastructural facilities Lack of propogation of the tubers Absence of incentive promotions of SMEs Consumer, supermarket, restaurant markets available Well appreciated food with high nutritional value

13 Items Quantity (kg) Unit cost First year costs (US$ per kg) (US$) Raw Material Chikanda Peeled tuber Dried Groundnut Baking Soda, salt, chili, water Operating supplies 105 Packaging 499 Utility Transport costs Maintenance costs 700 Salaries & wages Rent Administrative expenses 472 Total costs African polony Description First year (US$) Sales Operating expenses Depreciation Interest on loan Income taxes (35%) 0 Net Profit Net profit/sales 31%

14 Ntoba Mbodi in Congo-Brazzaville Fermented cassava leaves Cassava (Manihot esculenta) cultivated on all Congolese regions Roots are basic staple food. Leaves are rich in proteins (17-34%), fibres (16-26%), minerals and vitamins.

15 Reception of raw material Removal of petioles Treated water Cleaning (washing) CCP1 Drying Waste water Cutting Fermentation CCP2 Reduction of cyano-glucosides Packing Drying CCP3 Ingredients (onion, okra etc) Ntoba Mbodi Grinding Dried Ntoba Mbodi Ntoba Mbodi Sauce

16 STRENGHTS High nutritional value as opposed to cassava roots Simple process and availibility of equipment locally Wide-spread and large-scale propagation Raw material and ingredient available locally Local knowledge of product quality and process WEAKNESSES No set up factory (lack of expertise) Poor GMP at home scale level No formal trained staff Lack of structured market and market information OPPORTUNITIES Ease of scaling up the process Source of income for rural population Institutions to carry out r&d THREATS Poor and inadequate infrastructural facilities Absence of incentive promotions of SMEs Fresh leaves have high variation in price Consumer, supermarket, restaurant markets available Well appreciated food with high nutritional value

17 Items Quantity Unit Unit price (US$) Total costs (US$) Ntoba Mbodi sales kg Fresh cassava leaves kg Water litres Packaging Main packaging 252 pack String 216 pack Polyethylene bag Salary and wages Knives Bowl Total production cost Net profit Net profit/sales 46%

18 THANK YOU