Get Tea-Gether in support of the McGrath Foundation

Transcription

1 Get Tea-Gether in support of the McGrath Foundation Tool Kit

2 Table of Contents Background:... 3 Get Tea-Gether overview... 4 About the McGrath Foundation... 4 Marketing Content... 5 EDM word excerpt word excerpt word excerpt word excerpt... 6 Quotes... 8 Julie Goodwin (Foundation Friend/Celebrity Ambassador Quotes)... 8 Tracy Bevan (McGrath Foundation Director and Ambassador Quotes)... 8 Online and Social... 9 Sample Tweets and Posts... 9

3 Background: The McGrath Foundation is excited to launch our Get Tea-Gether initiative nationally and encourage Australians to host their own event in support of the McGrath Foundation and raise much needed funds. We know the impact that a McGrath Breast Care Nurse can have in supporting a family experiencing breast cancer, providing invaluable physical, psychological and emotional support from the time of diagnosis and throughout treatment. This support is provided free of charge and can be accessed through self-referral. To be able to fund these nurses we need the continued support of the Australian public to take part in programs like Get Tea-Gether and help raise much needed funds. Our aim is to make your support of Get Tea-Gether as easy as possible. Below we have included an overview of the Get Tea-Gether program, background on the McGrath Foundation and text excerpts that be copied and pasted into social media, newsletters, internal s and more. They all give a brief overview of Get Tea-Gether, what people get and how to register. There are also tools to assist in online and social with suggested tweets and posts as well as a list of resources and creative available for download.

4 Get Tea-Gether overview Get Tea-Gether is an initiative of the McGrath Foundation inviting you to host the perfect event with your free Get Tea-Gether kit and put your next cup of tea to a good cause in support of the McGrath Foundation. Whether it be a high tea, afternoon tea, hens party, bridal shower or morning tea, you ll be raising funds to support McGrath Breast Care Nurses that provide important care to families experiencing breast cancer. You will receive your own Get Tea-Gether kit which will include the below: High Tea book with scrumptious ideas and fav0ourite recipes from Kyly Clarke, Julie Goodwin, Samantha Wills, and Eamon Sullivan published by the Penguin Group valued at $39.99 A Temple Tea Co tin with tea Betty Crocker s Café Style Baking Mix Forty Invitations and twenty food name cards Party bunting, straws, pink serviettes and patty case holders One collection box To register visit /getteagether About the McGrath Foundation The McGrath Foundation was co-founded by Jane McGrath and her cricketing husband Glenn after Jane s personal experience with breast cancer at 31. Jane became a passionate believer in the need for breast care nurses and increased breast awareness for all women regardless of age. The McGrath Breast Care Nurse Programme and Curve Lurve are the result of Jane s legacy. The McGrath Foundation raises money to place McGrath Breast Care Nurses in communities across Australia as well as increasing breast awareness in young women. The McGrath Foundation s breast care nurses have helped support over 25,000 families experiencing breast cancer in Australia, providing invaluable physical, psychological and emotional support from the time of diagnosis and throughout treatment. This support is provided free of charge and can be accessed through self-referral. To find out more about the McGrath Foundation and how you can help make a difference, please visit our website (), or join us on Facebook ( or Twitter ( and encourage your friends to do the same.

5 Marketing Content EDM Host a Get Tea-Gether in support of the McGrath Foundation Host the perfect event with your free Get Tea-Gether kit and put your next cup of tea to a good cause in support of the McGrath Foundation. Whether it be a high tea, afternoon tea, hens party, bridal shower or morning tea, you ll be raising funds to support McGrath Breast Care Nurses that provide important care to families experiencing breast cancer. You will receive your own Get Tea-Gether kit which will include a High Tea book with scrumptious ideas and favourite recipes from Kyly Clarke, Julie Goodwin, Samantha Wills, and Eamon Sullivan published by the Penguin Group, Temple Tea Co tea and Betty Crocker s Café Style Baking Mix, patty case holders, serviettes, party bunting, straws plus more tools to help you run your Get Tea-Gether. Who knew that a cup of tea could make such a difference! All proceeds will help the McGrath Foundation ensure every family experiencing breast cancer in Australia has access to a breast care nurse, no matter where they live or their financial situation, and to increase breast awareness in young Australians. To register visit /getteagether 50 word excerpt Host the perfect event with your free Get Tea-Gether kit and put your next cup of tea to a good cause in support of the McGrath Foundation. You ll be raising funds to support McGrath Breast Care Nurses that provide important care to families experiencing breast cancer. To register visit /getteagether 100 word excerpt Host the perfect event with your free Get Tea-Gether kit and put your next cup of tea to a good cause in support of the McGrath Foundation. You ll be raising funds to support McGrath Breast Care Nurses that provide important care to families experiencing breast cancer. Your free kit will include a High Tea book with scrumptious ideas and favourite recipes from Kyly Clarke, Julie Goodwin, Samantha Wills, and Eamon Sullivan published by the Penguin Group, Temple Tea Co tea and Betty Crocker s Café Style Baking Mix plus more tools to help you run your Get Tea- Gether! To register visit /getteagether

6 270 word excerpt Host the perfect event with your free Get Tea-Gether kit and put your next cup of tea to a good cause in support of the McGrath Foundation. Whether it be a high tea, afternoon tea, hens party, bridal shower or morning tea, you ll be raising funds to support McGrath Breast Care Nurses that provide important care to families experiencing breast cancer. You will receive your own Get Tea-Gether kit which will include a High Tea book with scrumptious ideas and favourite recipes from Kyly Clarke, Julie Goodwin, Samantha Wills, and Eamon Sullivan published by the Penguin Group, Temple Tea Co tea and Betty Crocker s Café Style Baking Mix, patty case holders, serviettes, party bunting, straws plus more tools to help you run your Get Tea-Gether. Who knew that a cup of tea could make such a difference! All proceeds will help the McGrath Foundation ensure every family experiencing breast cancer in Australia has access to a breast care nurse, no matter where they live or their financial situation, and to increase breast awareness in young Australians. The McGrath Foundation s breast care nurses have helped support over 25,000 families experiencing breast cancer in Australia, providing invaluable physical, psychological and emotional support from the time of diagnosis and throughout treatment. This support is provided free of charge and can be accessed through self-referral. To register visit /getteagether The team here at the McGrath Foundation are here to support you every step of the way, so please don t hesitate to get in touch with a member of the Community Friends Team on or hightea@mcgrathfoundation.com.au and we will get back to you. 430 word excerpt Something enchanting happens when tea is served to friends in a lovely setting. At a table set with favourite china, delicate confections and tea sandwiches, affections are renewed; friendships are revived. Get Tea-Gether provides the perfect opportunity to catch up with your friends. Imagine hosting a fabulous high tea with your closest girlfriends, or a relaxed morning tea at work and all for a cause close to the heart of so many Australian s.

7 In Australia, one in nine women will be diagnosed with breast cancer by the age of 85. As families around the country continue to face the experience of breast cancer, they need to receive as much support as possible. That s where the McGrath Foundation steps in. Supporting programs like Get Tea-Gether helps fund more McGrath Breast Care Nurses. It costs $12.7 million each year to fund 100 McGrath Breast Care Nurses or about $350 a day to fund one McGrath Breast Care Nurse. Registering for Get Tea-Gether means you ll receive a free kit with a High Tea book full of scrumptious ideas and favourite recipes from Kyly Clarke, Julie Goodwin, Samantha Wills, and Eamon Sullivan published by the Penguin Group, Temple Tea Co tea, Betty Crocker s Café Style Baking Mix, patty case holders, hot pink serviettes, party bunting and a collection box! The McGrath Foundation was co-founded by Jane McGrath and her cricketing husband Glenn after Jane s personal experience with breast cancer at 31. Jane became a passionate believer in the need for breast care nurses and greater breast awareness for all women regardless of age. The McGrath Breast Care Nurse Programme and Curve Lurve are the result of Jane s legacy. The McGrath Foundation raises money to place McGrath Breast Care Nurses in communities across Australia as well as increasing breast awareness in young women. The McGrath Foundation s breast care nurses have helped support over 25,000 families experiencing breast cancer in Australia, providing invaluable physical, psychological and emotional support from the time of diagnosis and throughout treatment. This support is provided free of charge and can be accessed through self-referral. To fulfil Jane s legacy of increasing breast awareness in young women, Curve Lurve which is a National breast health awareness initiative was developed by the McGrath Foundation. The innovative program aims to empower all Australians with an emphasis on young women to look after and know their bodies, and to take action that promotes their health and wellbeing. The McGrath Foundation needs continued support from the Australian public to raise much needed funds and also to continue to increase breast awareness in young women, so register to host a Get Tea-Gether! To register please visit The team here at the McGrath Foundation are here to support you every step of the way with either event or fundraising ideas, so please don t hesitate to get in touch with a member of the Community Friends Team on or hightea@mcgrathfoundation.com.au and we will get back to you!

8 As we can at the McGrath Foundation together we can make a difference. Quotes Julie Goodwin (Foundation Friend/Celebrity Ambassador Quotes) We re calling on women around the country to host a Get Tea-Gether. From a casual cuppa with friends, a relaxed morning tea, or a hen s high tea, you ll raise funds to support McGrath Breast Care Nurses that provide important care to families experiencing breast cancer. This is such an easy way to show your support for the McGrath Foundation s amazing work. We all know someone who is, or has gone through, breast cancer. So whether it s a cup of tea in fine china, or in a jumbo mug, put your next cuppa to a good cause and support those families,. Tracy Bevan (McGrath Foundation Director and Ambassador Quotes) As families around Australia continue to face the experience of breast cancer, we need to ensure they receive as much support as possible and that s where we step in. Invite your girlfriends over, enjoy a tea with your mum and sister, or put your next cuppa at work to a good cause. Anyone can host a Get Tea-Gether, and know that they are truly making a difference to a cause close to the heart of many Australian families. Get Tea-Gether is a beautiful way to spend time with people you care about while supporting Australian families who are facing a breast cancer experience.

9 Online and Social We will be using two hashtags: #mcgrathfoundation #getteagether to create momentum for the Get Tea-Gether program. Sample Tweets and Posts What could your shoutouts look like? Looking for a way to make a difference? #getteagether with your friends or family in support of I love anything #tea related! Join me in s #getteagether and help families experiencing breast cancer. I m hosting a #getteagether to raise money for the McGrath Foundation. I m so excited to be a part of this program #mcgrathfoundation and you can too! Let s all #getteagether and help support the McGrath Foundation! Why not have your next cuppa to support families experiencing breast cancer. Website - Facebook McGrathFoundation Twitter McGrathFdn Instagram hightea@mcgrathfoundation.com.au - Resources The following resources can be found at /media - National Media Release

10 - McGrath Foundation logo - Photographs - Creative of the below sizes o Banners: 728 x x x 250 o Buttons: 120x90 120x60 o Social media artwork Square: 625 x 625 Facebook banner: 851 x 314 For more information please contact: Samantha Bainy Media Officer samantha@mcgrathfoundation.com.au Cassandra Rhodes National Community Friends Manager Cassandra@mcgrathfoundation.com.au