Alcohol l Energy Drinks: A Dangerous Mix
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1 VCBH Ventura County Behavioral Health Department Best Science, Best Service, Best Outcomes A Division of Ventura County Health Care Agency Alcohol l Energy Drinks: A Dangerous Mix
2 Which Ones Have Alcohol?
3 Energy drinks are soft drinks advertised as being specifically designed d to provide energy. They ygenerally include: Methylxanthines (including caffeine) B Vitamins Guarana (extracts ts from the Guarana plant) Taurine Forms of Ginseng Creatine Some contain high levels of sugar. The central ingredient in most energy drinks is caffeine. 480 ml (16 fl. oz.) drinks contain anywhere from 150 mg to as much as 215 mgs.
4 Some of the Main Ingredients Creatine: - Continuous High Doses may lead to hypertension. Guarana: - Each piece of the fruit contains one seed which has 3Xs the caffeine of a coffee bean. - With excessive consumption, Guarana in combination i with caffeine and Taurine can lead to the on-set of seizures. Taurine: - Often used in combination with body building supplements such as anabolic steroids.
5 Speedball in a Can Some alcohol-energy drinks contain the equivalent of: Four cups of coffee, combined with: A Fortified Malt Liquor (like Colt 45) + =
6 Product Energy Drinks with Alcohol Sold in Ventura County Alcohol Content Rockstar 21 60% 6.0% Sparks (Original) 6.0% Sparks (Light) 6.0% Sparks (Plus) 7.0% Tilt (Orange) 6.6% Tilt (Green) 80% 8.0% Joose (Orange) 9.9% Joose (Blue) & Joose (Red) 9.0% Bud Extra 66% 6.6% Liquid Charge 6.9% Liquid Core 6.9% Domestic Beer 6.9%
7 Availability Liquor Stores Circle K s 7-11 s Almost all of Mom & Pop Markets Gas Stations where alcohol sold Von s, Alpha Beta, Ralph s
8 $$$$ Cost $$$$ Average Cost $1.75 per can (Sparks, Rockstar 21, Tilt, Bud Extra, Liquid id Core, Liquid id Charge) Circle K special 2 cans for $3.00 (October 1, 2007) Joose ( 23.5 oz. can ) $ 2.50 per can These prices are between.50 to.75 cents less than the Energy drinks without alcohol!!
9 Interesting Quotes from Retailer Employee s I only had a dozen or so kids mistake this for a regular energy drink. I didn t know that energy drinks come with alcohol in them. AM/PM) It s just a drink to help you party longer.
10 A Quick Visit to My Space and Facebook
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14 Where are they drinking these things?
15 At One San Diego Middle School A Prevention Specialist made a presentation to staff at the school about energy drinks After the presentation, teachers checked the campus during lunch to see how popular the drinks were. They found that 12 of the 43 students They found that 12 of the 43 students with energy drinks were drinking alcohol!
16 What s happening here in Thousand Oaks?
17 So why should we care?
18 Increased Risk of Injury Students who mixed alcohol and energy dik drinks hd had double the risk ik of: Being hurt or injured, Driving with an intoxicated driver, Being taken advantage of sexually, or taking advantage of another sexually. (Wake Forest University School of Medicine) A lead researcher explained, "Students whose motor skills, visual reaction times, and judgment are impaired by alcohol may not perceive that they are intoxicated as readily when they're also ingesting a stimulant.
19 Want to get JOOSED?
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23 Young Driver Joosed In Oxnard Effects of stimulants (caffeine and others) may alter the drinker s perceptions p about level of impairment feel OK to drive - I m Superman!
24 This incident involved Joose Blue the one with lower alcohol content of 9.0%
25 What can I get at Vons?
26 SPARKS
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33 TILT and Bud Extra
34 TILT Two Products Sold: Tilt (orange can ) Tilt (green can) Tilt Orange Ingredients: Premium malt Beverage with caffeine, ginsing & guarana extracts, natural flavors & artificial color ( 6.6% alc/vol ) Tilt Green Ingredients: Same ingredients as above with a ( 8.0% alc/vol ) BUD EXTRA Bud Extra ingredients: Beer with caffeine, ginsing, and guarana extra and natural rasberry flavor (6.6% alc/vol) Brewed by: Anheuser-Busch, Inc. St Louis, Mo. Brewers of: Too many alcohol products to list
35 Web Sites
36 C O R E
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50 Rock Star 21
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56 Another troubling trend.. At a recent Nightclub and Bar Show Anheuser-Busch. Miller, and Fortune Brands featured previews of products designed to help young drinkers stay up and drink all night long and not have hangover. You drink Purple Vodka until you can t walk and I will guarantee you won t have hangover.
57 More Sparkling Vodka A vodka covered up by a stimulant that allows a sick person to drink more. Flip Shotz a long wooden paddle designed d to let multiple drinkers do shot of liquor simultaneously.
58 So What Can be Done? 1. Learn about the products, their packaging, their risks and where they are being used. 2. Share the information with educators so they can help teach our kids. 3. Encourage off-sale retailers to voluntarily refrain from selling pre-mixed alcoholic energy drinks. 4. Focus law enforcement attention on alcoholic energy drinks. 5 Hi hli ht th bl s ss i t d ith l h li 5. Highlight the problems associated with alcoholic energy drinks in the media.
59 State Controls and Strategies Study AB 345 and AB 346. AB 345 will direct all tax revenues collected as a result of the BOE s decision to treat alcopops (including alcoholic energy drinks) as distilled spirits instead of beer to local public health and safety initiatives. AB 346 will require a label that states: Attention: Contains Alcohol on any alcopop containers (including containers of alcoholic energy drinks) that could be confused with nonalcoholic beverages.
60 State Controls and Strategies The ABC Department t is refusing to follow the BOE s lead and reclassify alcopops, including alcoholic li energy drinks as distilled spirits.
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62 Visit
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