ThinkHQ/Metro News. Life in Alberta s Big Cities -Views on Quality of Life- March 2016

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1 ThinkHQ/Metro News Life in Alberta s Big Cities -Views on Quality of Life- March 2016 Marc Henry, President ThinkHQ Public Affairs Inc. MLH@THINKHQ.CA Copyright 2016 All contents of this document are the exclusive property of ThinkHQ Public Affairs Inc. All rights are reserved. Permission to reproduce, redistribute and/or refer to our copyrighted property is granted on the condition that all such use gives proper attribution to the ThinkHQ/Metro News Poll.

2 Research Methodology Study fielded via online research panel Field dates: February 29 to March 5, 2016 Panel source: Voice of Alberta & Angus Reid Forum Edmonton (n=417) and Calgary (n=452) Weighted to reflect gender and age of city of Calgary and city of Edmonton according to Stats Canada This online survey utilizes a representative but non-random sample, therefore margin of error is not applicable. However, a probability sample of this size would yield a margin of error of +/- 4.6 percentage points (Calgary) and +/-4.8 percentage points (Edmonton) at a 95% confidence interval. Accuracy of sub-samples of the data decline based on sample sizes

3 Views on Quality of Life

4 Calgarians Rate Quality of Life Attributes How would you personally rate your city on the following attributes? Please use a scale anywhere from 1 to 10 where 10 means you feel it is excellent and 1 means you feel it is very poor when it comes to? Public outdoor spaces, green spaces and parks A friendly and welcoming city A vibrant city with lots to do 7.0 The quality of life in your city overall 6.8 The quality of public services like health care and education A city where people care about each other A safe city, free of crime 5.8 Mobility/commute times/getting around the city easily The strength of the local economy MEAN SCORES (out of 10) An affordable place to live 4.3 % Calgarians (n=452)

5 Edmontonians Rate Quality of Life Attributes How would you personally rate your city on the following attributes? Please use a scale anywhere from 1 to 10 where 10 means you feel it is excellent and 1 means you feel it is very poor when it comes to? Public outdoor spaces, green spaces and parks 7.4 A vibrant city with lots to do 6.7 A friendly and welcoming city 6.6 The quality of life in your city overall The quality of public services like health care and education An affordable place to live 5.7 A city where people care about each other Mobility/commute times/getting around the city easily A safe city, free of crime MEAN SCORES (out of 10) The strength of the local economy 5.1 % Edmontonians (n=417)

6 City Quality of Life Attribute Ratings -Calgary vs. Edmonton- How would you personally rate your city on the following attributes? Please use a scale anywhere from 1 to 10 where 10 means you feel it is excellent and 1 means you feel it is very poor when it comes to? Calgary Edmonton Public outdoor spaces, green spaces and parks A friendly and welcoming city A vibrant city with lots to do The quality of life in your city overall The quality of public services like health care and education MEAN SCORES (out of 10) % Respondents

7 City Quality of Life Attribute Ratings -Calgary vs. Edmonton- How would you personally rate your city on the following attributes? Please use a scale anywhere from 1 to 10 where 10 means you feel it is excellent and 1 means you feel it is very poor when it comes to? Calgary Edmonton A city where people care about each other A safe city, free of crime Mobility/commute times/getting around the city easily The strength of the local economy An affordable place to live MEAN SCORES (out of 10) % Respondents

8 Want to have your say about topics and issues that affect Albertans? Voice of Alberta is a rapidly growing online community of Albertans who are interested in shaping the future of their community, province and nation. We bring current political, business and social issues to you and ask for your views. In return, we share the results in publications like the one you re reading now, through traditional and social media, and in member-exclusive newsletters. Join and have your say at: Marc Henry, President ThinkHQ Public Affairs Inc. MLH@THINKHQ.CA Copyright 2016 All contents of this document are the exclusive property of ThinkHQ Public Affairs Inc. All rights are reserved. Permission to reproduce, redistribute and/or refer to our copyrighted property is granted on the condition that all such use gives proper attribution to the ThinkHQ/Metro News Poll.

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