Today s bride. Canada s premier bridal publication. kit. media. Welcome to the world of TODAY S

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1 Today s bride Welcome to the world of TODAY S media kit Canada s premier bridal publication

2 About our reader Canada celebrates about 150,000 weddings every year fun facts 67% of our couples are planning to have children within 2 years. 39% of brides will have the most influence with paying the bills in their new marriage. 57% of couples will open a joint bank account once engaged. 64% will change their insurance coverage after getting married. facts & figures The average age of a first-time bride: 29. The average age of a bride in Canada: % will buy a home in the next 2 years. 63% of couples who receive money as a gift will purchase items from their registry.* * Source: Today s bride reader surveys 2008; M.R.I The average size of our readers weddings: 174. The average length of engagement: 14 months. 67% of couples get engaged between November and February. The average number of Today s bride readers per copy: The average cost of a Canadian wedding: $25,000. The average family income: $76,000.

3 Registry What are they doing? 94% of our readers will register for products for the home. 93% of those who register will register for small appliances. 69% will specify brands when they register for products. Where are they spending it? Here s where: * Today s bride reader surveys 2008 Bridal couples are doing it more at home. non-traditional products 48% Vacuum 28% Power tools 26% Patio furniture 25% Barbecue 23% Bedroom furniture 18% Digital recorder 19% Living room furniture 15% Digital camera 16% LCD/plasma TV 14% Washer and dryer 13% Garment steamer 12% Home theatre system traditional categories remain strong 69% China 62% Flatware 41% Crystal for the kitchen 62% Pots and pans 60% Coffeemaker 58% Blender 48% Knives 45% Hand mixer 45% Deep fryer 44% Food processor 42% Toaster 40% Electric kettle 39% Slow cooker 35% Iron 30% Stand mixer 29% Grill sandwich maker 28% Espresso/cappuccino maker 23% Rice cooker 21% Food steamer

4 Beauty It s no coincidence that brides are beautiful. Here s how they do it. 74% experiment with different makeup products in the 6 months prior to their wedding. 56% experiment with more expensive makeup in the 6 months prior to the wedding. 83% used skin care products in the past week and 85% used them three or more times. 45% used hair colour in the past 6 months and 48% of these colour their own hair. 18% will consider hair extensions for their wedding. 63% use perfume three or more times a week and spend, on average, $53 per purchase. 68% will give perfume as a gift. 60% had purchased cologne for men. 83% of grooms use scent or cologne. 60% plan to spend more on lingerie than usual. 95% will purchase lingerie specifically for their wedding day and/or honeymoon. 61% take vitamin supplements. 70% plan weight loss before their wedding. 41% will purchase weight loss products/programs. 62% are using, or will use, birth control pills. 27% use, or will use, condoms. 71% will have their teeth whitened before their wedding day. 60% want a tan prior to their wedding. 66% will visit spas before their wedding. 3% will experiment with Botox treatments. 6% will consider laser eye surgery. 64% of brides rely on magazines for beauty product information (only 26% rely on television).

5 Honeymoon Are you getting your share of the $620 million dollar honeymoon market? facts & figures 97% of Today s bride readers go on a honeymoon. 39% rely on a bridal magazine for honeymoon information (compared to 29% who rely on travel magazines. Only 6% said they rely on newspapers). 55% of couples will book their honeymoon through a travel agent. 37% will purchase new luggage. 58% plan to honeymoon in a tropical location. 16% will go on a cruise. 56% want an all-inclusive resort. 77% will travel by air. 10% of brides will marry outside of Canada. 10 days is the average time away on a honeymoon. $4,265 is the average spent on a honeymoon. Popular destination choices Destination choice Dollars spent Caribbean 34% $210 million Europe 17% $105 million Canada 13% $81 million Mexico 8% $50 million Hawaii 7% $43 million U.S.A. 6% $37 million Other 15% $93 million

6 Finances Getting married is about love. Getting married is about a union. Getting married is about money. facts & figures 66% of bridal couples will buy a home or condo in the next 2 years. 57% will open a new bank account after they are married. 64% will change their life/home/car insurance after they are married. 42% plan to renovate their current home in the next year. 62% say they would consider using a mortgage broker. 40% will apply for credit cards within the next year. 38% will open an RRSP within the next year. 36% will consult a financial advisor after they are married. 31% will buy or lease a new car within the next year. 34% will apply for a loan within the next year. 56% plan to have children within 2 years. * Today s bride reader surveys Why will Today s bride move your brand? because Today s bride delivers Canada s largest and most influential bridal audience because Today s bride has the strongest editorial that pulls the reader back, time and time again because the magazine is reader-friendly and organized so the reader can easily access your information because our active web community can be linked to your website because we can develop opportunities to extend your brand online

7 Jewellery Today s Bride delivers the 1/2 billion dollar wedding jewellery market. That s $520 million dollars! facts & figures 35% of all brides have received a copy of Today s bride BEFORE purchasing their engagement ring. $5,020 is the average price of an engagement ring. That translates into million dollars. 74% of brides have received a copy of Today s bride BEFORE purchasing their wedding bands. $1,800 is the value of a double ring ceremony. 148 million dollars is the total value of the wedding band market. attendant gifts $69 mil. watches $39 mil. 69 million dollars is the value of jewellery received by bridesmaids and groomsmen. 34% of Today s bride readers say they want to see more wedding ring styles in the magazine. wedding bands $148 mil. engagement rings $264 mil. Today s bride surveys Feb canadianbride.com-748 respondents Dollars based on 150,000 weddings a year in Canada. Total value of the market: $520 million

8 Investment National Four-colour Unit size 1 Time ($) 2 Time ($) Full page 16,575 13,995 DPS 28,950 23,690 1/2 DPS 20,690 17,560 2/3 page vertical 13,770 11,500 1/2 page island 12,495 10,375 1/2 page horizontal 11,295 9,495 1/3 page vertical 8,705 7,275 Black and white Volume discounts 10% off all colour rates Available on request Covers Non-cancellable: 4-colour only 2nd or 3rd $15,330 I.F.C. spread $28,930 F.Y.I. unit With accompanying ad Non-advertisers No charge $1,550 per unit Circulation: 100,000 Per issue see most recent CCAB statement Published semi-annually January and July Closing Spring/Summer: mid-october Fall/Winter: mid-may Black and white 10% off 4-colour rates Volume discounts Available on request Covers Non-cancellable; 4-colour only F.Y.I. unit with accompanying ad No charge Non-advertisers $1,550 per unit Production Full service available. Not included in space charges. Mechanical data Printed web offset; Type page: 7 wide x 10 deep Trim-size: 8-1/8 x 10-3/4 Column width: 2-1/4 Number of columns: 3 Screen value: 133 Perfect bound Unit sizes: All sizes are trim sizes. Please add 1/8 all around for bleed. Bleed is only available on full page ads. Double-page spread 16-1/4 x 10-3/4 1/2 double-page spread 16-1/4 x 4-9/16 2/3-page (vertical) 4-7/16 x 9-7/16 1/2-page (horizontal) 6-3/4 x 4-9/16 1/2-page (vertical) 3-1/4 x 9-7/16 1/2-page island 4-7/16 x 7-1/4 1/3-page (vertical) 2-1/8 x 9-7/16 1/3-page square 4-7/16 x 4-9/16 Advertising specifications Today s bride is produced using a completely digital workflow. Full-page ads Must be supplied as a PDF-X1a, along with a proof made from the final file which is calibrated to dmacs or SWOP standards. * Ads supplied in other formats, such as InDesign or Illustrator, will incur additional costs not included in space rates. Partial-page ads Must be supplied in one of the following formats: PDF, EPS, or TIFF file saved in Macintosh format OR a complete InDesign file, along with a proof made from the final file which is calibrated to dmacs or SWOP standards. * Additional work such as type changes, scanning and colour correction are extra. For more information please visit us at our website: Advertising: sales@canadianbride.com Production: grega@canadianbride.com Customer material is returned by mail at request only. Courier delivery on request is at customer cost. Client material is kept for one year.

9 Investment Toronto (GTA and surrounding areas) Circulation: Over 50,000 per issue see most recent CCAB statement Published semi-annually: January and July Closing: Spring/Summer: mid-october Fall/Winter: mid-may Mechanical data Printed web offset: Type page: 7" wide x 10" deep, Trim-size: 8-1/8" x 10-3/4"; Column width: 2-1/4" Number of columns: 3, Screen value: 133; Perfect bound Unit sizes: All sizes are trim sizes. Please add 1/8" all around for bleed. Bleed is only available on full-page ads. W L Double-page spread 16-1/4" x 10-3/4" 1/2 double-page spread 16-1/4" x 4-9/16" 2/3-page (vertical) 4-7/16" x 9-7/16" 1/2-page (horizontal) 6-3/4" x 4-9/16" 1/2-page (vertical) 3-1/4" x 9-7/16" 1/2-page island 4-7/16" x 7-1/4" 1/3-page (vertical) 2-1/8" x 9-7/16" 1/3-page square 4-7/16" x 4-9/16" 1/4 page 3-1/4 x 4-5/8 1/6 page (horizontal) 4-7/16 x 2 1/8 Advertising specifications Today s bride is produced using a completely digital workflow. Full-page ads Must be supplied as a PDF-X1a, along with a proof made from the final file which is calibrated to dmacs or SWOP standards. * Ads supplied in other formats, such as InDesign or Illustrator, will incur additional costs not included in space rates. Partial-page ads Must be supplied in one of the following formats: PDF, EPS, or TIFF file saved in Macintosh format OR a complete InDesign file, along with a proof made from the final file which is calibrated to dmacs or SWOP standards. * Additional work such as type changes, scanning and colour correction are extra. Four-Colour Unit size Per issue ($) Per issue ($) based on a two-issue contract based on a one-issue contract Full page 4,075 5,100 2/3 page 3,350 4,200 1/2 page island 3,075 4,100 1/2 page horizontal/vertical 2,600 3,200 1/3 page square/vertical 2,050 2,675 1/4 page 1,550 2,125 1/6 business card ad 1,350 1,650 Gallery 1,200 1,600 A classified ad 50 words Note that rates are for full-colour ads. Deduct 20% for black and white ads. Circulation About 50,000 distributed throughout the Greater Toronto Area (GTA) Today s bride is published semi-annually, in January and July CCAB audited Please Please note note: If the second half of a two-year contract is cancelled, * client If the second will be half billed of a at two-year the single contract insertion is cancelled, rate. client All rates will be are billed net. at GST the single not included. insertion rate. All rates are net. GST not included. Customer material is returned by mail at request only. Courier delivery on request is at customer cost. Client material is kept for one year.

10 Go Online Get interactive with CanadianBride.com and TodaysBride.ca Internet sponsorship programs Banner Receive a rotating banner on the CanadianBride.com home page and secondary pages: $30/M. (Production costs extra.) E-Blast An and link sent to registered members of CanadianBride.com allowing you to promote upcoming events, promotions and services: $120/M. (Production costs extra.) Online newsletter Text and graphic with link integrated in our monthly newsletter sent to all CanadianBride.com members: $40/M. Custom microsite Created, hosted, maintained and developed by CanadianBride.com specifically for you. Linked to the CanadianBride.com home page and secondary pages and also linked from sponsor s site: $1,000/month and up (minimum 6 months). Content sponsorship Relevant editorial content with Sponsored by logo and link to sponsor site: $200/month. Research program Conduct your own marketing research with our database of 25,000 Canadian bridesto-be. Guaranteed 500 responses in 2-week turnaround: $5,000. Customized sponsorship packages available on request. Get connected with CanadianBride.com This unique Canadian website for brides, grooms and their guests features a host of interactive services and proprietary content including: Information and advice from the experts at Today s bride magazine. Interactive planning tools including a budgeter, calendar and guest list manager. An actively involved community on our forums. Get listed with Today sbride.ca Our sister site features a searchable directory of bridal products and services. When brides-to-be are shopping, they can search by region and category. Make sure they find you. $300 for 6 months. Online contest Monthly contest with sponsor logo and prize product featured on home page and secondary pages: $500/ month.

11 Why Today s bride? 6 great reasons why Today s bride gives the biggest return on your advertising dollar 3: Ultimate reception guide This ultimate reference guide allows the bride-to-be an at-a-glance opportunity to learn all about what reception facilities have to offer. 4: Size and tradition Today s bride is Canada s oldest and largest bridal magazine. Bigger IS better. Today s bride delivers more magazine for the investment. 5: EASY to read Each section of the magazine has its own cover page, so it s the equivalent having six separate magazines at the bride s disposal. 1: Unique distribution Only Today s bride has a distribution system that puts the magazine in the hands of bridal couples before they make their buying decisions. The magazine is distributed on newsstands, at bridal shows, bridal salons, jewellers, reception facilities and bridal registries all places visited by the bridal couple early in their engagement and before they commit to their buying decisions. 2: Fashion leader A segregated, special fashion section has its own title page and as many as 300 consective pages of current fashion. It s the bride s most dependable and easy-to-use fashion shopping guide. And only Today s bride is so easy to use and refer back to because each page is numbered. 6: Online support CanadianBridecom CanadianBride.com is a complete wedding community with talk boards, personal gift registries, budgets, gown gallery, directories, wedding shop and more. The website is a reflection of the magazine with articles and advertiser listings. Plus editorial excellence l because editors use pull-quotes, sidebars and bullets to highlight information l because this editing technique helps the reader zero in on the essentials l because the crisp writing style is ideal for the busy reader l because the visuals are compelling and properly illustrate the story l because the information is cutting edge

12 In every issue All the advice a couple needs in an easy-to access format The magazine has six mini-magazines. It is a reference book that pulls the reader back time and time again. Today s bride has been talking to bridal couples for more than 30 years. We listen to them, tuning in to their hopes and their concerns. Frankly, Canadian brides know us and trust us. They know we will guide them to a wedding that fulfills their expectations, while simultaneously helping them plan their first home by showcasing all the latest trends. From the proposal through the honeymoon to their first home, it s all between the pages of every issue of Today s bride. It starts with budgets, so practical week-byweek planning programs are in every issue. And our shopping guides ensure making successful choices, because couples are about to begin the biggest spending spree of their lives. And so Today s bride reassures, educates, entertains and inspires the bridal couple throughout the exacting months that lie ahead. 1: Beauty 4: Fashion It s about more than beauty. It s about health, a balanced lifestyle and fitness. It s our challenge to brides to be at their personal best on their wedding day. 2: Planning We help couples design a wedding that is uniquely their own...having a memorable service, choosing the ideal reception site, having a great menu and paying attention to detail. 3: Gallery A showcase of unusual Canadian weddings across Canada, from intimate and informal to large and traditional. About 300 pages of fashion in every issue that show the latest trends from short and sassy to high drama. 5: Home Planning a home, starting with choosing fine and casual china, planning the ideal kitchen and shopping for home accessories. Plus all the reasons why couples should register. 6: Travel Terrific travel destinations, whether the choice is to head for the islands, find the hot spots in North America or explore Europe. The editorial difference More fashion and it s fashion that drives magazine sales. More planning and budget guides. More ideas on personalizing both service and reception. More practical options to help start a new home. More coverage of real Canadian weddings. And everything presented in a crisp, easy-to-read style. Today s bride is, in fact, the most complete wedding guide in Canada.

13 Investment Southwestern Ontario Circulation: Over 50,000 per issue see most recent CCAB statement Published semi-annually: January and July Closing: Spring/Summer: mid-october Fall/Winter: mid-may Mechanical data Printed web offset: Type page: 7" wide x 10" deep, Trim-size: 8-1/8" x 10-3/4"; Column width: 2-1/4" Number of columns: 3, Screen value: 133; Perfect bound Unit sizes: All sizes are trim sizes. Please add 1/8" all around for bleed. Bleed is only available on full-page ads. W L Double-page spread 16-1/4" x 10-3/4" 1/2 double-page spread 16-1/4" x 4-9/16" 2/3-page (vertical) 4-7/16" x 9-7/16" 1/2-page (horizontal) 6-3/4" x 4-9/16" 1/2-page (vertical) 3-1/4" x 9-7/16" 1/2-page island 4-7/16" x 7-1/4" 1/3-page (vertical) 2-1/8" x 9-7/16" 1/3-page square 4-7/16" x 4-9/16" 1/4 page 3-1/4 x 4-5/8 1/6 page (horizontal) 4-7/16 x 2 1/8 Advertising specifications Today s bride is produced using a completely digital workflow. Full-page ads Must be supplied as a PDF-X1a, along with a proof made from the final file which is calibrated to dmacs or SWOP standards. * Ads supplied in other formats, such as InDesign or Illustrator, will incur additional costs not included in space rates. Partial-page ads Must be supplied in one of the following formats: PDF, EPS, or TIFF file saved in Macintosh format OR a complete InDesign file, along with a proof made from the final file which is calibrated to dmacs or SWOP standards. * Additional work such as type changes, scanning and colour correction are extra. Four-Colour Unit size Per issue ($) based on a two-issue contract Full page 2,100 2/3 page 1,875 1/2 page island 1,775 1/2 page horizontal/vertical 1,525 1/3 page square/vertical 1,175 1/4 page 995 1/6 business card ad 850 A classified ad 50 words 550 Note that rates are for full-colour ads. Deduct 20% for black and white ads. Circulation About 50,000 distributed throughout Southern Ontario Today s bride is published semi-annually, in January and July CCAB audited Please Please note note: If the second half of a two-year contract is cancelled, * client If the second will be half billed of a at two-year the single contract insertion is cancelled, rate. client All rates will be are billed net. at GST the single not included. insertion rate. All rates are net. GST not included. Customer material is returned by mail at request only. Courier delivery on request is at customer cost. Client material is kept for one year.

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