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1 MEDIA AUGUST powered by

2 What is Strategy? MCM Central the company behind the hugely successful MCM ComicCon s is proud to present Strategy, The Table Top Gaming Event, as an international B2C gaming exhibition and playing environment featuring additional B2B opportunities for gaming professionals. Our goal with Strategy is to create a strong annual platform for the UK and international table top gaming industry to use as an epicentre to promote and expand their market, both B2C and B2B. Strategy will take place this year at the Telford International Centre from the August 2016, placing it strategically after Gencon Indy allowing the perfect opportunity for exhibitors to showcase upcoming titles and a European outlet for products and programs launched at the US show. The dedicated tournament and play space will be open 24 hours a day from opening Thursday afternoon to close on Sunday evening, with the exhibitor and dealer areas open normal show hours.

3 MCM Central MCM Central host the UK s largest and most exciting pop culture shows under the MCM Comic Con brand with a record number of over 130,000 visitors attending London alone and with a visitor attendance of over 480,000 visitors across all our Comic Con events. MCM Central offers exhibitors the ideal platform from which to engage with target audiences in both the UK and Europe is the launch year for another new addition to the MCM Central portfolio Strategy which aims to be the UK s largest dedicated table top gaming event.

4 Strategy Mission Statement Brought to you by the fine folks at MCM Central, Strategy s mission is to provide a strong annual platform for both the UK and International table top gaming industry to use as an epicentre in which to do business offering both B2B and B2C opportunities for exhibitors. The first Strategy will take place the August at the famous Telford International Centre, easily accessible to Europe and the World via Birmingham airport. The dates for this first Strategy are situated perfectly, coming after Gencon Indy and falling within the scholastic holidays, allowing exhibitors to showcase upcoming titles and brands, and to bring special promotions that have previously been restricted to the US market to a European audience. The table top gaming market is growing by leaps and bounds. Our goal is to widen that market place even further by attracting a diverse audience of all ages and welcoming fresh, new ideas into our event alongside proven programs and features, which will open up the ever growing table top gaming world to a wider variety of people.

5 What Strategy will offer within the show Business Accessories Publishers Free dedicated tournament and play space for sponsors and exhibitors Gaming Accessories Independent publishers Trading Card Games Role Playing Games Board Games Live Action Games Distributors Digital Table Top Gaming

6 Why Strategy? Location Telford International Centre is an ideal venue for the industry providing a variety of halls and smaller spaces, coupled with a flexible layout to enable both demonstrations, exhibition, sales and the all-important space for tournaments and events. It s easily accessible by rail and road, has substantial parking, a large quantity of accommodation both on and nearby off-site, a camping ground for budget conscious attendees and the nearby Birmingham International Airport provides links to the rest of Europe and the world. The Show With a surging interest in table top gaming, exhibitors working hand-in-hand with Strategy s sales and marketing team will be able to create programs to run alongside those already featuring, that will appeal to the show s passionate and new table top gaming attendees, creating lifelong customers.

7 2016 Rate Card Stand Rates Shell Scheme VAT per square metre Launch show offer VAT psqm (year 1) VAT psqm (year 2) then VAT psqm (year 3) Space Only VAT per square metre Launch show offer VAT psqm (year 1) VAT psqm (year 2) then VAT psqm (year 3) Sponsorship Packages Strategy Lead Sponsorship - 15,000 + VAT Supporting Sponsorship - 5,000 + VAT Additional marketing and branding opportunities are available.

8 Want to exhibit? Want to run a tournament or event? Interested in sponsorship? Please Contact: Rob Hooley Project Manager +44 (0) Josh Denham Sales Manager +44 (0) (0) Organised By MCM Central 10 Bowen Square Daventry Northamptonshire NN11 4DR AUGUST

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