Learning Objectives. What is a business plan? Creating a Business Plan

Transcription

1 Creating a Business Plan Learning Objectives At the end of this presentation you will be able to: Describe business plan components Create a business plan What is a business plan? It is a comprehensive formal document that defines your program, identifies your goals and outlines the ways in which you will achieve your stated goals Guide pg. 78 1

2 The Value of Business Plan Used to secure buy-in from stakeholders Helps you to make your case Enables you to objectively look at your program plan and revise as necessary Components of a Business Plan Executive Summary Description and Vision Definition of the Market Description of Services Organization and Management Marketing Strategy Financial Management Appendices Executive Summary Attention grabber Overall summary of your program: Who you are What you do Why you do it Less then 2 pages Written last 2

3 Sample Executive Summary The Cherry Blossom Cancer Center (CBCC) is located in metropolitan Washington, DC. In this urban setting, CBCC serves approximately 800 patients a year. CBCC is a Commission on Cancer-accredited nonprofit medical center primarily serving wards 1-8 in the District as well as nearby Maryland and Northern Virginia counties. Our patient population consists of a high percentage of African American and Hispanic patients, with most over the age of 65. Females make up more than half of our population (60%). CBCC sees patients that tend to have private insurance followed by Medicare, Medicaid and those without insurance. Due to the growing number of cancer survivors in the Washington, DC area, CBCC is developing a survivorship program to improve health outcomes and quality of life for those affected by cancer. Though there are several other cancer centers in the area, currently no institution provides survivorship care, making CBCC a unique provider of comprehensive cancer care in Washington, DC. Description and Vision This section should include: Mission Vision SMART goals and objectives History of your organization Key organization and program principals Sample Mission Alignment Organizational Mission and Vision Mission: To provide the highest quality health care to our patients along the entire cancer continuum. Vision: To be the top-ranked cancer center in our region. Survivorship Program Mission and Vision: Program mission: To provide high-quality health care to cancer survivors after they have completed active treatment. Program vision: To attract patients to our cancer center and retain them for all of their health care needs through our comprehensive cancer survivorship program. 3

4 Definition of the Market Identify your patient population and their needs Create a profile of your patient population Identify potential competitors Describe your share of the patient population Sample Market Definition More than 14 million Americans are alive with a history of a cancer diagnosis, and it is estimated that almost 9,500 DC residents will be 1-5 years post treatment in 2015 (ACS 2014). Breast, colorectal and prostate cancers have both high incidence and high survival rates (NIH 2010). While CBCC treats all kinds of cancer, we target efforts toward the most common cancers that impact our area residents at an increased rate. These are colorectal, prostate and breast cancers. CBCC sees a substantial number of these patients, representing nearly 50% of all cancer cases in the District. Description of Services Describe your services How are your services competitive? 4

5 Sample Survivorship Program Our program will provide the following services: A one-time consultative visit. The NP will provide the treatment summary and survivorship care plan to breast and colorectal cancer patients transitioning off treatment. Clinical services will include medical and psychosocial assessment as well as specialty referrals. Additional support programs, such as support groups and educational seminars, will be provided for cancer survivors and their caregivers. Organization and Management Detailed program structure Include an organizational chart Bios of staff and descriptions of their roles Sample Nurse Navigator Role Professional qualifications/background: The nurse navigator has 28 years experience in oncology, the last 2 of which have been in our breast clinic. Responsibilities: The nurse navigator will focus on women who have been referred to the survivorship clinic. She will contact patients by phone to do an initial intake, and she will be responsible for creating the survivorship care plan. 5

6 Sample Survivorship Work Flow NP compiles treatment summary and creates Survivorship Care Plan (SCP) Patient comes to consultation and meets with NP. SCP is delivered and discussed. NP screens for barriers & distress using distress thermometer. Patient is referred to specialists, introduced to patient portal. NP sends SCP to primary care provider and NP coordinates with PCP. Patient receives follow up letter and survey. Marketing Strategy Identify and describe your patient population What is the demand for services? Describe your channels of distribution Explain your marketing strategy Sample Marketing Activities Hire intern or volunteer to assist with outreach efforts Provide monthly program calendar of events and services sent to clients, community organizations and medical providers Send e-newsletter alerts with announcement of new program Write a press release to announce the clinic Develop a general brochure used to inform community (clients, donors and volunteers) about services offered Create a flyer to post at cancer center Post information on institution s website Presentations, in-services, grand rounds, etc. Promote at health fairs Professional training through webinars and teleconferences New patient/survivor packets Guide pg. 90 6

7 Financial Management Budget Typically one year plan Expenses (staff, supplies, space, marketing) Revenues (grants, reimbursement, other) Net Coordination with billing Return on Investment Appendices Flyers or brochures Resumes of staff Job descriptions for staff Equipment needed Pricing quote Media (articles or advertisements) Tracking logs Surveys In-take forms Activity 13: Business Plan Activity Let s get started! Page 24 in your Workbook 7

8 Tips Should tell a compelling story Be focused and clear Continue to update and revise Use visual aids when appropriate Additional Resources U.S. Small Business Association: The Community Guide: Program Planning Resource: ng.html 8