Race Sponsorship Information

Transcription

1 Presenting the 11th Annual KRISPY KREME CHALLENGE February 14th, 2015 Benefiting the North Carolina Children s Hospital Race Sponsorship Information

2 General Race Information The mantra of the Krispy Kreme Challenge epitomizes the test of physical fitness and gastrointestinal fortitude. What started as a challenge among ten friends has transformed into this nationally publicized charity race, the largest road race in North Carolina! The Challenge begins at the Memorial Belltower on the campus of North Carolina State University in Raleigh, NC. Participants run 2.5 miles through historic downtown to the Krispy Kreme Challenge located at the intersection of Peace and Person Streets, where they attempt to consume one dozen original glazed doughnuts, and then run 2.5 miles back to the Memorial Belltower. Participants and sponsors can feel confident when they support the Krispy Kreme Challenge that their efforts are for a great cause. All proceeds from the Krispy Kreme Challenge are donated to the North Carolina Children s Hospital enabling the staff to continue to provide the best care and facilities for patients. On February 14, 2015, we will welcome over 8,000 people to take the Challenge! Largest road race in North Carolina. Largest third party donor to the North Carolina s Children s Hospital, donating $750,000 to date. Participants come from 41 states and the District of Columbia and represent 78 of the 100 counties in North Carolina. Ranked number 1 in the 54 Things to do at NC State. Pre- race and race day media coverage (ESPN, WRAL, Huffington Post, CNN)

3 Racer Demographics and Economic Impact The race offers access to a young, active demographic with some level of disposable income for luxuries and entertainment. Around 10,000 participants and spectators are present on race day with over 3,000 from outside of Wake County. Approximately 1,800 racers stayed at least one night in Raleigh hotels as a result of the race and an additional 1,700 would consider staying in a hotel if a special Krispy Kreme Challenge Offer was available. Race participants and spectators alone consumed over 8,000 meals in Triangle area restaurants. Over 2,000 participants and spectators shopped in Raleigh establishments during their race visit. Students Non- students BREAKDOWN BY AGE Male Female 18% % 5.31% 82% Age Range % 14.84% 23.01% 17.43% 27.40% 43% 57% % 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% Percentage of Racers All statistics are based on an anonymous post- race economic impact survey from a group of randomly selected 2014 race participants. Full survey statistics are available upon request.

4 Sponsorship Levels Levels of Sponsorship Presenting Sponsor Diamond Platinum Gold Silver Bronze Children's Promise Benefits $35k - $50k $10,000 $5,000 $2,500 $1,000 $500 $100 Official Presenting Sponsor Official Race Starter Racer Giveaways Booth at Race Day Logo on T- shirt Large Banner Finish Line (Above) Small Banner Finish Line (Side) Race Day PA Recognition Banner Along Finishing Chute Logo and Link on Race Website Logo or Coupon in Race Packet Complementary Race Entries In- Kind donations are also accepted and will be taken into consideration as cash equivalents towards sponsorships. Offers are evaluated on an individual basis. Please send all inquiries to the Sponsorships Committee at sponsorships@krispykremechallenge.com Official Presenting Sponsor Official Race Starter Racer Giveaways Booth at Race Day Logo on T- Shirt Large Banner Finish Line (Above) Small Banner Finish Line (Side) Race Day PA Recognition Banner Along Finishing Chute Logo and Link on Race Website Logo or Coupon in Race Packet Complementary Race Entries The Race will be referred to as The Krispy Kreme Challenge presented by Your Company Name. A representative of your company will be recognized and asked to officially start the Race. Representatives of your company will be allowed to distribute or raffle giveaways on Race Day. Your company will be given a booth near registration on Race Day. Your company logo will be featured on the official race t- shirt. Samples available upon request. Your company logo will be hung above the finish line. Samples available upon request. Your company logo will be hung on the side of the finish line. Samples available upon request. Your company and its contribution will be recognized during the opening ceremony of the Race. Your company logo will be hung along the side barriers leading to the finish line. Your company logo will be featured on Your company logo or coupon will be featured in our Race Packet (distributed to all participants). You will receive complementary code(s) for Race registration valued at $42.00 for non- students. Deadline for inclusion on the Race t- shirt: 12/31/14 Deadline for inclusion in the Race packet: 01/15/15

5 Inaugural Race Expo The 2015 Krispy Kreme Challenge will feature the inaugural Krispy Kreme Challenge Expo. Hosted in the McKimmon Center, the Expo will be the primary location for packet pick- up and has capacity for 50+ expo Expected Attendance: 8,000-10,000 Location: McKimmon Conference & Training Center 1101 Gorman Street Raleigh, NC Expo Sponsorship Levels Presenting Sponsor Delux Basic Benefits $5,000 $750 $500 Official Presenting Sponsor 12ft Booth 8ft Booth - - Logo and Link on Race Website Logo or Cupon in Expo Packet Side Entrances Sampling and sales are permitted at all booths and power is available upon request. Placement is on a first come basis. Main Entrance Presenting Sponsor booth located in highest traffic area between the K2C Packet/T- shirt Pickup tables Red tables are 8ft Black tables are 12ft Green tables are reserved for K2C Packet/T- shirt Pickup Side Entrances

6 We invite you to be a part of the NC State tradition that combines the best of competition, fun, and doughnuts the 11 th Annual Krispy Kreme Challenge! K2 Challenge, Inc. is recognized as a 501(c)(3) public charitable organization. Donations to the Krispy Kreme Challenge are deductible to the extent permitted by law. Tax ID: Please the following information to our Sponsorships Committee at sponsorships@krispykremechallenge.com KrispyKremeChallenge K2Challenge Organization Name: Contact Name: Requested Level of Sponsorship: Thank you, Eric Beppler and Rizwan Dard Sponsorships Committee Co- Chairs K2 Challenge, Inc.