Thinking Inside The Box

Transcription

1 Thinking Inside The Box חשיבה "בתוך הקופסא" Presented: Alon Harris, Systematic Inventive Thinking

2 My Goals Today Introduce You To A New Mind-Set for Innovation Introduce You To A New Tool-Set for Innovation

3 Please Stand Up

4 סיעור מוחות / Brainstorming Can we rely on Brainstorming alone to generate INNOVATIVE ideas WHEN we need them?

5 Many Limitations of Brainstorming Productivity Loss Free Riding Distraction Lack of Direction Fear of Assessment Consensus Seeking Competition Undermining Fear of Theft Fear of Risk

6 קבעון מחשבתי / Fixedness Cognitive Cognitive Fixedness is a state of mind in which an object or situation are perceived in one specific way, to the exclusion of any alternative. This phenomenon is extremely common and efficient, as it allows one to perceive, recognize and interact with familiar objects and situations based on past experience. But its price is a limitation of our ability to break free from our routine habits and to arrive at innovative solutions.

7 שבירת קבעונות / Fixedness Breaking

8 From The Soviet Union To Israel The Theory of Inventive Problem Solving" Genrich Altshuller Russian marine engineer Genrich Altshuller ( ) compiled common principles for hundreds of thousands of patents and inventions into a method of approaching problems in technology and engineering.

9 The Israeli Researchers Prof. Jacob (Yanco) Goldenberg Dr. Roni Horowitz

10 The Israeli Entrepreneurs Amnon Levav Haim Peres

11 Tel Aviv

12 SIT Ltd / חשיבה המצאתית שיטתית SIT is a privately owned innovation company, established in 1996, headquartered in Tel Aviv with offices and affiliates on five continents. 60 innovation experts - including facilitators, consultants, moderators, and project managers worldwide. Diverse professional backgrounds, including marketing, advertising, engineering, ergonomics, psychology, education, alternative energy, computer programming, medicine, IT, and organizational development. Sharing a passion for innovation, and helping organizations and the people who work for them become more creative.

13 Our Friends In Israel

14 Our Friends Around The World

15 So, How Does It Work?

16 קבעון מבני / Fixedness Structural Structural Fixedness is the tendency to think of an object as a whole, with a defined structure that cannot be divided or rearranged

17 קבעון מבני / Fixedness Structural

18 קבעון מבני / Fixedness Structural

19 חלוקה / Division Dividing a product or process into its components and randomly rearranging them in time or space

20 Division The Maternity Leave Mortgage Following SIT s work Bank Hapoalim came out with a new offer : a three-month leave from mortgage payments upon the birth of a baby in the family. This new concept turned out to be one of the bank s flagship products and campaign leader and attracted young couples.

21 Division" The Delayed Antibiotics Prescription

22 Division" The Delayed Antibiotics Prescription +24h Symptom Relief Antibiotics 27% reduction in antibiotic purchasing for influenza visits

23 Let s Practice!

24 Applying Division 1. List the process stages and number each stage 2. Randomly rearrange the stages 3. Visualize the resulting virtual process 4. Identify potential benefits inherent in the new structure ( Should We? ) 5. Apply the implementation filter ( Can We? ) 6. Adapt the resulting forms to fit identified values and needs

25 How To Articulate An Idea Description Benefits Challenges

26 Let s Learn Another Tool!

27 Karl Duncker s Experiment

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30 Karl Duncker s Candle Experiment

31 It s your time to vote.. How did the two groups of students perform in Karl Duncker s experiment? 1. More students in group number 1 found the right solution 2. More students in group number 2 found the right solution 3. The same 4. Don t know Group Number 1 Group Number 2

32 קבעון תפקודי / Fixedness Functional The tendency to create a strong association between an element (physical or other) and its designated function, resulting in an inability to consider additional functions for that element.

33 איחוד Unification / Task Assigning a new function to an existing component in our Closed World

34 The Copenhagen Wheel

35 Beijing pollution monitored with kite-mounted sensors empower city dwellers to map, record and engage actively in the monitoring of their environment

36 The Play Pump

37 Advertising

38 ReCAPTCHA gives users two words to type: (1) One of which is used to detect if you re a human (2) And the other it can t read/understand by itself and needs your help. That s the one word you type and recaptcha digitizes it and you unknowingly help humanity.

39 Cailler Visitor Center

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41 Chocolate Personality

42 Let s Practice!

43 Make A List Of Closed World Components The Closed World

44 Make A List Of Closed World Components How can component X help me reach my goal?

45 Summary

46 A Contradiction? Systematic Inventive Vs.

47 Systematic Inventive Thinking

48 Key Take Aways From Today Thinking outside the box is a myth We advocate a radically different approach Creativity can be taught, and trained SIT is scientifically proven Successfully used in leading firms and organizations

49 You Don t Do Innovation, You Innovate In What You Do Individual Team Organization Community Local Government Country

50 Drew Boyd AKA the Street Rat Jacob Goldenberg AKA the Lab Rat Inside The Box A Proven System of Creativity for Breakthrough Results

51 Thinking Inside The Box The traditional view of creativity is that it is unstructured and doesn t follow rules or patterns. That you need to think outside the box to be truly original and innovative We believe just the opposite.

52 Thank You!