Name of Opportunity. Participation at VisitScotland expo Royal Highland Centre, Ingliston, Edinburgh 20 & 21 April Opportunity Summary

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1 Name of Opportunity Participation at VisitScotland expo Royal Highland Centre, Ingliston, Edinburgh 20 & 21 April 2016 Opportunity Summary VisitScotlad epo is Scotlad s flagship business to business travel trade event and the only event which exclusively promotes Scotland. Expo enables all Scottish tourism businesses to promote their products and services to potential buyers from around the globe. VisitScotland expo welcomes buyers from all sectors of this global industry - coach tour operators, group travel organisers, tourism product wholesalers, specialist and independent tour operators and travel media. Trade Show Exhibitors have their own dedicated stand to dress and brand. The event format is a mixture of prescheduled appointments with buyers, the opportunity to attract buyers to your stand as the show has a free flow aspect and this is supplemented by a welcome event and networking evening giving exhibitors the opportunity to meet with buyers in both formal and informal surroundings. Networking Events There are two networking opportunities Welcome Event On the eve of expo VisitScotland will hold a welcome event for buyers and exhibitors (1 per stand) to meet before the trade show. This is an opportunity to meet with buyers and increase appointments for the trade show. VisitScotland will also be giving key messages for our activity and plans ahead. Main Networking Event The main VisitScotland networking event will take place on Wednesday evening after day one of the event. Exhibitors (two tickets per stand additional avaible to purchase) will be able to network with buyers in a more informal setting. The format of this event will be different from previous years and a more focussed seated dinner. Familiarisation Trips Exhibitors at expo will have the opportunity to showcase their product to buyers first hand by offering prefential rates for familiarisation trips. Through these trips we aim to showcase as much of Scotland as possible and in % of international buyers stated they will feature a place they visited in future programmes. Features and Benefits This is a uiue evet, as it is Scotlad s only business to business event for the travel trade that is entirely Scottish. In 2015, 322 international tour operators, wholesalers, travel agents, plus 137 UK based buyers and 52 media buyers attended.

2 Access to the buyer lists Online profile with company description, logo and images Showguide with basic entry automatically included Buyer driven appointment system which had over 6,300 pre-scheduled appointments in Welcome and networking events for additional opportunities Dedicated website for expo ( live form Mid July Exhibitors have password protected page Add into VisitScotland messaging and let buyers know about new activity by uploading a press release Eas to use olie aual to esue ou do t iss a ke deadlies Free advertising for a year as the website is accessed throughout the year by the travel trade as an information service. The expo Show Guide: The Showguide is available in PDF format to download from the expo website a week before the event Printed copies issued at the show - it promotes the event and can be used for reference throughout the year by both buyers and exhibitors. The guide is a handy A5 size to carry around the event and contains the layout of the exhibition hall and gives the company profile of the exhibiting companies. Promotion: As soon as the show details have been finalised, it is advertised on and promoted in targeted major trade publications. Buyers are sent an reminding them to put the date in their diary. Target Consumer Audience None this is a trade event Testimonials Testimonials are available on the expo website - Price Opportunity Shell Scheme stand participation. Each stand measures 3m x 2m and is fitted out with carpets, lights and choice of furniture package. Two tickets for the network evening are included in the cost. Cost (excl. VAT) 1,775 Corner location supplement a corner 225 Space only (min of 6 sq meter) stand participation. Purchased in multiples of per sq m 3m x 2m and the price is per square metre. There are no fittings i.e. carpets, lights, cupboard, chairs these can be hired through a 3 rd party. Price is per sq metre. Two tickets for the network evening are included in the cost.

3 Stand Sharer 170 Full page ad in expo Show guide 461 Half page ad in expo Show guide 270 Quarter page ad in expo Show guide 159 Inside back cover in expo Show guide 780 Outside back cover in expo Show guide 822 Inside Front cover in expo Show guide 780 Logo with entry in expo Show guide 51 Screen Advertising Still Advert - 10 seconds 200 Screen Advertising Video - 30 seconds 500 Networking event ticket 50 Two tickets are included with each stand or minimum space (6m²) purchased. Additional tickets are available to purchase. Deadline Businesses can book online - the website mid July onwards. 15/04/2016 for: Shell Scheme, Corner Supplement, Space only 26/02/2016 for: Show Guide and Sponsorship 20/04/2016 for: Networking event ticket 25/03/2016 for: Screen Advertising For sponsorship, please contact Philip Duncan (E: philip.duncan@visitscotland.com T: ) Opportunity Background & Details All bookings (except Sponsorship) are made through the expo website (mid July onwards) which also contains: appointment system floor plan list of exhibitors exhibitor manual (Mid January 2016) testimonials For 2016, all prices (excluding networking night tickets) remain the same as For sponsorship opportunities please contact Philip Duncan via philip.duncan@visitscotland.com. Feedback from expo 2015 responents 322 International Buyers from 23 countries attended the event 137 UK based buyers.

4 From the official VisitScotland expo evaluation buyers intend to : International Buyers UK Buyers Add new Scottish Suppliers to their current programme 93% 86% Expand their current programmes to Scotland 88% 82% Create additional Scottish tour programmes 87% 79% Introduce a Scotland programme for the first time 37% 14% 88% of international buyers will feature a place they visited in future programmes. The average (mean) potential business value for buyers was 42,700 for International and 22,500 for UK based buyers. Exhibitors: 75% of were satisfied/very satisfied with the business potential expo offered Buyers coming from Germany, USA, UK, China and Canada were rated the highest The average (mean) potential business value for exhibitors was 26,100 64% of exhibitor stated their ROI was excellent or good 76% of exhibitors conducted business with other stand holders. Visuals

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