Good morning. First I want to wish everyone a happy and healthy new year.

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1 High Holiday Appeal by Paul Schneider Good morning. First I want to wish everyone a happy and healthy new year. For those that don t know me, I m Paul Schneider. I was treasurer of the congregation from 1997 to 1999 and I was president of the congregation from 1999 to So today is the middle of my 10 th anniversary as president of ATC. Although I am not as active as I once was, our family s commitment to ATC has not wavered. This is the reason I am here before you today to talk to you about the financial needs of the congregation and the HH Appeal. As hard as it may be to believe, I actually volunteered to do the HH appeal. About 2 months ago, I received a call from a couple of members of the executive board and was asked to attend a meeting to review the financial affairs of the temple. I m not sure whether I was invited because I was a Past President and had to deal with difficult financial times or whether they wanted my advice as an accountant. Probably both. The outcome of the meeting was that the financial condition was more solid than was thought. The problem was just a timing matter of when money would come in cash flow. With the size of our congregation we should not be having cash flow issues. We discussed fund raising in general and it was then that I volunteered to give the appeal today. You are probably thinking why would anyone in their right mind volunteer to ask others for money? My answer is because we need the money and I feel strongly that our general level of giving for the HH is below what we as a congregation should be and

2 need to be giving. And, believe it or not I consider this an honor to be in front of you today, doing a good thing for our congregation. Every congregation has a base amount of dues that we ask all members to pay, but dues are only part of what is needed to meet the financial needs of any congregation, including ours. You may not know this, but dues only account for about 60% of the funds we need to operate the synagogue and its programs. Therefore we need to have other fees and fundraisers to bridge the gap. We have many fundraisers and all are necessary and very much appreciated whether you raise $100 or $1,000, but the major fundraisers are Script, the auction (this November) and the High Holiday appeal. Recently in the Jewish Advocate, there was a story about a great fundraiser at the temple in Taunton this year. The Rabbi from that congregation asked the members to pledge a $1 for every pound that she lost. It was very successful and I thought instead of doing the HH Appeal I would organize a similar effort on behalf of our congregation. Then I looked at the Rabbi and that idea went by the boards fast, so again, I m back to the HH Appeal. I m not going to tell you about all the great programs that ATC has that we need to support. We all have our own reasons for belonging to ATC. I m just going to give you the facts and I hope that when I am done you will open your wallets and pocketbooks and feel good about giving a lot of money to ATC through this HH Appeal.

3 Let me give you a few facts: Most congregations rely on the HH Appeal to be their biggest fundraiser of the year. Last year at ATC we raised $13,000. This has been the approximate amount we have raised each of the past 10 year. At ATC only about 1/3 of the membership has made a HH donation over the last few years. That means 1/3 of you here raised $13,000. Just think what 100% or even 75% participation in giving to this appeal would result in. 15 members account for almost 50% the HH donations. Last year s appeal averaged about $100 for the families that donated not bad, but it averages only $35 for every family that belongs to ATC, now that is not so good. Our surrounding congregations, Beth Emunah of Brockton, Beth AM of Randolph, Beth Abraham of Canton raised $20,000 to $34,000 last year. WOW, what are they doing or saying that we are not doing or saying that encourages their members who are no different than us to give at those levels

4 My wife suggested I throw in a few examples, like how easy it would be to give up one Starbucks Grande, dry, mocha latte for $5 a week and people would understand that what I m asking you for, is a small sacrifice. I asked her if she would give up one of her Starbucks Grande, dry, mocha lattes and she said, absolutely not. So I guess I will have to convince you to not give up anything and still contribute to the Temple Why have we not given more in the past? I don t know, but maybe it s just because we haven t done a good job of telling you how important it is that the HH appeal should be our major fundraiser. Maybe we feel that we give enough through our dues and other fundraisers. This is probably the major reason, but it isn t the right answer. As I said, dues only provides 60% of our needs and fundraisers, including this HH appeal, provide the balance of the funding we need to keep the operations of the synagogue going. Maybe it s because it is an anonymous gift. There is not a thank you program for giving at the High Holidays. Some congregations, actually, publish donations in their newsletters. In some congregations, members stand up and announce how much their pledge is, I guess we could do that but we will try an easier approach. If need be I will call everyone who donates and give you a personal thank you, no matter what you contribute. My point is that your

5 donations are greatly appreciated even though they are not made public. Maybe some of us just can t afford to do any more than we have done in the past. For the 2/3 the membership here today that did not participate in the HH Appeal last year for whatever reason, I tell you that we need your help now more than ever. The economic times have taken its toll on many members and those that have the ability to give, need to make up for those that don t have the ability to make a significant donation. For those of you who are struggling financially, I have just asked our other congregants to support you, and I ask that you do whatever you can. I know it might be tough, but if you could donate $100 it would be a mitzvah to give back to the temple that is giving to you If every member pledged a minimum of $100 that would be $25,000 almost twice as much as last year s campaign. I don t think $100 is a lot of money for an annual donation, but I m not naive enough to think everyone will give $100. But we need to average at least that, so those of you that can give $200, $250, $500, $1,000 or more, we need you to do that to help your friends and fellow congregants who are not able to contribute $100. Through your collective generosity we can fill the gap. I m not just someone standing in front of you asking you for money. I m going to put our money (our money) where my mouth is. My family is going start by pledging $1,000 towards this year s campaign. But I m not going to stop there. I m going to give those of you who don t particularly care for me the opportunity to make me give more to the

6 appeal. For those who like me, I m going to give you the opportunity to let me give more, which would be my pleasure. Here is the deal. My daughter Amy is marrying Stephen Goldstein, the son of Jay and Laura Goldstein, in November this year. This is a special year, and in honor of their marriage and the fact that we are all members of the temple, if we raise more this year than the $13,000 raised last year, Marcia and I will make a special additional matching donation of 10% of any increase over last year. For example if we raise $23,000 this year, which is $10,000 more than last year, we will donate another $1,000 which is 10% of the additional $10,000. The more we donate the better we will feel, so turn down the tab, one or two or three to the (right/left) that you were thinking of turning down, on your pledge cards as it would be our honor to make a significant donation in this special year for our family. I m almost done, but I just want to summarize a few key items. 1. Dues do not cover the costs of you being a member of ATC, so we need to fill the gap with fundraisers, starting with this HH Appeal. 2. Those that can give I ask you to reach deep and give more than you originally planned 3. For those that are facing tough economic times, I ask that you give at least $100 to give back to those that are and have been there for you during your difficult times 4. The more you give the more the Schneider family will give

7 I want to thank you for listening to me and for allowing me this honor of asking you to support the HH Appeal. Please be generous and pass your cards to the ushers. If you haven t received your card, you can pick it up later in the hallway or just send in a donation earmarked for the HH Appeal. Just one more thing. Guests who are fortunate enough to be able to join us today, please consider a donation to this HH Appeal as a way to say thank you to your hosts and the congregation Again, thank you and Happy Holidays to all.

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