INC SPONSORSHIP OPPORTUNITIES

Transcription

1 INC SPONSORSHIP OPPORTUNITIES 2016 SPONSORSHIP OPPORTUNITIES

2 DOWNTOWN INDY IS STRONGER WITH YOUR HELP Downtown Indy as a private, nonprofit organization focused on developing, managing, and marketing Downtown Indianapolis relies on the dedicated support of our community. Thanks to the investment of our sponsors, we are collectively committed to keeping Downtown clean, safe, beautiful and vibrant, and to ensuring it s a great place to live, learn, work and play. Central Indiana needs a strong and vibrant core: Downtown Indianapolis. The goal of Downtown Indy is to improve the overall quality of life in Downtown Indianapolis and to make sure it thrives as a residential, business and recreational district. Learn more at BOB SCHULTZ Senior Vice President of Marketing, Communications & Events 111 Monument Circle, Suite 1900 Indianapolis, IN (317) bob@downtownindy.org SOME OF THE BUSINESSES THAT HAVE SUPPORTED DOWNTOWN INDY, INC. THIS PAST YEAR IBEW #481 IPL Miller/Coors Angie s List Omni Severin Indiana Union Construction Industry Carson s Circle Centre Southwest Chase Anthem OneAmerica Lilly Simon SunKing Hoosier Lottery Indianapolis Motor Speedway Indianapolis Colts Pacers Sports & Entertainment Salesforce BMO Harris Indy Star Buckingham Conrad Indianapolis JW Marriott St. Elmo Yelp 2016 SPONSORSHIP OPPORTUNITIES

3 OVERVIEW Presenter Beverage Blarney Bash Clover Power Hour Gold Partner Exhibitor Supporter Plant Advertising BLARNEY BASH WORKOUT WEDNESDAYS 4th annual event with 10,000 average attendance, celebrating all things Irish! Wednesdays from late April through September on Georgia Street and the Downtown Canal Walk 4 SPONSORSHIP LEVELS DEMOGRAPHIC: Young, urban, professional millennials ages SPONSORSHIP LEVELS DEMOGRAPHIC: All ages - downtown residents, professionals, active, health-seekers STATE BLARNEY OF DOWNTOWN BASH HAPPY HOUR THURSDAYS Business/Community 4th annual event with meeting 10,000 to learn average economic attendance, indicators, celebrating trends, all priorities things Irish! & opportunities After-work cocktails on the Boardwalk of Georgia Street every Thursday from May through August 34 SPONSORSHIP LEVELS EXPECTED DEMOGRAPHIC: ATTENDANCE: young, urban, 500+ professional millennials ages DEMOGRAPHIC: Professional, B2B 3 SPONSORSHIP LEVELS DEMOGRAPHIC: Professional, ages ENTREPRENEUR FORUM FOOD TRUCK FRIDAYS DOWNTOWN INDY S ENTREPRENEUR FORUM Forum to hear perspectives and lessons learned from local successful entrepreneurs Lunchtime food truck festival every Friday from late April through September 3 SPONSORSHIP LEVELS EXPECTED ATTENDANCE: 500+ DEMOGRAPHIC: 1st stage entrepreneurs and students 3 SPONSORSHIP LEVELS DEMOGRAPHIC: All ages - professionals, active 2016 SPONSORSHIP OPPORTUNITIES

4 OVERVIEW Presenter Beverage Blarney Bash Clover Power Hour Gold Partner Exhibitor Supporter Plant Advertising DOWNTOWN LIVING TOUR INSPIRED BEAUTY Friday, post work tour of Downtown rental properties with food/ beverages at every stop Annual event celebrating Downtown beautification with food, beverage, music and more! 4 SPONSORSHIP LEVELS DEMOGRAPHIC: Young, urban, professional millennials ages SPONSORSHIP LEVELS DEMOGRAPHIC: Young, urban, professional millennials ages MOTORCYCLES ON MERIDIAN CIRCLE OF LIGHTS Thousands of bikes assemble for this one day event in the heart of Downtown 50+ year Downtown tradition to usher in the holiday season with lighting and decorations 4 SPONSORSHIP LEVELS EXPECTED ATTENDANCE: 25K+ bikers, 50K+ spectators 3 SPONSORSHIP LEVELS EXPECTED ATTENDANCE: 100K+ DEMOGRAPHICS: All ages WORKFORCE WEEK NEW YEAR S EVE Downtown employee appreciation activities/events held the first week of September Full scale, outdoor party to usher in the New Year with bands, food, beverage, fireworks and festivities 3 SPONSORSHIP LEVELS EXPECTED ATTENDANCE: 10K+ DEMOGRAPHIC: Professional 4 SPONSORSHIP LEVELS EXPECTED ATTENDANCE: 50K+ DEMOGRAPHIC: Young, urban, professional millennials ages SPONSORSHIP OPPORTUNITIES

5 the event deets SATURDAY AUGUST 27, 2016 in partnership with ABATE of Indiana sponsor benefits Brand awareness, building profile of your business as community partner Raise local profile among target audience, providing engaging customer experiences Come ride, watch and enjoy the sights and sounds as thousands of bikes assemble for this one day event in the heart of Downtown 25K+ bikers expected 50K+ spectators expected DEMOGRAPHIC: bikers & enthusiasts of all ages 2015 event generated an estimated $4.5 MILLION in direct visitor spending One of the most iconic two wheel events in the Midwest Foster employee engagement & build rapport with Downtown dwellers, workers, and players FOR MORE INFORMATION: Bob Schultz, SVP of Marketing & Events at Downtown Indy, Inc. (317) SPONSORSHIP OPPORTUNITIES Motorcycles on Meridian

6 MOTORCYCLES ON MERIDIAN the nitty gritty TITLE GOLD EXHIBITOR/ VENDOR ADVERTISING INVESTMENT N/A $6,000 $2,500 $1,000 NAME ATTACHED TO EVENT LOGO & DESCRIPTION RIGHTS TO ALL MOTORCYCLES ON MERIDIAN SOUVENIR SALES RIGHT TO CREATE A MULTI-PAGE EVENT POCKET GUIDE EXCLUSIVITY IN YOUR CATEGORY expected attendance: 25,000 bikers 50,000 spectators ADVERTISING OPPS MADE POSSIBLE BY: RIGHT TO DESIGN AND HOST OFFICIAL MOTORCYCLES ON MERIDIAN WEBSITE AND FACEBOOK PAGE LOGO PLACEMENT ON ALL PRINT COLLATERAL (FLYERS, BANNERS, ETC.) LOGO PLACEMENT ON ALL DIGITAL COLLATERAL (WEB, POSTERS, ETC.) COMPANY MENTION IN ALL PRESS RELEASES/MEDIA PITCHES TABLE SIGNAGE INCLUSION IN ALL GEORGIA STREET RADIO ADS DURING AUGUST LEAD UP ABILITY TO HAVE A 10X20 ACTIVATION SPACE IN VENDOR VILLAGE LICENSE TO USE SPONSOR OF EVENT IN ADS/ PROMOTION OPPORTUNITY TO HAVE BRAND AMBASSADORS ON SITE NAME/LOGO ON MOTORCYCLES ON MERIDIAN WEBSITE AND FACEBOOK PAGE NAME/LOGO IN THUNDER ROADS INDIANA MAGAZINE NAME/LOGO ON SOUVENIR TRAILER/TENTS FULL PAGE AD IN OFFICIAL EVENT POCKET GUIDE BY THUNDER ROADS LOGO PLACEMENT ON OFFICIAL EVENT T-SHIRT (15,000 PRINTED) SOLD 2016 SPONSORSHIP OPPORTUNITIES Motorcycles on Meridian

7 event details Strengthened by ON THE VERMONT STREET PLAZA Ditch the confines of the gym or yoga studio and head outdoors! DATES: Wednesdays from Late April through September May 4 - Aug. 31 noon - 12:45 p.m. JUNE 1 - Aug :45 A.m. sponsor benefits Brand awareness, building profile of your business as community partner Raise local profile among target audience, providing engaging customer experiences Foster employee engagement & build rapport with Downtown dwellers, workers, and players TIMES: 6 a.m. Yoga on the Canal Walk; Noon Cardio on Georgia Street LOCATIONS: Downtown Canal Walk (at Vermont Street) and Georgia Street DEMOGRAPHICS: All ages Downtown residents and professionals, mostly female, health-seekers, active expected attendance each week 2016 SPONSORSHIP OPPORTUNITIES Workout Wednesdays

8 WORKOUT WEDNESDAYS sponsorship details PRESENTING SPONSOR GOLD SPONSOR EXHIBITOR SPONSOR INVESTMENT $10,000 $5,000 $100 LOGO INCLUSION IN EVENT LISTING ON WEBSITE INCLUSION IN ALL GEORGIA STREET RADIO ADS NAME AND LOGO ON SIGNAGE SPECIFIC TO LOCATION EXCLUSIVITY IN YOUR CATEGORY SOLD 125+ ATTENDEES EACH WEEK LOGO PLACEMENT ON ALL DIGITAL COLLATERAL COMPANY MENTION IN ALL PRESS RELEASES/MEDIA PITCHES LICENSE TO USE SPONSOR OF EVENT IN ADS/PROMOTION OPPORTUNITY TO HAVE BRAND AMBASSADORS ON SITE SOCIAL MEDIA MENTION FOR THE WEEK ABILITY TO HAVE A 10X10 ACTIVATION SPACE IN AT EITHER LOCALE OPPORTUNITY TO PROVIDE BRANDED AMENITY/WATER TO AUDIENCE OPPORTUNITY TO ADDRESS THOSE GATHERED FOR ANNOUNCEMENTS(S) 2016 SPONSORSHIP OPPORTUNITIES Workout Wednesdays

9 event details After-work cocktails on the Boardwalk of Georgia Street DATES: Every Thursday from May through August TIMES: 4:30-7:30 p.m. LOCATIONS: Center Block of Georgia Street DEMOGRAPHICS: Professional, ages sponsor benefits Brand awareness, building profile of your business as community partner 500+ expected attendance each week Raise local profile among target audience, providing engaging customer experiences Foster employee engagement & build rapport with Downtown dwellers, workers, and players 2016 SPONSORSHIP OPPORTUNITIES Happy Hour Thursdays

10 HAPPY HOUR THURSDAYS the nitty gritty TITLE GOLD/ SPIRITS SILVER/ BEER EXHIBITOR* INVESTMENT $15,000 $10,000 $5,000 $500* NAME AND LOGO INCLUSION IN THE OFFICIAL EVENT LOGO NAME AND LOGO ON ARCH SIGNAGE THROUGHOUT SEASON INCLUSION IN ALL GEORGIA STREET RADIO ADS EXCLUSIVITY IN YOUR CATEGORY 500+ ATTENDEES EACH WEEK ALCOHOL PERMITS COVERED LOGO PLACEMENT ON ALL PRINT COLLATERAL (FLYERS, BANNERS, ETC.) LOGO PLACEMENT ON ALL DIGITAL COLLATERAL (WEB, POSTERS, ETC.) COMPANY MENTION IN ALL PRESS RELEASES/ MEDIA PITCHES LICENSE TO USE SPONSOR OF EVENT IN ADS/ PROMOTION RESERVED PARKING (NUMBER OF SPACES BASED ON INVESTMENT) OPPORTUNITY TO HAVE BRAND AMBASSADORS ON SITE LOGO PLACEMENT ON MENU BOARDS EACH WEEK ABILITY TO HAVE A 10X10 ACTIVATION SPACE AT HAPPY HOUR STAGE MENTIONS THROUGHOUT THE EVENT RECOGNITION FROM LIVE TWEETS LEADING UP TO AND FROM EVENT Large Medium Medium Large Medium Medium SOLD Large Medium Medium *weekly fee all other sponsorship investments cover the entire series of Happy Hours, May-Aug, SPONSORSHIP OPPORTUNITIES Happy Hour Thursdays

11 event details Hungry? Head Downtown for the lunch hour with music and a dozen food trucks. DATES: Fridays from Late April through September TIMES: 11 a.m. - 1:30 p.m. LOCATION: Georgia Street s West Block closest to the Indiana Convention Center sponsor benefits Brand awareness, building profile of your business as community partner Raise local profile among target audience, providing engaging customer experiences Foster employee engagement & build rapport with Downtown dwellers, workers, and players DEMOGRAPHICS: All ages Downtown professionals, families, convention delegates 1,200-2,000 expected attendance each week depending on weather 2016 SPONSORSHIP OPPORTUNITIES Food Truck Fridays

12 FOOD TRUCK FRIDAYS sponsorship details PRESENTING SPONSOR GOLD SPONSOR EXHIBITOR SPONSOR* INVESTMENT $7,500 $5,000 $200 NAME AND LOGO INCLUSION IN THE OFFICIAL EVENT LOGO COMPANY MENTION IN ALL PRESS RELEASES/MEDIA PITCHES NAME AND LOGO ON SIGNAGE THROUGHOUT SEASON INCLUSION IN ALL GEORGIA STREET RADIO ADS EXCLUSIVITY IN YOUR CATEGORY ATTENDEES EACH WEEK LOGO PLACEMENT ON ALL DIGITAL COLLATERAL (WEB, POSTERS, ETC.) LICENSE TO USE SPONSOR OF EVENT IN ADS/PROMOTION RESERVED PARKING (NUMBER OF SPACES BASED ON INVESTMENT) OPPORTUNITY TO HAVE BRAND AMBASSADORS WALKING ON SITE OPPORTUNITY TO HAVE ACTIVATION SPACE WITH AMBASSADORS ON SITE OPPORTUNITY TO MAKE AUDIO ANNOUNCEMENTS DURING EVENT RECOGNITION FROM LIVE TWEETS LEADING UP TO AND FROM EVENT LARGE MEDIUM x20 10x10 TABLE 4/hour 2/hour 1/hour * weekly fee Title and Gold sponsorship investments cover the entire series of Food Truck Fridays 2016 SPONSORSHIP OPPORTUNITIES Food Truck Fridays

13 event details Check out the incredible options that exist for multi-family, rental living in Downtown Indianapolis DATE: Friday, June 24, 2016 TIME: 5-9 p.m. LOCATION: Throughout Downtown Market East, Mass Ave and Fletcher Place sponsor benefits Brand awareness, building profile of your business as community partner Raise local profile among target audience, providing engaging customer experiences DEMOGRAPHICS: Millennials, mid-to-upper wage earners, Central Indiana residents, Downtown workforce expected event attendance Foster employee engagement & build rapport with Downtown dwellers, workers, and players FOR MORE INFORMATION: Sherry Seiwert, President at Downtown Indy, Inc. (317) SPONSORSHIP OPPORTUNITIES Downtown Living Tour

14 DOWNTOWN LIVING TOUR sponsorship details 5 LOCATIONS PRESENTING SPONSOR GOLD SPONSOR FOOD & BEV SPONSOR* 5-7 SHUTTLES 400+ ATTENDEES INVESTMENT $10,000 $2,500 IN KIND NAME & LOGO INCLUSION IN THE OFFICIAL EVENT LOGO COMPANY NAME IN ALL PAID MEDIA/RADIO ADS COMPANY MENTION IN ALL PRESS RELEASES/ MEDIA PITCHES EXCLUSIVITY IN YOUR CATEGORY FOOD & BEVERAGE SPONSORS Restaurant/catering partners will be recognized as inkind FOOD & BEVERAGE SPONSORS. Each will be paired with an individual site to cater two different tapas for up to 400 guests and serve/pour donated alcohol. COMPANY LOGO ON LIVE DOWNTOWN RACK CARD SHOWCASING BENEFITS OF LIVING DOWNTOWN DISTRIBUTED BY CORP. RECRUITERS, AREA BUSINESSES, ETC. AND ACCOMPANYING AD FOR PRINT PLACEMENT NAME & LOGO ON SIGNAGE AT THE EVENT SIGN-IN, BUSES, ETC. LOGO PLACEMENT ON DIGITAL COLLATERAL (WEB, POSTERS, ETC.) OPPORTUNITY TO HAVE BRAND AMBASSADORS AT EVENT OR HOSTS ON BUSES RESERVED PARKING FOR EVENT (NUMBER OF SPACES BASED ON INVESTMENT) OPPORTUNITY TO HAVE ACTIVATION SPACE AT SELECTED SITE OPPORTUNITY TO ADDRESS CROWD AT SELECTED SITE RECOGNITION VIA SOCIAL MEDIA, E-NEWS & ELECTRONIC INVITATION LEADING UP TO & FROM EVENT 100% 50% 25% 20x20 10x10 100% 50% 25% * in-kind donations of catered food for a specific stop site/location along the tour; in-kind would need to accommodate 400 guests 2016 SPONSORSHIP OPPORTUNITIES Downtown Living Tour