SCHOOL OF RETAILING PARTNERSHIP PACKAGE

Transcription

1 2016 SCHOOL OF RETAILING PARTNERSHIP PACKAGE

2 DIRECTORS Dr. Kyle B. Murray is Professor of Marketing and Director of the School of Retailing at the University of Alberta's School of Business. Kyle studies human judgment and decision-making. His work uses the tools of experimental psychology and behavioural economics to better understand the choices that consumers make. Professor Murray's research has been published in leading journals in marketing, management information systems and organizational behaviour and has authored two books, The Retail Value Proposition and CB. a Emily Deveaux is the Executive Director of the School of Retailing and has over 16 years of experience working with retailers and shopping centres. Her innovative strategies and unique approach have propelled start-ups into million dollar ventures. Her passion for customer service and staff retention, have ignited some of the most creative and engaging retail environments. She brings an understanding of buying behavior and trend forecasting that helps clients make informed business decisions and manage risk. His research has applications in shopper marketing, customer loyalty, electronic retailing, and pricing. Dr. Murray has consulted in these areas for clients including the Competition Bureau of Canada, General Motors, Industry Canada, Johnson and Johnson, Leger, The Research Intelligence Group, LoyaltyOne, and Microsoft. She knows how to create a competitive advantage through the effective use of technology applications and trains small business on the importance of collecting client data. 2 2

3 ABOUT The School of Retailing is a centre within the Alberta School of Business at the University of Alberta. The centre is entirely funded by the retail industry through partnership, donations and events. The School of Retailing was established in 2006 to provide global leadership and education and is one of only two Universities in Canada to offer a Bachelor of Commerce with a major in Retailing & Services. Building on the strength of the programs offered by the Alberta School of Business, we have developed a curriculum that balances a strong foundation in the fundamentals of commerce with retail-specific training and an integrated program of real-word experience through a variety of industry partnerships. The School of Retailing has a strong leadership team with a plan to grow the centre, engage more retail industry and most importantly continuously promote retail as a preferred career path. To reach our team: School of Retailing Emily Deveaux University of Alberta Executive Director 3-23 Business Building (780) Edmonton, AB T6G 2R6 Brandon Wu 3 3

4 RETAILING Our Curriculum: Practical and Current The School of Retailing curriculum will focus on a balance between theoretical and practical learning in areas that will provide students with the skills to succeed in their careers. Students complete the core of the business school program, retailing and services specific courses, learn from retail business leaders who will participate as guest lecturers throughout each term, and access a co-op program and internships. Graduates will be eligible for a Major in Retailing and Services, or for a Minor for graduates majoring in areas such as Accounting, Finance or Marketing. Choosing the School of Retailing major in Retailing and Services provides you with the academic fundamentals for a career in one of the most dynamic and fast-paced industries. Be well positioned for success in the retailing and services sector with a solid understanding of these fundamentals: Sound understanding of consumer behavior and decision making Knowledge of institutional characteristics and merchandising processes that differentiate managing retailing and consumer service organizations from managing other organizations Management of the front-line selling process Understanding of the process of delivering service quality Hands on learning gives students real-life experience. The major in retailing and services includes an optional summer internship within a sponsoring organization, while also conducting a project under academic supervision. Career Potential Retail Week Graduates are well positioned for successful careers in every facet of the retail industry. This includes operational and managerial positions, as well as careers in the areas of commercial real estate, supply chain management and analytics. Graduates are also well situated to initiate franchise or entrepreneurial ventures in the retailing and services sector. 4 4

5 EVENTS JANUARY NEW YORK TOUR Students will head to New York City for Retail s Big Show and a tour of some of NYC s finest and oldest retailers. FEBRUARY LOS ANGELES TOUR During Reading Week, students will head to Los Angeles and Silicon Valley to visit some of the most influential retailers. MARCH THOUGHT LEADERSHIP CONFERENCE An annual conference connecting executives and thought leaders in the retail industry. Featuring awards that recognize achievement, leadership, and innovation in retail. APRIL SEPTEMBER WORK PROJECTS OCTOBER RETAIL WEEK Connecting students and retailers on campus for a week of information sessions, networking events, and career fairs. This weeklong event has become the leading student retailrecruiting event in Canada, with over 60 retailers participating each year. NOVEMBER STORE TOURS AND SPEAKERS The School of Retailing plans tours and works with partners to have speakers on campus. Past tours have included Nordstrom and West Edmonton Mall, as well as speakers from our various partners. DECEMBER HOLIDAY EVENTS Various holiday events held for students at the conclusion of the fall semester. Including guest speakers, informal events, and more. Co-op students and summer students are placed in retail jobs while our School of Retailing Consulting Group works on various projects for the retail industry. 5 5

6 PARTNERSHIP PARTNERSHIP WITH THE SCHOOL OF RETAILING The School of Retailing partnership is an industry relationship between the centre and a business that in turn provides support with recruitment, brand awareness, consulting, research, events and more. HOW MANY PARTNERS DOES THE SCHOOL OF RETAILING HAVE? The school of Retailing currently has 18 partners with a maximum of 20. Each year various partners will turnover based on their needs and resources, and therefore we currently have 2 spaces open for WHY IS THERE A PARTNERSHIP? The School of Retailing does not receive funding from the University of Alberta. It is entirely funded by retail partnerships, consulting, donations, and events. HOW LONG IS THE PARTNERSHIP? The partnership term is one year and can start any month of the year. January or September is the best time to begin the partnership in order to take advantage and guarantee attendance at all events. HOW DO WE KNOW IF THE PARTNERSHIP WORKS FOR US? The partnership is an open conversation. We have set events and dates where we have activities and events to participate in, however the partnership allows you to do whatever you would like on campus with our resources and students. HOW CAN WE ENSURE SUCCESS? It is important to keep in mind that having a presence on campus is what creates success. If you don t have team members who can be on campus at events, speaking in classes, and more, you will find the relationship challenging. HOW DO I KNOW IF WE ARE A GOOD FIT? The School of Retailing team is here to ensure you have success on campus. We will discuss with you what is required to be successful. Sometimes it is resources, many times a way of thinking. WHAT MAKES A SUCCESSFUL PARTNER? Engagement with students, awareness about opportunities, mentorship, industry experience, speakers, and having a presence on campus will ensure success. We will make you aware of any opportunities in the School of Retailing and the Alberta School of Business that we feel would be valuable to your objectives. 6 6

7 CURRENT PARTNERS 7 7

8 PARTNERSHIP MODEL THE SCHOOL OF RETAILING PARTNERSHIP MODEL Partnership with The School of Retailing provides you with a competitive advantage in attracting top talent and gaining brand exposure on campus. The School of Retailing offers two different levels of partnership: BRAND PRESENCE Base Partnership: $5,000 Our Brand Presence Partnership is a great way to get exposure year round on campus through: o Classroom Speaking Sessions o o o Job Postings Social Media Research Newsletter This base partnership is required to have the recruiting package. RECRUITING PACKAGE Optional Partnership: $5,000 Our Recruiting Partnership is great if you are looking to meet, inspire, recruit, and hire students. It is also fantastic for building brand culture and awareness on campus through: o Retail Career Fairs o o Speed Networking Events Information Sessions We recommend that companies with more than 5 stores or more than 50 employees consider the full $10,000 partnership. The partnership is an open conversation. We have set events and dates where we have activities and events to participate in, however the partnership allows you to do whatever you would like on campus with our resources and students. 8 8

9 SPRING AWARDS THE SCHOOL OF RETAILING SPRING AWARDS Every spring, an award is given out at our annual conference in March to honor an outstanding member of the retail industry. Each award is given out on alternating years. ADVANCING RETAIL AS A CAREER Awarded to a member of the retail industry dedicated to promoting and advancing retail as a career opportunity. INNOVATE LEADERSHIP Awarded to a member of the retail industry that has demonstrated outstanding leadership qualities in their organization and beyond. Brian Hill, CEO of Aritzia Award Recipient

10 CONSULTING THE SCHOOL OF RETAILING CONSULTING GROUP The School of Retailing Consulting Group is a project-based entity within the School of Retailing where students work on various projects within the retail industry. The group operates as a consulting firm consisting of various levels of management to oversee the timeline of each project. Projects are determined through current relationships and needs of the retail industry. This sustainable model helps retailers fulfill their goals and help our students develop their research, analytical, communication and marketing skills. To oversee the projects the School of Retailing has two Managing Partners with combined experience in Marketing, Analytics, Strategy, Operations, Research and Market Growth/Management. The teams are then lead by Managing Directors who oversee the work of Senior and Junior Consultants. The rates for SOR CG consulting projects are $40/hr for partners and $50/hr for non-partner organizations. OUR CLIENTS: 10 10

11 APPLIED RESEARCH SCHOOL OF RETAILING APPLIED RESEARCH The School of Retailing Applied Research division conducts retail industry research reports available to School of Retailing partners for free and to the public for a fee. SOR AR is also available to conduct private research and prepare research reports with findings tailored to individual clients. The rates for research projects are $45/hr for partner organizations and $60/hr for non-partner organizations. SOR AR is led by Craig Patterson of Retail Insider. OUR PUBLICATIONS: Designer Outlet Malls in Canada: A Study Grocery Stores in Canadian Urban Centres 11 11

12 CONNECT WITH US SCHOOLOFRETAILING SCHOOLRETAILING SCHOOLOFRETAILING SCHOOLRETAILING To subscribe to the School of Retailing Industry Review and receive updates from the school, sign up for our newsletter at: We look forward to working with you and your company! For more information contact us at: School of Retailing Emily Deveaux University of Alberta Executive Director 3-23 Business Building (780) Edmonton, AB T6G 2R