idexuae.ae SPONSORSHIP OPPORTUNITIES Strategic Partner Principal Partner Organised by Host Venue In association with

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1 idexuae.ae SPONSORSHIP OPPORTUNITIES Strategic Partner Principal Partner Organised by Host Venue In association with

2 Table of Contents IDEX AWARENESS CAMPAIGN / E- MARKETING Online Marketing... 4 International Campaign... 4 Newspaper Advertising... 4 Flyer/Ticket Advertising... 4 Outdoor Media... 5 PR Campaign... 5 VIP Invitations... 5 SUMMARY OF SPONSORSHIP OPPORTUNITIES AT IDEX 2017 Diamond... 7 Platinum... 8 Gold... 8 Sponsorship Deliverables... 9 ADDITIONAL SPONSORSHIP OPPORTUNITIES 1. Delegations Lounge Exhibitor Gala Event Media Centre Media Pack Hall Entrance s Pillars Floor Graphics / Sticker at the Concourse Official Show Preview IDEX E-Newsletter Wayfinder Digital Screens Event Wi-Fi Internet and Mobile Charger Kiosks Sponsorship Information Booths Sponsorships IDEX Floor Plan Application for Mobiles Visitor Carrier Bag Exhibitor Welcome Pack Water Branding Exhibitor, VIP & Media Car Passes... 19

3 IDEX 2017: MARKETING AND PROMOTIONS HIGHLIGHTS Monthly International Promotions in International Trade Magazines The advertising campaign started 16 months ahead of the events IDEX 2017 SPONSORSHIP OPPORTUNITIES 3

4 IDEX AWARENESS CAMPAIGN / E- MARKETING ONLINE MARKETING Online media partners carried more than 30 ad banners and e-buttons up to 12 months prior to the show. INTERNATIONAL CAMPAIGN A highly qualified database of global contacts in defence, security and maritime sectors was built from various sources. The e-marketing campaign consisted of montlhy blasts, newsletters and official announcements. NEWSPAPER ADVERTISING More than 110 newspaper advertisements will be placed in the top national and regional newspapers, covering the GCC and North Africa region including: Al Ittihad - UAE The National - UAE Al Khaleej - UAE Gulf News - UAE Al Bawyan - UAE Okaz - KSA Al Riyadh - KSA Arab News - KSA Al Watan - Kuwait Kuwait Times - Kuwait Al Raya - Qatar Gulf Times - Qatar Al Ayam - Bahrain Gulf Daily News - Bahrain Al Watan - Oman Times Of Oman - Oman Al Hayat International - Pan Arab Assabah - Morocco Al Masse - Morocco FLYER / TICKET ADVERTISING More than 40,000 flyers will be inserted in local and regional defence magazines. IDEX 2017 SPONSORSHIP OPPORTUNITIES 4

5 OUTDOOR MEDIA Highway Unipoles City and Airport lampposts City LED screens Airport banners and Digital advertising Flags around the city Bus wrap branding Bridge banners Mega panels at the venue PR CAMPAIGN IDEX s official PR agency developed communication strategies driven by real market insights and worked alongside the core IDEX team to ensure international activities. More than 45 creative storytelling releases will be sent out to the top local and regional media outlets, which will create inspiring ideas that people talked about. VIP INVITATIONS Personalised invitations will be sent to over 5,000 VIPs, Ruler s Offices, UAE Armed Forces Commanders, Ambassadors, Defence Attachés and Business Groups. IDEX 2017 SPONSORSHIP OPPORTUNITIES 5

6 SUMMARY OF SPONSORSHIP OPPORTUNITIES AT IDEX 2017 DIAMOND Pg. 7 PLATINUM Pg. 8 GOLD Pg. 8 SUMMARY OF BENEFITS Pg. 9 IDEX 2017 SPONSORSHIP OPPORTUNITIES 6

7 DIAMOND SPONSOR $300,000 (available to maximum 2 companies) Diamond Sponsorship represents one of the highest levels of sponsorship offered at IDEX 2017 and will position leading companies as one of the main event partners. Diamond Sponsor Positioning and Benefits: Diamond Sponsor positioning on all communications where applicable (including outdoor, print advertising, radio & TV) Diamond Sponsor prime positioning on the IDEX 2017 website with hyperlinks Diamond Sponsor dedicated promotional blasts to all IDEX 2015 attendees Diamond Sponsor inclusion in all outdoor branding Advertisement and sponsor promo editorial in the IDEX 2017 official show guide Diamond Sponsor inclusion at the IDEX & NAVDEX 2017 registration area Complimentary conference passes VIP tables at the exhibitor gala event Integrated PR and media opportunities leading up to the event and many more exclusive benefits IDEX 2017 SPONSORSHIP OPPORTUNITIES 7

8 PLATINUM SPONSOR $200,000 (available to maximum 4 companies) The wide range of Platinum opportunities can drive awareness throughout IDEX or be tailored towards specific audiences at the event. Platinum Sponsor Positioning and Benefits: Platinum Sponsor positioning on selected branding and communications where applicable (including outdoor and print advertising) Platinum Sponsor prime positioning on the IDEX 2017 website, with hyperlinks Platinum Sponsor inclusion on selected promotional blasts to all IDEX 2015 attendees Advertisement in the IDEX 2017 official show guide Complimentary conference passes VIP tables at the exhibitor gala event Integrated PR and media opportunities leading up to the even and many more exclusive benefits GOLD SPONSOR $150,000 (available to maximum 6 companies) Gold opportunities can be tailored towards specific areas or audiences at the event. Gold Sponsor Positioning and Benefits: Gold Sponsor positioning on visitor promotions and the PR campaign Gold Sponsor positioning on the IDEX 2017 website, with hyperlinks Gold Sponsor positioning on Thank You signage Gold Sponsor positioning on all IDEX venue mega panels Complimentary invitations at the exhibitor gala events Invitations to the IDEX 2017 official opening ceremony Advertisement in the IDEX 2017 official show guide and many more benefits IDEX 2017 SPONSORSHIP OPPORTUNITIES 8

9 SUMMARY OF BENEFITS SPONSORSHIP BENEFITS DIAMOND PLATINUM GOLD Sponsor dedicated promotional blasts to all IDEX 2015 attendees Sponsor positioning on all communication where applicable including (Outdoor, TV, Print and Radio Advertising) Sponsor inclusion at the IDEX & NAVDEX 2017 registration area Sponsor inclusion in all outdoor branding Promo editorial in the IDEX 2017 Show Guide Complimentary conference passes Sponsor dedicated promotional blasts to selected IDEX 2015 attendees VIP tables at the exhibitor gala event Integrated PR and media opportunities leading up to the event Sponsor positioning on selected branding and communications where applicable (including outdoor and print advertising) Advertisment in the IDEX Official Show Guide Sponsor positioning on visitors promotions and the PR Campaign Sponsor positioning on Thank You signage Sponsor positioning on all IDEX venue mega panels Complimentary invitations at the exhibitor gala events Invitations to the IDEX 2017 official opening ceremony Positioning on visitor promotions and PR Campaign Positioning on the IDEX 2017 website, with hyperlinks $300,000 $200,000 $150,000 IDEX 2017 SPONSORSHIP OPPORTUNITIES 9

10 ADDITIONAL SPONSORSHIP OPPORTUNITIES 1 DELEGATIONS LOUNGE $ 200,000 9 EVENT WI-FI $ 125,000 2 EXHIBITOR GALA EVENT $ 400, INTERNET AND MOBILE CHARGER KIOSKS SPONSORSHIP $ 80,000 3 MEDIA CENTRE $ 350, INFORMATION BOOTHS SPONSORSHIP $ 80,000 4 HALL ENTRANCE S PILLARS $ 100, IDEX FLOOR PLAN APPLICATION FOR MOBILES $ 80,000 5 FLOOR GRAPHICS / STICKER AT THE CONCOURSE $ 100, VISITOR CARRIER BAG $ 85,000 6 OFFICIAL SHOW PREVIEW $ 75, EXHIBITOR WELCOME PACK $ 80,000 (EXCLUSIVE) 7 IDEX E-NEWSLETTER $ 15, WATER BRANDING $ 85,000 8 WAYFINDER DIGITAL SCREENS $ 85, EXHIBITOR, VIP & MEDIA CAR PARK PASSES $ 85,000 IDEX 2017 SPONSORSHIP OPPORTUNITIES 10

11 1 DELEGATIONS LOUNGE $200,000 The delegations lounge is the welcome area for this high-profile visitor group and the sponsor s corporate message would be one of the first that they see. The delegations lounge is an informal environment for the delegations to relax and refresh throughout the day, providing the Sponsor the exclusive opportunity to engage and host their visitors. In association with GHQ, the sponsor will benefit from significant branding within the delegations lounge, inclusive of welcome area and meeting rooms Branding on workstation screens Exclusive opportunity to place pens, notepads and USB flash drives (provided by the Sponsor) Display of Sponsor company s literature within this area Logo uploaded on IDEX website sponsors page with hyperlink to sponsor s website IDEX 2017 SPONSORSHIP OPPORTUNITIES 11

12 2 EXHIBITOR GALA EVENT SOLD $400,000 The gala event is the must-attend networking opportunity for over 2,000 exhibitors and IDEX s VIP guests. The dinner will be held in an exclusive venue in Abu Dhabi and delivers a superb opportunity to increase your company s visibility as a main partner of the event whilst networking with the world s leading stakeholders from the defence industry. Extensive branding throughout the venue, in association with the Strategic Partner and Organisers Logo placement on all event materials, including: invitations, event website, event signage and programme Hosting of a five-hour reception and gala event complete with a deluxe menu and refreshments for 2,000 people Opportunity to host distinguished guests at Sponsor tables On-stage opportunity to address a welcome message to the gala event s distinguished guests Opportunity to be included in the judging committee for the IDEX 2017 event awards (if applicable) 3 tables for 10 at the exhibitor gala event Recognition in an e-newsletter where the gala event is presented IDEX 2017 SPONSORSHIP OPPORTUNITIES 12

13 3 MEDIA CENTRE $350,000 IDEX & NAVDEX the leading defence and maritime events for the region, the previous edition of IDEX in 2015 attracted over 1,200 local and international defence manufacturers and contractors along with more than 101,000 visitors from all over the world. The event also facilitated business deals worth AED18.9 Billion in its latest edition, further cementing its status as the most strategically important tri-service defence exhibition IDEX 2015 drew the participation of more than 1,100 media persons from across the globe and generated millions of dollars coverage. The sponsorship of IDEX Media centre will place your company at the forefront of the breaking news at IDEX Branding of the Media Centre as the IDEX Media Partner Brand integration on the stage of the press briefing room in association with the Strategic Partner and the Organisers Exclusive rights for media branded gifts (USB flash drives, mouse mats, pens, notepads provided by the Sponsor) Complimentary press briefing session in the main briefing room MEDIA PACK The Media pack is distributed to all media on the opening morning of the event. This is an excellent way to communicate with over 1,200 leading companies in the defence and security industry. Media Pack details brand integrated into Media Vest design (sponsor to provide artwork) IDEX 2017 SPONSORSHIP OPPORTUNITIES 13

14 4 HALL ENTRANCE S PILLARS $100,000 To be more visible at the exhibition where you can brand/clad throughout the venue; Hall Entrance s with sponsor s logo on Vinyl wrap total of 22 pillars around the Halls; each pillar is 0.8 m x 4.3 m (L x H) Hall 1-2 Pillars, Hall 2-2 Pillars Hall 3-2 Pillars, Hall 4-2 Pillars, Hall 5-2 Pillars, Hall 6-2 Pillars, Hall 7-2 Pillars, Hall 8-2 Pillars, Hall 9-2 Pillars, Hall 10-2 Pillars, Hall 11-3 Pillars 5 FLOOR GRAPHICS / STICKER AT THE CONCOURSE $100,000 3 x 3 high resolution graphics/ sticker at the Hall s entrances 1 to 11 & Atrium, featuring your company logo and your stand number from the Hall to your stand depending your stand position; Your company visible at the glance. IDEX 2017 SPONSORSHIP OPPORTUNITIES 14

15 6 OFFICIAL SHOW PREVIEW $75,000 The official IDEX 2017 show preview will be heavily distributed throughout Abu Dhabi via insertions into the major local Arabic and English newspapers. The show preview will provide your company with an excellent opportunity to make announcements to visitors prior to the event and increase brand awareness. Sponsor s logo on cover of official IDEX 2017 show preview 1 full-page colour advertisement on the outside back cover 2 pages dedicated to Sponsor editorial IDEX 2017 SPONSORSHIP OPPORTUNITIES 15

16 7 IDEX E-NEWSLETTER $15,000 The official IDEX 2017 e-newsletters will be distributed to all VIPs, UAE Armed Forces, ministries, embassies, local and regional businesses and international industry professionals. Sponsor s logo in prime location on the official IDEX 2017 e-newsletter, with hyperlink Sponsor s button or banner advertisement included in the official e-newsletter Sponsor s short corporate profile included in the official e-newsletter 8 WAYFINDER DIGITAL SCREENS $85,000 The interactive digital wayfinding screens are placed in strategic locations throughout the concourse there are 8 in total on the concourse and grandstand. A further two units are positioned within car park B entrance points. Additionally there are two within the customer service desks on the grandstand, however these are incorporated into the desk and are not free standing. This digital wayfinding will hold the IDEX 2017 floorplan and provide directions to exhibitor stands. This will be supported by a printed map. On the reserve of the 10 freestanding units are light boxes which also form part of the package 9 EVENT WI-FI $125,000 Free-of-charge Wi-Fi is available throughout the venue to all visitors and exhibitors. This sponsorship package delivers excellent direct marketing opportunities and generic visitor data collection. Sole branding rights of the Wi-Fi, inclusive of data collection landing page and click-through page Branding on the venue digital channel at the event, advertising the Wi-Fi Placards in catering areas, promoting free Wi-Fi IDEX 2017 SPONSORSHIP OPPORTUNITIES 16

17 10 INTERNET AND MOBILE CHARGER KIOSKS SPONSORSHIP $80,000 Strategically positioned in the concourse area, these Internet Kiosks will be used constantly throughout IDEX. Your company will receive full brand integration with the kiosks and custom-designed screens will ensure that your corporate message is delivered. Sponsor s brand integrated into the kiosk design Custom-designed image on computer screen (Sponsor to provide artwork) 11 INFORMATION BOOTHS SPONSORSHIP SOLD $80,000 Information Booths are located throughout the show located in key positions providing visitors with any assistance or information which they may require at the event. There will be a total of six booths. This opportunity will allow your company to brand these desks alongside IHS Jane s. Six branded Information Booths will be placed in strategic locations throughout the event IDEX 2017 SPONSORSHIP OPPORTUNITIES 17

18 12 IDEX FLOOR PLAN APPLICATION FOR MOBILES $80,000 Mobile applications are the latest advance in mobile technology, accessible and easy to use. The new IDEX show app will be free for anyone to download. The IDEX 2017 show app will include the following: interactive event floor plan, conference programme, event guide and latest IDEX 2017 news. Your company name included in all promotion for the application Dedicated page on the app, promoting your company Your company s stand will be highlighted on the event floor plan 13 VISITOR CARRIER BAG SOLD $85,000 The official IDEX carrier bag will be available to all visitors upon arrival to IDEX As exclusive Sponsor of the official bag, your corporate message will be displayed on one side of the bag delivering extensive brand awareness amongst visitors. Logo and message featured on one side of the bag Option to place promotional gifts or literature within the bag (Sponsor liable for all associated costs) IDEX 2017 SPONSORSHIP OPPORTUNITIES 18

19 14 EXHIBITOR WELCOME PACK $80,000 The welcome pack is distributed to all exhibitors and stands the day before the show opens. This is an excellent way to communicate with over 1,200 leading companies in the defence and security industry. Sponsor s logo prominently displayed on the front of the exhibitor folder Advertisement placed on the left-hand inside page of the folder Sponsor s brochure (max. 8 pages) included in the folder 15 WATER BRANDING $85,000 40,000 bottles of water will be branded and sold throughout the various catering outlets placed with the public areas (over 20) and also within the Conference and Opening Ceremony (both subject to approval by GHQ). The exclusive sponsor of the water bottles will benefit from high levels of brand exposure, with your message being viewed continuously and repeatedly throughout IDEX Branding on every bottle of water sold at IDEX Branding on the Website Branding on the Show Catalogue 16 EXHIBITOR, VIP AND MEDIA CAR PARK PASSES $85,000 Car Park Passes will be distributed to all exhibitors, media and VIPs prior to the event. As exclusive Sponsor of these passes, your company will receive consistent brand repetition with your logo on this essential access pass to the event. Logo on all Car Parking Passes IDEX 2017 SPONSORSHIP OPPORTUNITIES 19

20 For more information and sponsorship opportunities at IDEX 2017, contact: Shahla Abdul Karim +971 (0) For more information visit: idexuae.ae