COMPANY PROFILE & CORPORATE SERVICES

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1 COMPANY PROFILE & CORPORATE SERVICES

2 INDEX A. The Company B. The Services C. The Executive Team 2

3 A. TheCompany Continuum Hotel Services is a consultant firm dedicated to assist hotel owners and/or investors to realize their investment goals. It offers a wide range of corporate services all related to Hotel Asset Management covering all phases, from the asset acquisition to its final disposal. With a strong focus on ensuring operational excellence, Continuum Hotel Services also supports its clients with their strategic investment decisions throughout the asset s lifecycle. Continuum Hotel Services is fully committed to look after the interests of hotel owners, or investors, applying its deep industry knowledge and vast experience to maximize ROI (return on investment) at both property and portfolio levels. 3

4 Continuum Hotel Services provides a range of services which includes a full Hotel Asset Management package as well as various corporate and operational services, all related to the optimization of hotel investments: Hotel Asset Management Hotel Acquisition & Development Support Interim Hotel Management Specific Corporate Services 4

5 Hotel Asset Management The Hotel Asset Management services include four major divisions : Acquisition & Development Support Budget & Financial Performance Review Hotel Asset Monitoring & Control Capital Expenditure Operator / Franchisor Oversight Review 5

6 Acquisition & Development Support The services include the following: Hotel Valuation, Operational Due Diligence, Business Planning, Financing Negotiations Support, Analysis on converting existing office or residential buildings into hotels, Acquisition & Development negotiations support. 6

7 Budget & Financial Performance Review The services include the following: Oversight of budget process, Review of actual performance versus budget and prior year, Market Benchmark versus Comparable Properties and operational ratio analysis, Monitor effectiveness of revenue capture and cost control, Monitor sales and marketing activity, Monitor the hotel internal control, Monitor balance sheet and working capital requirements. 7

8 Hotel Asset Monitoring & Control Capital Expenditure The services include the following: Monitor physical condition and anticipated capital expenditure requirements Ensure Retain consultants and advisers on property matters as required to ensure legal compliance with all relevant legislation, includinglicensing, disability legislation, health and safety, Review and advise upon all contracts with third parties on owner's behalf, particularly in regard to leases and material contracts, Monitor all refurbishment and expansion activity on owner's behalf, Review and approve all insurance policies. 8

9 Operator / Franchisor Oversight Review The services include the following: Advise on initial selection and appointment of management/franchise company, Monitor ongoing performance and contractual compliance, Scrutinize all charges for contractual compliance, Evaluate system delivery, CRS performance, web performance and overall strengths and weaknesses. 9

10 Hotel Asset Management Acquisition & Development Support Hotel Asset Monitoring & Control Capital Expenditure Budget & Financial Performance Review Operator / Franchisor Oversight Review The hotel Asset Management will allow the investor to determine the divesting timeline, by estimating actual and potential hotel market value. It will evaluate alternative strategies, such as further investment or expansion versus continued ownership. Continuum Hotel Services will tailor its services to the client precise needs, and will undertake an initial diagnostic review in order to create a proposal which fully meets specific needs and requirements for each of its clients. 10

11 Hotel Acquisition & Development Support As an essential part to our company s Hotel Asset Management core business, Continuum Hotel Services provides an absolute focus to advice hotel owners and investors from the acquisition to disposal, offering also services of Hotel Acquisition & Development Support, for clients that may only need punctual support. The services includes the following: Hotel Valuation, Operational Due Diligence, Business planning, Financing negotiations support, Analysis on converting existing office or residential buildings into hotels Acquisition & development negotiations support. 11

12 Interim Hotel Management Continuum Hotel Services has developed an Interim Hotel Management services for hotel owners who would need an operating solution during the time it may takes for an operator to be selected an put in place. This service objectives' would allow the owner to have a continuity of the business in case of change of operator. The services includes the following: Cost Control, Budgeting and Financial Performance Reviews, Full Accounting and Reporting Service, Strategic Sales and Marketing, Revenue Management, Capital Expenditure Planning, Renovation and Project Management, Franchise Relations, Quality Evaluation and Inspection, Hotel Pre-Opening Services, Employment Recruitment Training and Employee Relations. 12

13 Specific Corporate Services Continuum Hotel Services has developed several specific services for hotel owners and operators punctual need. The services includes the following: Internal control review, Operational restructuring. 13

14 C. TheExecutiveTeam Jean-François Mabrut Partner EXPERIENCE: Regional Development Director Hotusa Hotels Responsible for the development of all Hotusa shotels brands : Eurostars, Exe hotels, Touch Hotels, B&Lo Hotels in France and Africa. Asset Manager & Corporate Finance - Accor Hoteles España Country Asset Manager with 75 hoteles: Lease negociation, sale & asset restructuring with Management and franchise contract (Sale & Franchise back), responsable of the M&A for Spain. Finance Controller for Spain - Accor Hoteles España In charge of the internal control in Spain and of the investment follow-up for all Accor hotels under construction in the country (38 hotels) including Capex of existing hotels. Corporate Internal Auditor - Accor Worldwide Managing various types of operational and financial audit missions for the Accor Group in over 20 different countries EDUCATION: MBA in Hospitality Management, at IMHI ( Cornell University Ithaca NY Campus & ESSEC Business School Paris Campus ) Eduardo Irigoras Partner EXPERIENCE: Over 10 years of diverse hotel industry experience, including: operations, advisory, valuation, feasibility studies, business development, operator search, investment / disinvestment projects of hotel assets and portfolios across Europe. Previously serviced to ACCOR Spain, HVS International, Barceló H&R, etc. Maintained fluent professional relationship with Spanish operators such as: HOTUSA, Meliá Hotels International, Barceló Hotels & Resorts, NH Hotels, AC by Marriott; and with international brands such as: Hilton H&R, Starwood H&R, Rezidor HG, etc. and client investors such as local independent hoteliers, investment funds, family offices, etc. Professor, Lecturing at the European School of Economics Madrid for Tourism Certificate Hotels & Resorts. EDUCATION: MBA in Hospitality Management, at IMHI ( ESSEC Business School Paris Campus ) 14

15 HQ MADRID P de la Castellana, 141 Cuzco IV P MADRID SPAIN Jean-François Mabrut I PARTNER I I Eduardo Irigoras Olabarria I PARTNER I I

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