BRISTOL CITY FOOTBALL CLUB

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1 apt marketing & pr presents... apt marketing & pr SPONSORSHIP OPPORTUNITIES FOR BRISTOL CITY FOOTBALL CLUB

2 ASHTON GATE STADIUM: OUR HOME SINCE 1904 apt marketing & pr ABOUT BRISTOL CITY FOOTBALL CLUB Bristol City Football club has an illustrious and rich heritage. Formed in 1897, when the club joined the football league in 1901 they became one of only two league clubs south of Birmingham. The club has been based in Ashton Gate since 1904 and recorded peak crowd attendance of 43,335 during a 1935 FA Cup game between Bristol City and Preston North End. Although the current capacity is over 21,497, the npower championship club are in the process of finalising plans to build a new 30,000 seater stadium. The crowd capacity has the potential of rising to 44,000; which would bring it back to record levels. Our football league honours include famously winning the FA Cup over Liverpool at Anfield in 1994, being just one game away from the premier league in 2008 when we reached the play-off final at Wembley and being Football League Trophy winners in and The club won 14 consecutive league games in a record we still proudly hold alongside Preston and Manchester United. The Robins has long supported local talent. In the 1950 s local boy John Atyeo began his Bristol city career, playing 645 games and scoring 350 goals. During his time representing England he was never on the losing side, booked or sent off the pitch. The club s youth programme continues to nurture talented local players; running as an FA-licensed Academy since 1998, hundreds of young City players have developing their game against some of the top clubs in the country, including Arsenal, Chelsea and Manchester United. As well as producing the likes of Cole Skuse and Louis Carey for the current first team, the club has also sold on Academy graduates over the years, such as Leroy Lita to Reading for 1m in 2005 and David Cotterill to Wigan Athletic for 2m a year later. LEAGUE STATUS: HOME GROUND: STADIUM CAPACITY: 21,497 NICKNAMES: CHAIRMAN: MANAGER: THE CHAMPIONSHIP ASHTON GATE STADIUM THE ROBINS, THE REDS, CIDER ARMY, THE CITY COLIN SEXSTONE DEREK MCINNES

3 ABOUT BRISTOL CITY FOOTBALL CLUB David James is our most famous current player. We are the largest sports club in the South West with average crowds of over 15,000. In fact, we have no local big club rivals, you have to travel as far as Birmingham or London to find a higher level of football. As a well established Championship side we are part of the 4th largest football league in the world (by total spectators per year). We have a dedicated total fan base that is estimated at 120,000, which boasts supporter groups around the world. The official Bristol City website gets over 235,000 web impressions every month. The site encourages sign up to our e-newsletter, which s out to over 70,000 fans several times a month; updating them on all areas of the club. We recently launched the BCFC Community Trust, which aims to improves lives through football and learning. We provide fun, safe and enjoyable sporting activities and are passionate about providing opportunities for everyone to access. As a registered charity we are always interested in working with partners who share our vision. see

4 LOCATION: BRISTOL AND THE SOUTH WEST The club is proud to be from the largest city in South West England (population 441,000) The South West is home to 5 million people, of which nearly 3 million are in our core catchment area Bristol has a reputation as a media and entertainment centre with Aardman animation and the BBC Natural History Centre located here The West Country has a reputation as one of the most beautiful areas of the country and attracts many tourists

5 REASONS TO SPONSOR BRISTOL CITY FOOTBALL CLUB is a driven club, striving for premier league promotion. The club is planning a new capacity stadium at Ashton Gate and is developing its Academy as a Category 2 Academy under the Premier League new Elite Player Performance Plan, building first class training facilities, sharpening its commercial activities and supporting the work of the Bristol City Community Trust. RAISING THE PROFILE OF YOUR BUSINESS: Getting involved in BCFC through sponsorship offers great exposure for your company to both local and national football supporters. Our principal sponsor enjoys minutes of TV coverage every year mostly national and press coverage worth 528,000 (80% national). INTERNATIONAL, NATIONAL AND LOCAL REACH Football has the highest proportion of male viewers aged in the UK, with football viewers 150% more likely to use/purchase from sponsors* (Information provided by TNS Research Data). BCFC principal sponsorship offers live coverage of least 2 matches which has the potential global distribution of 235m each. Over 20m people nationally watch the football highlights every year. CORPORATE AND SOCIAL RESPONSIBILITY The club is passionate about supporting the BCFC Community Trust charity. By raising standards in sports and education we can bring about positive change and actively seek out and implement projects in response to community needs. By sponsoring BCFC your company is aligning itself with a socially aware and forward thinking business.

6 BENEFITS OF BEING A PRINCIPAL SPONSOR Executive Lounge Fully inclusive premium hospitality Premier League Match Sponsorship 2 x main match sponsorship packages Season Tickets An agreed number of season tickets for staff incentives and competitions etc Exclusive Award Principal Player of the Year Award to be presented at the BCFC end of season dinner Signed Framed Print Squad photo signed by the squad presented to you at the start of each season PERSONAL APPEARANCES Access to players, management & directors for presentations, public campaigns, photo opportunities and events Where possible BCFC players to actively promote the Principal Sponsor at all times BCFC crest and player image usage available to the Principal Sponsor for literature and adverts (subject to league rules)

7 SPONSORSHIP AS A PRINCIPAL PARTNER will deliver you a tailored rights package that will meet your marketing needs and objectives. We understand the importance of brand awareness and would love to discuss and facilitate your requirements in detail. AS A PRINCIPAL SPONSOR YOU WILL RECEIVE EXPOSURE THROUGH ALL THE CLUB S MAIN CHANNELS: TV - Live and highlights on major channels Match Highlights - Bristol City Player Online - official website and marketing Press - local and national press coverage Matchday programme Stadium signage Retail - merchandise and kit OUR RIGHTS AND MARKETING INVENTORY INCLUDES: Inside the stadium: Perimeter Boards TV facing Perimeter Boards Training Ground Pitch-side Perimeter Boards Secondary TV (top tier) Perimeter Boards Crowd Facing Dug-Out Branding Home and Away Players Tunnel Branding Official Team Photo Advertising Board (beginning of each year) PA Announcements at every home game (pre-match and half-time)

8 SPONSORSHIP AS A PRINCIPAL PARTNER MEDIA INVENTORY Branded Official Interview Backdrop - 10% Allocation Used for all press conferences, televised or recorded at the stadium or at the training ground. The interview backdrop to be used regularly for pre-match and post-match manager/player interviews Official Team Bus Sponsor s branding to be positioned on the team bus Marketing Campaigns Sponsor s logo to be included on all tailored BCFC marketing campaigns ONLINE INVENTORY Official Website Sponsor s logo to be placed on every page of the site Hyperlink to the sponsors own website Splash page & promotional opportunities Dedicated principal sponsor section Official e-shots/e-news/ s The sponsor to be placed on every e-shot Regular e-shot to fans, giveaways and competitions All standard official s sent from the Club will carry club sign off which will incorporate the sponsors logo KIT MERCHANDISE & RETAIL Football Strips The sponsor displayed on all: First Team, Reserve Team, Youth Team, Academy, Community & Ladies Brand on all official team wear & management apparel Shop Branding The sponsor displayed within retail outlet & stadium retail units Kit Launches High profile awareness and promotion for the sponsor on home and away kits

9 SPONSORSHIP AS A PRINCIPAL PARTNER GENERAL EXPOSURE General Signage Banners, flags etc temporary signage available at events Literature Opportunity to place promotional literature at approved key locations Brand Placement At stadium entrances, executive lounges, VIP suites and bars Stadium Flags Flags at the stadium Matchday Programme Sponsor logos on front/back cover of programme PR OPPORTUNITIES agrees to give its co-operation to any/all PR events that the Sponsor wishes to host (including provision of players, managers and directors, subject to availability) The Club will actively promote official sponsors through own internal media department, when and where possible Pre-Sponsorship marketing campaign/ promotional planning Sponsorship Marketing Meetings To be held on a regular basis to help develop working relationship of the partnership

10 FUTURE PLANS: BE A PART OF IT Be part of the phenomenon of football and maximise your brand coverage through the power of football The new stadium will be the biggest in the West, and as far as Birmingham to the North, London to the East and Southampton to the South The potential crowd capacity is 44,000, with 26 hospitality boxes, 1400 corporate seats, two hotels, two restaurants and the ability to host large scale events TO FIND OUT HOW YOU CAN BECOME A PART OF THE CLUB S FUTURE PLANS AND SUCCESS Contact Angie Petkovic or Emma Logan apt marketing & pr ltd

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