INTERNATIONAL STUDENT RECRUITMENT RETENTION

Transcription

1 INTERNATIONAL STUDENT RECRUITMENT RETENTION Best practices in strategies for the recruitment and retention of international students at U.S. higher education institutions

2 Housekeeping *Audio problems please or call (202) *Recorded version of this presentation will be made available next week. All registrants will be ed a copy (and additional materials) as well. *Please take a few moments to complete the survey that will be sent following the webinar. Average completion time is under 3 minutes!

3 Q+A Discussion Please questions to: with your questions. We will try to get to as many of these as we can at the conclusion of the presentation.

4 Outline Part I International Student Recruitment Part II International Student Retention Part III Question and Answer/Discussion

5 STATS AND TRENDS ADDED VALUE OF INTERNATIONAL STUDENTS +17.6B United States, B United Kingdom +11.7B Australia +6.5B Canada +2.1 B New Zealand Keeping a Global Edge Sources: Department of Commerce, Indian University

6 US ENROLLMENT TRENDS ( ) 671,616 total 8% increase in overall number Enrollments up 16% Data : Chronicle of Higher Education/Image: Leonid Mamchenkov via Flickr

7 INTERNATIONAL STUDENT ENROLLMENT SHIFTS 800, , Enrollment 600, , , , , ,000 0 Data : Institute of International Education, Open Doors 2009

8 Who are Today s International Learners? Image: brainchildvn via flickr

9 TOP 5 PLACES OF ORIGIN Enrollment India China South Korea Canada Japan Data : Institute of International Education, November 2009

10 TOP DESTINATIONS: UNIVERSITIES Data : Institute of International Education, November 2009 Map created with Geocommons

11 CARNEGIE CLASSIFICATION: PERCENTAGE OF BACCALAUREATE AND MASTER S LEVEL INSTITUTIONS REPORTING INCREASES AND DECREASES IN NEW INTERNATIONAL ENROLLMENTS, AY TO AY % 25.7% 25.0% 22.9% 22.9% 20.0% 15.0% 12.1% 18.1% 15.7% 16.7% 16.7% 10.0% 7.1% 9.7% 10.0% 9.7% 9.3% 5.0% 3.5% 0.0% Substantial Decline Some Decline Slight Decline No Change Slight Increase Some Increase Substantial Increase Baccalaureate Colleges Masters Universities Data : Institute of International Education, November 2009

12 BREAKDOWN OF INTERNATIONAL STUDENTS BY DEGREE TYPE, AY % 3.5% 4.1% 4.4% 12.2% Associate's Freshman 17.9% 7.7% Sophomore Junior Senior 5.2% Bachelor's-Unspecified Master's 5.5% Doctoral Professional (MD, JD) 6.9% Graduate-Unspecified 23.8% 7.0% Non-Degree Intensive English Data : Institute of International Education, Open Doors 2009

13 WHERE TO FOCUS ACADEMICALLY 4.2% 3.1% 1.3% Agriculture 10.9% 20.6% Business Education 8.5% Engineering Fine and Applied Arts 2.7% Health Professions 9.2% 17.7% Humanities Mathmatics/ Computer Science Physical and Life Sciences Social Sciences Other 8.4% Intensive English 2.9% 5.2% 5.2% Undeclared Data : Institute of International Education, Open Doors 2009

14 WHERE TO FOCUS GEOGRAPHICALLY Rank Country % Rank Country % 1 India 15.4% 14 Thailand 1.3% 2 China 14.6% 15 United Kingdom 1.3% 3 South Korea 11.2% 16 Hong Kong 1.2% 4 Canada 4.4% 17 Indonesia 1.1% 5 Japan 4.4% 18 France 1.1% 6 Taiwan 4.2% 19 Colombia 1.0% 7 Mexico 2.2% 20 Nigeria 0.9% 8 Turkey 2.0% 21 Malaysia 0.9% 9 Vietnam 1.9% 22 Kenya 0.9% 10 Saudi Arabia 1.9% 23 Pakistan 0.8% 11 Nepal 1.7% 24 Russia 0.7% 12 Germany 1.4% 25 Venezuela 0.7% 13 Brazil 1.3% Data : Institute of International Education, Open Doors 2009

15 MOST COMMON SOURCES OF FUNDING China 9% 8% 7% 7% 19% 17% 26% India Germany Nigeria 7% 7% 5% 4% 8% 7% 6% 3% 22% 14% 18% 21% 12% 18% 18% 16% 20% 12% 11% 25% 27% University Scholarship Parents/ Relatives/ Careers Part Time Work Savings/ Investment Private Company Home Country Japan 7% 9% 8% 13% 12% 20% 23% 0% 5% 10% 15% 20% 25% 30% Data : Institute of International Education, Open Doors 2009

16 MOST HIGHLY VALUED INSTITUTIONAL CHARACTERISTICS China India Germany Reputation in Intended Field Good Facilities Good Sources of Funding Nigeria Responsive Staff/ Good Service Safe Location Japan Data : Institute of International Education, Open Doors 2009

17 MOST COMMON INFORMATION SOUGHT FROM INSTITUTIONS China 7% 13% 18% 17% 17% India Germany Nigeria 4% 4% 8% 12% 12% 12% 11% 11% 18% 17% 18% 22% 21% 22% 23% Application Info Estimated Expenses Scholarships Detailed Course Info Career Prospects Japan 6% 7% 19% 16% 17% 0% 5% 10% 15% 20% 25% Data : Institute of International Education, Open Doors 2009

18 FAVORED RECRUITING STRATEGIES New staff or additional staff time 29% New international programs/ collaborations 27% New funding for int'l recruitment trips 20% New funding for marketing/ promotion 15% Other 13% 0% 5% 10% 15% 20% 25% 30% 35% Data : Institute of International Education, Open Doors 2009

19 FAVORED RECRUITING STRATEGIES Networking Unofficial Channels Online Recruiting Articulation Agreements and Academic Partnerships Partnerships with Private For-Profit Education Firms International Recruiting Agents Data : Institute of International Education, Open Doors 2009

20 ONLINE RECRUITING: SUGGESTIONS FOR LINKS AND RESOURCES A description of the institution including a cost breakdown and housing information Proportion of international students at the university and class profiles Quotes and profiles of current international students Accreditation details for the institution Course catalog with course descriptions and the number of credit hours necessary to be enrolled full-time Contact information for international student offices and administrators International undergraduate and graduate admissions information including reporting methods, score requirements, deadlines, mailing addresses, letter of recommendation guidelines and application fee payment methods Up-to-date information on student visas and how to receive an I-20. Any new SEVIS regulations are located at An FAQ and checklist section to facilitate the application process Local information such as the campus size in hectares, average local temperatures in Celsius, distances in kilometers, local points of interest or nearby major metropolises A downloadable application in a variety of formats International student applications should not ask for social security numbers, GPAs, zip codes, use the terms fall and spring, include 800 phone numbers which are not toll free outside the U.S. or have automated responses, use college to refer to university-level programs, or require original copies of academic certificates and define certified Data : Institute of International Education, Open Doors 2009

21 SERVICES MOST OFTEN PROVIDED BY EDUCATION AGENTS China India Germany Nigeria Japan 2% 5% 8% 10% 8% 9% 10% 10% 7% 13% 7% 6% 10% 12% 9% 5% 10% 11% 11% 6% 7% 9% 5% 7% 9% 11% 14% 7% 10% 14% 8% 10% 5% 15% 6% 15% 16% 17% 17% 16% Work Opportunity Info Application Help Expense Info Passport/Visa Advice Personalized Advice University Contacts Detailed Course Info Scholarship Info 0% 5% 10% 15% 20% Data : Institute of International Education, Open Doors 2009

22 FAVORED INTERNATIONAL STUDENT RECRUITMENT STRATEGIES Rank Strategy 1 Merit Scholarships 2 International Brochures 3 Interviews 4 Articulation Agreements 5 Express Mail of Acceptance Letters 6 Independent Travel (Fall) 7 Small Group/Tour Travel (Fall) 8 Information Sessions Data : Institute of International Education, Open Doors 2009

23 RETENTION STRATEGIES Image: Francis Mayne via Flickr

24 Reliability Responsiveness Assurance Five Dimensions of Quality Empathy Tangibles Source: The Service-Quality Puzzle. Business Horizons

25 INTERNAL SUPPORTS AND CUSTOM PROGRAMS INTERNAL SUPPORTS Strategy: Develop materials and supports dedicated to International students, like an International Student Office Strategy: Educate faculty and students about the internationalization process and make international-friendly campuses Strategy: Provide ongoing English language support CUSTOM PROGRAMS Strategy: Bridge Programs Strategy: Mentoring Programs Strategy: Forums and Discussion Groups Strategy: Community Involvement Programs Strategy: On-going English Language Support Strategy: Keep Students up-to-date on Financial Opportunities

26 Strategy 2: BRIDGE PROGRAMS Image: joiseyshowaa via flickr

27 Strategy 3: MENTORING PROGRAMS Image: ruurmo via flickr

28 Strategy 4: FORUMS AND DISCUSSION GROUPS Image: lrargerich via flickr

29 Strategy 5: COMMUNITY INVOLVEMENT PROGRAMS Image: randomduck via flickr

30 Strategy 6: PROVIDE ONGOING ENGLISH LANGUAGE SUPPORT Image: sillygwailo via flickr

31 Strategy 7: KEEP INTERNATIONALS UP-TO-DATE ON FINANCING OPPORTUNITIES Image: lpublic Domain Photos via flickr

32 Part III Question & Answer Discussion