Recycling, fit for repair, re-use, starts in the design phase

Transcription

1 Recycling, fit for repair, re-use, starts in the design phase The circular economy in practice Geanne van Arkel Sustainable Development

2 Interface company background Inventor of the Heuga carpet tile Turnover $ 1 billion 3500 employees Nasdac

3 Vision, showing it s possible to create a better world, being restorative by the power of our influence Ray Anderson Founder Interface

4 The circular economy A company is part of the ecosystem from: Midcourse Correction Ray Anderson (1998) Insert image here

5 Mission: to become a restorative company Climbing Mount Sustainability = working towards The Blue Economy

6 Strategy: System thinking 1. Eliminate waste 2. Benign emission 3. Renewable energy 4. Closing the loop 5. Efficient transport 6. Sentizing stakeholders 7. Redesign commerce Casestudy The Natural Step on Interface (2013)

7 Our results towards Mission Zero (December 2012) 92% reduction in waste sent to landfill since 1996 per unit of production Water intake in manufacturing is down 81% since 1996 per unit of production Total energy use down by 39% since 1996 per unit of production Reduction of Interface GHG emissions by 41% per unit of production 36% of global energy is from renewable sources 49% of total raw materials are recycled or bio-based materials

8 Mission Zero does it pay? 1. Efficiency The $450 millon question 2. Reputation Most admired companies Old sustainability 3. People Would you like to work for a carpet company? 4. Innovation Expanding to adjacent markets. Services instead of products 5. The future New Business Models Competitive advantage. A closed loop system New sustainability

9 A paradigm shift OLD Corporate sustainability The Beauty contest Awards, labels, csr reports, certifications Zero company impacts NEW Product sustainability Embedded LCA performance kg CO 2 / m 2 Zero product life cycle impacts RADICAL Systems sustainability Services redesign Close loop systems, radical materials Zeroing others by cannibalising

10 Embedding sustainability zeroing your product Insert background Image here

11 Life Cycle Analysis sustainability starts with data

12 Think modular: how does nature design and produce floors? Insert background Image here

13 Sustainable innovation What can we do to zero out the impact of yarn? Reduce the amount of yarn used Use more recycled yarn in the composition Invent a new yarn

14 Reducing the impact of your product is one thing

15 Look further Zeroing out glue!

16 New Business Models Creating an inspiring interior and a better indoor air climate Since 1995: Take back programme ReEntry Since 1996: Evergreen Lease Research New Business Models. Project period Prof. Dr. Jan Jonker, Nijmegen School of Management, Radboud University Nijmegen, project website:

17 Industrial ecology partnerships are key in the circular economy

18 Circular services

19 Creating closed loops - ReEntry 2.0 recycling process Insert background Image here

20 Sustainability NetWorks - solving both environmental and social issues Insert background Image here

21 Open loops - Redesigning the supply chain NetWorks project with NGOs Establishing community based supply chain for discarded fishing nets Partnership with Zoological Society London and Project Seahorse Foundation, Philippines

22 New type of yarns Achieves similar performance Castor bean plants thrive on land unsuitable for other uses Help stabilise the soil and fight erosion Don t compete with food crops

23 Full Product Transparancy

24 Environmental Product Declaration as enabler for the circular economy Looking at the full life cycle, listing the used materials and comparable, objective information on raw materials used and environmental impact, verified by independent third party, European standard for the construction industry (EN15804)

25 The magic metric that enables legislation From: Full Product Transparency Cutting the fluff out of sustainability Ramon Arratia (2012)

26 Open innovation

27 It s not a marathon anymore, it s a relay

28 Connect!

29 Think modular Geanne van Arkel Sustainable Development More information: Working paper Sustainable Innovation Accelerating toward a circular economy - Geanne van Arkel and Jan Jonker (2013) (Researchgate)

30 Recycling, fit for repair, re-use, starts in the design phase The circular economy in practice Geanne van Arkel Sustainable Development