International Student Recruitment

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1 International Student Recruitment CGS Annual Meeting Dec 5, 2014 Washington, DC Sanjiv Sarin Dean, Graduate School

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4 The University Established in 1891 Member of UNC System Land Grant Doctoral Research University STEM focused Over 10,800 students 1,600 graduate students 250 international 30 master s and 9 PhD programs Urban campus acre farm Joint Nano School with UNCG #1 public HBCU - US News 2014 Ranked #2 #4 for starting salaries in NC - Triad Business Journal 2013 Engineering Information Technology Social Work

5 International Students in USA * 4.5 million globally mobile students 886K in USA 4% of total US higher ed population 330K (37%) are graduate students After post-9/11 downturn, enrollments up after Increased 8% in over previous year Graduate student enrollment grew at 6% *

6 Graduate International Students in USA * 75% from 8 countries China 35% India 19% South Korea 6% Canada 3% Saudi Arabia 3% Taiwan 3% Iran 3% Turkey 2% All other countries <2% each *

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9 Decision Factors * Reputation of institution, program Will the degree boost their career in home country? Cost/funding Institutional facilities Location Personal safety * Practices-in-International-Student-Recruitment-and-Retention-in- Anglophone-Countries-Membership.pdf

10 Information Sought How to apply Estimate of expenses Housing Information on assistantships/scholarships Detailed course information Career prospects, especially if non-traditional degree name * Practices-in-International-Student-Recruitment-and-Retention-in- Anglophone-Countries-Membership.pdf

11 Transcript Evaluation Institution verification International Handbook of Universities Transcript evaluation In house, external, hybrid Authentication University Registrar, Controller of Exams, Government agency (CDGDC in China, Ministry of Education and Science in Ukraine, Bulgaria, CNRED in Romania) Grade/GPA equivalency

12 Three Year Degrees General Education is the difference WES Model (June 2014) * If high quality university and high performing student, then treat the degree as equivalent to US four year degree Indian degrees: NAAC A rating and 1 st or 2 nd Division for student transcript Otherwise, additional year of undergraduate courses is required before admission to a graduate program *

13 English Language Proficiency English language proficiency TOEFL, IELTS, PTE ESL graduation Dealing with recent immigrants, naturalized citizens, refugee/asylum status

14 Financial Guarantee Applies for duration of degree program, not just for the first year Responsibility on student

15 Recruiting Strategies - General Geographic focus China, India, Brazil, Nigeria, Ghana, Jamaica Discipline focus Engineering, math, computer science, information technology, business, agricultural sciences EducationUSA, American Councils, Fulbright, IIE, AMIDEAST, LASPAU, USEFI, Embassies Staff dedicated to international students Training (AACRAO, WES, etc) Professional membership (NAFSA, NCAIE)

16 Recruiting Strategies - Mail Mailing lists GRE CEEB codes College Board s directory of Overseas Educational Advising Centers Linden Educational Services Plan How often What to say in each mail Express mail acceptance letters

17 Recruiting Strategies - ESL ESL classes on campus Partnership with for-profits for on-campus ESL (Kaplan) Partnership with community colleges Agreements with local companies (INTERLINK, ALA) Conditional admission after completion of ESL

18 Recruiting Strategies - Online Webpages in foreign languages Google, Yahoo ads EducationUSA Virtual information sessions/webinars Youtube videos Talk about whole campus approach to international students (Kennesaw State) International peer advisors (Kent state) Mention international community, restaurants, grocery stores, entertainment, travel/airport, healthcare Highlight faculty-student interactions

19 Recruiting Strategies On Site Ads in local newspapers, magazines Faculty research collaborations Current international students who visit home Alumni (US and International) posted/traveling abroad International student fairs: good to gauge market Group tours Recruiting agents * Application processing, finances, visa, travel Controversial University of North Alabama agent manual * Zhang, Y and Hagedorn, L.S., College Application With or Without Assistance of an Education Agent

20 Reasons for Declining Admission Offer Cost/funding Chinese and Indian students. Visa application process Went to another university * Practices-in-International-Student-Recruitment-and-Retention-in- Anglophone-Countries-Membership.pdf

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